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(Time)   Hooters announces plans to undergo revitalization in order to try and appeal to women   (business.time.com) divider line 184
    More: Ironic, Hooters, Tilted Kilt, lion's shares, target audience, Technomic, day traders, NFL 2K, Generation X  
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11280 clicks; posted to Main » on 03 Aug 2012 at 3:13 AM (2 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2012-08-02 09:09:42 PM  
www.afterellen.com
curious
 
2012-08-02 09:51:26 PM  
I think launching an offshoot company would be the best. Jockers is still aval for registration trademark
 
2012-08-02 11:42:42 PM  
images2.wikia.nocookie.net
 
2012-08-03 01:28:02 AM  

cman: I think launching an offshoot company would be the best. Jockers is still aval for registration trademark


Or Peckers.
 
2012-08-03 02:36:24 AM  

Mentat: cman: I think launching an offshoot company would be the best. Jockers is still aval for registration trademark

Or Peckers.


Nutz. Alternately, Woodies.
 
2012-08-03 03:03:54 AM  
How about chafing the uniform? Looks and reeks of the 80s.

Also the wings suck.
 
2012-08-03 03:17:14 AM  
www.planearium.de
 
2012-08-03 03:17:46 AM  
Try what and appeal to women?
 
2012-08-03 03:21:28 AM  
I've always thought they marketed at straight men and bisexual women.
 
2012-08-03 03:24:09 AM  
Ripped, shirtless waiters in speedos. Restaurant name? Johnson's.
 
2012-08-03 03:27:45 AM  
Good food and a fun atmosphere too hard to achieve, Hoots?
 
2012-08-03 03:34:13 AM  
well, I guess that opens the door to the next Hooters to come along and take their market segment...

/ never forget your core competencies.
 
2012-08-03 03:34:42 AM  
Any time I've been to the restaurant, I never much cared for the women or their insincere attempts at bagging better tips.

The focus should be on improving the menu, service, and quality of the food.
 
2012-08-03 03:34:44 AM  
s1.hubimg.com

I see nothing wrong with the current business model.
 
2012-08-03 03:35:12 AM  

Loucifer: Try what and appeal to women?


i.qkme.me

/yes, "speak" because you wouldn't use that colloquialism in formal writing
//but here, where it implies some sort of a promise, I dare say its use is warranted
///not a native speaker so don't take my word for it
 
2012-08-03 03:38:27 AM  
I was thinking at one time about opening up a men's store in the mall. It would be the store that men would go to when their wifes/girlfriends/mistresses/sisters/mothers/daughters,etc... would go to instead of going store to store looking at shoes and candles. The shop would have a walk in humador for cigar purchasing and smoking. The register would have impulse items of just beef jerky. Magazines sold would be like Guns and Ammo, Maxim, etc..., some private theaters that could be rented for movies like Die Hard, Lethal Weapon, Terminator, the cashiers would be females dressed like the waitresses from The Tilted Kilt, pool table rentals. Be a place where the family can come to the mall and dad can ditch the wife and kids and have fun while the wife suffered.

My ex girlfriends hated the idea and thought it was sexist. My wife loved the idea and occasionally asked "What ever happened to that man store idea you had?"

/get a liquor license, make that idea into a bar
 
2012-08-03 03:40:41 AM  
boratmankini.jpg
 
2012-08-03 03:51:05 AM  
More people than I would have expected had ideas ready.
 
2012-08-03 03:51:49 AM  

Great Janitor: I was thinking at one time about opening up a men's store in the mall. It would be the store that men would go to when their wifes/girlfriends/mistresses/sisters/mothers/daughters,etc... would go to instead of going store to store looking at shoes and candles. The shop would have a walk in humador for cigar purchasing and smoking. The register would have impulse items of just beef jerky. Magazines sold would be like Guns and Ammo, Maxim, etc..., some private theaters that could be rented for movies like Die Hard, Lethal Weapon, Terminator, the cashiers would be females dressed like the waitresses from The Tilted Kilt, pool table rentals. Be a place where the family can come to the mall and dad can ditch the wife and kids and have fun while the wife suffered.

My ex girlfriends hated the idea and thought it was sexist. My wife loved the idea and occasionally asked "What ever happened to that man store idea you had?"

/get a liquor license, make that idea into a bar


I hope you know some people on the city council. I'd give you business a 50/50% chance of living if it wasn't for the liquor license. Some cities are full of dicks parading as "for the children" advocates.
 
