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(Toronto Star)   McDonalds reveals how they make photos of their burgers look absolutely nothing like anything you'd ever find in their restaurants   (thestar.com ) divider line
    More: Obvious, mcdonalds, Mcdonald, McMaster University, Queen's University, stay-at-home dad  
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19399 clicks; posted to Main » on 22 Jun 2012 at 12:23 AM (4 years ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



153 Comments     (+0 »)
 
View Voting Results: Smartest and Funniest
 
2012-06-21 10:58:57 PM  
Protip: They aren't actually photographic food in those ads.
 
2012-06-21 10:59:32 PM  
Photographing, even.
 
2012-06-22 12:05:24 AM  

The My Little Pony Killer: Protip: They aren't actually photographic food in those ads.


Didn't read the article or watch the video, huh?
 
2012-06-22 12:24:44 AM  

The My Little Pony Killer: Protip: They aren't actually photographic food in those ads.


Rather, they are, but it's retooled for visual appeal and it's not something you'd likely willingly put in your mouth even though you technically _can_.
 
2012-06-22 12:26:49 AM  
I don't know if it's just that my local McDs happens to have good assemblers or something, but the first quarter pounder with cheese I'd gotten in years looked pretty damn good sitting in that cardboard box. And it was farking delicious, especially since I'd just come off a week long stomach flu and had hardly eaten anything during that time.

I am now especially grateful that that store is not open all night, or I'd be in trouble. Fortunately it's the only one in town.
 
2012-06-22 12:27:28 AM  
Posed by professional vegetables.
 
2012-06-22 12:28:17 AM  

ladyfortuna: I sound fat.

 
2012-06-22 12:30:05 AM  
1.bp.blogspot.com

It's plump, juicy, three inches thick. Look at this sorry, miserable, squashed thing. Can anybody tell me what's wrong with this picture?
 
2012-06-22 12:30:21 AM  

ladyfortuna: I don't know if it's just that my local McDs happens to have good assemblers or something, but the first quarter pounder with cheese I'd gotten in years looked pretty damn good sitting in that cardboard box. And it was farking delicious, especially since I'd just come off a week long stomach flu and had hardly eaten anything during that time.

I am now especially grateful that that store is not open all night, or I'd be in trouble. Fortunately it's the only one in town.


I'd hate to see what your arteries look like.
 
2012-06-22 12:31:01 AM  
There are food stylists?

/who sound exactly like hair stylists?
//my career counselor never mentioned this.
 
2012-06-22 12:32:12 AM  
i2.ytimg.com
"See, first we get our staff wizards to levitate the ingredients. This prevents sogginess."
 
2012-06-22 12:32:15 AM  
I can see this getting pulled soon.
 
2012-06-22 12:33:55 AM  
Years ago, I read an article on food ads. I think one of the tricks was using slightly diluted Elmer's Glue instead of milk in the breakfast cereal ads and a bit of olive oil spray to make other foods look "juicier."
 
2012-06-22 12:33:58 AM  

EnglishChef PolishInventor GermanHumanitarian: ladyfortuna: I don't know if it's just that my local McDs happens to have good assemblers or something, but the first quarter pounder with cheese I'd gotten in years looked pretty damn good sitting in that cardboard box. And it was farking delicious, especially since I'd just come off a week long stomach flu and had hardly eaten anything during that time.

I am now especially grateful that that store is not open all night, or I'd be in trouble. Fortunately it's the only one in town.

I'd hate to see what your arteries look like.


Did you not see the part where I said first in years? Now that I think about it, probably first in a decade. Mostly I cook at home and include vegetables. The highest my blood pressure reading has ever been was 140 over like 85-90, and that was half an hour after a fight with Lordfortuna...
 
2012-06-22 12:34:05 AM  
There's a LOT more manipulation of the food itself than the video shows. I doubt they use the same materials as used in the restaurants. It's common practice to use specially-made buns, undercooked patties, glue, etc. for the sake of cosmetics. They can put all the lipstick on the pig they want, but it's still a McD's burger.
 
2012-06-22 12:34:09 AM  

The My Little Pony Killer: Protip: They aren't actually photographic food in those ads.


I think Canada (and the US too) requires the food being photographed to be made entirely of standard ingredients you'd find in the actual product. Of course that doesn't mean they have to use the first ones they come across, in the video you can see a large palette of buns, them hand sorting through a huge jar of pickles, and other such things. It's not because they will be making a lot of burgers to take pictures of, but because they will go through the lot finding the absolute best of each ingredient (as far as looks go).

Same with frozen meals I believe.
 
2012-06-22 12:36:55 AM  

fusillade762: [1.bp.blogspot.com image 500x248]

It's plump, juicy, three inches thick. Look at this sorry, miserable, squashed thing. Can anybody tell me what's wrong with this picture?


+1

Came here for that particular movie reference.....leaving satisfied.
 
2012-06-22 12:37:45 AM  

fusillade762: [1.bp.blogspot.com image 500x248]

It's plump, juicy, three inches thick. Look at this sorry, miserable, squashed thing. Can anybody tell me what's wrong with this picture?


I see that has already been taken care of.
 
2012-06-22 12:41:29 AM  
1. Did anyone else read that headline as "burger pimping"?
B. Could they have maybe sprung for a nicer vehicle to take her to the studio? You know, instead of the white van which wasn't being used to shoot porn that day?
III. What a Kroc. Interesting, but I still can't help but feel that they left something out... Maybe showing someone eating the products in a taste test? Or more fat people? The people in the video are clearly not eating the product that often.
 
2012-06-22 12:44:28 AM  

Paris1127: III. What a Kroc


www.illinoisauthors.org
Sees what you did there.
 
2012-06-22 12:44:48 AM  

Akambe: There's a LOT more manipulation of the food itself than the video shows. I doubt they use the same materials as used in the restaurants. It's common practice to use specially-made buns, undercooked patties, glue, etc. for the sake of cosmetics. They can put all the lipstick on the pig they want, but it's still a McD's burger.


In the video, you could see the guy cooking the burger, but what you didn't see was him cooking it all the way through. I suspect, like you said, that the pattie was actually undercooked, and therefore plumper than a store-bought burger.

/didn't watch the video all the way through
//suspect the food primper would do better with a flaming whopper
///rimshot
 
2012-06-22 12:44:55 AM  
Why would mcdonalds publish a video like this?
 
2012-06-22 12:46:49 AM  

Aulus: Years ago, I read an article on food ads. I think one of the tricks was using slightly diluted Elmer's Glue instead of milk in the breakfast cereal ads and a bit of olive oil spray to make other foods look "juicier."


For the Campbell's soup ads, they would pour marbles into the bowl before the soup, to keep all the chunky soup bits pushed to the top, making the soup look a bit heartier.
 
2012-06-22 12:47:08 AM  
THIS JUST IN: Many of the pictures you see are Photoshopped.

