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(NJ.com)   Campbell's CEO goes on pilgrimages to food trucks of Portland, Austin, and SF to learn how to make its uncool line of soups more ethnic and hip. Basically, put a chickpea on it, roast all the veggies, and add cilantro   (nj.com) divider line 109
    More: Ironic, San Francisco, food trucks, soups, Bernstein Research, pouches, bell peppers, Long Branch, hips  
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3477 clicks; posted to Main » on 22 Aug 2012 at 4:02 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2012-08-22 03:03:34 PM
She looks like a pretty swingin chick.
 
(I really do love a woman in pearls it's such a throwback.)
 
2012-08-22 04:05:24 PM
Campbell soup CEO: How come I can't find that chunky tomato basil soup anymore? That stuff was the bomb-diggety!
 
2012-08-22 04:06:28 PM
There's a couple flavors of Campbell soup that are really awesome.

You've probable never heard of them though,
 
2012-08-22 04:07:07 PM
Some years ago Campbell's announced they would no longer used Jersey grown tomatos in their soups. I have not bought their products since then. You fark with the Garden State, you lose.

your dollar votes are the most powerful votes in America
 
2012-08-22 04:07:46 PM
profile.ak.fbcdn.net
 
2012-08-22 04:07:55 PM

brap: She looks like a pretty swingin chick.
 
(I really do love a woman in pearls it's such a throwback.)


I dug chicks in pearls before it was hip.
 
2012-08-22 04:08:28 PM
I just want my two favorites back: Scotch Broth and Pepper Pot. Fix me a grilled cheese sammich and get off my lawn.
 
2012-08-22 04:09:41 PM
don't fark with my chickanooda soup, you bastards. Some things are fine just the way they are.
 
2012-08-22 04:12:25 PM
Put a bird on the label.

1.bp.blogspot.com
 
2012-08-22 04:12:31 PM
Are Campbell's soups rich in irony or something? Can anyone explain?
 
2012-08-22 04:13:13 PM
Campbells condensed mushroom soup used as a sauce for pasta, that was haute cuisine when I was a student.
 
2012-08-22 04:13:20 PM
She already has their new ad campaign set up:

4.bp.blogspot.com
 
2012-08-22 04:15:40 PM

KrispyKritter: Some years ago Campbell's announced they would no longer used Jersey grown tomatos in their soups. I have not bought their products since then. You fark with the Garden State, you lose.

your dollar votes are the most powerful votes in America


I guess the other 49 states didn't get the memo
 
2012-08-22 04:16:38 PM
(Insert imallrightwiththis.gif)

Good on her. The whole food truck thing is a younger market, very cutting edge in a lot of cases. She goes out of her way to investigate this and, if she succeeds, she suddenly has a huge new demographic with, potentially, years of brand loyalty ahead of them.

/logging into etrade.com
//seriously.
 
2012-08-22 04:18:24 PM
For some reason, when I think of Portland, SF, and Austin, "ethnic" isn't really a descriptor that comes to mind. "Hip" on the other hand, they've got that covered.
 
2012-08-22 04:18:40 PM
Welcome to the splendid table, where we tell you to put raspberries in everything.

EVERYTHING
 
2012-08-22 04:19:02 PM

Contents Under Pressure: (Insert imallrightwiththis.gif)

Good on her. The whole food truck thing is a younger market, very cutting edge in a lot of cases. She goes out of her way to investigate this and, if she succeeds, she suddenly has a huge new demographic with, potentially, years of brand loyalty ahead of them.

/logging into etrade.com
//seriously.


The hipster crowd in those cities are the least likely to buy Campbell's or any commercially prepared soups.

/loves food carts
 
2012-08-22 04:21:05 PM
How about Campbell's keeps soy out of their soup.

Ms CJHardin has soy allergies so I have to be ultra careful on ingredients. Every soup they make has soy protein in it in one way or another as an additive.

I don't want Campbells to cater to a small bunch of allergy havers, I just take exception to unnecessary additives in food. I never knew so many foods have soy byproducts in them.
 
2012-08-22 04:21:07 PM
You know, I actually like Campbell's soups, just the way they are.
 
2012-08-22 04:21:44 PM

Coming on a Bicycle: brap: She looks like a pretty swingin chick.
 
(I really do love a woman in pearls it's such a throwback.)

I dug chicks in pearls before it was hip.


I dug chicks in sand necklaces before they where pearls.
 
2012-08-22 04:22:11 PM
The whole point of these trucks is that you aren't eating mass-produced food. You're eating something prepared by an individual person right in front of you. You're also helping local business. And yes, a lot of the food truck stuff I've had is really good.
 
