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(Huffington Post)   The most unrealistic part of Spider-Man wasn't the giant lizard, the human spider, or Emma Stone as a blonde; no, it was product placement   (huffingtonpost.com) divider line 217
    More: Silly, Spider-Man, Emma Stone, Microsoft, Twitter  
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13817 clicks; posted to Entertainment » on 05 Jul 2012 at 11:08 PM (2 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2012-07-06 02:41:35 AM
I think the Stan Lee cameo in this movie was the best yet. Most of the time his cameo just feels like it was shoe-horned in without any thought but this time it was pretty good.
 
2012-07-06 02:42:53 AM

blackminded: I loved it, after months of Fark "WORST EVAR!!" threads. I put it second only to Spidey 2. Andrew Garfield was fantastic in the role. Jesus Christ, you guys...


but fark was right this time

and you have bad taste
 
2012-07-06 02:42:54 AM

IlGreven: The problem isn't the product placement. The problem is the product placement that grinds the show to a halt to tell you that the product's being placed. What's the matter with a guy just driving an F-150 past a Coke billboard, then through a McDonald's drive through for a Big Mac and fries? Instead, they have to say, "Hey! Let's get in my F-150 and we can drive to McDonalds for a Big Mac, fries and a Coke!"

/No problem with someone drinking a Coke.
//Problem with someone then saying "Ahh! That Coke was delicious!"


This, exactly. Natural product placement good! Shoved down your throat or laughable, roll your eyes bullshiat dialog, bad! It's best when you barely register it. This was basically that 30 Rock scene about Snapple.
 
2012-07-06 02:47:15 AM
I don't mind product placement as a rule. As a young'un, nothing would take me out of a movie or TV show more than the can that read BEER or COLA on the side. It's ok to have a can of Bud or Pepsi in your hand, as long as you're not saying BUY THIS. And if Bud or Pepsi wants to throw a few bucks your way to offset production costs - why not?

But be CREATIVE about it, fercrissake.

Community did it right. They made Subway a part of an ongoing storyline, and managed to figure out how a Subway logo in the cafeteria would make sense, story-wise. It's not subtle, but they have to do it and they've done it in a way that isn't overtly obvious or distracting.

And then you have those pathetic hacks who write for Hawaii 5-0
 
2012-07-06 02:52:25 AM

Zombie DJ: Ya, I like Hawaii 5-0, but their product placement REALLY hits you over the head.



I haven't had been able to see it lately but the last episode I saw they wrote almost an entire scene about Subway Sandwiches. I don't mind product placement if it feels natural but the lines felt like they were written by Subway, kind of like the lines they make the cashiers say at their restaurants.

I'd rather see real products in a show if they don't go on about it so it takes you out of the story, just like I'd rather hear a real sounding phone number instead of "555"
 
2012-07-06 03:01:03 AM

tgambitg: Quick question... Did J Jonah Jameson make an appearance? And if so, was he played by JK Simmons? Because that man was born to play that role.. (that, and Cave Johnson, and the professor in the Farmers Insurance commercials, which I think is just Cave Johnson anyway)


Hes definitely put more Cave Johnson into the Farmers commercials since Portal 2, he must have really enjoyed that role.

Sad little octopus...
 
2012-07-06 03:05:14 AM

FROGSTOMPER: I think the Stan Lee cameo in this movie was the best yet. Most of the time his cameo just feels like it was shoe-horned in without any thought but this time it was pretty good.

(Spoilers)
I'd disagree. The whole school getting evacuated and Stan Lee stays to dance around in a library. Also in general I had a whole problem with the school scenes, like when the bully was forcing the nerd to eat whatever with a huge crowd chanting behind him. Where are the teachers, the duty aides, or the SROs? If something like that had happened when I was in high school I would have been suspended, if not expelled with the possibility of assault charges being pressed against me.

This would have been less of an issue if Peter Parker hadn't gotten in trouble for breaking the basketball hoop, but no, the one incident of an authority stepping up to do his job and it's for breaking a farking basketball hoop.

The plot of that movie in general was just painful and poorly written. I enjoy foreshadowing, I really do but what they did wasn't farking foreshadowing, it was explaining the plot before it actually happens. Oh that scientist is trying to discover how to regenerate his limb by using animals, of course he's gonna end up being the farking lizard man.

And then the thing that shot the vaccine? Who honestly didn't see that as the major villain's weapon as soon as it was introduced?

There was no subtlety at all and I just felt like I was expected to buy all of the convenient plot points and lazy writing.

