If you can read this, either the style sheet didn't load or you have an older browser that doesn't support style sheets. Try clearing your browser cache and refreshing the page.

(Advertising Age)   Marketers: "We buy Facebook ads not for fans, but for awareness." Will be dismayed to discover that most awareness will be people reminding them in explicit detail how much their brand sucks   (adage.com) divider line 24
    More: Obvious, Facebook, Emarketer, consciousness  
•       •       •

1011 clicks; posted to Business » on 09 Jul 2012 at 11:20 AM (2 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



24 Comments   (+0 »)
   
View Voting Results: Smartest and Funniest

Archived thread
 
2012-07-09 11:26:12 AM
google adblock for chrome -- free
google adblock for firefox -- free

/you're welcome, corpor-ations are people, my friend! You're not a real person, but -- see that building over there? ... yeah...
 
2012-07-09 11:46:24 AM
Weird, when I was on Facebook, I don't remember ads at all, just huge blank spaces on either side of the timeline.

/adlbock plus is your friend
//corporate freeloaders are not
 
2012-07-09 11:50:29 AM
A little add-on app called fbpurity makes sure that none of the ads make it to my monitor.
 
2012-07-09 12:03:18 PM
I admit that I am biased as an inbound marketer in my day job, but you do know that blocking advertisements costs publications and companies revenue, right? And less revenue often leads to fewer jobs?

Everyone wants everything, but no one wants to pay anything for it. Where do you think you'll get your news (or porn or Facebook or whatever) one day without paying for it in some way (ads, subscriptions, whatever)?
 
2012-07-09 12:15:09 PM

bostonguy: Everyone wants everything, but no one wants to pay anything for it. Where do you think you'll get your news (or porn or Facebook or whatever) one day without paying for it in some way (ads, subscriptions, whatever)?


if the ads did not track I wouldn't put on ad blockers....just saying
 
2012-07-09 12:19:55 PM

AuralArgument: bostonguy: Everyone wants everything, but no one wants to pay anything for it. Where do you think you'll get your news (or porn or Facebook or whatever) one day without paying for it in some way (ads, subscriptions, whatever)?

if the ads did not track I wouldn't put on ad blockers....just saying


If I weren't being advertised to in every other facet of my life, I wouldn't be so tempted to take every opportunity there is to block the shiat.
 
2012-07-09 12:20:34 PM

bostonguy: I admit that I am biased as an inbound marketer in my day job, but you do know that blocking advertisements costs publications and companies revenue, right? And less revenue often leads to fewer jobs?

Everyone wants everything, but no one wants to pay anything for it. Where do you think you'll get your news (or porn or Facebook or whatever) one day without paying for it in some way (ads, subscriptions, whatever)?


Find an honest way to make money then.
 
2012-07-09 12:22:00 PM
Are advertisers unaware of adblock? I don't see any ads on my facebook account.
 
2012-07-09 12:29:43 PM

The My Little Pony Killer: bostonguy: I admit that I am biased as an inbound marketer in my day job, but you do know that blocking advertisements costs publications and companies revenue, right? And less revenue often leads to fewer jobs?

Everyone wants everything, but no one wants to pay anything for it. Where do you think you'll get your news (or porn or Facebook or whatever) one day without paying for it in some way (ads, subscriptions, whatever)?

Find an honest way to make money then.


First, I disagree that ethical marketing is not "honest." But I'll leave that alone.

My first career back in Boston was as a newspaper editor. What would you have newspapers do? These are the options:

1. Use online advertising (which is still nowhere near as profitable as old print ads for reasons that are too complex to go into here and must be trackable to be effective and to convince advertisers to pay the money)

2. Put up paywalls (which work only for the best newspapers like The New York Times and generally makes readers of lesser publications go elsewhere)

3. Cut all online access and revert back to print-only (which just makes readers go elsewhere where the news is free)

Maybe this is a false choice, and I am missing another way. But I cannot think of any.

The scenarios are different for other sectors and industries, but this is a decent start.
 
2012-07-09 01:44:06 PM
"Internet advertising revenues for the first quarter of 2012 set a new record for the reporting period at $8.4 billion, according to the latest IAB Internet Advertising Report from the Interactive Advertising Bureau (IAB) and PwC U.S. It is the highest first-quarter revenue ever measured by the IAB and PwC and a $1.1 billion-or 15 percent increase-over the $7.3 billion figure reported in the first quarter 2011."

