If you can read this, either the style sheet didn't load or you have an older browser that doesn't support style sheets. Try clearing your browser cache and refreshing the page.

(Toronto Star)   McDonalds reveals how they make photos of their burgers look absolutely nothing like anything you'd ever find in their restaurants   (thestar.com) divider line 153
    More: Obvious, mcdonalds, Mcdonald, McMaster University, Queen's University, stay-at-home dad  
•       •       •

19377 clicks; posted to Main » on 22 Jun 2012 at 12:23 AM (2 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



153 Comments   (+0 »)
   
View Voting Results: Smartest and Funniest

Archived thread

First | « | 1 | 2 | 3 | 4 | » | Last | Show all
 
2012-06-22 07:14:13 AM  
The government allows the photo studios to use ingredients to display food that you would not realize are props such as mashed potatoes for ice cream because the lights would melt the real ice cream or motor oil for beer...things like that allow the product to be demonstrated photographically that would otherwise be impossible.
 
2012-06-22 07:18:43 AM  
I've worked with food "stylists" and retouched food professionally many times so I'm getting a kick...

/some people shoot naturally
//most don't
 
2012-06-22 07:19:50 AM  

Jim_Callahan: The My Little Pony Killer: Protip: They aren't actually photographic food in those ads.

Rather, they are, but it's retooled for visual appeal and it's not something you'd likely willingly put in your mouth even though you technically _can_.


Rule #1 of food photography is, never ever attempt to eat the food.
 
2012-06-22 07:20:51 AM  

0Icky0: There are food stylists?

/who sound exactly like hair stylists?
//my career counselor never mentioned this.


There are, and it can be very lucrative.
 
2012-06-22 07:21:49 AM  
That was a cool thing about South Korea: You would go into a Burger King or McDonalds, order a burger and, though you had to wait a bit longer, it would look pretty damned close to the picture (as close as they could get it, anyway). Appearance of the food was important.

Pizzas were symmetrical - you could practically measure equal distance from one topping to the next.
 
2012-06-22 07:23:43 AM  

Grables'Daughter: THIS JUST IN: Many of the pictures you see are Photoshopped.

/my pictures have never been Photoshopped


Something something juicy....

/drools
 
2012-06-22 07:26:36 AM  
Our two boys grew up believing that there only one machine in the back of McNasty's. It poops out the bun, then poops out the patty, then poos out the box, then poops out the chocolate shake, ad nauseum.

/ add nausea, too
 
2012-06-22 07:34:29 AM  

Jim_Callahan: ... it's not something you'd likely willingly put in your mouth even though you technically _can_.


Lotsa things fall into that category, pal
 
2012-06-22 07:35:09 AM  

FilmBELOH20: Gothnet: FilmBELOH20: Most ice cream deserts used in video and print ads are actually Crisco, as ice cream tends to melt rapidly under lights. Crisco is also used in a bowl with flakes put in it "just so" for cereal shots. The burgers I've done have all been browned slightly, then you use a skewer and a blowtorch to make grill marks on them. You can cut a wedge out of the back side so you can open it and move it to fit perfectly on the bun.

/shoots lots of restaurant ads

This is actually not true if they're advertising ice-cream, because they *have* to use the real stuff. If the ice-cream is incidental to the product they're hawking they can do what they like though.

I've done at least 100 or more restaurant ads, including 4 for a national chain. I've never once heard of that rule other than the Internet. And good luck proving it 6 months after the shoot when the ad airs.


Agree. This "using the real thing" claim is bogus. People do it all the time. Crisco, and mashed potatoes. Ironically Mrs Millbarge and I were looking at ice cream on a scoop in a pic on the menu just last night and I said, yeah 50 bucks says that's mashed potatoes.
 
2012-06-22 07:36:17 AM  

Clemkadidlefark: In Chicago I knew two pro photographers who ...

1. Photographed nothing but eggs and egg dishes

2. Photographed ice cream and ice cream deserts


Must be a cold and dry photograph.
 
2012-06-22 07:42:14 AM  
Our nickname for a Wendy's Triple, upon unwrapping it's hastily prepared piled of goopy toppings, is "afterbirth".
 
2012-06-22 07:46:08 AM  

GenePoolinWV: Our two boys grew up believing that there only one machine in the back of McNasty's. It poops out the bun, then poops out the patty, then poos out the box, then poops out the chocolate shake, ad nauseum.

/ add nausea, too


That is an old Steve Martin bit from the album Comedy is Not Pretty.
 
