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(USA Today)   Buick would like all you young Gen-Y millenial whippersnappers to know that Buicks are for more than old, boring people like Gen X-ers and their parents. They're for young, boring people who want to look like Gen-Xers and their parents, too   (usatoday.com) divider line 108
    More: Amusing, Buick, Gen X, Buick LaCrosse, Encores, hybrid system, Chapter 11, Title 11, United States Code, look and feel, crossover SUV  
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4343 clicks; posted to Main » on 22 Jun 2012 at 9:15 AM (2 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2012-06-22 09:19:18 AM  
Gen X rulez!!!
 
2012-06-22 09:19:36 AM  
Gen-X does not buy Buick.
 
2012-06-22 09:19:54 AM  
Millennials don't want or can't afford new cars. Seems like a waste to advertise to them.
 
2012-06-22 09:20:00 AM  
When the introduce a fixed gear model I'll listen.
 
2012-06-22 09:20:03 AM  
I love my 2005 LaCrosse, and my 1990 LeSabre (223,000 miles and then donated) before that.

/Why yes I'm over 50, how can you tell?
 
2012-06-22 09:20:18 AM  
Yah, GSX this. Even the fricking station wagons had 4 barrel 455s. Take your bubble buggy elsewhere.
 
2012-06-22 09:20:40 AM  
Gen-X doesn't buy GM and why should they?
 
2012-06-22 09:20:59 AM  

mr lawson: Gen-X does not buy Buick.


Yea this

IrateShadow: Millennials don't want or can't afford new cars. Seems like a waste to advertise to them.


What???
 
2012-06-22 09:21:02 AM  
j.wigflip.com
/drives a Buick
//off mah lawns
 
2012-06-22 09:21:23 AM  
My first car was a 1979 Buick Regal that was as big as a farking tank. My gf and I (Canada..wouldn't know her etc) used to be able to sleep,side by side, on the back seat with no danger of falling off.
 
2012-06-22 09:22:03 AM  
Dear Buick:

We sent you the memo back in 2006. Please re-read it. Here's another copy:

"Cars are for transportation, not fashion, as far as we are concerned."

Love,

Every American who is 1. younger than the Boomers and 2. not a blithering idiot.
 
2012-06-22 09:23:21 AM  
I happily gave my ex-wife the Buick Rendezvous CXL as part of my divorce. I never did like that thing. It felt like a cheaply-made pretend version of a luxury SUV.
 
2012-06-22 09:24:00 AM  
I know...need cooler names for their cars.

3nc0r3
 
2012-06-22 09:24:17 AM  
Do they still sell the LaCrosse in Quebec, Canada? If they did, giggle, it would be so self gratifying. Giggle.
 
2012-06-22 09:25:29 AM  
As a member of Generation X, I was raised on the notion that any car made in Detroit past say the early 70's were huge piles of cheaply made garbage and simply should not be considered as a reliable form of transportation.

It's kinda hard to shake that when it has been pretty much ingrained in your mind since birth. Of course the whole GM bailout thing didn't help their case either.
 
2012-06-22 09:27:19 AM  
Buick only survived the GM Brand purge because the cars are popular in China.

Why they didn't keep Pontiac in the US and make the Buick a China-only nameplate, like Holden is in Australia, I'll never know. No one wants a Buick besides a group of people that will be dead in the next 15 years.

/fark GM.
 
2012-06-22 09:30:06 AM  
GM makes some nice looking cars. Too bad they're put together by idiots and about as reliable as any British car
 
2012-06-22 09:31:51 AM  
Buick doesn't even come on the radar in the current car search. They might be refined or whatever, but since that translates to a few extra thousand with no performance benefits, no thank you.
 
2012-06-22 09:34:16 AM  
Here's an idea. I know that Detroit is fighting the image of reliability versus Japanese cars. If they want to change the people's perception of their cars, then perhaps work on engineering aspects. Don't try and simply make your cars "look" Japanese. Americans don't want to drive cars around that have Kabuki eyes.

2.bp.blogspot.com

www.autointhenews.comupload.wikimedia.org
www.bodykits.networld-viewer.com


American Cars that sell well? Big Round Eye!

world-viewer.comwww.sportscarcup.com
jalopnik.comwww.dmautoleasing.com
 
2012-06-22 09:35:33 AM  
GeNX
2.bp.blogspot.com
 
2012-06-22 09:37:02 AM  
Buick - you want a younger buying group? Bring back the Grand National (and the GNX), and don't make a sucky version of it. Make something to the equivalent of a late 60s Skylark. Make something like the GSX. Go back to coyly underreporting horsepower. Make something that looks both awesome and bad ass sitting out in the driveway. Make the grill look mean. Nobody wants a freaking Neon (Hi).

