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(The Cambridge Chronicle)   After lobbying from restaurants, Massachusetts politicians repeal ban on drug companies bribing doctors   (blogs.wickedlocal.com) divider line 12
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1106 clicks; posted to Business » on 30 Jun 2012 at 8:38 AM (2 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2012-06-30 08:53:53 AM  
If there were enough of these dinners that banning them made the restaurant business tank, then I think they were right in banning them.
 
2012-06-30 09:02:26 AM  
Certainly it's the case that drug companies schmoozing doctors will lead to better patient outcomes and lowered costs.
 
2012-06-30 09:02:37 AM  
Under the ban, drug companies could only pay for physicians' meals if they were provided as part of an educational setting in a doctor's office or a hospital.

Lol. So if they took a doctor out for a $25 steak, that was bad, but if they brought in BBQ or pasta catering for 100 doctors, nurses, and residents, that was fine. Got it.
 
2012-06-30 09:39:10 AM  

jonohull: If there were enough of these dinners that banning them made the restaurant business tank, then I think they were right in banning them.


^^^^THIS.
 
2012-06-30 10:01:43 AM  
As long as drug companies can advertise on TV, it's all good.

/US is a world innovator in this department
 
2012-06-30 10:02:59 AM  
When a doctor and a drug company collude to give me a prescription which costs $900/mo, they're just looking out for my best interests. It's that damn evil insurance company who wants me to get the $30/mo generic equivalent that's the real problem. They should just pay whatever the cost is, anything less is simply corporate greed.
 
2012-06-30 11:12:06 AM  

jayhawk88: Under the ban, drug companies could only pay for physicians' meals if they were provided as part of an educational setting in a doctor's office or a hospital.

Lol. So if they took a doctor out for a $25 steak, that was bad, but if they brought in BBQ or pasta catering for 100 doctors, nurses, and residents, that was fine. Got it.


If you had it at the nearby Capital Grille the drug rep gets a small dining room and it's easier to get a targeted audience. Talking about a heart medication and you solicit some cardiologists to attend this "informational" session.

Hold it on the hospital campus and they need to go through the group that does conference room booking who will probably advertise it in the weekly newsletter email and post fliers around the building. Free food brings everyone out. Cardiovascular drug? Yup, that neurologist is "interested" in that drug too. As is the research assistant kid. Some people in unrelated disciplines may be genuinely interested but now the drug rep has a room full of useless people they need to navigate.
 
2012-06-30 11:28:51 AM  
As anyone who has ever organized any event or meeting knows, the only way to get people to show up is food.
 
2012-06-30 11:39:07 AM  
This is a huge way doctors get continuing education. Nobody really wan't to do a 12 hour shift, go home and spend an hour reading about the benefits of dabigatran vs warfarin in an outpatient setting from some dry medical journal. But get a steak dinner and have someone tell you about it? Eh, ok.

Direct to consumer advertising is much more costly to the system.
 
2012-06-30 05:06:43 PM  

She comes in colors everywhere: As anyone who has ever organized any event or meeting knows, the only way to get people to show up is food.


also important, that the mind can only endure what the arse can tolerate. a/k/a, keep it short and sweet before you lose them completely. corporate america would be wise to take note. jackasses have people in so many meetings they can't accomplish their goals.
 
2012-06-30 05:22:27 PM  
I don't know what disgusts me more, schmoozing doctors or doctors allowing themselves to be schmoozed.
 
2012-07-01 02:15:20 AM  

She comes in colors everywhere: As anyone who has ever organized any event or meeting knows, the only way to get people to show up is food.


And you know it's going to be a particularly rough meeting when they have doughnuts ready for you.
 
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