/my pictures have never been Photoshopped
 
2012-06-22 12:48:14 AM  

ladyfortuna: The highest my blood pressure reading has ever been was 140 over like 85-90, and that was half an hour after a fightof kinky monkey sex with Lordfortuna...


FTFY ;)
 
2012-06-22 12:48:46 AM  
In Chicago I knew two pro photographers who ...

1. Photographed nothing but eggs and egg dishes

2. Photographed ice cream and ice cream deserts
 
2012-06-22 12:48:56 AM  

95629: Why would mcdonalds publish a video like this?


Because they know they have most of the people so hooked on their product that they will keep buying and consuming it no matter what.
 
2012-06-22 12:49:46 AM  
I call shenanigans. That's not how you make a burger. Where was the fried egg chasing her?
 
2012-06-22 12:49:52 AM  

Confabulat: The My Little Pony Killer: Protip: They aren't actually photographic food in those ads.

Didn't read the article or watch the video, huh?


Pssh, why on earth would I do that?
 
2012-06-22 12:53:19 AM  
"...said McMaster University marketing professor Manish Kacker."
 
2012-06-22 12:54:05 AM  
When the Kroks put a beer ban in the Padre clubhouse...Goose Gossage: He is
poisoning the world with cheeseburgers.And i can't drink a beer in the clubhouse.

/eloquent
 
2012-06-22 12:55:16 AM  
It's as if the hot blond chick makes me not want to get angry about this & focus my energy somewhere else.


/what, am I the only drunk one here?
 
2012-06-22 12:55:36 AM  

Theaetetus: "See, first we get our staff wizards to levitate the ingredients. This prevents sogginess."


fomh.org

Some of their meat levitates itself.
 
2012-06-22 12:57:51 AM  
What I found most interesting was the brief glimpse of the patty being prepared. It's clearly not been fully cooked. Instead the outer surfaced is cooked just enough to brown it, while the interior is left uncooked. That gives the patty a much fuller appearance in the final photograph.

I actually kind have to commend McDonald's for releasing this video. They know we know that the photos of the food are not the food we get, and this video does a good job of explaining why that is...and also making you realize that you wouldn't actually want to eat the burger in the photograph. Who wants a burger with all the condiments pushed out to the very edge of one side, with an undercooked patty, that has been sitting out for hours?

It's times like these its good to remember that the map is not the territory.
 
2012-06-22 12:59:27 AM  

Grables'Daughter: THIS JUST IN: Many of the pictures you see are Photoshopped.

/my pictures have never been Photoshopped


Giggity!!
 
2012-06-22 12:59:45 AM  

Korzine: The My Little Pony Killer: Protip: They aren't actually photographic food in those ads.

I think Canada (and the US too) requires the food being photographed to be made entirely of standard ingredients you'd find in the actual product. Of course that doesn't mean they have to use the first ones they come across, in the video you can see a large palette of buns, them hand sorting through a huge jar of pickles, and other such things. It's not because they will be making a lot of burgers to take pictures of, but because they will go through the lot finding the absolute best of each ingredient (as far as looks go).

Same with frozen meals I believe.


A friend of mine is a professional photographer who does good business photographing food for restaurants. The food is absolutely genuine. Perfect lighting and food stylists (you know: place the lettuce just so, turn the bun this way or that, etc...) go a long way...
 
2012-06-22 01:04:38 AM  

Solty Dog: I call shenanigans. That's not how you make a burger. Where was the fried egg chasing her?


Given the amount of pepper that McDonald's puts on their burgers now, Im sure that she has lifetime immunity.
 
2012-06-22 01:04:57 AM  

95629: Why would mcdonalds publish a video like this?


They're trying to dispel the myth that the food used in their ads isn't actually food.

Some manufacturers do use fake food in their ads. McDonalds is proving that while they pamper the food used in their ads, the food in their ads is sourced from the same inventory used in restaurant bound products. The food in their ads is not plastic, it is real food that is functionally identical to the food sold in the stores.

It's a smart move. It's a little controversial because corporations are rarely this candid. Because of that, it's getting a lot of attention. They're admitting they gloss their products for ads, but they're being honest about how they do it. People respect honesty. Overall, I think this shows the brand in a good light.
 
2012-06-22 01:12:15 AM  

Grables'Daughter: /my pictures have never been Photoshopped


And while I understand the commercial viability of "keepin' it real," in some cases, a little shoop may help your whoop.
 
2012-06-22 01:12:43 AM  

ladyfortuna: especially since I'd just come off a week long stomach flu and had hardly eaten anything during that time.


Given the circumstances you could have eaten rabid weasel road-kill carcass and loved it.
"Bless your heart."

/It is a saying in The South.
//It seems nice
///It isn't
 
2012-06-22 01:13:08 AM  
The burger pimp does not primp his burgers before serving.

3.bp.blogspot.com
 
2012-06-22 01:16:17 AM  
When I want a burger, I schedule a consultation with my local livestock trader, he shows me the grass-fed angus steers he has rest for harvest, and I make arrangements with the local butcher to have 5lbs hand-ground within 48 hours of harvest.

After picking up the beef I head to the bakery for some kaiser buns from organic stone-ground flour.

After grilling, I add a dollop of mustard spread and thick sliced pickled cucumber, and serve with a side of buckeye potatoes cooked in coconut oil.

Pairs nicely with Shephardshead Blonde, my local craft IPA.
 
2012-06-22 01:18:35 AM  
I am a professional photographer and I can tell you that what they did to that burger was not much compared to some of the things we have done. We always use the real food, but it is primped and pampered and handled so much that you wouldn't dare eat it.
We shot some Chinese food once for packaging and our stylist used tweezers to place individual rice grains and tiny carrot bits just so.
Having said that, a sugar coated turd is still a turd.
 
2012-06-22 01:19:15 AM  

ladyfortuna: I don't know if it's just that my local McDs happens to have good assemblers or something, but the first quarter pounder with cheese I'd gotten in years looked pretty damn good sitting in that cardboard box. And it was farking delicious, especially since I'd just come off a week long stomach flu and had hardly eaten anything during that time.

I am now especially grateful that that store is not open all night, or I'd be in trouble. Fortunately it's the only one in town.


our local fast food venues have also kicked up the presentation. making it look like something you'd want to bite into. wrapping the burgers 3/4 protected with a very thin paper(?).

/yes, i'm the size of a mini cooper.
 
2012-06-22 01:23:47 AM  
There was a TV show about this a few years ago.

Things like Ice Cream is often criso or such, because real Ice Cream would melt too fast under studio lights.

That nice roast turkey they show being carved? It was colored on the outside with a brush, and then pre-sliced. They fold back the slice, and "cook" the inside with a carpet steamer. This way, they control the cooking to get it the right color, while adding a lot of moisture to make it look like its juicy. Then they fold the slice flap back up, and then film.

