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(Toronto Star)   McDonalds reveals how they make photos of their burgers look absolutely nothing like anything you'd ever find in their restaurants   (thestar.com) divider line 153
    More: Obvious, mcdonalds, Mcdonald, McMaster University, Queen's University, stay-at-home dad  
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19377 clicks; posted to Main » on 22 Jun 2012 at 12:23 AM (2 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2012-06-22 01:31:52 AM

Dow Jones and the Temple of Doom: When I want a burger, I schedule a consultation with my local livestock trader, he shows me the grass-fed angus steers he has rest for harvest, and I make arrangements with the local butcher to have 5lbs hand-ground within 48 hours of harvest.

After picking up the beef I head to the bakery for some kaiser buns from organic stone-ground flour.

After grilling, I add a dollop of mustard spread and thick sliced pickled cucumber, and serve with a side of buckeye potatoes cooked in coconut oil.

Pairs nicely with Shephardshead Blonde, my local craft IPA.


Why not just get the side o'beef and stop farking the butcher over!
 
2012-06-22 01:32:11 AM

Aulus: 95629: Why would mcdonalds publish a video like this?

Because they know they have most of the people so hooked on their product that they will keep buying and consuming it no matter what.


static6.businessinsider.com
 
2012-06-22 01:32:54 AM

9beers: Grables'Daughter: THIS JUST IN: Many of the pictures you see are Photoshopped.

/my pictures have never been Photoshopped

I never thought I'd see you AW a fast food thread.


Hmmmmm

Account created: 2011-12-25 13:36:40
 
2012-06-22 01:33:52 AM
a4.ec-images.myspacecdn.com
 
2012-06-22 01:35:41 AM

FilmBELOH20: Clemkadidlefark: In Chicago I knew two pro photographers who ...

1. Photographed nothing but eggs and egg dishes

2. Photographed ice cream and ice cream deserts

Most ice cream deserts used in video and print ads are actually Crisco, as ice cream tends to melt rapidly under lights. Crisco is also used in a bowl with flakes put in it "just so" for cereal shots. The burgers I've done have all been browned slightly, then you use a skewer and a blowtorch to make grill marks on them. You can cut a wedge out of the back side so you can open it and move it to fit perfectly on the bun.

/shoots lots of restaurant ads



I heard back in the day, in movies, tv, any time ice cream was portrayed under hot lights, it was just mashed potatoes.
 
2012-06-22 01:36:56 AM

Theaetetus: Grables'Daughter: /my pictures have never been Photoshopped

And while I understand the commercial viability of "keepin' it real," in some cases, a little shoop may help your whoop.


pictures.bigfunnysite.com
 
2012-06-22 01:37:01 AM

Fark Me To Tears: I like McDonald's food... I just wish they would clean their tables and their restrooms. There's nothing I love better than going into a McDonald's with a dozen employees working behind the counter/in the kitchen, and yet there are dirty tables in the dining area and it looks like no one has checked the men's room in days.



You should see how well kept the cooking and storage is in those restaurants... might not like the food anymore.
 
2012-06-22 01:37:22 AM
Cheeseburger thread?

2.bp.blogspot.com
 
2012-06-22 01:38:35 AM

intelligent comment below: 9beers: Grables'Daughter: THIS JUST IN: Many of the pictures you see are Photoshopped.

/my pictures have never been Photoshopped

I never thought I'd see you AW a fast food thread.

Hmmmmm

Account created: 2011-12-25 13:36:40


Change your name?
 
2012-06-22 01:42:04 AM

FilmBELOH20: Most ice cream deserts used in video and print ads are actually Crisco, as ice cream tends to melt rapidly under lights. Crisco is also used in a bowl with flakes put in it "just so" for cereal shots. The burgers I've done have all been browned slightly, then you use a skewer and a blowtorch to make grill marks on them. You can cut a wedge out of the back side so you can open it and move it to fit perfectly on the bun.

/shoots lots of restaurant ads


This is actually not true if they're advertising ice-cream, because they *have* to use the real stuff. If the ice-cream is incidental to the product they're hawking they can do what they like though.
 
2012-06-22 01:42:59 AM

intelligent comment below: FilmBELOH20: Clemkadidlefark: In Chicago I knew two pro photographers who ...