2012-08-03 04:13:15 AM  
One of the tenets we learned in business school is that a company should stick to their core competencies. Their whole image is about sexy girls in skimpy outfits. Most women will never find that appealing. And an image turnaround, especially with a name like "Hooters", is damn near impossible. If appealing to horny guys is their claim to fame, bump it up a few notches. Ditch the tank tops and have the waitresses wear bikini tops. Try shorter, tighter shorts. Sorry, but most women will never be interested in Hooters, so don't try.
 
2012-08-03 04:25:15 AM  

Atomic Spunk: One of the tenets we learned in business school is that a company should stick to their core competencies. Their whole image is about sexy girls in skimpy outfits. Most women will never find that appealing. And an image turnaround, especially with a name like "Hooters", is damn near impossible. If appealing to horny guys is their claim to fame, bump it up a few notches. Ditch the tank tops and have the waitresses wear bikini tops. Try shorter, tighter shorts. Sorry, but most women will never be interested in Hooters, so don't try.


Serving decent food couldn't hurt as well. I ate there the other day for the first time in ten years (a friend convinced me the wings were the BEST EVER) and the food was absolute shiat.
 
2012-08-03 04:33:37 AM  

Steep Spiral:

Serving decent food couldn't hurt as well. I ate there the other day for the first time in ten years (a friend convinced me the wings were the BEST EVER) and the food was absolute shiat.


I agree. The last time I went there, the wings were so salty I could only eat one.
 
2012-08-03 04:41:15 AM  
My buddy and I ate at Hooters free for about 3 years way back in the late nighties. The manager heard part of our conversation one day, jumped on in, and boom, free food as long as he was boss card. We always tipped really well, and my primary reason for going was the buffalo chicken sandwich. Good times.
 
2012-08-03 05:00:28 AM  

I sound fat: well, I guess that opens the door to the next Hooters to come along and take their market segment...

/ never forget your core competencies.


This.

/fark you EA
 
2012-08-03 05:03:14 AM  
If you want to appeal to the kind of women who would come to Hooters...don't change anything.
 
2012-08-03 06:01:59 AM  
img1.fark.net
 
2012-08-03 06:17:36 AM  
I like the idea of an "offshoot". I would just stand well clear when it happened . . .
 
2012-08-03 06:17:49 AM  
I think there should be a sports-themed restaurant called "Balls." Waiters could wear Speedos or bike shorts. And a smile.
 
2012-08-03 06:17:56 AM  

cheap_thoughts: How about chafing the uniform? Looks and reeks of the 80s.

Also the wings suck.


How does one "chaf" a uniform. The wings are great (911). Offhand, I'd say YOU suck man!
 
2012-08-03 06:19:54 AM  

Benevolent Misanthrope: Mentat: cman: I think launching an offshoot company would be the best. Jockers is still aval for registration trademark
Or Peckers.
Nutz. Alternately, Woodies.



Foot Longs?
 
2012-08-03 06:25:31 AM  
encrypted-tbn0.google.com
You know for the kids
 
2012-08-03 06:26:06 AM  
sexywomenblogs.com
 
2012-08-03 06:45:00 AM  
Another nice one, linked.
 
2012-08-03 06:55:47 AM  

Benevolent Misanthrope: Mentat: cman: I think launching an offshoot company would be the best. Jockers is still aval for registration trademark

Or Peckers.

Nutz. Alternately, Woodies.


Or Swingers (that could bring in the guys and gals).
 
2012-08-03 07:07:02 AM  
One of the tenets we learned in business school is that a company should stick to their core competencies. Their whole image is about sexy girls in skimpy outfits. Most women will never find that appealing.

This reminds me of being in a strategy class at the University of Chicago's business school years ago (a weeklong class for working professionals) and one of the participants was a female manager from Playboy Enterprises. They owned a resort on Lake Geneva, WI that also had a ski area. "We're trying to position it as a family resort. Playboy management believe the name is an advantage with families." And so too is Hef's lifestyle, since he's started so many families by marrying multiple times.

By 1981 they'd given up on that and converted it to the Americana Resort, which was a great place to learn to ski on ice.
 
2012-08-03 07:10:59 AM  

shotglasss: Benevolent Misanthrope: Mentat: cman: I think launching an offshoot company would be the best. Jockers is still aval for registration trademark

Or Peckers.

Nutz. Alternately, Woodies.

Or Swingers (that could bring in the guys and gals).


Cocks.

