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(Scientific American)   Math is hard. Let's go shopping   (blogs.scientificamerican.com) divider line 8
    More: Obvious, 2PM, short skirts, goggles, PST The European Commission  
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6529 clicks; posted to Geek » on 22 Jun 2012 at 10:50 PM (2 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2012-06-23 08:23:59 AM
2 votes:

Tommy Moo: Because People in power are Stupid: This might shock some of the (not only) lesbian critics who think that advertising only presents factual representations of the items that it sells... but NO it doesn't, unless only fashion models eat fast food. So go back to crying about how men are hungry enough to take your job because this advertisement is actually pro-feminist.

Yeah, I came here to give a "What's the big deal?" myself. The point of the ad is to turn school aged girls on to science and show them that they can be feminine and sexy and still choose this as a career if they are interested in doing so. If anything it's a rebellion against a stereotype, that of the nerdy, socially awkward scientist. If they had shown a bunch of dorky girls in duct-taped glasses, that would have been much more offensive in my opinion.


Either attempt wouldn't be effective (glossy girl shots vs. nerdy girl shots). The other 6-min video in the link has a far better chance of attracting girls to science. Because it has ACTUAL SCIENCE.

The big deal is that they wasted money on fluff; if they combined to fluff with substance, then we'd have had something.
2012-06-23 12:08:23 AM
2 votes:
aleheads.files.wordpress.com
Really, Fark? You disappoint me :/
2012-06-23 10:08:55 AM
1 votes:

tallen702: mekkab: tallen702: Soooo, a commercial trying to crack the stigma of the "nerdy" science-minded girl is a bad thing? Also, author is just as guilty (if not more so) when it comes to using fashion and sex appeal to sell science. Take the still from one of her videos on damselflies for example:
[img62.imageshack.us image 582x531]

Hypocrite...

NO. Because she has actual substance beneath the veneer; something that the ECRI video lacked. You fail and are awarded no points, and may Gord have mercy on your soul.

Someone obviously has never had any experience in marketing. Also, how much substance do you think you're actually going to get in a 1 minute advert spot.

Oh, and btw, your attempt at being witty is full of more fail than my argument. Stick to your day job, I'm sure the boys in the cubicle next to yours think you're pretty funny, but the rest of the world thinks you're a self-important moron. Have a nice day!


Holy cats, dude, that's a pretty low attack, don't you think?

First of all, you can get a tremendous amount of substance in one minute. A minute can seem like a very long time when there's enough substance in it. Don't believe me? Put your hand on a hot stove burner. For a full minute. And there are adverts and PSAs with a lot of substance in that time, and half that time. It's only common and typical that they don't; that doesn't make it normal or excusable. It sounds to me like you're betting that no one who's an *actual* expert will call YOU out on your knowledge of marketing. Good luck with that.

Second, wit is very highly subjective, not objectively comparable -- meaning, your assessment of someone else's is entirely a matter of opinion, and it's rationally senseless to compare it to anything else, especially something other than wit. It's like me saying that my horse is funnier than how fast your car can go. I happen to find the vast majority of alleged wit in this society extremely tiresome, but that's only my opinion.

My point is that you've advanced no argument here, just made a fool of yourself yelling empty insults at someone. Don't you want to be better than that?
2012-06-23 09:53:02 AM
1 votes:
The kind of people attracted by the fluff of the video with the models would not make good scientists, I think. It's a big waste of time.
2012-06-23 08:21:16 AM
1 votes:

tallen702: Soooo, a commercial trying to crack the stigma of the "nerdy" science-minded girl is a bad thing? Also, author is just as guilty (if not more so) when it comes to using fashion and sex appeal to sell science. Take the still from one of her videos on damselflies for example:
[img62.imageshack.us image 582x531]

Hypocrite...


NO. Because she has actual substance beneath the veneer; something that the ECRI video lacked. You fail and are awarded no points, and may Gord have mercy on your soul.
2012-06-23 06:24:09 AM
1 votes:

lazyguineapig33: problem: 60% of the college population is now female due to institutionalized sexism in education which causes a shortage of the people who actually build civilization.


The people who build civilization are....men?

lazyguineapig33: the real solution is to get women who arent interested in the sciences to major in them.


Or the people who build civilization are hard science and engineering types, but they shouldn't be women?

Why is encouraging women to pursue hard science careers a bad thing? It's not about forcing women into those careers just for the sake of statistical gender equality, but encouraging people not to be constrained by what they've been told is a gender appropriate career.

As far as boys lagging behind in school, I've seen a host of possible explanations. It seems the gap widens as kids get older leading to girls graduating high school at higher rates and going to college at higher rates, but some of that has to do with girls doing better than in years previous not boys doing worse than in years previous.
2012-06-23 03:13:49 AM
1 votes:
problem: 60% of the college population is now female due to institutionalized sexism in education which causes a shortage of the people who actually build civilization.

solution: do not realign the k-12 system to more male friendly teaching methods to equalize the gender ratio in college. that would be stupid. the real solution is to get women who arent interested in the sciences to major in them.
zez
2012-06-23 12:39:45 AM
1 votes:
I'm pretty sure the guy playing the male scientist is a model too.

[thisisanoutrage.jpeg]
 
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