1. Photographed nothing but eggs and egg dishes

2. Photographed ice cream and ice cream deserts

Most ice cream deserts used in video and print ads are actually Crisco, as ice cream tends to melt rapidly under lights. Crisco is also used in a bowl with flakes put in it "just so" for cereal shots. The burgers I've done have all been browned slightly, then you use a skewer and a blowtorch to make grill marks on them. You can cut a wedge out of the back side so you can open it and move it to fit perfectly on the bun.

/shoots lots of restaurant ads


I heard back in the day, in movies, tv, any time ice cream was portrayed under hot lights, it was just mashed potatoes.


Hmmm. Not that I've ever seen, but as an aside, instant mashed potato flakes make the most realistic looking snow, both falling, and as slush when you add water to it on the ground. Hell of a mess to clean up though. Thank God for PAs!
 
2012-06-22 01:44:22 AM

Forbidden Doughnut: fusillade762: [1.bp.blogspot.com image 500x248]

It's plump, juicy, three inches thick. Look at this sorry, miserable, squashed thing. Can anybody tell me what's wrong with this picture?

+1

Came here for that particular movie reference.....leaving satisfied.


I'm not. Now it won't be witty when I type "D-FENS"
 
2012-06-22 01:46:55 AM

95629: Why would mcdonalds publish a video like this?


Because they were just ranked the fast food place with the worst customer service in a recent survey.

This is Canada's polite way of distracting from that.

/She said "oot" alot.
 
2012-06-22 01:47:25 AM

Gothnet: FilmBELOH20: Most ice cream deserts used in video and print ads are actually Crisco, as ice cream tends to melt rapidly under lights. Crisco is also used in a bowl with flakes put in it "just so" for cereal shots. The burgers I've done have all been browned slightly, then you use a skewer and a blowtorch to make grill marks on them. You can cut a wedge out of the back side so you can open it and move it to fit perfectly on the bun.

/shoots lots of restaurant ads

This is actually not true if they're advertising ice-cream, because they *have* to use the real stuff. If the ice-cream is incidental to the product they're hawking they can do what they like though.


I've done at least 100 or more restaurant ads, including 4 for a national chain. I've never once heard of that rule other than the Internet. And good luck proving it 6 months after the shoot when the ad airs.
 
TWX
2012-06-22 01:49:19 AM
They "force perspective" by stacking the burger in a way that the real one isn't.

They place all of the toppings on one side in such a way that it looks like there could be the same ingredients throughout (in all deference, often all of the toppings are on one side anyway)

They specially cook the beef, being sure to establish an edge on the patty.

They pick the absolute best bun, and then they photoshop out the remaining imperfections.

They lay the cheese on to the beef cold and off the griddle, then spot-heat it to get it to lay.

They use special cooking appliances.

They choose the best toppings from a selection that would build a dozen burgers or more.

They don't wrap the burger or handle any ingredients in the same fashion as would happen in the restaurant.


So in other words, they lie.


I would like to see truth in advertising- I want the burger pictured in the ads to be made by a normal, 19 year old front line cook. If it's too unappetizing, then perhaps they need to work on their training.

The best burgers, in my opinion, for matching the ad, are from Carl's Jr. They're still not exactly close though.
 
2012-06-22 01:50:18 AM

Dow Jones and the Temple of Doom: When I want a burger, I schedule a consultation


Lulz
 
2012-06-22 01:51:11 AM

TWX: I would like to see truth in advertising- I want the burger pictured in the ads to be made by a normal, 19 year old front line cook.


No you don't. That's why virtually no one does that.
 
2012-06-22 01:53:09 AM

FilmBELOH20: Hmmm. Not that I've ever seen, but as an aside, instant mashed potato flakes make the most realistic looking snow, both falling, and as slush when you add water to it on the ground. Hell of a mess to clean up though. Thank God for PAs!


But then at lunch time, when craft services has "potato pie surprise," the PA's will tend to eat something else.
 
2012-06-22 01:59:34 AM

Grables'Daughter: THIS JUST IN: Many of the pictures you see are Photoshopped.

/my pictures have never been Photoshopped


Well if you used Gimp instead you can technically say that they have never been "Photoshopped"
 
2012-06-22 02:17:51 AM

Solty Dog: I call shenanigans. That's not how you make a burger. Where was the fried egg chasing her?


img42.imageshack.us
 
2012-06-22 02:23:03 AM

Grables'Daughter: THIS JUST IN: Many of the pictures you see are Photoshopped.

/my pictures have never been Photoshopped


i947.photobucket.com

this looks shopped.
 
2012-06-22 02:24:58 AM

404 page not found: Aulus: 95629: Why would mcdonalds publish a video like this?