2012-08-22 04:22:14 PM
Here's a tip for the CEO. How about NOT loading your soups up with enough salt to kill a herd of elephants!
 
2012-08-22 04:22:59 PM

vudukungfu: Welcome to the splendid table, where we tell you to put raspberries in everything.

EVERYTHING


Aw, sometiumes I like the Splendid Table...although that title is pretty bogus...
 
2012-08-22 04:24:03 PM

Orgasmatron138: The whole point of these trucks is that you aren't eating mass-produced food. You're eating something prepared by an individual person right in front of you. You're also helping local business. And yes, a lot of the food truck stuff I've had is really good.


Word. And isn't strange that Campbells is now not just yellow, orange, or cream flavor?
 
2012-08-22 04:24:04 PM

AbbeySomeone: Contents Under Pressure: (Insert imallrightwiththis.gif)

Good on her. The whole food truck thing is a younger market, very cutting edge in a lot of cases. She goes out of her way to investigate this and, if she succeeds, she suddenly has a huge new demographic with, potentially, years of brand loyalty ahead of them.

/logging into etrade.com
//seriously.

The hipster crowd in those cities are the least likely to buy Campbell's or any commercially prepared soups.

/loves food carts


I love food carts, too. There are a few things. One is that the hipster crowd is going to have babies and not have the dough to splash around on artisanal soups or the time to make their own. Another is vanity. Other people who are not hip or fashionable are going to buy the soup so they can fancy themselves as being hip and fashionable. This will go big in the Flyover states at the very least.
 
2012-08-22 04:24:09 PM

CJHardin: How about Campbell's keeps soy out of their soup.

Ms CJHardin has soy allergies so I have to be ultra careful on ingredients. Every soup they make has soy protein in it in one way or another as an additive.

I don't want Campbells to cater to a small bunch of allergy havers, I just take exception to unnecessary additives in food. I never knew so many foods have soy byproducts in them.


Their soups aren't a real good idea for anyone with allergies or dietary restrictions.
 
2012-08-22 04:26:09 PM
Dear Campbell's Soup.

Lemme help a brother out.

1. Use ACTUAL chicken or beef stock instead of heavily salted water that got near a chicken beak or cow intestine.
2. REAL cream in your 'Cream of' Soups.
3. When your first ingredient says 'water', you're doing it wrong.
4. I know I already touched on the excess salt, but you really don't seem to have a farking clue.
5. Chunks of meat, not tiny sterile pale bits of processed rubber.
6. Look into cumin, cayenne, bay leaves, leeks, cilantro, thyme, curry blends, Worcestershire, Tabasco, cracked black pepper.

Begin here and then get back to me. I realize that some people like the taste of your tomato. Clueless kids will eat chicken and noodles or chicken with star-shaped processed rice. And tradition says your Cream of mushroom needs to go into green bean casserole (it does not). The 1960's were over 50 years ago. My gumbo, Butternut squash and roasted garlic, Cock-a-leekie soup, minestrone, oyster stew or baked stuffed potato soup will leave your corporate-dick ass wash in the dirt.
 
2012-08-22 04:26:23 PM
Add PBR to the soup.
 
2012-08-22 04:27:15 PM

CJHardin: How about Campbell's keeps soy out of their soup.

Ms CJHardin has soy allergies so I have to be ultra careful on ingredients. Every soup they make has soy protein in it in one way or another as an additive.

I don't want Campbells to cater to a small bunch of allergy havers, I just take exception to unnecessary additives in food. I never knew so many foods have soy byproducts in them.


Goddam Lecithin. My little 2 year old has a pretty severe soy allergy and it has taught me that there is farking soy in EVERYTHING now.
 
2012-08-22 04:27:21 PM
 
2012-08-22 04:27:43 PM

CJHardin: How about Campbell's keeps soy out of their soup.

Ms CJHardin has soy allergies so I have to be ultra careful on ingredients. Every soup they make has soy protein in it in one way or another as an additive.

I don't want Campbells to cater to a small bunch of allergy havers, I just take exception to unnecessary additives in food. I never knew so many foods have soy byproducts in them.


Soup is about the easiest and cheapest food to make at home. Throw stuff in a pot with water and seasonings, simmer for 30-90 minutes. And most soups freeze very easily, so you can make a big pot and freeze in individual servings.
 
2012-08-22 04:28:06 PM
just make chicken and stars
 
2012-08-22 04:29:44 PM

Dahnkster: Dear Campbell's Soup.

Lemme help a brother out.