/duh
 
2012-08-03 07:11:04 AM  

Atomic Spunk: One of the tenets we learned in business school is that a company should stick to their core competencies. Their whole image is about sexy girls in skimpy outfits. Most women will never find that appealing. And an image turnaround, especially with a name like "Hooters", is damn near impossible. If appealing to horny guys is their claim to fame, bump it up a few notches. Ditch the tank tops and have the waitresses wear bikini tops. Try shorter, tighter shorts. Sorry, but most women will never be interested in Hooters, so don't try.


Don't believe much of what you're taught in "business" school. If your profs had any talent they would be in business instead of teaching.

I'm with those who say the problem is with the menu. Their food sucks. And there are lots of "breasteraunts" that have both better food and girls. Wing House, Tilted Kilt... and lots of women eat and drink there. The thing that surprises me is the number of people who take their tweenage daughters there. Not my thing, but if that's the goal you want for your kid, at least it gives her something to do between shifts on the pole.
 
2012-08-03 07:13:05 AM  

blacksharpiemarker: Any time I've been to the restaurant, I never much cared for the women or their insincere attempts at bagging better tips.


You sound fat, physically unattractive, or poor.

Possibly all three.
 
2012-08-03 07:15:41 AM  

Loucifer: Try what and appeal to women?


Try women. They're petitioning for inclusion in the judicial branch
 
2012-08-03 07:26:42 AM  

cheap_thoughts: How about chafing the uniform?


I guess those tight polyester shorts might chafe a little:

i46.tinypic.com
 
2012-08-03 07:34:31 AM  
Admittedly my friends and I are not the target demographic for Hooters when we go: two gay men in a relationship, and me a straight female.

There wings suck. Their food sucks. Their beer selection sucks.
 
2012-08-03 07:34:33 AM  
Hmmm corresponds with the length of time I have been living with the GF, I guess she was right, I spent too much money up there.

Their biggest problem is they stopped expanding, all the Hooters near us are in sketchy areas while all the people with the most cash have moved away.
 
2012-08-03 07:36:58 AM  
Though it's fun to go in there and check out all the guys. I didn't understand why my gay friends want to go there until I walked in and was like "Oh, now I get it."
 
2012-08-03 07:39:49 AM  

Steep Spiral: Atomic Spunk: One of the tenets we learned in business school is that a company should stick to their core competencies. Their whole image is about sexy girls in skimpy outfits. Most women will never find that appealing. And an image turnaround, especially with a name like "Hooters", is damn near impossible. If appealing to horny guys is their claim to fame, bump it up a few notches. Ditch the tank tops and have the waitresses wear bikini tops. Try shorter, tighter shorts. Sorry, but most women will never be interested in Hooters, so don't try.

Serving decent food couldn't hurt as well. I ate there the other day for the first time in ten years (a friend convinced me the wings were the BEST EVER) and the food was absolute shiat.


Yeah, Hooters is lousy.

I'm a straight guy, and I won't eat there.

A couple of months ago I was driving home after a business trip. The stop I was at on the Interstate had a Hooters as the only non-fast-food place near the exit. I figured it had been 20 years since I was at a Hooters (my dad took me a few times when I was in junior high).

Well, the food was crap. The wings were truly lousy, the atmosphere was a generic loud sports bar, the service was bad.

Well, not so much lousy, but it put me off. Yeah, the waitresses are all wearing skimpy outfits, but they are all being so over the top with trying to flirt with you for bigger tips that it was really annoying. So focused on calling everybody "honey" and "baby" and "sugar", felt so hollow.

Try making better food. Try focusing on good customer service. If people want the eye candy, they can see it for themselves.
 
2012-08-03 07:48:14 AM  

robohobo: My buddy and I ate at Hooters free for about 3 years way back in the late nighties. The manager heard part of our conversation one day, jumped on in, and boom, free food as long as he was boss card. We always tipped really well, and my primary reason for going was the buffalo chicken sandwich. Good times.


What was your conversation about?
 
2012-08-03 07:49:21 AM  
Make better food, other than the wings, it's all shiat.
 
2012-08-03 07:56:36 AM  
farm6.static.flickr.com

Der Weinerschnitzel

/hot and he knows it
 
2012-08-03 08:01:30 AM  
They could try serving good food.
 
2012-08-03 08:08:02 AM  
I'm sure DONGS will be a great success.
 
2012-08-03 08:18:00 AM  
Their food is terrible. Greasy, oversalted, limp.
 
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