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(Digital Trends)   Apple insults their fanbase. No, this is not a repeat from every Mac advertisement ever released   (digitaltrends.com) divider line 72
    More: Fail, iMovie, Apple I, Apple products, quality controls, iPhoto, OS X  
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7224 clicks; posted to Business » on 29 Jul 2012 at 10:40 AM (2 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2012-07-29 07:44:55 AM  
Like they're smart enough to pick up on that. COME ON!
 
2012-07-29 07:53:20 AM  
Inb4 someone posts Apple 1985 Superbowl commercial
 
2012-07-29 08:16:52 AM  
Apple's market will increasingly be "ease of use" and not "cool and new." Shocking revelation. One day it'll be the new Jitterbug Phone. Without Steve to rally around, Apple is going to drift aimlessly sooner or later, and aging techno-feebs will be its only market left. Security blanket ease of use, not awesome new platform nobody else has.
 
2012-07-29 09:32:08 AM  
Apple's ads haven't generally been that good, despite how popular they are.

Generation_D: Apple is going to drift aimlessly sooner or later, and aging techno-feebs will be its only market left


It's hard to say. The character of the company has certainly changed, but they've definitely hit some good products- the Retina MBP is an incredible laptop (and incredibly expensive- so a standard Apple product). Mountain Lion is right in line with everything they've been doing in the OS lately- an emphasis on gestures, but also an emphasis on things that mobile can't and shouldn't do (in Apple's opinion).
 
2012-07-29 10:08:54 AM  

t3knomanser: Apple's ads haven't generally been that good, despite how popular they are.

Generation_D: Apple is going to drift aimlessly sooner or later, and aging techno-feebs will be its only market left

It's hard to say. The character of the company has certainly changed, but they've definitely hit some good products- the Retina MBP is an incredible laptop (and incredibly expensive- so a standard Apple product). Mountain Lion is right in line with everything they've been doing in the OS lately- an emphasis on gestures, but also an emphasis on things that mobile can't and shouldn't do (in Apple's opinion).


Yes but it's not like Jobs was only planning things for a day ahead. I'm sure most (if not all) was in development before he died. The next few years will be telling as to how much Jobs made Apple work.
 
2012-07-29 10:16:55 AM  
Meh. Watched them, not that insulting. Just kind of 2/3 of the way to funny/
 
2012-07-29 10:23:30 AM  
It just seems like Apple & Microsoft are trying to gear EVERYTHING to tablets. I mean, sure it looks cool on a commercial, but rarely does that ever translate into real life, let alone on programs you have to actually use in a practical setting. Plus, I don't know about anyone else, but i cannot type nearly as fast or as well on a touchscreen as I can on a keyboard, and given the ability of a touchscreen to break down faster than the rate of Moore's Law, I can't see this being a good idea long-term.

Not to mention that they're forgetting how many people can even use a computer correctly. I can't even go near my mom's computer without having to fix something to use it. (Granted, a bunch of the problems are related to my 6-year-old nephew finding new and inventive malware in trying to find a Mario game online. Or the fact that she let my brother-in-law, the one with a biology degree and a passing knowledge of computers, reprogram her computer.)
 
2012-07-29 10:24:10 AM  

Ed Finnerty: The next few years will be telling as to how much Jobs made Apple work.


I think Mountain Lion only had his input as far as the general roadmap, not the specific details. If we truly do see a 7" iPad, I can only think that its development was concealed from him, because there is no way Jobs would have approved such a device. I still doubt we'll see one from Apple (I think a 7" AppleTV remote/portable display is more likely).
 
2012-07-29 10:26:17 AM  

FriarReb98: It just seems like Apple & Microsoft are trying to gear EVERYTHING to tablets.


OSX is far less tablet oriented than Win8 is. Oddly, OSX is much more touch oriented than Win8, but that's because Apple has the best touchpads in the industry, and has been attaching them to every laptop and desktop for years.
 
2012-07-29 10:32:07 AM  

t3knomanser: FriarReb98: It just seems like Apple & Microsoft are trying to gear EVERYTHING to tablets.

OSX is far less tablet oriented than Win8 is. Oddly, OSX is much more touch oriented than Win8, but that's because Apple has the best touchpads in the industry, and has been attaching them to every laptop and desktop for years.


dunno man, have you gotten mountain lion yet? seems like it's doing absolutely everything possible to merge OSX and iOS.
 