Apparently, a lot of people haven't heard of Adblock Plus.
 
2012-07-09 01:46:47 PM

bostonguy: 3. Cut all online access and revert back to print-only (which just makes readers go elsewhere where the news is free)


Maybe take a hint from that. Industries change. Don't blame your old customers when they do.

I don't want advertisements in my face when I'm browsing the internet and I have every right to do everything in my power to get away from them as you do to attempt to shove them further in my face. It doesn't make you look good to get pissy about that fact.
 
2012-07-09 02:22:07 PM

The My Little Pony Killer: bostonguy: 3. Cut all online access and revert back to print-only (which just makes readers go elsewhere where the news is free)

Maybe take a hint from that. Industries change. Don't blame your old customers when they do.


My point is that while news mediums have changed -- newspaper to radio to TV, and so on -- the fundamental business model has remained the same. Mediums change, but the fact remains that the model in any medium depends on advertising and/or subscriptions.

Today, we have people who want the product but do not want to see ads or subscribe. It is unsustainable. Either quality news will go away, or people will see the ads or subscribe. Pick one. (Unless you know a way to reinvent the entire business model -- then become a publisher and make billions.)
 
2012-07-09 03:06:15 PM

bostonguy: I admit that I am biased as an inbound marketer in my day job, but you do know that blocking advertisements costs publications and companies revenue, right? And less revenue often leads to fewer jobs?

Everyone wants everything, but no one wants to pay anything for it. Where do you think you'll get your news (or porn or Facebook or whatever) one day without paying for it in some way (ads, subscriptions, whatever)?


We should chat one of these days. Drop me an email, I will provide my linkedin information.
 
2012-07-09 03:28:28 PM

SearchN: bostonguy: I admit that I am biased as an inbound marketer in my day job, but you do know that blocking advertisements costs publications and companies revenue, right? And less revenue often leads to fewer jobs?

Everyone wants everything, but no one wants to pay anything for it. Where do you think you'll get your news (or porn or Facebook or whatever) one day without paying for it in some way (ads, subscriptions, whatever)?

We should chat one of these days. Drop me an email, I will provide my linkedin information.


Gmail didn't recognize your EIP. Do you have another?
 
2012-07-09 03:32:39 PM

bostonguy: SearchN: bostonguy: I admit that I am biased as an inbound marketer in my day job, but you do know that blocking advertisements costs publications and companies revenue, right? And less revenue often leads to fewer jobs?

Everyone wants everything, but no one wants to pay anything for it. Where do you think you'll get your news (or porn or Facebook or whatever) one day without paying for it in some way (ads, subscriptions, whatever)?

We should chat one of these days. Drop me an email, I will provide my linkedin information.

Gmail didn't recognize your EIP. Do you have another?


If you are copying directly from the fark profile it will not work. It's searchnfark at gmail dot com.

/I like to keep tabs on other farkers that are SEO people. We can talk a bit of shop.
 
2012-07-09 03:38:11 PM

SearchN: bostonguy: SearchN: bostonguy: I admit that I am biased as an inbound marketer in my day job, but you do know that blocking advertisements costs publications and companies revenue, right? And less revenue often leads to fewer jobs?

Everyone wants everything, but no one wants to pay anything for it. Where do you think you'll get your news (or porn or Facebook or whatever) one day without paying for it in some way (ads, subscriptions, whatever)?

We should chat one of these days. Drop me an email, I will provide my linkedin information.

Gmail didn't recognize your EIP. Do you have another?

If you are copying directly from the fark profile it will not work. It's searchnfark at gmail dot com.

/I like to keep tabs on other farkers that are SEO people. We can talk a bit of shop.


Just e-mailed you with LinkedIn information. Sure, would love to chat. I just told a client the following today:

"You need the landing page that gets your PPC traffic to be set to no-index so the low-quality page does not hurt the SEO of the main website's pages."

/ Those who get that, high-five!
// Works in PPC, SEM, online ads, content, and PPC all day long...
 
