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(Talking Points Memo)   Is Obama's latest the most brutally effective campaign ad since LBJ's "Daisy"?   (talkingpointsmemo.com) divider line 299
    More: Interesting, LBJ, obama, sound effects, campaign advertising, sound designer, Gilligan's Island, TPM  
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8338 clicks; posted to Politics » on 14 Jul 2012 at 8:14 PM (2 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2012-07-14 03:43:03 PM
Wow, this one cuts DEEP, almost cringe worthy with the singing, but that 'Daisy' spot pretty much was the pinnacle that everyone since then has tried to reach and failed.
 
2012-07-14 03:54:52 PM
I thought the "Daisy" commercial ran once, and then was pulled. I know it was once widely considered the most abhorrent campaign ad of all time.
 
2012-07-14 04:03:22 PM
Jesus that's a gut punch.
 
2012-07-14 04:07:39 PM
It's an effective ad, but it's early in the campaign and a time when fewer people are paying attention than they will be after the conventions. That said, Mitt Romney makes literal wet blankets seem more fun than him.

phreaknes: Wow, this one cuts DEEP, almost cringe worthy with the singing, but that 'Daisy' spot pretty much was the pinnacle that everyone since then has tried to reach and failed.


But that was a time when everyone had 3 TV channels to watch. The effectiveness is that people are still talking about it three generations later. People will have moved on from this ad by September.
 
2012-07-14 04:09:06 PM
Yeah, that works for me.
 
2012-07-14 04:09:35 PM

BSABSVR: People will have moved on from this ad by September.


Yeah, this was stupid to release this early.

And nothing tops Daisy, ever.
 
2012-07-14 04:14:24 PM

BSABSVR: But that was a time when everyone had 3 TV channels to watch. The effectiveness is that people are still talking about it three generations later. People will have moved on from this ad by September.


There were 3 major TV networks, but we had about a couple dozen channels to watch on VHF and UHF combined. :)
 
2012-07-14 04:16:31 PM
If the Obama people really want to go all in, they'll do Mitt Romney's creepy Ke$ha half-singing over the Nightmare on Elm Street theme. Or one of those dystopian takes on an ice cream truck jingle.
 
2012-07-14 04:18:14 PM

BSABSVR: one of those dystopian takes on an ice cream truck jingle.


There has to be a more elegant way to phrase that.
 
2012-07-14 04:23:19 PM
If they're doing this kind of advertising this early in the campaign, I can't wait to see what they're working on a few months away from the election.
 
2012-07-14 04:31:14 PM

Winning: If they're doing this kind of advertising this early in the campaign, I can't wait to see what they're working on a few months away from the election.


Seems they've already found Mitt's weak spot, damage control. Expect more left jabs working that weak spot.
 
2012-07-14 04:35:36 PM
I can't say how effective it was. I do hope for similar results.
 
2012-07-14 04:40:53 PM

GAT_00: Jesus that's a gut punch.


Somebody needs to post that "Oh Snap" flowchart.

Romney got told.
 
2012-07-14 05:08:32 PM

Nabb1: I thought the "Daisy" commercial ran once, and then was pulled. I know it was once widely considered the most abhorrent campaign ad of all time.


it was only aired once as an ad, but then discussed over and over in the news, presumably played then. So it got a LOT of attention.
 
2012-07-14 06:00:48 PM
Mitt spent many years being an all-American capitalist and he obviously was quite good at it. Now he is going to be president and he is going to be quite good at that as well.

/sincerity, if you know how to fake that, you have it made
 
2012-07-14 06:04:11 PM

SilentStrider: Nabb1: I thought the "Daisy" commercial ran once, and then was pulled. I know it was once widely considered the most abhorrent campaign ad of all time.

it was only aired once as an ad, but then discussed over and over in the news, presumably played then. So it got a LOT of attention.