Dodge is making a go at it with the 'rebirth' of the Challenger and Charger. Make a version with better handling and that won't fall apart in 2 years and you just might have something.
 
2012-06-22 09:37:28 AM  
Buicks are popular with 30 something urban black males. My friend(34) is on his second one and loves it.
 
2012-06-22 09:41:19 AM  
Gen Y here...yes, I'll take one of these:

www.rpmgo.com
 
2012-06-22 09:43:03 AM  
But for whatever reasons, Buick's U.S. sales continue to lag behind the overall new-vehicle market.

Imagine that! There are consequences to crafting a decades-long marketing campaign targeting retirees who have one foot in the grave! Whodathunkit?
 
2012-06-22 09:44:45 AM  
Hey UAW! Why not instead of stupid marketing campaigns you try making decent cars instead.

/GM cars are nice in China and Europe
//guess what they don't have in those places
///no, it's not unions in general - look at Germany
////businesses like German unions because German unions aren't a bunch of jerks
/people like cars made by German unions because they know that they don't suck
 
2012-06-22 09:48:50 AM  
Around here Buick's market is either old folks or young african-americans. Neither are big spenders...

I also see a market for a smaller buick in rental car fleets.

meh
 
2012-06-22 09:48:57 AM  
If they weren't neutering the Opels current Buicks are based upon to sell to Boomers in the States, then sure, I'd take a look at a Buick.
 
2012-06-22 09:53:17 AM  

FirstNationalBastard: Buick only survived the GM Brand purge because the cars are popular in China.

Why they didn't keep Pontiac in the US and make the Buick a China-only nameplate, like Holden is in Australia, I'll never know. No one wants a Buick besides a group of people that will be dead in the next 15 years.

/fark GM.


I think the killing of pontiac was a good idea, and that it will eventually be reborn. After enough years, people will forget that last 15 or so that resulted in awful ribbed plastic everywhere, the joke of a GTO and, of course, the Aztek.

Everything that was wrong with GM could be seen in Pontiac. In time it'll be reborn with new versions of old fondness like the Trans Am and a proper GTO. The Solstice was actually a pretty nice car, it just came a little too late.
 
2012-06-22 09:53:23 AM  
If you self-identify as 'gen'-anything, you are a douche.
 
2012-06-22 09:55:39 AM  
Bring back the two-door Regal!!!
 
2012-06-22 09:56:02 AM  
Riiiight. Thank you, but no. I never see a Buick without someone in their 70s or 8s driving it. And that's changing, too. The Toyota Avalon is the new Buick. Buick has been the old person's car since the 1960s. Even boomers have never wanted one. Gen-X and Gen-Y would never consider one. If GM can't get the Chinese to buy these POSes, they should just discontinue the brand.
 
2012-06-22 09:56:39 AM  
I should care whether some teenager likes my car?
 
2012-06-22 09:57:06 AM  
As a Gen Y, I just want to say, I liked my dad's Park Ave. Roomy and nice, and with over 200K was very reliable. I would not be opposed to driving a Buick.

That said, it is not my first choice in car. I either buy a truck or a fuel efficient car, and usually both are used. Buicks just don't fit into my budget for cars, nor are they what I really look for as more of a truck person, since my cars all tend to be commuters price and fuel efficiency are my top priorities. Looks and accessories are far below.

I do prefer comfort over looks on cars though. So I will say Buicks would rate up there for me if I ever looked for a full time car and had extra cash to splurge.
 
2012-06-22 09:58:29 AM  
I got a 93 Century with a hair over 70,000 miles on it (my dad's car before he died) . Baby gets 29 MPG's with the V6, A/C blows ice cubes and rides like a Caddy. I can park it in the front row of WalMart and not think twice about it (dings and dents) she's a keeper.
 
2012-06-22 09:59:50 AM  

Claude Ballse: If they want to change the people's perception of their cars, then perhaps work on engineering aspects. Don't try and simply make your cars "look" Japanese.


The only thing the looks have to do with engineering is the challenge they face trying to turn something a graphic designer thought up into a real product.