2012-07-29 10:37:55 AM  

thomps: dunno man, have you gotten mountain lion yet? seems like it's doing absolutely everything possible to merge OSX and iOS.


Aside from the new iCloud system, which is definitely very iOS, I don't think there's anything particularly iOS-y about most of the new features. You could make an argument for Notification Center, but fer chrissakes, it's about time a desktop OS made a serious attempt to have a global Notification bar that wasn't complete ass. Honestly, iOS would do well to borrow from Notification Center in some ways.

Aside from that, Launchpad isn't new in Mountain Lion, and it's not a bad feature, mostly because you aren't locked into using it and can still navigate the filesystem.

From what I hear, fullscreen mode still sucks on dual-monitor systems, but I can understand why (technically) it behaves that way (the OS can only have one space active at a time, fullscreen apps are their own space, ergo, that second monitor ends up getting screwed).
 
2012-07-29 10:54:58 AM  
Author is a conceited douche. Not knowing how to do something with a computer doesn't make you a moron.
 
2012-07-29 10:58:03 AM  
Wow. I've got a macbook (through work) and an iPad. I also have an iPhone 4s, but I hardly use any apps on it as the iPad makes it a more enjoyable experience. I usually just do internet/facebook/instagram and Instapaper.

I'm thinking of after hearing what the iphone 5 is all about and then deciding if I want to go Android for my phone at least. The only thing holding me back is the camera on the iPhone 4s is amazing for what it is. If I switched, that'd be one of my main reasons.

Any suggestions?
 
2012-07-29 11:10:30 AM  
I am not a defender of Mac by any means, but really this happens with all computers. (Or maybe just me.)

/Oh, you're a computer guy? Can I bug you for some free tech support?
 
2012-07-29 11:21:41 AM  

FriarReb98: I mean, sure it looks cool on a commercial, but rarely does that ever translate into real life,


Next thing you know, you're going to tell me drinking Busch beer won't get me into cool parties where people of every race creed and color mingle happily and give lots of high fives.
 
2012-07-29 11:21:46 AM  
For some reason, the genius in the commercials sounds an awful lot like Fargo from Eureka, especially in the third spot.
 
2012-07-29 11:23:28 AM  
Are they trying to gain marketshare? They already have the "I'm farking brilliant and rich in my own mind" segment locked down. This is naked pandering to those folks.
 
2012-07-29 11:25:46 AM  
So Apple is going from "Everything just works on a Mac" to "We have customer support for when you can't figure out how to use our products"?
 
2012-07-29 11:28:39 AM  
Advertisements count on you only half-perceiving. The message isn't customer is dumb. They're messaging that OLD people (not you, fanbois) are dumb. And oh yeah, Apple geniuses are smart. The ad makers know what they're doing and how to manipulate their targets.
 
2012-07-29 11:31:09 AM  

Mawson of the Antarctic: I'm thinking of after hearing what the iphone 5 is all about and then deciding if I want to go Android for my phone at least. The only thing holding me back is the camera on the iPhone 4s is amazing for what it is. If I switched, that'd be one of my main reasons.

Any suggestions?


Until a month ago I'd been using nothing but iPhones. Had the orignal, 3G, and most recently the 4. I switched to a Samsung Galaxy S3 and I can't think of a scenario that would make me go back. The camera and video capturing on the S3 is amazing, compared to the iphone 4 anyway...never had a 4S so I can't compare the two.

And with a micro-SD slot that can use up to 64gb cards, storage is never an issue. Personally I'm not buying another phone or tablet again that doesn't have expandable memory. I have 72gb of memory on my S3 and it cost me a total of about $240. 8gb onboard for the $200 phone, and a 64gb sd card i got for about $40. A 64gb iphone is $400.
 
2012-07-29 11:35:37 AM  

Ed Finnerty: the Retina MBP is an incredible laptop (and incredibly expensive


You know how I know that you have no idea how expensive high resolution display panels are?

Seriously, just a monitor that still doesn't have as high a resolution as the panel in the Retina Macbook starts around $1,200 and runs up to around $2,500.
 
