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(Buzzfeed)   McDonald's 1976: Hey black people, you will really like it here because you don't have to tip, or get dressed up   (buzzfeed.com) divider line 56
    More: Amusing, BuzzFeed Staff, Hey, African-Americans, Mcdonald, W.T.F.?  
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26419 clicks; posted to Main » on 26 Jun 2012 at 11:56 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



Voting Results (Smartest)
View Voting Results: Smartest and Funniest


Archived thread
2012-06-26 06:47:40 PM
7 votes:
Lost here is the point that McDs was a fairly early pioneer in marketing a mainstream product to a black demographic.
2012-06-27 12:42:43 AM
5 votes:
The thing that cracks me up the most about all these old ads is how much text is in them. I mean, holy crap, was there actually a time when our attention spans were so long that we spent that much time reading ads?
2012-06-27 12:09:58 AM
5 votes:
Black people were so much cooler back in the 70's before "convict chic'" became all the rage...

1.bp.blogspot.com

greenobles.com
2012-06-26 05:28:33 PM
5 votes:
I don't know, it seems like they had lots of ads in that series, and none of the others mentioned tipping or not having to get dressed up--they all talk about other selling points such as the "quality," the fast service, the price, the convenient locations, etc. Who knows, maybe they had a similar "you don't have to tip or get dressed up" ad oriented toward white customers--that is a couple of the benefits of eating there in many people's minds, after all. Here are some examples of the other ads in the series:

farm4.staticflickr.com

farm4.staticflickr.com

farm4.staticflickr.com

farm4.staticflickr.com

farm4.staticflickr.com

farm4.staticflickr.com

farm4.staticflickr.com
2012-06-26 10:29:20 PM
4 votes:
Blacks don't tip? Neither does a table full of women who needs extra plates because they will split the appetizer between them, and who only want glasses of water. Cheapskates. Please, take you and your girlfriends to the packy and buy some wine you can take back to someone's apartment to drink. But don't take up one of my tables so you can eat cheap and tip cheap as well, and on top of it monopolize my time so I can't serve my other tables.
2012-06-26 10:10:38 PM
4 votes:

NewportBarGuy: I'm white, so I tip 160% to make up for the blacks and other browns.

It's cool. I got this.


So you tip an extra 3/5?
2012-06-27 12:34:31 AM
3 votes:
These ad's are false and appalling.

There's no such thing as a black family with 2 parents.
2012-06-26 08:40:29 PM
3 votes:
img26.imageshack.us
2012-06-26 08:39:54 PM
3 votes:

Gig103: And the bald head. I don't know any white guys who look good with a shaved head.


Patrick Stewart!
2012-06-27 01:46:33 AM
2 votes:
I miss those styrofoam burger boxes.
2012-06-27 12:58:59 AM
2 votes:

Snargi: untaken_name: Precision Boobery
untaken_name: Precision Boobery: [farm4.staticflickr.com image 479x640]

Look at the size of that burger! It's like 3 of their current patties put together. That almost looks how a burger is supposed to look.

Nah, it's a perspective trick. He's holding it out at arm's length, so it's REALLY close to the camera lens, while his face is farther back, creating the illusion that the burger is really large. In reality, he's just a guy with tiny hands holding a normal burger, long arms, and a large head.

Yeah, we learned about their sneaky tricks in that helpful behind the scenes McDonald's video that was posted a few days ago.


Plus, a giant burger patty does not make for a good burger.

Makes it attractive for people who over-eat, but not for a good burger. Burgers these days are 3 stories tall sometimes once you put on all the fixins. There's no need for that.
2012-06-27 12:40:22 AM
2 votes:

a4dzac: Tips aside, black people put white folk to shame in regards to dressing up for church. The church 2 blocks south of me is blocks and blocks full of attendees dressed to the nines every weekend. Sunday Mass seems to be a molasses speed dating event around here.

White peeps used to dress up for Church, too, when it was more of a central part of their community life.

But now, for most white folks, Church is sort of a chore to be done for your own good. For black churches it's a notable social event. As such, you dress up.