A hot steaming anything usually gets a blast from a steamer right before they turn on the camera.

perfect ketchup placement is done with a cake-decorating tool
 
2012-06-22 01:28:38 AM  

Clemkadidlefark: In Chicago I knew two pro photographers who ...

1. Photographed nothing but eggs and egg dishes

2. Photographed ice cream and ice cream deserts


Most ice cream deserts used in video and print ads are actually Crisco, as ice cream tends to melt rapidly under lights. Crisco is also used in a bowl with flakes put in it "just so" for cereal shots. The burgers I've done have all been browned slightly, then you use a skewer and a blowtorch to make grill marks on them. You can cut a wedge out of the back side so you can open it and move it to fit perfectly on the bun.

/shoots lots of restaurant ads
 
2012-06-22 01:30:06 AM  
I like McDonald's food... I just wish they would clean their tables and their restrooms. There's nothing I love better than going into a McDonald's with a dozen employees working behind the counter/in the kitchen, and yet there are dirty tables in the dining area and it looks like no one has checked the men's room in days.

Oh... and since when did McDonald's stop requiring their cashiers to say something to greet the next customer in line? It's such a wonderful experience to have the cashier just stare at you without uttering a word to acknowledge your presence or indicate their readiness to take your order.

I've seen this kind of nonsense in several McDonald's restaurants spread across several states in the past few years. I guess that proper training -- for employees and management -- must have gone out the window a long time ago. Training costs money, and that cuts into profits I guess. Additionally, McD's corporation must not do surprise inspections or use mystery shoppers, given the state of their stores these days.
 
2012-06-22 01:30:14 AM  

LemSkroob: Things like Ice Cream is often criso or such, because real Ice Cream would melt too fast under studio lights.


"Crīso is a word for the female action during receptive sex"

Huh... learn something new every day. Also, I'd definitely try that ice cream.
 
2012-06-22 01:31:20 AM  
I once walked into a McDonald's where there was some kind of inspection going on--guys with white shirts everywhere with clipboards.

That burger was delicious, fresh and hot, the bun was all fluffy, and the fries were perfect.

Ruined me for McDonald's ever since, actually.
 
2012-06-22 01:31:49 AM  

95629: Why would mcdonalds publish a video like this?


Because it's easier to give this response and remain in business than "some 15-year old kid with feces on his hands and a wet hacking cough slapped together items so caked in preservatives that they'd survive a nuclear holocaust."

Seriously. If you're at a point where you're actually eating at McDonald's, and have been conscious of what has been presented about all fast food in the past decade, then the odds are you care little about presentation and nutrition. It should either be a guilty pleasure or dining as the result of severe time limitations.

A local nutritionist has a Big Mac under a glass cover in the front of her office. It looks pretty tasty until you realize that it was purchased early last year.
 
2012-06-22 01:31:52 AM  

Dow Jones and the Temple of Doom: When I want a burger, I schedule a consultation with my local livestock trader, he shows me the grass-fed angus steers he has rest for harvest, and I make arrangements with the local butcher to have 5lbs hand-ground within 48 hours of harvest.

After picking up the beef I head to the bakery for some kaiser buns from organic stone-ground flour.

After grilling, I add a dollop of mustard spread and thick sliced pickled cucumber, and serve with a side of buckeye potatoes cooked in coconut oil.

Pairs nicely with Shephardshead Blonde, my local craft IPA.


Why not just get the side o'beef and stop farking the butcher over!
 
2012-06-22 01:32:11 AM  

Aulus: 95629: Why would mcdonalds publish a video like this?

Because they know they have most of the people so hooked on their product that they will keep buying and consuming it no matter what.


static6.businessinsider.com
 
2012-06-22 01:32:54 AM  

9beers: Grables'Daughter: THIS JUST IN: Many of the pictures you see are Photoshopped.

/my pictures have never been Photoshopped

I never thought I'd see you AW a fast food thread.


Hmmmmm

Account created: 2011-12-25 13:36:40
 
2012-06-22 01:33:52 AM  
a4.ec-images.myspacecdn.com
 
2012-06-22 01:35:41 AM  

FilmBELOH20: Clemkadidlefark: In Chicago I knew two pro photographers who ...

1. Photographed nothing but eggs and egg dishes

2. Photographed ice cream and ice cream deserts

Most ice cream deserts used in video and print ads are actually Crisco, as ice cream tends to melt rapidly under lights. Crisco is also used in a bowl with flakes put in it "just so" for cereal shots. The burgers I've done have all been browned slightly, then you use a skewer and a blowtorch to make grill marks on them. You can cut a wedge out of the back side so you can open it and move it to fit perfectly on the bun.

/shoots lots of restaurant ads



I heard back in the day, in movies, tv, any time ice cream was portrayed under hot lights, it was just mashed potatoes.
 
2012-06-22 01:36:56 AM  

Theaetetus: Grables'Daughter: /my pictures have never been Photoshopped

And while I understand the commercial viability of "keepin' it real," in some cases, a little shoop may help your whoop.


pictures.bigfunnysite.com
 
2012-06-22 01:37:01 AM  

Fark Me To Tears: I like McDonald's food... I just wish they would clean their tables and their restrooms. There's nothing I love better than going into a McDonald's with a dozen employees working behind the counter/in the kitchen, and yet there are dirty tables in the dining area and it looks like no one has checked the men's room in days.



You should see how well kept the cooking and storage is in those restaurants... might not like the food anymore.
 
2012-06-22 01:37:22 AM  
Cheeseburger thread?

2.bp.blogspot.com
 
2012-06-22 01:38:35 AM  

intelligent comment below: 9beers: Grables'Daughter: THIS JUST IN: Many of the pictures you see are Photoshopped.

/my pictures have never been Photoshopped

I never thought I'd see you AW a fast food thread.

Hmmmmm

Account created: 2011-12-25 13:36:40


Change your name?
 
2012-06-22 01:42:04 AM  

FilmBELOH20: Most ice cream deserts used in video and print ads are actually Crisco, as ice cream tends to melt rapidly under lights. Crisco is also used in a bowl with flakes put in it "just so" for cereal shots. The burgers I've done have all been browned slightly, then you use a skewer and a blowtorch to make grill marks on them. You can cut a wedge out of the back side so you can open it and move it to fit perfectly on the bun.

/shoots lots of restaurant ads


This is actually not true if they're advertising ice-cream, because they *have* to use the real stuff. If the ice-cream is incidental to the product they're hawking they can do what they like though.
 
2012-06-22 01:42:59 AM  

intelligent comment below: FilmBELOH20: Clemkadidlefark: In Chicago I knew two pro photographers who ...

1. Photographed nothing but eggs and egg dishes

2. Photographed ice cream and ice cream deserts

Most ice cream deserts used in video and print ads are actually Crisco, as ice cream tends to melt rapidly under lights. Crisco is also used in a bowl with flakes put in it "just so" for cereal shots. The burgers I've done have all been browned slightly, then you use a skewer and a blowtorch to make grill marks on them. You can cut a wedge out of the back side so you can open it and move it to fit perfectly on the bun.