2012-06-22 07:47:03 AM  
I am a part-time actor in FL and I've been in about 10 food related commercials. I've seen all the "primping" techniques. The only thing I have seen that was even close to questionable was spraying hairspray on pasta to make it look a little shinier after it had dried out.

I have never seen fake food of any kind being used. The restaurant commercials were shot in the stores and the food was cooked right there in the kitchen by one of the cooks from the store. Sure, they sorted jars of pickles to find the perfect pickle slice, or went through racks and racks of ribs to find the perfect rib, but they were all the real thing.

The most interesting was an ice cream commercial for Publix. They had food stylists who could create the perfect scoop. With me as the dad and three kids making sundaes they had to have four perfect scoops for every take. We had at least 75 takes and they never used anything but real ice cream. I'm sure of this because we had to eat them.

/One of the kid actors was my real daughter and she puked vanilla ice cream in the car on the way home.
 
2012-06-22 07:54:39 AM  

KillTheStupid:
The most interesting was an ice cream commercial for Publix. They had food stylists who could create the perfect scoop. With me as the dad and three kids making sundaes they had to have four perfect scoops for every take. We had at least 75 takes and they never used anything but real ice cream. I'm sure of this because we had to eat them.


I work for a food manufacturer, and we've had some photographs taken of our products too. For one scoop shot, we've had to supply several containers of ice cream, because they just keep scooping and scooping. I think they try to make several "perfect" scoops. Because during the course of photography the first scoop will melt or deform.
 
2012-06-22 08:26:35 AM  
I like the part about the burger getting smaller because of the steam getting trapped inside the carton. Yeah that sounds totally legit. Did you see the thickness of the patty he was using?

/only eat McDonalds when I'm hungover
//bland chicken nuggets to the rescue
 
2012-06-22 08:35:22 AM  

9beers: Grables'Daughter: THIS JUST IN: Many of the pictures you see are Photoshopped.

/my pictures have never been Photoshopped

I never thought I'd see you AW a fast food thread.


Maybe she's going for a contract with Carl's Jr.?
 
2012-06-22 08:46:16 AM  
www.fanpop.com

"Oh god! I nearly swallowed some of the juice!"
 
2012-06-22 08:47:01 AM  
media.giantbomb.com
"Food Stylist"
 
2012-06-22 08:49:01 AM  
This has a better explanation of the method IMO

Link
 
2012-06-22 08:55:14 AM  

butt-nuggets: Cheeseburger thread?

[2.bp.blogspot.com image 500x375]


WHO PUTS LETTUCE ON THE BOTTOM?!?!?!?!
 
2012-06-22 09:03:35 AM  
The box:
fbcdn-sphotos-a.akamaihd.net

The contents:
fbcdn-sphotos-a.akamaihd.net
 
2012-06-22 09:21:09 AM  
so why can't these places be sued for false advertising?
 
2012-06-22 09:24:37 AM  

StaceyNC: so why can't these places be sued for false advertising?


Same reason politicians can't?
 
2012-06-22 09:26:44 AM  
But where are the floor sweepings, dead babies and unicorn entrails?
 
2012-06-22 09:37:14 AM  

LikeALeafOnTheWind: 404 page not found: Aulus: 95629: Why would mcdonalds publish a video like this?

Because they know they have most of the people so hooked on their product that they will keep buying and consuming it no matter what.

[static6.businessinsider.com image 400x300]

mmmmm chicken McNuggets..
// had a dozen for lunch today
and they were gooood. your pink slime doesnt frighten me. looks not much different from tofu hippy!


Did you order a 20 piece and leave 8 or did they give you an extra 2 in your 10 piece?
 
2012-06-22 09:37:30 AM  
Worked for Dominos for years (years ago) and they did the same thing. Sometimes they bake a cheese pizza sometimes they even use a fake cheese pizza but in either case ALL of the toppings you see are fake plastic.
 
2012-06-22 09:49:27 AM  

austin_millbarge:

That is an old Steve Martin bit from the album Comedy is Not Pretty.


Honestly, I had no idea, so I dug it up and listened. His stchick is better than mine.

/I'll go hide in the corner now.
 
2012-06-22 10:10:21 AM  
like some farkers above, I saw a news piece on this quite some time ago. IIRC, it was quite clear that regulations required that the food in the ads must actually be real food. Of course, it's the most perfectly assembled version they can create, such as a meticulously constructed burger, a bowl of potato chips with exactly zero broken ones in the entire lot, etc, but the food did actually have to be food.