Or so I'm told.
2012-06-27 12:37:57 AM
2 votes:

sithon: Is that a meme? That black people don't tip?


No, it's a fact.
2012-06-27 12:30:01 AM
2 votes:

SharkTrager: Precision Boobery: [farm4.staticflickr.com image 479x640]

Look at the size of that burger! It's like 3 of their current patties put together. That almost looks how a burger is supposed to look.

The burgers didn't look like that in 1978 either.


Yeah. They actually look better today in real life than they did back then, as far as I can remember. Quarter Pounders don't taste as good anymore, though. Changed the seasoning the meat and they're not as juicy.
2012-06-27 12:11:17 AM
2 votes:
farm4.staticflickr.com

Look at the size of that burger! It's like 3 of their current patties put together. That almost looks how a burger is supposed to look.
2012-06-26 08:16:57 PM
2 votes:

Gig103: MBK: Say what you want about black people, but good god can they rock a mustache.

And the bald head. I don't know any white guys who look good with a shaved head.


www.biografiasyvidas.com
2012-06-28 12:51:00 PM
1 votes:

Babwa Wawa: RoyBatty: And believe it or not you young whipper snappers, a lot of people in the 70s were actually a hell of a lot less racist and sexist than people are today.

I agree with you that these ads are not racist. But I think you recall a different 1970s than I do. Were you in the US?


In the 70s, I was 10-20 years old.

I didn't say that no one was racist, nor did I even say a majority of people were not racist (but I suspect a majority were not racist.)

What I'm saying is we had the Freedom Riders, and the Star Trek Kiss, and the Civil Rights Act, and we had 1968, and 1969, and All in the Family, and many many other aspects of our culture that were absolutely not racist, or sexist, or anything-ist. We had feminism. The Equal Pay Act. We had Stonewall.

Right now, "the youngsters" at FARK and elsewhere write as if they were the first generation to ever not be racist, or sexist, or anything-ist. And actually when I read the news, and various blogs, I wonder what the hell happened. Sexism seems worse than before (Brogrammers), racism seems worse than before (a response to crime rates? rap? the depression?)

We've made enormous strides in the past 10 years for gay rights, but I'm not all that impressed with the progress on race, and no, the current FARK youngsters did not discover racism, or take the first steps against it, and near as I can tell all the important strides were taken in the 70s OR BEFORE, and mostly before.

The main thing to stop racism since the 70s were not actual steps by Congress or actual steps by the people, but merely the children of the 30s growing up beyond WWII to teach the children of the 60s to teach the children of the 90s.

All of which is to say these ads were not racist then or now, what we mainly have is ignorant kids, sure they are the generation that fought against racism, ignorant about what happened before them.

And that's not new either. That's probably how I was in the 70s and 80s and 90s and 00s about the generations before me.
2012-06-28 07:24:38 AM
1 votes:

RoyBatty: And believe it or not you young whipper snappers, a lot of people in the 70s were actually a hell of a lot less racist and sexist than people are today.


I agree with you that these ads are not racist. But I think you recall a different 1970s than I do. Were you in the US?
2012-06-27 11:29:13 AM
1 votes:

rcf1105: dahmers love zombie: farm4.staticflickr.com

My favorite part of this ad is how they're specifically advertising orange drink. Not orange juice - they know that black people want that orange drink.


Andy Griffith would like a word
activerain.com
2012-06-27 09:53:47 AM
1 votes:

SH: If the picture had a white family in it subby would claim it was racist because they ignore the blacks.

This entire thread is all kinds of fail.


Indeed. It also ignores the fact that advertisers target specific demographics with messages that resonate with that demographic in order to increase sales. An ad for Schlitz Malt Liquor featuring a black man is not a racist ad if the vast majority of SML drinkers are black men. If Schlitz ran ads for SML using white guys, they would not have been as successful. If advertisers intentionally insulted their target audience they would be driving away business and losing money, a rather stupid and short-sighted way to run a business. Some ads may have been unintentionally racist, but that's probably because some white ad company tried to be "hip" without good cultural knowledge of the target demographic (see: engrish). The same shait happens today.