/shoots lots of restaurant ads


I heard back in the day, in movies, tv, any time ice cream was portrayed under hot lights, it was just mashed potatoes.


Hmmm. Not that I've ever seen, but as an aside, instant mashed potato flakes make the most realistic looking snow, both falling, and as slush when you add water to it on the ground. Hell of a mess to clean up though. Thank God for PAs!
 
2012-06-22 01:44:22 AM  

Forbidden Doughnut: fusillade762: [1.bp.blogspot.com image 500x248]

It's plump, juicy, three inches thick. Look at this sorry, miserable, squashed thing. Can anybody tell me what's wrong with this picture?

+1

Came here for that particular movie reference.....leaving satisfied.


I'm not. Now it won't be witty when I type "D-FENS"
 
2012-06-22 01:46:55 AM  

95629: Why would mcdonalds publish a video like this?


Because they were just ranked the fast food place with the worst customer service in a recent survey.

This is Canada's polite way of distracting from that.

/She said "oot" alot.
 
2012-06-22 01:47:25 AM  

Gothnet: FilmBELOH20: Most ice cream deserts used in video and print ads are actually Crisco, as ice cream tends to melt rapidly under lights. Crisco is also used in a bowl with flakes put in it "just so" for cereal shots. The burgers I've done have all been browned slightly, then you use a skewer and a blowtorch to make grill marks on them. You can cut a wedge out of the back side so you can open it and move it to fit perfectly on the bun.

/shoots lots of restaurant ads

This is actually not true if they're advertising ice-cream, because they *have* to use the real stuff. If the ice-cream is incidental to the product they're hawking they can do what they like though.


I've done at least 100 or more restaurant ads, including 4 for a national chain. I've never once heard of that rule other than the Internet. And good luck proving it 6 months after the shoot when the ad airs.
 
TWX
2012-06-22 01:49:19 AM  
They "force perspective" by stacking the burger in a way that the real one isn't.

They place all of the toppings on one side in such a way that it looks like there could be the same ingredients throughout (in all deference, often all of the toppings are on one side anyway)

They specially cook the beef, being sure to establish an edge on the patty.

They pick the absolute best bun, and then they photoshop out the remaining imperfections.

They lay the cheese on to the beef cold and off the griddle, then spot-heat it to get it to lay.

They use special cooking appliances.

They choose the best toppings from a selection that would build a dozen burgers or more.

They don't wrap the burger or handle any ingredients in the same fashion as would happen in the restaurant.


So in other words, they lie.


I would like to see truth in advertising- I want the burger pictured in the ads to be made by a normal, 19 year old front line cook. If it's too unappetizing, then perhaps they need to work on their training.

The best burgers, in my opinion, for matching the ad, are from Carl's Jr. They're still not exactly close though.
 
2012-06-22 01:50:18 AM  

Dow Jones and the Temple of Doom: When I want a burger, I schedule a consultation


Lulz
 
2012-06-22 01:51:11 AM  

TWX: I would like to see truth in advertising- I want the burger pictured in the ads to be made by a normal, 19 year old front line cook.


No you don't. That's why virtually no one does that.
 
2012-06-22 01:53:09 AM  

FilmBELOH20: Hmmm. Not that I've ever seen, but as an aside, instant mashed potato flakes make the most realistic looking snow, both falling, and as slush when you add water to it on the ground. Hell of a mess to clean up though. Thank God for PAs!


But then at lunch time, when craft services has "potato pie surprise," the PA's will tend to eat something else.
 
2012-06-22 01:59:34 AM  

Grables'Daughter: THIS JUST IN: Many of the pictures you see are Photoshopped.

/my pictures have never been Photoshopped


Well if you used Gimp instead you can technically say that they have never been "Photoshopped"
 
2012-06-22 02:17:51 AM  

Solty Dog: I call shenanigans. That's not how you make a burger. Where was the fried egg chasing her?


img42.imageshack.us
 
2012-06-22 02:23:03 AM  

Grables'Daughter: THIS JUST IN: Many of the pictures you see are Photoshopped.

/my pictures have never been Photoshopped


i947.photobucket.com

this looks shopped.
 
2012-06-22 02:24:58 AM  

404 page not found: Aulus: 95629: Why would mcdonalds publish a video like this?

Because they know they have most of the people so hooked on their product that they will keep buying and consuming it no matter what.

[static6.businessinsider.com image 400x300]


mmmmm chicken McNuggets..
// had a dozen for lunch today and they were gooood. your pink slime doesnt frighten me. looks not much different from tofu hippy!
 
2012-06-22 02:25:54 AM  
not to mention the Colonel with his wee beedy eyes.
 
2012-06-22 02:32:41 AM  
Do you have to be a foodsexual to be a food stylist?
 
2012-06-22 02:33:51 AM  
Our photog used to spend hours arranging nuts in a bowl for the "perfect" shot. I told him "climb in".
 
2012-06-22 02:34:41 AM  

Skarekrough: A local nutritionist has a Big Mac under a glass cover in the front of her office. It looks pretty tasty until you realize that it was purchased early last year.


Dry any food out. Watch as it doesn't rot! Amazing!
 
2012-06-22 02:37:33 AM  
In other news, food pimpers get paid atrocious sums of money.
 
2012-06-22 02:38:15 AM  
They can be as honest as they want, they still come in solidly at last place in fastfood customer satisfaction.

Link

McDonald's rakes in the money hand over fist, but the customer comes last as far as their stores are concerned, Accept for 2009 (they were 2nd to last place)They have ranked in last place since 1995.
 
2012-06-22 02:46:49 AM  

soupgoblin: They can be as honest as they want, they still come in solidly at last place in fastfood customer satisfaction.

Link

McDonald's rakes in the money hand over fist, but the customer comes last as far as their stores are concerned, Accept for 2009 (they were 2nd to last place)They have ranked in last place since 1995.


Accept????


/Balls to the Wall
 
2012-06-22 02:47:21 AM  
I once got a burger from McD's that actually looked like the picture on the menu. I took a picture of it for posterity because I'm pretty sure there is a slim-to-no chance that I will ever eat a burger that looked as advertised ever again. Sure enough, I haven't had one like it since.
 
2012-06-22 02:51:55 AM  
The last couple of times I've had a Big Mac, it's looked pretty close to the picture.
 
2012-06-22 02:54:17 AM  

The Shatner Incident: I once got a burger from McD's that actually looked like the picture on the menu. I took a picture of it for posterity because I'm pretty sure there is a slim-to-no chance that I will ever eat a burger that looked as advertised ever again. Sure enough, I haven't had one like it since.


I find the only thing that looks the same is the big mac. Maybe it's a taller box or something, or that's it's a stone simple sandwich when you get down to it.

I personally prefer white castle, but they're not in my area... so when I have to have a quick burger, it's BK; where I don't think it's possible to get a whopper that looks like an advert whopper, but who cares, it's a g'damned whopper.
 