The people who buy Japanese generally think of cars as equipment, which works against American OEMs. When your entire marketing operation is built on images of opulent luxury or challenging manhood, well. . . it's tough to sell products with five-figure price tags to wage-earning consumers crushed by debt in a down economy after you've convinced them cars are toys.

ManOfTeal: As a member of Generation X, I was raised on the notion that any car made in Detroit past say the early 70's were huge piles of cheaply made garbage and simply should not be considered as a reliable form of transportation. It's kinda hard to shake that when it has been pretty much ingrained in your mind since birth.


It hasn't changed. I was an automotive design engineer in a past life and I recently helped my wife buy a new car. We did a LOT of work. Hyundai and Honda had the most consistent quality. Honda was just good; in some cases (unfortunately) it was obvious they sacrificed performance before reliability to keep their prices under control. I would've preferred they tack on an extra $5k and get the damned specs back up, but I understand I'm way in the minority and either way the cars are still designed with 300,000 miles in mind. Hyundai was impressive in how they got the most from cheap designs. Their engineers are GOOD. The cars are extremely optimized for cost without actually cutting that proverbial corner on reliability. Toyota was hit-or-miss; some models were awesome while others were literally rusting in the lot. (These were NEW cars, mind you.) We wanted to like Ford, we really did, because of that whole "we won't ask for a bailout" thing. Their cars drove well, but every time I opened the hood I found something that horrified me. We're done with Dodge due to numerous problems in the past that I traced directly to bad design. Didn't touch GM due to having seen way too many Chevys broken down on the sides of Midwestern highways.

What's particularly frustrating is that Detroit has a culture that has completely abandoned reason and basically defends its tattered cred like a 3rd-grader. If you talk about Honda, you'll hear things like, "Every part is inspected three times by QA." Those guys in East Liberty are fiercely proud of their work. If you say anything about American cars they say something like, "Be careful, I (know a guy who) worked for GM." Yeah, well. . . so?
 
2012-06-22 10:04:21 AM  
Headline fail there subby, not only do Gen-Xers give two shiats about Buick and clunky, no-styled American cars, they are also not old and boring, not quite yet anyway. The only thing in the last 30 years Buick ever made that I would want is the turbo-charged Grand National, GNX model would be a bonus. If Buick was really smart, they should bring back a version of that car much like the Challenger or the Mustang.
 
2012-06-22 10:04:57 AM  
They're not in Prius territory, but most of their cars seem to get very nice mileage. Mid 30s highway is great for a medium to large sedan.

fueleconomy.gov
 
2012-06-22 10:05:32 AM  
In the USA, Buick = medicare sled, instead of cup holders, they provide oxygen bottle holders.

Interestingly, Buick is big in China, I kid you not.....one of the best selling brands in China.
 
2012-06-22 10:06:07 AM  
They still make Buick? Huh.
 
2012-06-22 10:12:15 AM  
And your well-traveled neighbors are less likely to be dismissive of your Buick if it's not the same car they rented at the airport in Dallas or Milwaukee.

Like I give a damn.
 
2012-06-22 10:14:55 AM  
The 3600 Buick engine is the longest lasting, most reliable engine made in America for the last 30 years. They had a problem in the 90's when they switched to a plastic manifold, because they didn't make the EGR pass-through wide enough, so the manifold would warp if you sat at idle for long periods of time, but a $40 aftermarket bushing fixed that problem easily enough. I had a '91 LeSabre and a '97 Park Avenue, both with over 300K on them and still running well when I sold them. Great cars.

/Yep...over 50.
 
2012-06-22 10:15:42 AM  
I think i'm in that gen Y group (who can keep track of the latest generational catch phrases) I've always like buicks. I grew up with them, I currently own one, and would gladly purchase antother one (specifically a regal GS).

on a side note, I've never understood why the "buy American" initiative always seems to be promoted by the populace except for cars then it is all hate and loathing in Detroit.
 
2012-06-22 10:16:06 AM  
I put about 40-50k on a car in a year and drive them pretty damn hard while I'm doing it. I like to be environmentally sound, but in the past I've erred on the side of wanting a full size vehicle around me and a decent ride so I am at least comfortable as I slowly morph into my windshield.

This year I got a brand new Buick LaCrosse with the e-assist. I have to say that for my purposes its been fantastic. I've dropped about 11k on it over the last two months and its been a great car so far.