Also, some of you young whipper-snappers may be ignorant of the culture of the 70's in regard to the advent of the black community's incorporation into "mainstream" America. McD's was a ground breaker and pretty damn smart to play to black families as they became an increasingly more important consumer group. For a quick overview of the racial stupidity that used to exist on the airwaves, check out this tidbit from a rather unpopular, but ultimately influential, TV show from 1968 (Link).
2012-06-27 08:11:42 AM
1 votes:

king of vegas: works


I've delivered pizza in the past to pick up some extra money. The black drivers wouldn't take deliveries into black neighborhoods.

Wanna guess why?
2012-06-27 07:34:01 AM
1 votes:
What strikes me the most about those ads is that the subjects are identifiably working-class. You hardly see that anymore. Today, advertising subjects tend to be of diverse ethnic backgrounds, but they all appear middle to upper-middle class in appearance and demeanor.

Speaks volumes as to the social changes that the US has seen since the '70s. Our working class is essentially invisible.
2012-06-27 05:18:30 AM
1 votes:

Hand Banana: Aren't they still doing this today with the "i'm lovin' it" crap?


I believe they've progressed to the "I still love it, but I'm not *in* love with it" crap. Next comes "I'm still friends with it".
2012-06-27 05:16:56 AM
1 votes:
Aren't they still doing this today with the "i'm lovin' it" crap?
2012-06-27 03:07:22 AM
1 votes:
I worked at a McDonalds in the mid 70s.

Orange juice was served at breakfast only and you had to defrost it was frozen in individual plastic containers with a foil top, thick and it had a very acidic taste. Pretty nasty.

I am pretty sure quarterpounder then is the same as a quarterpounder now, no difference. The cooking method then was "sear,sizzle,seal" , frozen patties on the grill, press with spatula. When upside started to show liquid flip over and cover with an aluminum press that covered the lenthg otf the grill. Season with salt.

A small fry was in a paper bag, no cups then, The large fry is in the same container as the regular today I believe.
The large drink was is the regular size drink of today.

I do not really remember the price of the the product, girls worked the registers then, guys in back and I did not ever really eat there. One exception, we did have a "back to the fifties" sale on hamburgers one day, I think they were15 or 16 cents, people bought them by the bags full.
Minimum wage around $1.75?

Who advertised to the blacks then? Virtually nobody. The part of the U.S. I grew up in you would never see these ads for McDonalds.
2012-06-27 03:05:46 AM
1 votes:
random-blog.info

Also, I remember the 70's and 80's like they were yesterday and let me tell you the food at McD's used to be 10,000% better than it is now. Same goes for KFC.

As soon as they tried to be "healthy" they ruined the taste of everything.
2012-06-27 02:28:08 AM
1 votes:

lohphat: It has nothing to do with race, but with culture.


Of course it does. But, it is easier for people to generate their generalities by using race, sex, or hair color or whatever the f*ck people use to generalize.

I think my motto of hating everyone first and then getting to know them on an individual basis has benefited me quite well in life.

A good little CSB thingamabob...

Marky Mark Wahlberg walked into a dealership here in Newport. He was dressed like a f*cking idiot and has, what, an 8th grade education? The sales people just ignored him. They had no idea who he was. An older salesman approached him and he said he wanted the car on the showroom floor, I think it was a Z. Paid a cash deposit and I think wrote a check for the rest.

Moral, just treat people the same because you never know the outcome even based on your wealth of experience in judging people. If more people understood that we'd be living in a better world. However, they don't, they won't, and Merry Christmas to all.
2012-06-27 02:19:26 AM
1 votes:

king of vegas: I delivered pizzas for 3 years around 1990. Some tipping stereotypes have a lot of truth to them. I imagine anyone who works for tips would agree.


There was a popular restaurant and bar near the Castro in SF that had a very mixed crowd. One night a week was "ladies night" (nudge, nudge, wink, wink) and the bar staff (of both sexes and persuasions) consistently said it was a bad tipping night.