2012-06-22 02:56:26 AM  

Researcher: The Shatner Incident: I once got a burger from McD's that actually looked like the picture on the menu. I took a picture of it for posterity because I'm pretty sure there is a slim-to-no chance that I will ever eat a burger that looked as advertised ever again. Sure enough, I haven't had one like it since.

I find the only thing that looks the same is the big mac. Maybe it's a taller box or something, or that's it's a stone simple sandwich when you get down to it.

I personally prefer white castle, but they're not in my area... so when I have to have a quick burger, it's BK; where I don't think it's possible to get a whopper that looks like an advert whopper, but who cares, it's a g'damned whopper.


I hear ya, bro. When God wants a burger, he orders a Whopper.

/food of the motherfarking gods.
 
2012-06-22 02:56:28 AM  

95629: Why would mcdonalds publish a video like this?


why wouldn't they? they managed to get a free ad on fark with it...
 
2012-06-22 03:01:20 AM  

frizzantik: 95629: Why would mcdonalds publish a video like this?

why wouldn't they? they managed to get a free ad on fark with it...


Mmmm, McDonald's. Could sure go for some of that right now.
 
2012-06-22 03:31:17 AM  

404 page not found: intelligent comment below: 9beers: Grables'Daughter: THIS JUST IN: Many of the pictures you see are Photoshopped.

/my pictures have never been Photoshopped

I never thought I'd see you AW a fast food thread.

Hmmmmm

Account created: 2011-12-25 13:36:40

Change your name?



I'm convinced 9beers is skullkrusher
 
2012-06-22 03:38:18 AM  

TWX: So in other words, they lie.


So who gets to eat it?
 
2012-06-22 03:54:09 AM  
BA DA BA DA BA
IM WATCHING IT

/btw is there a difference between SMART AND FUNNY CAUSE SOMETIMES FUNNYES SMART
 
2012-06-22 04:09:11 AM  
How about a non-biased source? I remember watching this as a kid.

http://www.youtube.com/watch?v=L_5VT3vNto0&feature=relmfu
 
2012-06-22 04:27:46 AM  

fusillade762: [1.bp.blogspot.com image 500x248]

It's plump, juicy, three inches thick. Look at this sorry, miserable, squashed thing. Can anybody tell me what's wrong with this picture?


Exactly. Why DO they have the squash burgers for at the fast food joints? It's like a deliberate "YOU ALREADY PAID FOR IT. F*CK YOU!" to the customers.
 
2012-06-22 04:31:49 AM  

FilmBELOH20: Clemkadidlefark: In Chicago I knew two pro photographers who ...

1. Photographed nothing but eggs and egg dishes

2. Photographed ice cream and ice cream deserts

Most ice cream deserts used in video and print ads are actually Crisco, as ice cream tends to melt rapidly under lights. Crisco is also used in a bowl with flakes put in it "just so" for cereal shots. The burgers I've done have all been browned slightly, then you use a skewer and a blowtorch to make grill marks on them. You can cut a wedge out of the back side so you can open it and move it to fit perfectly on the bun.

/shoots lots of restaurant ads


In stage and film productions, they use colored scoops of mashed potatoes.

Another vile use for mashed potatoes is to color them brown (or various shades of brown, and yellow, or green) and put them into disposable diapers, which Mark Mothersbaugh of DEVO used to fling out into the audience during concerts.
 
2012-06-22 04:40:55 AM  

Aulus: Years ago, I read an article on food ads. I think one of the tricks was using slightly diluted Elmer's Glue instead of milk in the breakfast cereal ads and a bit of olive oil spray to make other foods look "juicier."


My favourite trick that I heard about was that the food is never hot because it's inpractical, but to give the appearance of it being hot they use tampons soaked in boiling water behind the food to make steam.
 
2012-06-22 04:46:18 AM  
Aboot! I swear she was holding back a bit on her flip top head. Impressive!
 
2012-06-22 05:18:31 AM  

Anastacya: Solty Dog: I call shenanigans. That's not how you make a burger. Where was the fried egg chasing her?

Given the amount of pepper that McDonald's puts on their burgers now, Im sure that she has lifetime immunity.


I did not expect this reference so early in the morning.

/bleep boop
 
2012-06-22 05:25:21 AM  

The Shatner Incident: I once got a burger from McD's that actually looked like the picture on the menu. I took a picture of it for posterity because I'm pretty sure there is a slim-to-no chance that I will ever eat a burger that looked as advertised ever again. Sure enough, I haven't had one like it since.


I've had a few myself, but it was always from the same couple franchises. It seems that some locations run their staff a bit more dictatorially than others. Twice in the past year I've had my burger (one QP/c, one McDouble) come out picture-perfect at the McD's on Airport Way offa Glen Widing/Win Sivers. Even the fries are perky. It's actually a bit disturbing - as if they are watching me from that little camera in the drive-through to see my reaction. I can just imagine the manager sitting patiently behind his desk, fingers steepled, whispering to himself, "Yes... Yessss... Are you lovin' it? Gooooood..."

/cheap calories for work
//I bought my ticket, and know what I'm in for
 
2012-06-22 06:19:51 AM  
Making a product seem more appealing than it actually is is what advertising is all about. It's hardly limited to McDonald's or fast food.
 
2012-06-22 06:36:17 AM  
So what I got from the article is that it's all real food, prepared and assembled very carefully, then photoshopped.
 
2012-06-22 06:38:20 AM  
Is it just me, or is the "food" actually better when you go to a small town McD's?
 
2012-06-22 06:51:38 AM  

Akambe: There's a LOT more manipulation of the food itself than the video shows. I doubt they use the same materials as used in the restaurants. It's common practice to use specially-made buns, undercooked patties, glue, etc. for the sake of cosmetics. They can put all the lipstick on the pig they want, but it's still a McD's burger.


www.viewzone.com
 
2012-06-22 06:54:15 AM  

Ed Becker: Is it just me, or is the "food" actually better when you go to a small town McD's?


Odds are you're likely to find someone who may actually care (at least a little bit) in a small town. In a large city, you're likely to find TeShounda, De's'e'a'n, or LaShayshawndra not giving a fark living it up ghetto style in the kitchen

/Boy that sounded racist, but its true
 
2012-06-22 07:14:13 AM  
The government allows the photo studios to use ingredients to display food that you would not realize are props such as mashed potatoes for ice cream because the lights would melt the real ice cream or motor oil for beer...things like that allow the product to be demonstrated photographically that would otherwise be impossible.
 
2012-06-22 07:18:43 AM  
I've worked with food "stylists" and retouched food professionally many times so I'm getting a kick...

/some people shoot naturally
//most don't
 
2012-06-22 07:19:50 AM  

Jim_Callahan: The My Little Pony Killer: Protip: They aren't actually photographic food in those ads.