Yes. The news (at that time, Huntley and Brinkley, Walter Cronkite and what's his name at NBC) gave it a lot of coverage. That was a savage election, against the "radical" Goldwater, who these days wouldn't make the primaries.
 
2012-07-14 06:06:11 PM

Sgygus: Mitt spent many years being an all-American capitalist and he obviously was quite good at it. Now he is going to be president and he is going to be quite good at that as well.

/sincerity, if you know how to fake that, you have it made


Well, given his "Day one agenda", it seems he's planning to outsource congress.
 
2012-07-14 06:15:55 PM
Well I dunno how effective "A dollop of Daisy" really was...

/wait
 
2012-07-14 06:18:18 PM
In case anyone hasn't seen the Obama ad, it's apparently officially referred to as "Firms".

For contrast, "Daisy".
 
2012-07-14 06:31:28 PM

abb3w: In case anyone hasn't seen the Obama ad, it's apparently officially referred to as "Firms".

For contrast, "Daisy".


For you kids, the ad came out when schools were doing the dunk and cover drills, Air Raid sirens went off periodically as tests, and buildings were marked as fallout shelters.
 
2012-07-14 06:32:42 PM
It's nothing like Daisy. Even as a distortion of his opponent, it falls well-short of Daisy.
 
2012-07-14 06:38:34 PM
Oh holy cow.
Linked on my Facebook.
 
2012-07-14 06:46:51 PM
ok, watched it and all I can say is... wow.
 
2012-07-14 06:53:37 PM
img816.imageshack.us
 
2012-07-14 06:59:16 PM

simplicimus: abb3w: In case anyone hasn't seen the Obama ad, it's apparently officially referred to as "Firms".

For contrast, "Daisy".

For you kids, the ad came out when schools were doing the dunk and cover drills, Air Raid sirens went off periodically as tests, and buildings were marked as fallout shelters.


The duck and cover cartoon was on that page, too

/good times...
 
2012-07-14 07:03:14 PM

MaudlinMutantMollusk: simplicimus: abb3w: In case anyone hasn't seen the Obama ad, it's apparently officially referred to as "Firms".

For contrast, "Daisy".

For you kids, the ad came out when schools were doing the dunk and cover drills, Air Raid sirens went off periodically as tests, and buildings were marked as fallout shelters.

The duck and cover cartoon was on that page, too

/good times...


Yep, nothing like a wooden desk to save you from a nuclear detonation.
 
2012-07-14 07:05:18 PM

simplicimus: MaudlinMutantMollusk: simplicimus: abb3w: In case anyone hasn't seen the Obama ad, it's apparently officially referred to as "Firms".

For contrast, "Daisy".

For you kids, the ad came out when schools were doing the dunk and cover drills, Air Raid sirens went off periodically as tests, and buildings were marked as fallout shelters.

The duck and cover cartoon was on that page, too

/good times...

Yep, nothing like a wooden desk to save you from a nuclear detonation.


We could solve a lot more problems if every home had one of those wooden desks.
 
2012-07-14 07:06:36 PM
img97.imageshack.us
 
2012-07-14 07:22:08 PM
Brutal is right. It's very cutting in its honesty and directness. Like someone else pointed out though, it's July and the election is in November. An ad like this would be at its zenith of effectiveness after the debates, when the push to really stick in the minds of undecided voters is being made.

My parents remember the "Daisy" ad, and my dad said it scared him shiatless, and he was 15 when that came out. The spectre of nuclear annihilation was still very present, and the ad itself was basically saying, "Vote LBJ, or Goldwater will have us all blown to smithereens by the Soviets."
 
2012-07-14 07:22:44 PM
Well, since this Daisy thread is noticeably lacking in Tom Lehrer songs, I present:

So long, Mom,
I'm off to drop the bomb,
So don't wait up for me.
But while you swelter
Down there in your shelter,
You can see me
On your TV.

While we're attacking frontally,
Watch Brinkally and Huntally,
Describing contrapuntally
The cities we have lost.
No need for you to miss a minute
Of the agonizing holocaust. (Yeah!)
 