Also, Spider-Man broke his promise he made to a dying man to get some pussy. fark this movie
 
2012-07-06 03:09:57 AM

shower_in_my_socks: heimdalliii: Did you whine about how Rachel Dawson just conveniently became an ADA in Batman?


Not at all. That was one semi-convenient coincidence, and executed much more naturally. You're telling me you have absolutely no problem buying the 1-in-a-billion odds that one girl in a city of millions just happened to be an intern to the villain, the daughter of the cop who hates Spidey the most, AND Spider-man's girlfriend? Even my five-year-old self would have issues accepting that. It's laughable that you would make such lazy writing MY problem.


That's the probelm with five year olds, they often don't get how statistics work. The chances of anyone being who they are is far less than "1-in-a-billion". And while I agree *whole-heartedly* that Nolan's Batman was way better written and the convenient coincidences were worked in to the narrative more naturally, that doesn't mean that this one doesn't actually hold up to logical scrutiny.

a) it isn't unreasonable to assume that the son of a scientist at the major science company in a city would end up in a science magnet school, or eventually make his way to that science company.
b) it isn't unreasonable that a chief of police would push his children, or that one of them could be bright enough so that they would end up attending the science magnet school
c) it isn't unreasonable that the girl, if she was top of her class at a science magnet, would get a job at the largest research company in the city. Which would coincidentally be where Spider-man's dad worked, and his partner, now villain works.
d) human attraction is based in large part on exposure. if they went to the same school, and both had completely reasonable connections to the same company and were interested in the same things, it is entirely plausible that they would end up together.
e) comic book plot, science company makes things go wrong, creating spider-man and the villain
f) police chief isn't a fan of a vigilante, go figure

Your problem is that you're phrasing the question as what are the odds of girl being all of those things, which is of course astronomical. But that's not how it works. Work within the premise. Based on what you know about spidey and where and with whom he spends most of his time (science school, research company, crime-fighting), what are the odds of him falling for someone in that group?

It is *far* less likely that a guy who happened to just have gotten super powers would happen to not stop a random criminal who would then kill his uncle who just happened to always prattle on about the responsibilty of those with power. But it is part of the story, part of the premise that is given. And so you accept it.
 
2012-07-06 03:12:20 AM

Trocadero: [4.bp.blogspot.com image 500x600]
This, this is why I won't see this movie and am dismayed that it appears to be doing well. Give Marvel all of the rights. ALL OF THE RIGHTS. I trust Marvel studios a hell of a lot more than Sony, who is just one coke line away from Spidey 3. Fox also needs to get out of the X-Men business after X-Men 3 and Wolverine. The more money this makes, the less likely Marvel gets their rights back, and the greater the danger for a terrible Spider-man reboot/rights extension movie to get made. Stop buying the knock-offs. Only buy genuine Marvel studios movies!


i1089.photobucket.com

FTFY.
 
2012-07-06 03:15:59 AM

tolallorti: Also, Spider-Man broke his promise he made to a dying man to get some pussy. fark this movie


I would happily kill you, my wife, and eight random people on the street for a night with Emma Stone. A half-assed promise to a dying man - UNDER DURESS - sure as hell wouldn't stop me.
 
HBK
2012-07-06 03:39:48 AM

tolallorti:
I had a whole problem with the school scenes, like when the bully was forcing the nerd to eat whatever with a huge crowd chanting behind him. Where are the teachers, the duty aides, or the SROs? If something like that had happened when I was in high school I would have been suspended, if not expelled with the possibility of assault charges being pressed against me.

This would have been less of an issue if Peter Parker hadn't gotten in trouble for breaking the basketball hoop, but no, the one incident of an authority stepping up to do his job and it's for breaking a farking basketball hoop.


You're 18. Things were a lot different when most farkers went too school. In the 70s, 80s, 90s, and early 00s, kids learned to cope with bullies and take care of their own problems. Toughen up, be funny, or get some bigger friends. Back then it was more embarrassing to have a teacher pull a bully off of you than to get your ass kicked.

/AND WE LIKED IT
 
mjg
2012-07-06 03:47:03 AM
Meh. Just waiting for the Zune smart phone with with Bing platform and Myspace app.
 
2012-07-06 03:53:25 AM
tgambitg:

I used Bing once... just to see what it was like. I don't remember what I was searching for, but like the 4th or 5th result was Donkey Porn. I shiat you not.

R-i-i-i-i-ght...we believe you.
 