1. Use ACTUAL chicken or beef stock instead of heavily salted water that got near a chicken beak or cow intestine.
2. REAL cream in your 'Cream of' Soups.
3. When your first ingredient says 'water', you're doing it wrong.
4. I know I already touched on the excess salt, but you really don't seem to have a farking clue.
5. Chunks of meat, not tiny sterile pale bits of processed rubber.
6. Look into cumin, cayenne, bay leaves, leeks, cilantro, thyme, curry blends, Worcestershire, Tabasco, cracked black pepper.

Begin here and then get back to me. I realize that some people like the taste of your tomato. Clueless kids will eat chicken and noodles or chicken with star-shaped processed rice. And tradition says your Cream of mushroom needs to go into green bean casserole (it does not). The 1960's were over 50 years ago. My gumbo, Butternut squash and roasted garlic, Cock-a-leekie soup, minestrone, oyster stew or baked stuffed potato soup will leave your corporate-dick ass wash in the dirt.


You should change your profile pic to this:

www.georgiainsuranceshop.com
 
2012-08-22 04:30:04 PM

FrancoFile: CJHardin: How about Campbell's keeps soy out of their soup.

Ms CJHardin has soy allergies so I have to be ultra careful on ingredients. Every soup they make has soy protein in it in one way or another as an additive.

I don't want Campbells to cater to a small bunch of allergy havers, I just take exception to unnecessary additives in food. I never knew so many foods have soy byproducts in them.

Soup is about the easiest and cheapest food to make at home. Throw stuff in a pot with water and seasonings, simmer for 30-90 minutes. And most soups freeze very easily, so you can make a big pot and freeze in individual servings.


That's what we do, and I find myself happier with the results.
 
2012-08-22 04:30:14 PM

Dahnkster: Dear Campbell's Soup.

Lemme help a brother out.

1. Use ACTUAL chicken or beef stock instead of heavily salted water that got near a chicken beak or cow intestine.
2. REAL cream in your 'Cream of' Soups.
3. When your first ingredient says 'water', you're doing it wrong.
4. I know I already touched on the excess salt, but you really don't seem to have a farking clue.
5. Chunks of meat, not tiny sterile pale bits of processed rubber.
6. Look into cumin, cayenne, bay leaves, leeks, cilantro, thyme, curry blends, Worcestershire, Tabasco, cracked black pepper.

Begin here and then get back to me. I realize that some people like the taste of your tomato. Clueless kids will eat chicken and noodles or chicken with star-shaped processed rice. And tradition says your Cream of mushroom needs to go into green bean casserole (it does not). The 1960's were over 50 years ago. My gumbo, Butternut squash and roasted garlic, Cock-a-leekie soup, minestrone, oyster stew or baked stuffed potato soup will leave your corporate-dick ass wash in the dirt.



I'm pretty sure thats what the broad ITFA is doing and is the point of TFA, no?
 
2012-08-22 04:31:08 PM
There are two kinds of shoppers today, the kind that understands what eating healthy means, and the kind that doesnt. That kind that gets it are eating fruits, veggies, dairy, whole wheat and what not. The kind that doesnt get it, are eating at Burger King and Mcd's. Campbells is in the middle, you put some veggies in your soup, then you put 100 mg of sodium and 20 teaspoons of salt in it. Neither of todays consumers want your product. Pick a side and your sales will go up. if you think a "bag 'o soup on the go" will increase sales, well, you're either a genius for convincing someone to pay you millions for terrible ideas, or a farking moron.
 
2012-08-22 04:34:21 PM

Dahnkster: Dear Campbell's Soup.

Lemme help a brother out.

1. Use ACTUAL chicken or beef stock instead of heavily salted water that got near a chicken beak or cow intestine.
2. REAL cream in your 'Cream of' Soups.
3. When your first ingredient says 'water', you're doing it wrong.
4. I know I already touched on the excess salt, but you really don't seem to have a farking clue.
5. Chunks of meat, not tiny sterile pale bits of processed rubber.
6. Look into cumin, cayenne, bay leaves, leeks, cilantro, thyme, curry blends, Worcestershire, Tabasco, cracked black pepper.

Begin here and then get back to me. I realize that some people like the taste of your tomato. Clueless kids will eat chicken and noodles or chicken with star-shaped processed rice. And tradition says your Cream of mushroom needs to go into green bean casserole (it does not). The 1960's were over 50 years ago. My gumbo, Butternut squash and roasted garlic, Cock-a-leekie soup, minestrone, oyster stew or baked stuffed potato soup will leave your corporate-dick ass wash in the dirt.


Coudn't have posted it better myself.