2012-07-14 07:26:59 PM

simplicimus: Well, since this Daisy thread is noticeably lacking in Tom Lehrer songs, I present:

So long, Mom,
I'm off to drop the bomb,
So don't wait up for me.
But while you swelter
Down there in your shelter,
You can see me
On your TV.

While we're attacking frontally,
Watch Brinkally and Huntally,
Describing contrapuntally
The cities we have lost.
No need for you to miss a minute
Of the agonizing holocaust. (Yeah!)


Remember, mommy,
I'm off to get a commie,
So send me a salami,
And try to smile somehow.
I'll look for you when the war is over,
An hour and a half from now!
 
2012-07-14 07:28:42 PM

Coco LaFemme: Brutal is right. It's very cutting in its honesty and directness. Like someone else pointed out though, it's July and the election is in November. An ad like this would be at its zenith of effectiveness after the debates, when the push to really stick in the minds of undecided voters is being made.

My parents remember the "Daisy" ad, and my dad said it scared him shiatless, and he was 15 when that came out. The spectre of nuclear annihilation was still very present, and the ad itself was basically saying, "Vote LBJ, or Goldwater will have us all blown to smithereens by the Soviets."


Makes me think that if this is what they've got loaded for July, they've got something really devastating in the pipeline for October.
 
2012-07-14 07:29:46 PM

propasaurus: simplicimus: Well, since this Daisy thread is noticeably lacking in Tom Lehrer songs, I present:

So long, Mom,
I'm off to drop the bomb,
So don't wait up for me.
But while you swelter
Down there in your shelter,
You can see me
On your TV.

While we're attacking frontally,
Watch Brinkally and Huntally,
Describing contrapuntally
The cities we have lost.
No need for you to miss a minute
Of the agonizing holocaust. (Yeah!)

Remember, mommy,
I'm off to get a commie,
So send me a salami,
And try to smile somehow.
I'll look for you when the war is over,
An hour and a half from now!


So long, Mom,
I'm off to drop the bomb,
So don't wait up for me.
But though I may roam,
I'll come back to my home,
Although it may be
A pile of debris.
 
2012-07-14 07:37:01 PM

Coco LaFemme: Brutal is right. It's very cutting in its honesty and directness. Like someone else pointed out though, it's July and the election is in November. An ad like this would be at its zenith of effectiveness after the debates, when the push to really stick in the minds of undecided voters is being made.

My parents remember the "Daisy" ad, and my dad said it scared him shiatless, and he was 15 when that came out. The spectre of nuclear annihilation was still very present, and the ad itself was basically saying, "Vote LBJ, or Goldwater will have us all blown to smithereens by the Soviets."


I was 11 or 12 when daisy came out. Still remember it.
 
2012-07-14 07:44:09 PM
After the Swift Boat Veterans farce, it became obvious that there was no level Republicans wouldn't stoop to for an election win. This is a step in the right direction for the Democratic party, but they need to get a lot more Machiavellian for the future to break the hold the Republican party has on the rural and urban rube vote.
 
2012-07-14 07:52:26 PM

Cuchulane: After the Swift Boat Veterans farce, it became obvious that there was no level Republicans wouldn't stoop to for an election win. This is a step in the right direction for the Democratic party, but they need to get a lot more Machiavellian for the future to break the hold the Republican party has on the rural and urban rube vote.


I respectfully disagree on the Machiavellian part. Romney is a flawed candidate, wooden, thin-skinned and apparently on a mission from God. Taking him apart only requires asking him to be consistent in his policies. Good grief, his whole "I'll tell you what I'll do, after I get elected" is just ripe for critique.
 
2012-07-14 07:56:28 PM

Ricardo Klement: It's nothing like Daisy. Even as a distortion of his opponent, it falls well-short of Daisy.


Mainly because it doesn't do that .
 