It has nothing to do with race, but with culture.
2012-06-27 02:07:37 AM
1 votes:
I delivered pizzas for 3 years around 1990. Some tipping stereotypes have a lot of truth to them. I imagine anyone who works for tips would agree.
2012-06-27 01:57:42 AM
1 votes:
i.imgur.com
2012-06-27 01:48:46 AM
1 votes:

kellynoel: Last summer my bestie and I went on a road trip. Somewhere in Georgia we stopped at a drive through and got two double cheeseburger meals. It was six dollars and change. We were shocked. She even took a pic of the receipt and put it on Facebook.


So you got two double cheeseburgers, two fries, and two drinks for around 6 dollars, and that's somehow not a good a deal anymore? What is it supposed to cost to get that much food? It seems like about a dollar per item is just right. You each had a quick, hot meal made for you for 3 dollars a piece, and you didn't have to get out of your car.

I'm not sure if we Americans are just spoiled, or if no one in this country has ever heard of inflation. Is being able to buy a double cheeseburger for less than a dollar supposed some sort of inalienable right?

Look at that ad someone posted where the guy got all of the food for $4.00, it sounds like such a great deal right? As if, my god, there was some glorious time in this country when a cheeseburger cost a quarter and everybody was living large on just a few bucks a day. Except then you realize that $4 then is about $16 today.

And hey, I'm just going to go out on a limb here and make a wild prediction: fast food is going to continue to get more expensive. Just like everything else.
das
2012-06-27 01:47:38 AM
1 votes:

ArkAngel: NewportBarGuy: I'm white, so I tip 160% to make up for the blacks and other browns.

It's cool. I got this.

So you tip an extra 3/5?


It's a good compromise.
2012-06-27 01:45:45 AM
1 votes:

phrawgh: Piestar: The FARK doth protest too much, methinks.

You're right.

[3.bp.blogspot.com image 452x580]



Out of curiosity, what's wrong with that ad? African-Americans are an ethnic group. It doesn't mean that every black person shares the norms of this ethnic group, but it's decidedly NOT racist to acknowledge that the ethnic group exists and that a large proportion of African-Americans identify with it.

If an ad targeting Jews features matza, should the Jewish community get upset? If an ad for a kitchen appliance in Chinatown contains a picture of a Chinese-American eating stir-fry, should the Asian community flip their lid? Should the Muslim community go all Danish-cartoony if an ad marketing deep-fryers to shoppers in Dearborn, MI shows an Arab eating a falafel?

Why the fark does EVERYTHING we see have to go through the "OMG THAT'S RACIST!!" knee-jerk before it gets to the brain?
2012-06-27 01:09:42 AM
1 votes:

AbbeySomeone: baka-san: TheBeastOfYuccaFlats: Orange drink was a big deal for kids in the 70s

I was a grape man myself...

But yeah, fruit sodas were still the norm for the kidos back then

I loved strawberry quick stirred into my milk; heaping spoonfuls.


I'm almost 44 and I STILL love me some strawberry Quik.

/powder, not the syrup
//syrup is nasty
2012-06-27 12:55:03 AM
1 votes:
farm1.staticflickr.com

\Semi-oblig
2012-06-27 12:51:44 AM
1 votes:

Precision Boobery: [farm4.staticflickr.com image 479x640]

Look at the size of that burger! It's like 3 of their current patties put together. That almost looks how a burger is supposed to look.


funny-pictures-blog.com
2012-06-27 12:51:31 AM
1 votes:

Hagenhatesyouall: Who is the man that would risk his neck for his brother man?

[sharetv.org image 333x250]



Can ya' dig it?


Don't forget the finest entry in the Shaft canon:

upload.wikimedia.org
2012-06-27 12:39:40 AM
1 votes:
I don't understand why Newport ciggs are so popular with black people and white girls with black guys. I also notice that Mexicans buy a lot of fresh produce. White people love chips and Mountain Dew and all these sugar filled foods. People from Africa buy lots of rice, chicken, and French rolls.
Life as a cashier.
2012-06-27 12:25:44 AM
1 votes:
yes, i read little black sambo during the 70s. what of it?

i44.photobucket.com
2012-06-27 12:14:55 AM
1 votes:

jjorsett: shanrick: beans don't burn on the grill.