2012-07-29 11:39:00 AM  

Shrugging Atlas: Mawson of the Antarctic: I'm thinking of after hearing what the iphone 5 is all about and then deciding if I want to go Android for my phone at least. The only thing holding me back is the camera on the iPhone 4s is amazing for what it is. If I switched, that'd be one of my main reasons.

Any suggestions?

Until a month ago I'd been using nothing but iPhones. Had the orignal, 3G, and most recently the 4. I switched to a Samsung Galaxy S3 and I can't think of a scenario that would make me go back. The camera and video capturing on the S3 is amazing, compared to the iphone 4 anyway...never had a 4S so I can't compare the two.

And with a micro-SD slot that can use up to 64gb cards, storage is never an issue. Personally I'm not buying another phone or tablet again that doesn't have expandable memory. I have 72gb of memory on my S3 and it cost me a total of about $240. 8gb onboard for the $200 phone, and a 64gb sd card i got for about $40. A 64gb iphone is $400.


Thanks! This is what I'm looking for. I still have all the apps and experience the iPad can provide. I feel like I'm just doubling by having an iPhone on top of that.
 
2012-07-29 11:40:41 AM  
Well, to be fair...
 
2012-07-29 11:43:36 AM  

unlikely: Meh. Watched them, not that insulting. Just kind of 2/3 of the way to funny/


This. Snickered a couple times, but not seeing the "insulting" part really.
 
2012-07-29 11:43:58 AM  

thomps: dunno man, have you gotten mountain lion yet? seems like it's doing absolutely everything possible to merge OSX and iOS.


Howso? The only things in there are optional gesture support. Heavy on the optional part.

Then there is Launchpad for starting apps, which is also completely optional.

Thankfully, unlike with Windows 8, if you don't like the iOS like options, they can all be turned off in the preferences.
 
2012-07-29 11:48:40 AM  

Gunny Walker: I am not a defender of Mac by any means, but really this happens with all computers. (Or maybe just me.)

/Oh, you're a computer guy? Can I bug you for some free tech support?


I get this all the time, as i'm sure most people in IT or with a working knowledge of how to remove a virus do. I tell them (immediate family excluded) that I do side work for $50 an hour and i'll be happy to come fix it for them. It almost never fails that they biatch and moan about the $50 I want to come do work for them, so they take it to the local computer shop who charges $120 for a diagnostic/virus scan and winds up paying him to fix it for more than double what they could have paid me. I'll never understand why they do that.

/end rant
 
2012-07-29 12:08:42 PM  
Unfortunately, this is the market that Apple is going after. There's nothing wrong with going after these folks per se, but even though Apple is one of the largest companies on Earth, they seem to think they can only go after one market.

10 years ago, this was what creative software looked like on the mac:

www.beatsworking.tv

This is what passes for creative software today:

omgdroid.com
 
2012-07-29 12:12:19 PM  

t3knomanser: thomps: dunno man, have you gotten mountain lion yet? seems like it's doing absolutely everything possible to merge OSX and iOS.

Aside from the new iCloud system, which is definitely very iOS, I don't think there's anything particularly iOS-y about most of the new features. You could make an argument for Notification Center, but fer chrissakes, it's about time a desktop OS made a serious attempt to have a global Notification bar that wasn't complete ass. Honestly, iOS would do well to borrow from Notification Center in some ways.

Aside from that, Launchpad isn't new in Mountain Lion, and it's not a bad feature, mostly because you aren't locked into using it and can still navigate the filesystem.

From what I hear, fullscreen mode still sucks on dual-monitor systems, but I can understand why (technically) it behaves that way (the OS can only have one space active at a time, fullscreen apps are their own space, ergo, that second monitor ends up getting screwed).


the notification system, merging in imessage, 'share' button, dictation, icloud. it just feels like they're trying to get to a unified OS regardless of device form factor.
 