Rather, they are, but it's retooled for visual appeal and it's not something you'd likely willingly put in your mouth even though you technically _can_.


Rule #1 of food photography is, never ever attempt to eat the food.
 
2012-06-22 07:20:51 AM  

0Icky0: There are food stylists?

/who sound exactly like hair stylists?
//my career counselor never mentioned this.


There are, and it can be very lucrative.
 
2012-06-22 07:21:49 AM  
That was a cool thing about South Korea: You would go into a Burger King or McDonalds, order a burger and, though you had to wait a bit longer, it would look pretty damned close to the picture (as close as they could get it, anyway). Appearance of the food was important.

Pizzas were symmetrical - you could practically measure equal distance from one topping to the next.
 
2012-06-22 07:23:43 AM  

Grables'Daughter: THIS JUST IN: Many of the pictures you see are Photoshopped.

/my pictures have never been Photoshopped


Something something juicy....

/drools
 
2012-06-22 07:26:36 AM  
Our two boys grew up believing that there only one machine in the back of McNasty's. It poops out the bun, then poops out the patty, then poos out the box, then poops out the chocolate shake, ad nauseum.

/ add nausea, too
 
2012-06-22 07:34:29 AM  

Jim_Callahan: ... it's not something you'd likely willingly put in your mouth even though you technically _can_.


Lotsa things fall into that category, pal
 
2012-06-22 07:35:09 AM  

FilmBELOH20: Gothnet: FilmBELOH20: Most ice cream deserts used in video and print ads are actually Crisco, as ice cream tends to melt rapidly under lights. Crisco is also used in a bowl with flakes put in it "just so" for cereal shots. The burgers I've done have all been browned slightly, then you use a skewer and a blowtorch to make grill marks on them. You can cut a wedge out of the back side so you can open it and move it to fit perfectly on the bun.

/shoots lots of restaurant ads

This is actually not true if they're advertising ice-cream, because they *have* to use the real stuff. If the ice-cream is incidental to the product they're hawking they can do what they like though.

I've done at least 100 or more restaurant ads, including 4 for a national chain. I've never once heard of that rule other than the Internet. And good luck proving it 6 months after the shoot when the ad airs.


Agree. This "using the real thing" claim is bogus. People do it all the time. Crisco, and mashed potatoes. Ironically Mrs Millbarge and I were looking at ice cream on a scoop in a pic on the menu just last night and I said, yeah 50 bucks says that's mashed potatoes.
 
2012-06-22 07:36:17 AM  

Clemkadidlefark: In Chicago I knew two pro photographers who ...

1. Photographed nothing but eggs and egg dishes

2. Photographed ice cream and ice cream deserts


Must be a cold and dry photograph.
 
2012-06-22 07:42:14 AM  
Our nickname for a Wendy's Triple, upon unwrapping it's hastily prepared piled of goopy toppings, is "afterbirth".
 
2012-06-22 07:46:08 AM  

GenePoolinWV: Our two boys grew up believing that there only one machine in the back of McNasty's. It poops out the bun, then poops out the patty, then poos out the box, then poops out the chocolate shake, ad nauseum.

/ add nausea, too


That is an old Steve Martin bit from the album Comedy is Not Pretty.
 
2012-06-22 07:47:03 AM  
I am a part-time actor in FL and I've been in about 10 food related commercials. I've seen all the "primping" techniques. The only thing I have seen that was even close to questionable was spraying hairspray on pasta to make it look a little shinier after it had dried out.

I have never seen fake food of any kind being used. The restaurant commercials were shot in the stores and the food was cooked right there in the kitchen by one of the cooks from the store. Sure, they sorted jars of pickles to find the perfect pickle slice, or went through racks and racks of ribs to find the perfect rib, but they were all the real thing.

The most interesting was an ice cream commercial for Publix. They had food stylists who could create the perfect scoop. With me as the dad and three kids making sundaes they had to have four perfect scoops for every take. We had at least 75 takes and they never used anything but real ice cream. I'm sure of this because we had to eat them.

/One of the kid actors was my real daughter and she puked vanilla ice cream in the car on the way home.
 
2012-06-22 07:54:39 AM  

KillTheStupid:
The most interesting was an ice cream commercial for Publix. They had food stylists who could create the perfect scoop. With me as the dad and three kids making sundaes they had to have four perfect scoops for every take. We had at least 75 takes and they never used anything but real ice cream. I'm sure of this because we had to eat them.


I work for a food manufacturer, and we've had some photographs taken of our products too. For one scoop shot, we've had to supply several containers of ice cream, because they just keep scooping and scooping. I think they try to make several "perfect" scoops. Because during the course of photography the first scoop will melt or deform.
 
2012-06-22 08:26:35 AM  
I like the part about the burger getting smaller because of the steam getting trapped inside the carton. Yeah that sounds totally legit. Did you see the thickness of the patty he was using?

/only eat McDonalds when I'm hungover
//bland chicken nuggets to the rescue
 
2012-06-22 08:35:22 AM  

9beers: Grables'Daughter: THIS JUST IN: Many of the pictures you see are Photoshopped.

/my pictures have never been Photoshopped

I never thought I'd see you AW a fast food thread.


Maybe she's going for a contract with Carl's Jr.?
 
2012-06-22 08:46:16 AM  
www.fanpop.com

"Oh god! I nearly swallowed some of the juice!"
 
2012-06-22 08:47:01 AM  
media.giantbomb.com
"Food Stylist"
 
2012-06-22 08:49:01 AM  
This has a better explanation of the method IMO

Link
 
2012-06-22 08:55:14 AM  

butt-nuggets: Cheeseburger thread?

[2.bp.blogspot.com image 500x375]


WHO PUTS LETTUCE ON THE BOTTOM?!?!?!?!
 
2012-06-22 09:03:35 AM  
The box:
fbcdn-sphotos-a.akamaihd.net

The contents:
fbcdn-sphotos-a.akamaihd.net
 
2012-06-22 09:21:09 AM  
so why can't these places be sued for false advertising?
 
2012-06-22 09:24:37 AM  

StaceyNC: so why can't these places be sued for false advertising?


Same reason politicians can't?
 
2012-06-22 09:26:44 AM  
But where are the floor sweepings, dead babies and unicorn entrails?
 
2012-06-22 09:37:14 AM  

LikeALeafOnTheWind: 404 page not found: Aulus: 95629: Why would mcdonalds publish a video like this?

Because they know they have most of the people so hooked on their product that they will keep buying and consuming it no matter what.

[static6.businessinsider.com image 400x300]

mmmmm chicken McNuggets..
// had a dozen for lunch today
and they were gooood. your pink slime doesnt frighten me. looks not much different from tofu hippy!


Did you order a 20 piece and leave 8 or did they give you an extra 2 in your 10 piece?
 
2012-06-22 09:37:30 AM  
Worked for Dominos for years (years ago) and they did the same thing. Sometimes they bake a cheese pizza sometimes they even use a fake cheese pizza but in either case ALL of the toppings you see are fake plastic.
 
