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(Wired UK)   Apple's head of design: 'Market research guarantees your product will be mediocre, at best.' Steve Ballmer scoffs   ( divider line
    More: Interesting, Ballmer, Jonathan Ive, British Embassy, icloud, guarantees, Apple  
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3743 clicks; posted to Business » on 31 Jul 2012 at 11:53 AM (4 years ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»

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2012-07-31 10:35:35 AM  
1 vote:
I've done market research for technology products, and he's spot on. People want what they already have except cheaper and in their favorite color.
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