2012-07-29 12:14:04 PM  

Great_Milenko: 10 years ago, this was what creative software looked like on the mac


This is what creative software looks like on my Mac:
www.chris-granger.com
 
2012-07-29 12:21:15 PM  

thomps: merging in imessage


I've been using a merged IM client for decades. It's about time OSX's iChat actually did a good job with that. Messages is not significantly different from other chat applications on the desktop. The only true new feature is that the iOS messaging platform(s) have been integrated. That's hardly the iOS-ification of OSX.

thomps: 'share' button,


Something that has absolutely no equivalent on iOS, unless you want to count the little send-to sheet that some applications have, and I really wouldn't count that. It's certainly not an OS-wide API (although those APIs a private in Mountain Lion).

thomps: dictation


Again, something that iOS doesn't really have. Siri allows you to dictate very specific things, but there's nothing in iOS that lets arbitrary apps accept dictation.

thomps: icloud


This is the big one- it's very iOS-like, especially in that applications can't share files. That's pretty crazy, actually, and not well designed. I think iCloud will undergo some changes in the future.

thomps: trying to get to a unified OS


Trying? iOS runs an OSX kernel and implements a vast proportion of the Cocoa APIs that OSX offers. It's been a unified OS from day one. What Apple's really doing right now is building an ecosystem where, if you use the entire family of Apple products, you get more value than if you just use one. And that's not exactly new- they've beet moving in that direction since the first iPhone.
 
2012-07-29 12:22:44 PM  

BullBearMS: Ed Finnerty: the Retina MBP is an incredible laptop (and incredibly expensive

You know how I know that you have no idea how expensive high resolution display panels are?

Seriously, just a monitor that still doesn't have as high a resolution as the panel in the Retina Macbook starts around $1,200 and runs up to around $2,500.


You know how I know you have problems quoting nested responses?

Because I didn't say that.
 
2012-07-29 12:25:44 PM  

BullBearMS: You know how I know that you have no idea how expensive high resolution display panels are?


Huh? I didn't say that there was some gigantic markup on it, or anything. I pointed out that the laptop was very expensive. And it is! I have facts to back it up, facts called "price tags".
 
2012-07-29 12:40:42 PM  

foo monkey: Author is a conceited douche. Not knowing how to do something with a computer doesn't make you a moron.


It's getting to the point that saying that is sort of like saying "not knowing how to write doesn't make you a moron"...
 
2012-07-29 12:48:03 PM  

t3knomanser: Aside from the new iCloud system, which is definitely very iOS, I don't think there's anything particularly iOS-y about most of the new features.


t3knomanser: rying? iOS runs an OSX kernel and implements a vast proportion of the Cocoa APIs that OSX offers. It's been a unified OS from day one. What Apple's really doing right now is building an ecosystem where, if you use the entire family of Apple products, you get more value than if you just use one. And that's not exactly new- they've beet moving in that direction since the first iPhone.


ok i'm going to go run some errands, but it appears you've got both sides of the argument covered here.
 
2012-07-29 12:56:34 PM  
I have an iPad and I use it for, well, nothing. Maybe some games but it's completely impractical for my career and lifestyle. Good thing it was a gift.
 
2012-07-29 01:00:07 PM  

t3knomanser: thomps: dunno man, have you gotten mountain lion yet? seems like it's doing absolutely everything possible to merge OSX and iOS.

Aside from the new iCloud system, which is definitely very iOS, I don't think there's anything particularly iOS-y about most of the new features. You could make an argument for Notification Center, but fer chrissakes, it's about time a desktop OS made a serious attempt to have a global Notification bar that wasn't complete ass. Honestly, iOS would do well to borrow from Notification Center in some ways.

Aside from that, Launchpad isn't new in Mountain Lion, and it's not a bad feature, mostly because you aren't locked into using it and can still navigate the filesystem.

From what I hear, fullscreen mode still sucks on dual-monitor systems, but I can understand why (technically) it behaves that way (the OS can only have one space active at a time, fullscreen apps are their own space, ergo, that second monitor ends up getting screwed).


The worst past about the broken dual monitor full screen mode is that Parallels is awesome in fullscreen on a single monitor computer, but when you have a dual screen set up you can't fullscreen a Parallels VM at all. On the ither hand, with the easy three finger swiping between spaces, you almost don't need a second monitor, but it would be nice if they fixed it.

/Own a 27" iMac with 3 copies of Windows on it (Win 7 Ultimate Bootcamp, Win 7 Home Premium and Win I Release Preview in Parallels) so fanboys on both sides can bite me.
 
2012-07-29 01:00:44 PM  

cman: Inb4 someone posts Apple 1985 Superbowl commercial


Really?
 