2012-06-22 09:49:27 AM  

austin_millbarge:

That is an old Steve Martin bit from the album Comedy is Not Pretty.


Honestly, I had no idea, so I dug it up and listened. His stchick is better than mine.

/I'll go hide in the corner now.
 
2012-06-22 10:10:21 AM  
like some farkers above, I saw a news piece on this quite some time ago. IIRC, it was quite clear that regulations required that the food in the ads must actually be real food. Of course, it's the most perfectly assembled version they can create, such as a meticulously constructed burger, a bowl of potato chips with exactly zero broken ones in the entire lot, etc, but the food did actually have to be food.

Shortening as a substitute for Ice cream was mentioned above, but if memory serves (and correct me if I'm wrong), it was only used as a prep for the real thing. The photo shoot would have a freezer where a dish (or several dishes) of the perfect scoop of ice cream were kept, and the photographer would set up with a bowl of colored non-melting Crisco made to look like ice cream in order to arrange focal length, lighting, background, and all the details that can take hours to make perfect. Once they confirm that the shot can't get any more ideal, they swap out the mock-up with the real ice cream and are able to start shooting immediately without the need for any further time-consuming prep.

Now i'm hungry.
 
2012-06-22 10:14:54 AM  
I should not have returned to this thread while McDs is open. Damn it.
 
2012-06-22 10:46:44 AM  

GanjSmokr: LikeALeafOnTheWind: 404 page not found: Aulus: 95629: Why would mcdonalds publish a video like this?

Because they know they have most of the people so hooked on their product that they will keep buying and consuming it no matter what.

[static6.businessinsider.com image 400x300]

mmmmm chicken McNuggets..
// had a dozen for lunch today and they were gooood. your pink slime doesnt frighten me. looks not much different from tofu hippy!

Did you order a 20 piece and leave 8 or did they give you an extra 2 in your 10 piece?


maybe he ate them right from the grill (he works there)
 
2012-06-22 11:11:34 AM  
BK got me once with their stackers. I saw the picture of this monster of a four-patty burger and picked it. The total amount of meat was less than a Whopper.

That was a bad experience all around. They screwed up our order, but we called it cool since we had extras in our stuff as freebies. Then the biatch from behind the counter came to our table and rifled through our order to take back what they put in there by accident. I was pissed, since I know they can't resell product after it's been in customer hands. She even opened wrappers and poked through the burgers. I saw her rewrap them and pass them through the drive-thru window. I called the store in on that unsafe/uncourteous behavior.

Makes the one night when our McD's order took over an hour look tame. (They never punched it into the queue, even after we paid. Got some abandoned other order for the trouble, chicken sandwiches.)
 
2012-06-22 11:12:29 AM  

GanjSmokr: LikeALeafOnTheWind: 404 page not found: Aulus: 95629: Why would mcdonalds publish a video like this?

Because they know they have most of the people so hooked on their product that they will keep buying and consuming it no matter what.

[static6.businessinsider.com image 400x300]

mmmmm chicken McNuggets..
// had a dozen for lunch today and they were gooood. your pink slime doesnt frighten me. looks not much different from tofu hippy!

Did you order a 20 piece and leave 8 or did they give you an extra 2 in your 10 piece?


The pot head catching the inaccuracy in someone's McDonald's story.... go figure.
 
2012-06-22 11:14:37 AM  

Saberus Terras: Makes the one night when our McD's order took over an hour look tame.


WTF? I have had some bad experiences at fast food places with incorrect or forgotten orders, but an hour? Please tell me you are exaggerating. I get all "I am going to be a problem if I don't get some food soon" after about 10 min. Why would you wait an hour for fast food?
 
2012-06-22 11:17:32 AM  

jst3p: Saberus Terras: Makes the one night when our McD's order took over an hour look tame.

WTF? I have had some bad experiences at fast food places with incorrect or forgotten orders, but an hour? Please tell me you are exaggerating. I get all "I am going to be a problem if I don't get some food soon" after about 10 min. Why would you wait an hour for fast food?


Because the place was packed at 9PM at night, and there was only one kinda-cute chubby girl and her pimple-faced manager working there.
 
2012-06-22 11:18:00 AM  

jst3p: GanjSmokr: LikeALeafOnTheWind: 404 page not found: Aulus: 95629: Why would mcdonalds publish a video like this?

Because they know they have most of the people so hooked on their product that they will keep buying and consuming it no matter what.

[static6.businessinsider.com image 400x300]

mmmmm chicken McNuggets..
// had a dozen for lunch today and they were gooood. your pink slime doesnt frighten me. looks not much different from tofu hippy!

Did you order a 20 piece and leave 8 or did they give you an extra 2 in your 10 piece?

The pot head catching the inaccuracy in someone's McDonald's story.... go figure.


he probably bought a SIX pack of mcnuggets then decided he was hungry for 6 more
mcdonalds will do that
 
2012-06-22 11:21:25 AM  

jst3p: GanjSmokr: LikeALeafOnTheWind: 404 page not found: Aulus: 95629: Why would mcdonalds publish a video like this?

Because they know they have most of the people so hooked on their product that they will keep buying and consuming it no matter what.

[static6.businessinsider.com image 400x300]

mmmmm chicken McNuggets..
// had a dozen for lunch today and they were gooood. your pink slime doesnt frighten me. looks not much different from tofu hippy!

Did you order a 20 piece and leave 8 or did they give you an extra 2 in your 10 piece?

The pot head catching the inaccuracy in someone's McDonald's story.... go figure.


Because only a pothead would know the 3 sizes that mcnuggets come in, amirite?

Catching that inaccuracy was more my OCD side than my stoner side.

The algebra side of me was apparently missing, as I'm realizing he could have ordered two 6 piece orders for 12 nuggets.


Damnit, now I'm going to have to have McNuggets for lunch.
 
2012-06-22 11:31:27 AM  

GanjSmokr: Because only a pothead would know the 3 sizes that mcnuggets come in, amirite?


It wasn't an insult, I just found it amusing. Lighten up.
 
2012-06-22 11:34:35 AM  

jst3p: GanjSmokr: Because only a pothead would know the 3 sizes that mcnuggets come in, amirite?

It wasn't an insult, I just found it amusing. Lighten up.


Yea, I really didn't mean for it to come off that angry sounding. Sorry.
 
2012-06-22 11:43:02 AM  

GanjSmokr: jst3p: GanjSmokr: Because only a pothead would know the 3 sizes that mcnuggets come in, amirite?

It wasn't an insult, I just found it amusing. Lighten up.

Yea, I really didn't mean for it to come off that angry sounding. Sorry.


All good.

Saberus Terras: Because the place was packed at 9PM at night, and there was only one kinda-cute chubby girl and her pimple-faced manager working there.


I still don't see an answer to "why would you wait an hour for fast food?"
 