2012-07-09 03:43:09 PM

bostonguy: SearchN: bostonguy: SearchN: bostonguy: I admit that I am biased as an inbound marketer in my day job, but you do know that blocking advertisements costs publications and companies revenue, right? And less revenue often leads to fewer jobs?

Everyone wants everything, but no one wants to pay anything for it. Where do you think you'll get your news (or porn or Facebook or whatever) one day without paying for it in some way (ads, subscriptions, whatever)?

We should chat one of these days. Drop me an email, I will provide my linkedin information.

Gmail didn't recognize your EIP. Do you have another?

If you are copying directly from the fark profile it will not work. It's searchnfark at gmail dot com.

/I like to keep tabs on other farkers that are SEO people. We can talk a bit of shop.

Just e-mailed you with LinkedIn information. Sure, would love to chat. I just told a client the following today:

"You need the landing page that gets your PPC traffic to be set to no-index so the low-quality page does not hurt the SEO of the main website's pages."

/ Those who get that, high-five!
// Works in PPC, SEM, online ads, content, and PPC all day long...


Got the email, and yes I understand what you said.

/You will understand when you view my profile on linkedin.
 
2012-07-09 05:48:31 PM
Branding is the art of "being known before you're needed"...because most people will buy from the first business they think of when they have need of a product or service.

It's why Goodyear markets an image year round...because you can't predict when people are going to need new tires (in a general sense). They just want to make sure that when they do, they think of Goodyear.

Most people already know what they're looking for when they start a search on the internet. PPC and SEO and all that stuff is simply paying to be found...an insurance policy against the possibility you don't have as much awareness in the marketplace as you thought. It's why Amazon advertises...because they don't want you going to Google and typing in "books for sale"...they want you organically to automatically think of Amazon when you want a book. Otherwise, you might stumble across Barnes & Noble.
 
2012-07-09 09:15:55 PM
I run Chrome with all the adblocking and scripting blocks for when I want to look at random websites or companies I hate. I use firefox for website I enjoy and allow these ads because people got to make their money.

My firefox is almost strictly used for fark. Drew deserves it.
 
2012-07-10 09:13:36 AM
Before i installed adblock I'd sit and flag every ad i saw as offensive, 'other:..."f*ck you"'

/"thanks! your input will help us find ads closer to your interests"
 
2012-07-10 10:01:56 AM

bostonguy: I admit that I am biased as an inbound marketer in my day job, but you do know that blocking advertisements costs publications and companies revenue, right? And less revenue often leads to fewer jobs?

Everyone wants everything, but no one wants to pay anything for it. Where do you think you'll get your news (or porn or Facebook or whatever) one day without paying for it in some way (ads, subscriptions, whatever)?


Perhaps if internet advertisers hadn't burned up every single ounce of goodwill they ever had with things like pop-ups, pop-unders, Flash overlays, flashing banners, jiggling banners, auto-playing videos with loud noises, malware, etc., people wouldn't be so eager to block their shiat.
 
2012-07-10 11:02:13 AM
when you go to my local paper's website, you are inundated with two pop under ads, a Zinck ad on the right side of the screen that follows you as you scroll down the page, and sometimes, an ad that looks like a post-it note on the center of the screen. This is in addition to the several ads that appear on the page itself. It's worse than going to ESPN.com. I understand that they need to make money, and news is expensive to report, but that is overkill; and that;s why I'm running an adblocking plug-in.
 
2012-07-10 04:56:41 PM
I manage to thwart the ad services by changing my name, gender, age, place of residence, and language fairly regularly. They don't know if I speak Russian in Cameroon or am 103 years old and wear an onion on my belt.
 
2012-07-11 08:55:54 PM

Contents Under Pressure: I manage to thwart the ad services by changing my name, gender, age, place of residence, and language fairly regularly. They don't know if I speak Russian in Cameroon or am 103 years old and wear an onion on my belt.


To bad that doesn't work. You are being targeted by every website you visit. Unless it is a target specific product it doesn't matter. We will pick up on you, and we will show ad's for sites that you have visited. PPM works best for folks like you.

/Fark uses PPM.
 
Displayed 24 of 24 comments

View Voting Results: Smartest and Funniest


This thread is archived, and closed to new comments.

Continue Farking
Submit a Link »






Report