2012-07-06 03:53:54 AM
i.imgur.com
 
2012-07-06 04:01:58 AM

HBK: tolallorti:
I had a whole problem with the school scenes, like when the bully was forcing the nerd to eat whatever with a huge crowd chanting behind him. Where are the teachers, the duty aides, or the SROs? If something like that had happened when I was in high school I would have been suspended, if not expelled with the possibility of assault charges being pressed against me.

This would have been less of an issue if Peter Parker hadn't gotten in trouble for breaking the basketball hoop, but no, the one incident of an authority stepping up to do his job and it's for breaking a farking basketball hoop.

You're 18. Things were a lot different when most farkers went too school. In the 70s, 80s, 90s, and early 00s, kids learned to cope with bullies and take care of their own problems. Toughen up, be funny, or get some bigger friends. Back then it was more embarrassing to have a teacher pull a bully off of you than to get your ass kicked.

/AND WE LIKED IT


Exactly, my school you fought it out in the yard, or you put on gloves and got in the ring. Or toughed it up, was funny, or had big friends.
 
2012-07-06 04:14:20 AM

ParanoidAgnostic: The worst product placement was Macy Gray in the first movie.


Followed closely by Maker's Mark. The character who kept imbibing it ended up with (likely) alcohol-induced psychosis at the end. I'm really sure the Maker's Mark people liked the way the movie reminded people of what can happen after consuming too much of their product.
 
2012-07-06 04:16:59 AM

NDP2: ParanoidAgnostic: The worst product placement was Macy Gray in the first movie.

Followed closely by Maker's Mark in the second movie. The character who kept imbibing it ended up with (likely) alcohol-induced psychosis at the end. I'm really sure the Maker's Mark people liked the way the movie reminded people of what can happen after consuming too much of their product.


FIFM (sorry)
 
2012-07-06 04:28:21 AM
 
2012-07-06 04:50:16 AM
When Bing first came out and they had Bing cash back I used the hell out of it. Companies didn't know how to use it, and they would end up doing things like offering 25% Bing cash back on something that was 50% off.
It's how I got my wife her Dyson vacuum. Macy's had a 50% off sale and also had 25% off and a free shipping promo. Then they screwed things up of course, and didn't give me my Bing money. I kept complaining, and eventually, I got it twice :-).

Since they ended the cash back thing though, I have no use what so ever for Bing. It stinks.
 
2012-07-06 05:20:30 AM

PerilousApricot: elvindeath: Seriously - I consider myself pretty computer saavy. I don't think I've ever used Bing in my life. Does anyone ? While we're on the topic, is there anyone out there who actually uses Google+ ?

Must suck to be the latecomer. Just ask the HP Tablet.

It's claimed that they have 150 million daily active users. Take that with a grain of salt, I suppose.


That's because of people like me and Bing rewards. I get a point for every search I do, up to 20 a day. I can then spend those points on Microsoft points for my Xbox.

So every day I go there, click on the popular search links at the bottom until I get my 20 then I leave. I do all my actual searches on Google.
 
2012-07-06 05:44:30 AM

Owangotang: Avatar really is Star Wars done better, believe it or not.


LOL. No. Avatar is a crappy version of Dances with Wolves set in space. It's a pretty movie that's utterly horrible.
 
2012-07-06 06:36:21 AM

madden101: Pertaining to the figures in TFA, how much of the increased penetration (heh) does anyone suppose is due to Windows 7? On XP desktops and laptops, for example, what was the default search engine in IE? Probably Yahoo? Or perhaps some goofy MSN homepage with news and all that crap? So now oodles of folks are upgrading to Windows 7 machines, upon hearing that it's way better than Vista, and they probably need better hardware to be able to do some of the fancy new-fangled internet things that their eMachines desktop from 2002 can't. IE is the default browser, and Bing is the default search engine, naturally.


Bing's OK, but it's the little things with Google. Like if I type in Amazing Spiderman, it gives me showtimes as one of the first results. If I type in tsonga, Google shows me the results from Wimbledon.

The problem with Microsoft is that they just hit everything. It's like "search engines?". Yeah, we'll do that. "phones?" Yeah, we'll do that. And it's all half-assed because they don't care about it enough.
 
2012-07-06 06:36:33 AM

Mugato: Sony is obnoxious with their product placement.


Damn right. Even on the King of Queens. Every laptop is very obviously a Vaio and every TV is very obviously a Sony.
 