2012-06-22 12:22:15 PM  

Saberus Terras: jst3p: Saberus Terras: Makes the one night when our McD's order took over an hour look tame.

WTF? I have had some bad experiences at fast food places with incorrect or forgotten orders, but an hour? Please tell me you are exaggerating. I get all "I am going to be a problem if I don't get some food soon" after about 10 min. Why would you wait an hour for fast food?

Because the place was packed at 9PM at night, and there was only one kinda-cute chubby girl and her pimple-faced manager working there.


My Army unit stopped at a Wendys after qualification out by Niagara Falls one Saturday night about 9 pm; I felt really bad for the light staff. Think it took about 45 min to get everyone's order filled, which wasn't terrible for 30 people, but it'll definitely slow things down if they're not expecting a huge group.
 
2012-06-22 12:46:12 PM  
In other news, wrestling is fake and there isn't a scientist named Bruce Banner who changes into a green monster when angry.
 
2012-06-22 01:08:48 PM  
img.photobucket.com
 
2012-06-22 01:09:05 PM  
The whole "looks nothing like the ad" bit isn't really applicable anymore regarding most McDs food. They changed a lot of their buns and ingredients shortly after they came out with their "gourmet" angus burgers. The only flattened cardboard items you'll find today are on their value menu. I used to rarely eat there, but then I had kids who love a cheeseburger/apple slices (occasionally fries)/milk meal, so my visits have shot up significantly and I consider myself an expert.
 
2012-06-22 01:13:15 PM  
Everything at McDonalds tastes good.

/most valuable post
 
2012-06-22 01:16:36 PM  

95629: Why would mcdonalds publish a video like this?


Leaked photos of the processed chicken 'paste' didn't stop people from eating there, why would this? I was actually surprised they use the actual ingredients. I thought food photography used models and alternates.
 
2012-06-22 01:53:35 PM  

Korzine: The My Little Pony Killer: Protip: They aren't actually photographic food in those ads.

I think Canada (and the US too) requires the food being photographed to be made entirely of standard ingredients you'd find in the actual product. Of course that doesn't mean they have to use the first ones they come across, in the video you can see a large palette of buns, them hand sorting through a huge jar of pickles, and other such things. It's not because they will be making a lot of burgers to take pictures of, but because they will go through the lot finding the absolute best of each ingredient (as far as looks go).

Same with frozen meals I believe.


Yes. They have to use the same food you'd pay for at a store. It can't be fake food or use non-food products. It can look better than the food you'd get, but it can't be different or non-food items.
 
2012-06-22 01:55:26 PM  

buckler: Aulus: Years ago, I read an article on food ads. I think one of the tricks was using slightly diluted Elmer's Glue instead of milk in the breakfast cereal ads and a bit of olive oil spray to make other foods look "juicier."

For the Campbell's soup ads, they would pour marbles into the bowl before the soup, to keep all the chunky soup bits pushed to the top, making the soup look a bit heartier.


Yeah, and they got in trouble for that from the FTC. Food ads have to use real food, not non-food items to make the actual food look better.
 
2012-06-22 02:52:48 PM  

StaceyNC: so why can't these places be sued for false advertising?


May 2005, wifey and I decided to give Red Lobster another try in a nearby city. Gag, ack and puke.

As God is my witness, the -

Seaside Shrimp Trio
A generous sampling of our Walt's Favorite Shrimp, savory garlic shrimp scampi and shrimp linguini Alfredo.

redlobstercouponprintable.info

See the shrimp in a dish in the middle? Each of those "shrimp" were the size, measured at the table, of the distance between the last knuckle on my index finger and the end of that finger, in other words ... about 1.25 inches.

I will never ever eat at a Red Lobster again and I advise everyone I can influence to shun them. My wife's "flounder" was all of, not kidding, six inches long and under cooked.

Food commercials and photographs ought to be actionable for false advertising.
 
2012-06-22 05:10:54 PM  

GanjSmokr: jst3p: GanjSmokr: LikeALeafOnTheWind: 404 page not found: Aulus: 95629: Why would mcdonalds publish a video like this?

Because they know they have most of the people so hooked on their product that they will keep buying and consuming it no matter what.

[static6.businessinsider.com image 400x300]

mmmmm chicken McNuggets..
// had a dozen for lunch today and they were gooood. your pink slime doesnt frighten me. looks not much different from tofu hippy!

Did you order a 20 piece and leave 8 or did they give you an extra 2 in your 10 piece?

The pot head catching the inaccuracy in someone's McDonald's story.... go figure.

Because only a pothead would know the 3 sizes that mcnuggets come in, amirite?

Catching that inaccuracy was more my OCD side than my stoner side.

The algebra side of me was apparently missing, as I'm realizing he could have ordered two 6 piece orders for 12 nuggets.


Damnit, now I'm going to have to have McNuggets for lunch.


foodfacts.info
 
2012-06-22 08:12:05 PM  

Clemkadidlefark: StaceyNC: so why can't these places be sued for false advertising?

May 2005, wifey and I decided to give Red Lobster another try in a nearby city. Gag, ack and puke.

As God is my witness, the -

Seaside Shrimp Trio
A generous sampling of our Walt's Favorite Shrimp, savory garlic shrimp scampi and shrimp linguini Alfredo.

See the shrimp in a dish in the middle? Each of those "shrimp" were the size, measured at the table, of the distance between the last knuckle on my index finger and the end of that finger, in other words ... about 1.25 inches.

I will never ever eat at a Red Lobster again and I advise everyone I can influence to shun them. My wife's "flounder" was all of, not kidding, six inches long and under cooked.

Food commercials and photographs ought to be actionable for false advertising.


Thank you!
 
2012-06-22 08:32:59 PM  
NSS?

Billions/Trillions what?
 
2012-06-23 10:24:49 AM  

jst3p: GanjSmokr: jst3p: GanjSmokr: Because only a pothead would know the 3 sizes that mcnuggets come in, amirite?

It wasn't an insult, I just found it amusing. Lighten up.

Yea, I really didn't mean for it to come off that angry sounding. Sorry.

All good.

Saberus Terras: Because the place was packed at 9PM at night, and there was only one kinda-cute chubby girl and her pimple-faced manager working there.

I still don't see an answer to "why would you wait an hour for fast food?"


Because we were hungry, in the boonies on a road trip. It was literally the only place we knew of for miles. We had also already paid and there was no extra in our budget to walk away. Mind you I wasn't just sitting around. After the first 20 minutes we were asking every five minutes how much longer. Finally at 45 minutes in they admitted they hadn't even started on my order yet, and had been serving other orders that came in after us. Needless to say, I'm not stopping at that McD's again. I will ride on my hefty fat reserves instead.
 
2012-06-23 02:18:42 PM  
I think if I had to wait 30 minutes for a "perfect" Big Mac to come out of the kitchen, I'd be really pissed off.

/Sometimes "good enough" is "good enough."
 
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