2012-07-14 07:59:36 PM

propasaurus: Makes me think that if this is what they've got loaded for July, they've got something really devastating in the pipeline for October.


Alternatively, it may be they're trying to destabilize Romney so he has a harder time at the GOP convention. It wasn't until today that RON PAUL finally struck out in Nebraska.
 
2012-07-14 08:02:21 PM

Coco LaFemme: Brutal is right. It's very cutting in its honesty and directness. Like someone else pointed out though, it's July and the election is in November. An ad like this would be at its zenith of effectiveness after the debates, when the push to really stick in the minds of undecided voters is being made.

My parents remember the "Daisy" ad, and my dad said it scared him shiatless, and he was 15 when that came out. The spectre of nuclear annihilation was still very present, and the ad itself was basically saying, "Vote LBJ, or Goldwater will have us all blown to smithereens by the Soviets."


www.reactionface.info
 
2012-07-14 08:16:58 PM

BSABSVR: But that was a time when everyone had 3 TV channels to watch. The effectiveness is that people are still talking about it three generations later. People will have moved on from this ad by September August.

FTFY

You underestimate how short the attention span of American's is when it comes to stuff like this.
 
2012-07-14 08:18:37 PM

propasaurus: [img816.imageshack.us image 480x240]


Umm...where is Amercia?
 
2012-07-14 08:19:52 PM
That was brutal. That is Dukakis as tank commander brutal.
 
2012-07-14 08:22:50 PM
Obama singing some Al Green at the historic Apollo Theater...smooth, inspired, and effortless. Making the women folk wet
 
2012-07-14 08:24:29 PM
Not at all, but the Romney RetardsTM who had nothing better to offer besides the clown car don't care.
 
2012-07-14 08:24:51 PM

Coco LaFemme: Brutal is right. It's very cutting in its honesty and directness. Like someone else pointed out though, it's July and the election is in November. An ad like this would be at its zenith of effectiveness after the debates, when the push to really stick in the minds of undecided voters is being made.


Remember when people said that all the Democrats had to do this election was play back Romney's own words in an ad? That the GOP was writing the Democrats campaign material for them? Well, there is more material where that came from.
 
2012-07-14 08:26:19 PM

GAT_00: propasaurus: [img816.imageshack.us image 480x240]

Umm...where is Amercia?


You don't remember that? Mitt Romney's official iPhone app misspelled 'America'.
 
2012-07-14 08:27:02 PM

GAT_00: propasaurus: [img816.imageshack.us image 480x240]

Umm...where is Amercia?


That's where Rmoney lives
 
2012-07-14 08:29:43 PM

Mrtraveler01: BSABSVR: But that was a time when everyone had 3 TV channels to watch. The effectiveness is that people are still talking about it three generations later. People will have moved on from this ad by September August.
FTFY

You underestimate how short the attention span of American's is when it comes to stuff like this.


The particulars of a certain ad maybe, but the trick is planting the seed of an image that sticks, sprouts, and becomes rooted into the subconscious. Then association takes over. The Republicans and their propaganda arm at Fox have this mastered by endless repetition of talking points distilled down to single words. The relativity between the talking point and the truth is irrelevant. For a large segment of the population the word association of Obama/Socialism is now automatic. The Democrats need to create an auto association of Romney/______. Outsourcer is worth a shot. Plutocrat might go over most peoples heads.
 
2012-07-14 08:32:38 PM
That was...painful to watch. And I already wouldn't vote Romney for dogcatcher.

Simple. Direct. To the point. And it uses Romney as the best campaign ad FOR the President, which Romney KEEPS adding to. August is a long way away and the announcement of his VP...if he can avoid having his own Party ask for a further SEC probe...
 
2012-07-14 08:33:44 PM

LordJiro: GAT_00: propasaurus: [img816.imageshack.us image 480x240]

Umm...where is Amercia?

You don't remember that? Mitt Romney's official iPhone app misspelled 'America'.


Yeah, that was really a key detail to commit to memory.
 
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