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(Sun Sentinel)   Barry Becher, the man who introduced America to Ginsu knives, and thus, the infomercial passes away at 71. But wait, there's more... His family plans to inter his remains in his treasured smokeless ashtray. OK, I'm done now   ( divider line
    More: Sad, Ginsu, HSN, Ginsu knives, stepdaughters, opera singers  
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2845 clicks; posted to Business » on 28 Jun 2012 at 5:25 AM (5 years ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»

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2012-06-28 12:52:10 AM  
1 vote:
How much would you pay to be a part of exciting threads like this? Forty bucks a month? 30 bucks a month? No way! For just five bucks, we'll throw in a pocket fisherman, k-tell patty stacker, juice loosener, thigh master, and slap chop! But wait, there's more!
2012-06-28 12:09:34 AM  
1 vote:
You never heard of Ron Popiel, did you

Right there in the wiki for Ginsu:

The Ginsu ads adapted the "hard sell" direct-marketing techniques of door-to-door sales and print advertising to the medium of television. In the process they established the formula for the modern infomercial. The style of the ads also invoked many elements of the modern informercial pitchman style, popularized first by Ron Popeil,

But wait, there's more. From Popeil wiki:

Ronald M. Popeil (born May 3, 1935 in New York City; play /poʊˈpiːl/)[1] is an American inventor and marketing personality, best known for his direct response marketing company Ronco. He is well known for his appearances in infomercials for the Showtime Rotisserie ("Set it, and forget it!") and for using the phrase, "But wait, there's more!" on television as early as the mid-1950s.
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