Because they know they have most of the people so hooked on their product that they will keep buying and consuming it no matter what.

[static6.businessinsider.com image 400x300]


mmmmm chicken McNuggets..
// had a dozen for lunch today and they were gooood. your pink slime doesnt frighten me. looks not much different from tofu hippy!
 
2012-06-22 02:25:54 AM
not to mention the Colonel with his wee beedy eyes.
 
2012-06-22 02:32:41 AM
Do you have to be a foodsexual to be a food stylist?
 
2012-06-22 02:33:51 AM
Our photog used to spend hours arranging nuts in a bowl for the "perfect" shot. I told him "climb in".
 
2012-06-22 02:34:41 AM

Skarekrough: A local nutritionist has a Big Mac under a glass cover in the front of her office. It looks pretty tasty until you realize that it was purchased early last year.


Dry any food out. Watch as it doesn't rot! Amazing!
 
2012-06-22 02:37:33 AM
In other news, food pimpers get paid atrocious sums of money.
 
2012-06-22 02:38:15 AM
They can be as honest as they want, they still come in solidly at last place in fastfood customer satisfaction.

Link

McDonald's rakes in the money hand over fist, but the customer comes last as far as their stores are concerned, Accept for 2009 (they were 2nd to last place)They have ranked in last place since 1995.
 
2012-06-22 02:46:49 AM

soupgoblin: They can be as honest as they want, they still come in solidly at last place in fastfood customer satisfaction.

Link

McDonald's rakes in the money hand over fist, but the customer comes last as far as their stores are concerned, Accept for 2009 (they were 2nd to last place)They have ranked in last place since 1995.


Accept????


/Balls to the Wall
 
2012-06-22 02:47:21 AM
I once got a burger from McD's that actually looked like the picture on the menu. I took a picture of it for posterity because I'm pretty sure there is a slim-to-no chance that I will ever eat a burger that looked as advertised ever again. Sure enough, I haven't had one like it since.
 
2012-06-22 02:51:55 AM
The last couple of times I've had a Big Mac, it's looked pretty close to the picture.
 
2012-06-22 02:54:17 AM

The Shatner Incident: I once got a burger from McD's that actually looked like the picture on the menu. I took a picture of it for posterity because I'm pretty sure there is a slim-to-no chance that I will ever eat a burger that looked as advertised ever again. Sure enough, I haven't had one like it since.


I find the only thing that looks the same is the big mac. Maybe it's a taller box or something, or that's it's a stone simple sandwich when you get down to it.

I personally prefer white castle, but they're not in my area... so when I have to have a quick burger, it's BK; where I don't think it's possible to get a whopper that looks like an advert whopper, but who cares, it's a g'damned whopper.
 
2012-06-22 02:56:26 AM

Researcher: The Shatner Incident: I once got a burger from McD's that actually looked like the picture on the menu. I took a picture of it for posterity because I'm pretty sure there is a slim-to-no chance that I will ever eat a burger that looked as advertised ever again. Sure enough, I haven't had one like it since.

I find the only thing that looks the same is the big mac. Maybe it's a taller box or something, or that's it's a stone simple sandwich when you get down to it.

I personally prefer white castle, but they're not in my area... so when I have to have a quick burger, it's BK; where I don't think it's possible to get a whopper that looks like an advert whopper, but who cares, it's a g'damned whopper.


I hear ya, bro. When God wants a burger, he orders a Whopper.

/food of the motherfarking gods.
 
2012-06-22 02:56:28 AM

95629: Why would mcdonalds publish a video like this?


why wouldn't they? they managed to get a free ad on fark with it...
 
2012-06-22 03:01:20 AM

frizzantik: 95629: Why would mcdonalds publish a video like this?

why wouldn't they? they managed to get a free ad on fark with it...


Mmmm, McDonald's. Could sure go for some of that right now.
 
2012-06-22 03:31:17 AM

404 page not found: intelligent comment below: 9beers: Grables'Daughter: THIS JUST IN: Many of the pictures you see are Photoshopped.

/my pictures have never been Photoshopped

I never thought I'd see you AW a fast food thread.

Hmmmmm

Account created: 2011-12-25 13:36:40

Change your name?



I'm convinced 9beers is skullkrusher
 
2012-06-22 03:38:18 AM

TWX: So in other words, they lie.


So who gets to eat it?
 