What passes for food for most americans is pretty disgusting.
Once I learned how to cook, and moved away, and became a chef in restaurants I couldn't afford to eat in, I realized I would never eat fast food or montanto mash again.

Currently in vermont and I have 6 different ways to get home, but it all depends on which towns on the way have a farmer's market tonight.
Samosa man on Thursday
 
2012-08-22 04:34:24 PM
i.qkme.me
 
2012-08-22 04:35:39 PM
Is soup more of a colder-climate thing? Living in FL, I never get hungry and think I'd like a hot bowl of chunky liquid.
 
2012-08-22 04:36:20 PM
Is everything going to be packaged in this "bag of food" now?

media.nj.com
 
2012-08-22 04:37:57 PM

Glenford: Gorilla Cheese - How to Make the Lumberjack 

[3.bp.blogspot.com image 314x360]


Use those ingredients with this technique. Winner!
Link
 
2012-08-22 04:38:08 PM

Dahnkster: My gumbo, Butternut squash and roasted garlic, Cock-a-leekie soup, minestrone, oyster stew or baked stuffed potato soup will leave your corporate-dick ass wash in the dirt.


at this point, I knew when I looked at your profile it was going to say new orleans
 
2012-08-22 04:39:24 PM

Dahnkster: Dear Campbell's Soup..



While I concur with most of your points, the first ingredient of even the best and freshest soup stocks is water so this seems kind of gripe seems a bit petty.  Making every stock cream-based it's a good way to have your heart explode.
 
2012-08-22 04:40:09 PM
FTFA: "People saw it as an emboldened move,'' Morrison acknowledged. "That creates a halo effect. If your leader is making bold - not risky - moves, it emboldens everyone.''

This quote is a perfect example of why I will likely never be hired as a CEO of a large company. How the hell can someone say that with a straight face? Is the guy on the shipping dock now embolden to only take 3 smoke breaks an hour because the boxes he packs onto the truck are a different size or shape? Is the HR VP now emboldened to find new, creative ways of firing people, now that you are using different ingredients in your soups? Is someone on your marketing team now more emboldened to hide more dicks in your ads than ever before? Or is everyone going to do the same job that they did before and kissing your ass in hopes of getting a good recommendation when you leave so they can figuratively claw each other's eyes out for your job as you ride your golden parachute to the next gasping soon-to-be corpse of a company in need of a "turnaround"?

//FML
 
2012-08-22 04:41:17 PM

Spiralmonkey: Campbells condensed mushroom soup used as a sauce for pasta, that was haute cuisine when I was a student.


Campbells condensed barley beef soup as a filling for omelets. I'm in my 30s with a jerb, and I still use it.
 
2012-08-22 04:42:49 PM

Dow Jones and the Temple of Doom: Is soup more of a colder-climate thing? Living in FL, I never get hungry and think I'd like a hot bowl of chunky liquid.


One word.
Gaspacho.
wait, I'll give you another one
vichyssoise.
 
2012-08-22 04:44:27 PM

Dow Jones and the Temple of Doom: Is soup more of a colder-climate thing? Living in FL, I never get hungry and think I'd like a hot bowl of chunky liquid.


Then eat a bowl of gazpacho.

An amazing bowl of gazpacho made with organic garden grown tomatoes, onions, green peppers, garlic and cucumbers just picked and brought in. The Campbell's lab tech sitting studiously in your kitchen taking notes stands up, nods courteously, and leaves.

5 hours later at the Campbell's labs, the tech is still trying to blend the soy beans, ketchup, and cellulose gum together.
 
2012-08-22 04:45:50 PM
Austin, Portland, SF?

Who gives a shiat what they think?
 
2012-08-22 04:46:52 PM

vudukungfu: Samosa man on Thursday


OMG you have a samosa guy? Like a lot of places have the lady that comes by and sells tamales?

Wooooow. *dreamy noise*

/want the samosa guy to come by
 
2012-08-22 04:48:52 PM

CJHardin: Dow Jones and the Temple of Doom: Is soup more of a colder-climate thing? Living in FL, I never get hungry and think I'd like a hot bowl of chunky liquid.

Then eat a bowl of gazpacho.

An amazing bowl of gazpacho made with organic garden grown tomatoes, onions, green peppers, garlic and cucumbers just picked and brought in. The Campbell's lab tech sitting studiously in your kitchen taking notes stands up, nods courteously, and leaves.

5 hours later at the Campbell's labs, the tech is still trying to blend the soy beans, ketchup, and cellulose gum together.


You want to dice those bits like confetti. Not concasse.
 
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