Pro's

1) Mileage.- I get about 25 in City and about 37 on the highway. That's a huge boost to my wallet. I love it.
2) Comfort - This sounds silly, but the build material of the chairs in a car matter. The driver's seat in this is top of the line.
3) Electronics - Blindspot Alerts, Intelilink (VERY cool LCD Radio display that automatically syncs with your phone and allows you to verbally ask for pandora and stitcher or any song you might have), 11 speaker Harmon Kardon speaker system, 120v plug, huge back up camera with lowlight censors.

Con's

1) It doesn't feel underpowered, but you are NEVER under the illusion you're driving a sports car.
2) Spongy cornering
3) Intelink is buggy when using audio commands with your phone.


Anyway, I go through cars about every 3 years or so and I have to say, this is the best one in a long time.

My 2 cents.
 
2012-06-22 10:21:11 AM  
Regal Turbo + Trifecta tune = Awesome

Although I'm really thinking about a GS.
 
2012-06-22 10:24:24 AM  
What stopped me from buying GM the last time I needed a car was: 1) their small hatchback offering in 2010 was the Aveo, 2) any recent GM car comes with Big Brother On Wheels (aka OnStar), and 3) the way GM labor and management teamed up to stab Saturn in the back really pissed me off (my last car was a Saturn SL).

I ended up getting a Honda Fit, and I don't regret it at all.

/just slightly too young to be a Boomer, but still approaching AARP membership eligibility
 
2012-06-22 10:26:53 AM  

Grand_Moff_Joseph: Gen Y here...yes, I'll take one of these:

[www.rpmgo.com image 470x287]


When did Buick acquire BMW?


Fissile:
Interestingly, Buick is big in China, I kid you not.....one of the best selling brands in China.


The Chinese farked up the entire Buick line so much that there is nothing American left of Buick. All you see are rebadged Opels or otherwise non-US designed & bland global cars.

When I think of Buick, the GNX and later model Regals come to mind. Even the pre-Opel-Everything Lucerne would be acceptable.

That said:
How about GM just makes a US-only series of Buicks that have no global influence on their design? Then let the Chinese have the lesser lineup.
 
2012-06-22 10:28:03 AM  
Buying a Buick is the automotive equivalent of eating at the early bird special in a jogging suit.
 
2012-06-22 10:29:50 AM  

Cybernetic: I happily gave my ex-wife the Buick Rendezvous CXL as part of my divorce. I never did like that thing. It felt like a cheaply-made pretend version of a luxury SUV.


Even worse - it was a tarted-up Aztek.....with less flexibility.

Killing off Olds in favor of Buick made sense. Competing for the same customers. Saturn actually had a customer base.....but evidently not profitable enough on its own without sharing bodies/components with another line....so that made sense. Pontiac is the one that made me sad - the G8 was an awesome car...and I loved my Grand Prix.

Buick sells great in China - so make it a China-only brand. Between Chevy and Cadillac, GM has more than enough models to sell....especially with the Impala going back (somewhat) upscale. There's your Buick audience right there. The smaller cars should stay with Chevy.
 
2012-06-22 10:31:48 AM  

sethstorm: Grand_Moff_Joseph: Gen Y here...yes, I'll take one of these:

[www.rpmgo.com image 470x287]

When did Buick acquire BMW?


Fissile:
Interestingly, Buick is big in China, I kid you not.....one of the best selling brands in China.

The Chinese farked up the entire Buick line so much that there is nothing American left of Buick. All you see are rebadged Opels or otherwise non-US designed & bland global cars.

When I think of Buick, the GNX and later model Regals come to mind. Even the pre-Opel-Everything Lucerne would be acceptable.

That said:
How about GM just makes a US-only series of Buicks that have no global influence on their design? Then let the Chinese have the lesser lineup.


The Chinese would not accept North Am build quality, and their versions aren't available here because it would make Buick compete with itself, with no help from the unions. That's what I have read, at any rate.
 
2012-06-22 10:32:15 AM  

beta_plus: Hey UAW! Why not instead of stupid marketing campaigns you try making decent cars instead.

/GM cars are nice in China and Europe
//guess what they don't have in those places
///no, it's not unions in general - look at Germany
////businesses like German unions because German unions aren't a bunch of jerks
/people like cars made by German unions because they know that they don't suck


So, I take it you missed the record market share that the Big Three have grabbed back over the last three years? As well as the vastly higher satisfaction ratings and automotive press awards?
 
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