2012-07-06 06:58:52 AM
No worse thant this 115 minute long commercial:

livingwithanerd.com
 
2012-07-06 07:00:53 AM

Flint Ironstag: Bing maps is quite cool. For big cities they have birds eye view and views looking north, east etc. So you don't just see the top of a building like Google maps, you can see each side.
Shame it is so jerky in tracking. And doesn't have streetwise, except in a few big cities.


Google maps recently added that feature.
 
2012-07-06 07:10:13 AM
It's funny how Hollywood does such a great job at keeping product names out of TV and film that when one shows up, it stands out like a sore thumb and looks unnatural.
 
2012-07-06 07:14:29 AM

Summoner101: Wolf_Blitzer: Emma Stone is a natural blonde, submitter.

So you're saying the curtains match the drapes?


BIS it to find out.
 
2012-07-06 07:31:06 AM

DeltaPunch: Does anybody actually say "bing it"? I've never heard anybody say that, ever.

Reminds me when google maps was starting to surpass mapquest, people would still say "mapquest it" even when basically everyone was using google.


I still say "I'll mapquest it" before going to Google Maps. Weird. In my mind "mapquest" is a generic term like kleenex.
 
2012-07-06 07:34:50 AM

consider this: It's funny how Hollywood does such a great job at keeping product names out of TV and film that when one shows up, it stands out like a sore thumb and looks unnatural.


But often, it is unnatural.

If you watch Mission Impossible:Ghost Protocol, it's full of Apple products, but at no point is there some lingering shot of one (Brad Bird has stated that Apple paid nothing). You have to look carefully to see the words "Macbook Air". It's also entirely natural that a bunch of hackers on the move would use a Macbook Air.

In some movies, you can tell there was a deal made about time on screen, product in focus, unobscured and so forth. When Skyfall gets released, i guarantee that you'll be in no doubt that Bond drinks Heineken, as they paid $45m.
 
2012-07-06 07:40:25 AM

shower_in_my_socks: The Bing search was a minor distraction compared to everything else that was wrong with the new Spider-man flick.

***SPOILERS***

- A plot that was nearly identical to the first Raimi film, and written so half-assed that it reminded me how great Raimi's take was. No real emotional buildup to anything - stuff just "happens" with no impact. Several plotlines got dropped completely or had no purpose, like The Lizard on the bridge looking for his boss who fired him. Why was he looking for him? Just to kill him? Because he failed and then there was no follow-up. And what about the dying rich guy that the research was supposed to be saving?

- We're supposed to buy it that in a giant metropolis, the girl Spidey just happens to have a crush on runs the internship program for the villain's lab AND is the daughter of the police captain who hates Spider-man? Even if that matches the comics, it's too much to coincidence to believe when delivered in one damn movie.

- So many eye-rolling moments, capped by the stupid crane sequence.

- No compelling villains - the bully at school turns out to be an OK guy after three scenes of being a d!ck, and The Lizard only sort of wants to do bad things, and has a half-baked idea of turning the whole city into lizard people.

The only positives were the actors, who I thought were good, although it was tough to buy the two leads as being high school age (both actors are well into their 20's and look it). And the visual effects were great in 3D.


What are you, 12?
 
2012-07-06 07:42:34 AM
Also, I saw ASM and it was great. looked fantastic, was ok written, lots of fun. Anyone who seriously researches will tell you its not unusual to use Bing AND Google and as many others as you can think of. Using the Internet for research and using only one search engine is like doing your whole paper off wikipedia. Its just stupid.
 
2012-07-06 07:46:10 AM
This thread is missing something important.

www.superphotospace.com



Nope, can't quite figure out what.
 
2012-07-06 07:57:04 AM
BING IT!

theseconddisc.files.wordpress.com
 
2012-07-06 07:57:32 AM
I liked in Casino Royale...

"You watch, Rolex?"
"Omega."

I expected him to turn to the camera and model it.

What's weird is that and I know this isn't a movie but I assume the principles of pp are the same, in Psych, Sean uses a MacBook and Gus uses a PC laptop. And the joke is probably that Sean is a goofball and Gus is the conservative but you almost never see mixed products like that.
 
2012-07-06 08:01:25 AM

Optimal_Illusion: Disposable Rob: velvet_fog: [i.telegraph.co.uk image 620x388]

[static.guim.co.uk image 460x276]

Return Of The Killer Tomatoes had a great Product Placement scene too.


Came for this reference. Leaving satisfied.
 
2012-07-06 08:03:22 AM

elvindeath: While we're on the topic, is there anyone out there who actually uses Google+ ?