2012-06-22 03:54:09 AM
BA DA BA DA BA
IM WATCHING IT

/btw is there a difference between SMART AND FUNNY CAUSE SOMETIMES FUNNYES SMART
 
2012-06-22 04:09:11 AM
How about a non-biased source? I remember watching this as a kid.

http://www.youtube.com/watch?v=L_5VT3vNto0&feature=relmfu
 
2012-06-22 04:27:46 AM

fusillade762: [1.bp.blogspot.com image 500x248]

It's plump, juicy, three inches thick. Look at this sorry, miserable, squashed thing. Can anybody tell me what's wrong with this picture?


Exactly. Why DO they have the squash burgers for at the fast food joints? It's like a deliberate "YOU ALREADY PAID FOR IT. F*CK YOU!" to the customers.
 
2012-06-22 04:31:49 AM

FilmBELOH20: Clemkadidlefark: In Chicago I knew two pro photographers who ...

1. Photographed nothing but eggs and egg dishes

2. Photographed ice cream and ice cream deserts

Most ice cream deserts used in video and print ads are actually Crisco, as ice cream tends to melt rapidly under lights. Crisco is also used in a bowl with flakes put in it "just so" for cereal shots. The burgers I've done have all been browned slightly, then you use a skewer and a blowtorch to make grill marks on them. You can cut a wedge out of the back side so you can open it and move it to fit perfectly on the bun.

/shoots lots of restaurant ads


In stage and film productions, they use colored scoops of mashed potatoes.

Another vile use for mashed potatoes is to color them brown (or various shades of brown, and yellow, or green) and put them into disposable diapers, which Mark Mothersbaugh of DEVO used to fling out into the audience during concerts.
 
2012-06-22 04:40:55 AM

Aulus: Years ago, I read an article on food ads. I think one of the tricks was using slightly diluted Elmer's Glue instead of milk in the breakfast cereal ads and a bit of olive oil spray to make other foods look "juicier."


My favourite trick that I heard about was that the food is never hot because it's inpractical, but to give the appearance of it being hot they use tampons soaked in boiling water behind the food to make steam.
 
2012-06-22 04:46:18 AM
Aboot! I swear she was holding back a bit on her flip top head. Impressive!
 
2012-06-22 05:18:31 AM

Anastacya: Solty Dog: I call shenanigans. That's not how you make a burger. Where was the fried egg chasing her?

Given the amount of pepper that McDonald's puts on their burgers now, Im sure that she has lifetime immunity.


I did not expect this reference so early in the morning.

/bleep boop
 
2012-06-22 05:25:21 AM

The Shatner Incident: I once got a burger from McD's that actually looked like the picture on the menu. I took a picture of it for posterity because I'm pretty sure there is a slim-to-no chance that I will ever eat a burger that looked as advertised ever again. Sure enough, I haven't had one like it since.


I've had a few myself, but it was always from the same couple franchises. It seems that some locations run their staff a bit more dictatorially than others. Twice in the past year I've had my burger (one QP/c, one McDouble) come out picture-perfect at the McD's on Airport Way offa Glen Widing/Win Sivers. Even the fries are perky. It's actually a bit disturbing - as if they are watching me from that little camera in the drive-through to see my reaction. I can just imagine the manager sitting patiently behind his desk, fingers steepled, whispering to himself, "Yes... Yessss... Are you lovin' it? Gooooood..."

/cheap calories for work
//I bought my ticket, and know what I'm in for
 
2012-06-22 06:19:51 AM
Making a product seem more appealing than it actually is is what advertising is all about. It's hardly limited to McDonald's or fast food.
 
2012-06-22 06:36:17 AM
So what I got from the article is that it's all real food, prepared and assembled very carefully, then photoshopped.
 
2012-06-22 06:38:20 AM
Is it just me, or is the "food" actually better when you go to a small town McD's?
 
2012-06-22 06:51:38 AM

Akambe: There's a LOT more manipulation of the food itself than the video shows. I doubt they use the same materials as used in the restaurants. It's common practice to use specially-made buns, undercooked patties, glue, etc. for the sake of cosmetics. They can put all the lipstick on the pig they want, but it's still a McD's burger.


www.viewzone.com
 
2012-06-22 06:54:15 AM

Ed Becker: Is it just me, or is the "food" actually better when you go to a small town McD's?


Odds are you're likely to find someone who may actually care (at least a little bit) in a small town. In a large city, you're likely to find TeShounda, De's'e'a'n, or LaShayshawndra not giving a fark living it up ghetto style in the kitchen

/Boy that sounded racist, but its true
 
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