2012-07-29 01:02:37 PM  

t3knomanser: BullBearMS: You know how I know that you have no idea how expensive high resolution display panels are?

Huh? I didn't say that there was some gigantic markup on it, or anything. I pointed out that the laptop was very expensive. And it is! I have facts to back it up, facts called "price tags".


I'd have to say that since they sell monitors that don't have quite as high a resolution that cost more than the entire laptop, the price tags on those monitors show that this laptop isn't all that expensive. (for what you get)

Can you buy cheaper laptops made from cheaper parts? Sure.
 
2012-07-29 01:06:38 PM  

BullBearMS: isn't all that expensive. (for what you get)


I'm not debating the value proposition (I have one and love it, and feel that it was entirely worth the expense). It remains a large investment of capital.
 
2012-07-29 01:11:21 PM  
anyone that is in the fan base and gets insulted deserves to be so and should GTFO and let us real apple users get back to enjoying our product instead of a hipster filled store.
 
2012-07-29 01:22:11 PM  

Tigger: cman: Inb4 someone posts Apple 1985 Superbowl commercial

Really?


Really.
 
2012-07-29 01:29:25 PM  

Barakku: foo monkey: Author is a conceited douche. Not knowing how to do something with a computer doesn't make you a moron.

It's getting to the point that saying that is sort of like saying "not knowing how to write doesn't make you a moron"...


Quickly creating a quality digital movie is not computer literacy. Using email, searching with Google, Facebook, word processing, playing video games , backing up your iphone, and watching porn is computer literacy in 2012. The author has never done a house call where the user didn't know how to turn on the computer or forgot her password.

The password was "fluffy", the name of her dog. It took 15 seconds.
 
2012-07-29 01:36:31 PM  
Finding Nemo seagulls describe Apple and their fan base best.
 
2012-07-29 02:12:28 PM  
It's sort of pathetic how computer nerds look down on anybody with less technical knowledge. I've never had my mechanic sneer at me because I didn't take my car's transmission apart in my kitchen and fix it myself.

Anyway, what they're really doing in these commercials is letting people know what cool things they can do with their Mac, and how easy it is to learn. Lots of people don't know they can make a little video or postcard. They don't know about the other software that comes standard with the computer.

I don't look down on the people in the commercials. They're your average computer user. They're jittery and not confident that they can figure out how to do what they need to do. Apple is saying, "Yes, you can do it! Our guy will show you how."
 
2012-07-29 02:14:28 PM  

foo monkey: Author is a conceited douche. Not knowing how to do something with a computer doesn't make you a moron.


And we're done here. Came here to say this.
 
2012-07-29 02:20:18 PM  
So Apple sees their customers the way the rest of us do?
 
2012-07-29 02:33:48 PM  

Mawson of the Antarctic: Wow. I've got a macbook (through work) and an iPad. I also have an iPhone 4s, but I hardly use any apps on it as the iPad makes it a more enjoyable experience. I usually just do internet/facebook/instagram and Instapaper.

I'm thinking of after hearing what the iphone 5 is all about and then deciding if I want to go Android for my phone at least. The only thing holding me back is the camera on the iPhone 4s is amazing for what it is. If I switched, that'd be one of my main reasons.

Any suggestions?


So you've got a complete ecosystem of devices that share all critical information (mail, calendar, contacts, docs, etc) with each other seamlessly, and you want to swap one of those out with a device that'll talk to none of them, unless you switch wholesale to it's sharing method of choice.

Your decision seems pretty simple.
 
2012-07-29 02:36:34 PM  
pfft.

I have one on the way to my house to learn how to use Mailchimp, the simplest thing in the world. I know it's not a Mac product obviously, but come on, you're a business owner! Man up!

People are so damn blind to instructions on web pages, I wonder why I write them in the first place. People are still going to need to take their notes step by step.
 
2012-07-29 02:40:46 PM  
I kinda thought that the "inept and useless" type was Apples main demo. Apple has always touted themselves as the company for those who don't want to put effort into things. Their products are made for those who need help with mindless tasks such as reading their emails, listening to music, and other menial things.

I guess their customer base just wants to get mad when Apple comes out and describes the demographic in public.
 
2012-07-29 02:44:12 PM  
img266.imageshack.us
Apple Mac. Even Ruprecht can use it.
 
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