I got all worked up about google+ during the invite-only period. I had friends & colleagues with accounts, but I never got an invite. Then, google opened it up to gmail accounts, but my mail account is a google apps account, so it took a few more months before I finally got onto google+.

Then I logged in for the first time, added my friends, and the Boobies I saw was:

"So .... is Google+ still a thing?" dated 4 months earlier.

And no activity since.

Sigh.

/had high hopes because facebook is awful and gets worse with every "upgrade"
 
2012-07-06 08:03:37 AM

bazzanoid: This thread is missing something important.

[www.superphotospace.com image 640x900]



Nope, can't quite figure out what.


Two balls?
 
2012-07-06 08:10:19 AM

GreenAdder: [i.imgur.com image 512x425]
I thought it was a very interesting three-way cross-promotion.


LOL
 
2012-07-06 08:14:13 AM

browntimmy: Thanks everyone for voting with their wallets and telling the studios we want more mediocrity!


Yeah, but it wasn't mediocre. It's actually one of the best super hero movies ever made. Yeah, I want to see Spidey in the Avengers universe too, but wishing ASM was bad or mediocre, doesn't make it true.

Disney is gonna have to pay through the nose if they ever want to get the rights to Spidey back.
 
2012-07-06 08:18:06 AM

fusillade762: chewielouie: equipped with Dbox motion seats seats

You said "seats" twice.


He likes seats.
 
2012-07-06 08:25:54 AM
I saw it yesterday, overall a good movie. But the 2002 version I thought was better except for the special effects, I think Raimi did a better job with the story.
 
2012-07-06 08:26:46 AM
So it was mediocre? I'll watch it then. I was just hoping it wouldn't be bad.
 
2012-07-06 08:31:14 AM
One might argue that the entire movie is product placement, and Spider-man is the product.
 
2012-07-06 08:33:55 AM
Anyone that cares about this should be taken out and shot so as to not spread their idiocy to other generations.
 
2012-07-06 08:42:37 AM

MDGeist: Anyone that cares about this should be taken out and shot so as to not spread their idiocy to other generations.


I wouldn't whine about the "accuracy" of Peter using Bing but product placement can get obnoxious.
 
2012-07-06 08:43:55 AM
this movie is a shameless cash in on something we saw a few years ago. You're sheep for throwing money at it and you should feel bad about yourself. Give the rights back to Marvel and let them make their own movie. Or better yet, let Spiderman rest for a few years.
 
2012-07-06 08:47:36 AM
Spiderman is getting over $200 million in marketing support from various partners hawking anything from cereal to fingernail polish. The biggest complaint I've been hearing about the movie, besides it sucks, is that it concentrated too much on making it feel like a Twilight movie in order to attract girls.

Link
 
2012-07-06 08:53:19 AM

ModernPrimitive01: this movie is a shameless cash in on something we saw a few years ago. You're sheep for throwing money at it and you should feel bad about yourself. Give the rights back to Marvel and let them make their own movie


Doesn't Disney control Marvel? They could probably make Sony an offer that they would accept. It might not be cost effective though.
 
2012-07-06 09:07:31 AM
lotta butthurt in this thread. Movie was good, get over it.
 
2012-07-06 09:09:16 AM
SPOILERS BELOW ...

Instead of shining a spotlight for Spidey to understand how the cranes were set up for him (and how long would that have really taken?), wouldn't it have been more efficient for the helicopter to just give Spidey a ride to Oscorp?

I'm also with those who didn't like Gwen working at Oscorp for Dr. Connors. Just made it way too convenient for lazy writers. And two high school kids came up with the antidote? In the perfect volume, and perfect dispenser to replace the original serum? Under all that pressure? That would probably have been impossible for two Nobel prize winners in Chemistry to do.

Maybe it's stupid, but I can suspend my disbelief for spider powers and lizard cross-genetics more than all the above.

Why was Capt. Stacy the only cop to come up to the top of Oscorp? How did he get there so fast?

And what a dick Peter was for not comforting Gwen after her dad died. What was more important, keeping a promise to a dead guy who doesn't care anymore, or taking care of your grieving gf? At least she was smart enough to figure it out, and he realized at the end that he couldn't keep the promise.

Yes, best Stan Lee cameo ever -- nice touch that he couldn't hear anything, and neither could we.

END SPOILERS

cdn.screenrant.com

Guy who must be most upset about the re-boot is Dylan Baker, who plaid Dr. Curt Connors in the last two Raimi films, but never got to Lizard up.
 
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