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(The Atlantic Wire)   A history of the Internet as told through promotional web sites for movies   (theatlanticwire.com) divider line 15
    More: Interesting, History of the Internet, online, web sites, internet research, Microsoft Word, TDKR, gif  
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4858 clicks; posted to Geek » on 28 Jun 2012 at 12:27 PM (2 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2012-06-28 12:49:02 PM
Maybe I'm being a bit unfair but this kinda reads like Rebecca's assembled a bunch of assumptions and platitudes about how internet use has developed and then gone out and found a few examples of sites that broadly fit with them and slapped them all together. Doesn't seem to allow for how new tech - like flash entering the scene or all the latest HTML5 doohickeys - wasn't just used when audiences were somehow known to be mature. I mean, der, of course websites look all fancy now, we can do stuff we couldn't just 2 years ago.

I dunno, maybe I'm just being too grouchy, but I think back to all that brouhaha a few years back about how blogs and the internet might be about to ruin the quality of journalism rather than simply democratising it... And I think those chickens have come home to roost.
 
2012-06-28 12:51:29 PM
They should have talked about the ARG sites, like for A.I.
 
2012-06-28 12:59:28 PM
FTFA: And all the links flank that square, which only takes up about one quarter of the site.

She makes this point several times- the sparseness of design relative to the background. Gee, it's almost as if people in the 90s were viewing these on monitors at 640x480 resolution.
 
2012-06-28 01:03:26 PM

Tyrone Slothrop: They should have talked about the ARG sites, like for A.I.


That's what I was thinking. AI was, what, ten years ago? And there have been very few attempts to do that kind of marketing since then (The Dark Knight, Prometheus) and those weren't nearly as complex. The only similar viral marketing scheme on that level that I can think of was for the release of NIN's "Year Zero" album.
 
2012-06-28 01:06:04 PM

unyon: FTFA: And all the links flank that square, which only takes up about one quarter of the site.

She makes this point several times- the sparseness of design relative to the background. Gee, it's almost as if people in the 90s were viewing these on monitors at 640x480 resolution.


Next thing you'll tell me that it as mainly text based because people didn't have the bandwith to download lots of pictures and video.
 
2012-06-28 01:06:07 PM

Rev. Skarekroe: Tyrone Slothrop: They should have talked about the ARG sites, like for A.I.

That's what I was thinking. AI was, what, ten years ago? And there have been very few attempts to do that kind of marketing since then (The Dark Knight, Prometheus) and those weren't nearly as complex. The only similar viral marketing scheme on that level that I can think of was for the release of NIN's "Year Zero" album.


While it wasn't for a movie, the viral online marketing for Halo 2 was really entertaining. In addition to a decent mystery puzzle, it featured a good audio drama as well.
 
2012-06-28 01:29:44 PM

Rev. Skarekroe: Tyrone Slothrop: They should have talked about the ARG sites, like for A.I.

That's what I was thinking. AI was, what, ten years ago? And there have been very few attempts to do that kind of marketing since then (The Dark Knight, Prometheus) and those weren't nearly as complex. The only similar viral marketing scheme on that level that I can think of was for the release of NIN's "Year Zero" album.


What about Donnie Darko? Mind you that was a while ago too. Didn't you have to go the website as part of some ruse to make the film make sense? That was a big part of the...film? Concept? I mean, the book on timetravel was there and there were all sorts of little clues/redherrings.
 
2012-06-28 02:14:37 PM
Blair Witch Project and Pitch Black were the first sites I remember actually going to for more info on the movie.
 
2012-06-28 02:17:58 PM

unyon: She makes this point several times- the sparseness of design relative to the background. Gee, it's almost as if people in the 90s were viewing these on monitors at 640x480 resolution.


Annnnnd we're done here.
 
2012-06-28 03:19:21 PM
Mid '90s: Fine
Late 90s: Mildly annoying
Early 2000s: Very annoying
Mid-2000s and Beyond: Huh?
Now: Completely unusable
 
2012-06-28 03:48:11 PM
God, I love that Space Jam site. When it loaded up, I tasted Surge and heard the Power Rangers theme song.
 
2012-06-28 06:31:14 PM
I've posted this site before, but it bears repeating. This is an actual place that is still open for business.

You may want to wear sunglasses.
 
2012-06-28 11:11:44 PM

Mr. Cat Poop: Blair Witch Project and Pitch Black were the first sites I remember actually going to for more info on the movie.


I remember going to the Blair Witch website and being scared shirtless back before it came out and everyone knew it was fake.

The site was really well done with a lot of detail, and articles you could click through.
 
2012-06-29 02:30:27 AM

Rev. Skarekroe: Tyrone Slothrop: They should have talked about the ARG sites, like for A.I.

That's what I was thinking. AI was, what, ten years ago? And there have been very few attempts to do that kind of marketing since then (The Dark Knight, Prometheus) and those weren't nearly as complex. The only similar viral marketing scheme on that level that I can think of was for the release of NIN's "Year Zero" album.


There is more marketing by the companies. Tron Legacy, Alcatraz and some more right now are having games. ARGs are now known as a solid marketing tool.
 
2012-06-29 12:58:41 PM
First movie URL i remember is id4.com
 
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