I tried grilling beans once. They all fell between the grates. You put beans on the grill, they will burn, so don't try to tell me that there's some upscale fancy-pants rich people's grill where the beans don't burn. Cuz there isn't.


Uh, didn't you put some tin foil down before you put the beans on? Someone don't be knowin' how to be dinnertimin'.
2012-06-27 12:14:52 AM
1 votes:

rcf1105: dahmers love zombie: farm4.staticflickr.com

My favorite part of this ad is how they're specifically advertising orange drink. Not orange juice - they know that black people want that orange drink.


It was the 70's Tang was all the rage, it got mother farkers to the moon, OJ could only run with a football
2012-06-27 12:13:42 AM
1 votes:

Precision Boobery: [farm4.staticflickr.com image 479x640]

Look at the size of that burger! It's like 3 of their current patties put together. That almost looks how a burger is supposed to look.


Nah, it's a perspective trick. He's holding it out at arm's length, so it's REALLY close to the camera lens, while his face is farther back, creating the illusion that the burger is really large. In reality, he's just a guy with tiny hands holding a normal burger, long arms, and a large head.
2012-06-27 12:12:39 AM
1 votes:

shanrick: beans don't burn on the grill.


I tried grilling beans once. They all fell between the grates. You put beans on the grill, they will burn, so don't try to tell me that there's some upscale fancy-pants rich people's grill where the beans don't burn. Cuz there isn't.
2012-06-27 12:11:34 AM
1 votes:

a4dzac: Tips aside, black people put white folk to shame in regards to dressing up for church. The church 2 blocks south of me is blocks and blocks full of attendees dressed to the nines every weekend. Sunday Mass seems to be a molasses speed dating event around here.


Every easter my parents go to Old Country Buffet which oddly attracts every black person in a 100 mile radius who are all dressed to the nines.

/perhaps the reason it attracts them is that there is no tipping at Old Country Buffet
2012-06-27 12:09:34 AM
1 votes:

a4dzac: Tips aside, black people put white folk to shame in regards to dressing up for church. The church 2 blocks south of me is blocks and blocks full of attendees dressed to the nines every weekend. Sunday Mass seems to be a molasses speed dating event around here.


because they only hafta tip 10%
2012-06-27 12:08:25 AM
1 votes:
Tips aside, black people put white folk to shame in regards to dressing up for church. The church 2 blocks south of me is blocks and blocks full of attendees dressed to the nines every weekend. Sunday Mass seems to be a molasses speed dating event around here.
2012-06-27 12:08:22 AM
1 votes:
I actually never heard that black people can't swim or hate to tip.

I knew being on Fark was educational.
2012-06-26 10:17:43 PM
1 votes:
Check out this 2012 happy meal box pic that was posted in the comments:

i470.photobucket.com
2012-06-26 10:07:26 PM
1 votes:
I'm white, so I tip 160% to make up for the blacks and other browns.

It's cool. I got this.
2012-06-26 10:03:19 PM
1 votes:
farm4.staticflickr.com

Y'know, I lived through the 70s, and I was a kid, which means that I really liked my McDonalds (even though back then, if you dared ask for a plain burger, they gave you the death-stare, and had to write your order down on a little slip of paper to give to the grill person, which slowed the line down considerably). That ad says that you can get four complete meals (burgerlike substance, fries, and drinklike substance) for under four dollars. I think I need to call bullshiat on this. Perhaps someone has a link to the full McD menu from the Seventies? I could only find some references to burger prices.
2012-06-26 09:39:08 PM
1 votes:
So McDonalds is the restaurant version of Dollar General?
2012-06-26 09:27:50 PM
1 votes:
I was a busboy for a while.

It's true. Black people don't tip. Or at least they didn't when I was working.
2012-06-26 07:26:23 PM
1 votes:
The most appalling thing about that poster is seeing the woman on the left and realizing that Helen Willis was cheating on Tom.
2012-06-26 05:28:21 PM
1 votes:
Apparently black people don't use no 'g's
2012-06-26 05:08:19 PM
1 votes:
The 1970s: no time for subtlety.
2012-06-26 04:58:56 PM
1 votes:
i1.kym-cdn.com

i know, right?
 
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