Shortening as a substitute for Ice cream was mentioned above, but if memory serves (and correct me if I'm wrong), it was only used as a prep for the real thing. The photo shoot would have a freezer where a dish (or several dishes) of the perfect scoop of ice cream were kept, and the photographer would set up with a bowl of colored non-melting Crisco made to look like ice cream in order to arrange focal length, lighting, background, and all the details that can take hours to make perfect. Once they confirm that the shot can't get any more ideal, they swap out the mock-up with the real ice cream and are able to start shooting immediately without the need for any further time-consuming prep.

Now i'm hungry.
 
2012-06-22 10:14:54 AM  
I should not have returned to this thread while McDs is open. Damn it.
 
2012-06-22 10:46:44 AM  

GanjSmokr: LikeALeafOnTheWind: 404 page not found: Aulus: 95629: Why would mcdonalds publish a video like this?

Because they know they have most of the people so hooked on their product that they will keep buying and consuming it no matter what.

[static6.businessinsider.com image 400x300]

mmmmm chicken McNuggets..
// had a dozen for lunch today and they were gooood. your pink slime doesnt frighten me. looks not much different from tofu hippy!

Did you order a 20 piece and leave 8 or did they give you an extra 2 in your 10 piece?


maybe he ate them right from the grill (he works there)
 
2012-06-22 11:11:34 AM  
BK got me once with their stackers. I saw the picture of this monster of a four-patty burger and picked it. The total amount of meat was less than a Whopper.

That was a bad experience all around. They screwed up our order, but we called it cool since we had extras in our stuff as freebies. Then the biatch from behind the counter came to our table and rifled through our order to take back what they put in there by accident. I was pissed, since I know they can't resell product after it's been in customer hands. She even opened wrappers and poked through the burgers. I saw her rewrap them and pass them through the drive-thru window. I called the store in on that unsafe/uncourteous behavior.

Makes the one night when our McD's order took over an hour look tame. (They never punched it into the queue, even after we paid. Got some abandoned other order for the trouble, chicken sandwiches.)
 
2012-06-22 11:12:29 AM  

GanjSmokr: LikeALeafOnTheWind: 404 page not found: Aulus: 95629: Why would mcdonalds publish a video like this?

Because they know they have most of the people so hooked on their product that they will keep buying and consuming it no matter what.

[static6.businessinsider.com image 400x300]

mmmmm chicken McNuggets..
// had a dozen for lunch today and they were gooood. your pink slime doesnt frighten me. looks not much different from tofu hippy!

Did you order a 20 piece and leave 8 or did they give you an extra 2 in your 10 piece?


The pot head catching the inaccuracy in someone's McDonald's story.... go figure.
 
2012-06-22 11:14:37 AM  

Saberus Terras: Makes the one night when our McD's order took over an hour look tame.


WTF? I have had some bad experiences at fast food places with incorrect or forgotten orders, but an hour? Please tell me you are exaggerating. I get all "I am going to be a problem if I don't get some food soon" after about 10 min. Why would you wait an hour for fast food?
 
2012-06-22 11:17:32 AM  

jst3p: Saberus Terras: Makes the one night when our McD's order took over an hour look tame.

WTF? I have had some bad experiences at fast food places with incorrect or forgotten orders, but an hour? Please tell me you are exaggerating. I get all "I am going to be a problem if I don't get some food soon" after about 10 min. Why would you wait an hour for fast food?


Because the place was packed at 9PM at night, and there was only one kinda-cute chubby girl and her pimple-faced manager working there.
 
2012-06-22 11:18:00 AM  

jst3p: GanjSmokr: LikeALeafOnTheWind: 404 page not found: Aulus: 95629: Why would mcdonalds publish a video like this?

Because they know they have most of the people so hooked on their product that they will keep buying and consuming it no matter what.

[static6.businessinsider.com image 400x300]

mmmmm chicken McNuggets..
// had a dozen for lunch today and they were gooood. your pink slime doesnt frighten me. looks not much different from tofu hippy!

Did you order a 20 piece and leave 8 or did they give you an extra 2 in your 10 piece?

The pot head catching the inaccuracy in someone's McDonald's story.... go figure.


he probably bought a SIX pack of mcnuggets then decided he was hungry for 6 more
mcdonalds will do that
 
2012-06-22 11:21:25 AM  

jst3p: GanjSmokr: LikeALeafOnTheWind: 404 page not found: Aulus: 95629: Why would mcdonalds publish a video like this?

Because they know they have most of the people so hooked on their product that they will keep buying and consuming it no matter what.

[static6.businessinsider.com image 400x300]

mmmmm chicken McNuggets..
// had a dozen for lunch today and they were gooood. your pink slime doesnt frighten me. looks not much different from tofu hippy!

Did you order a 20 piece and leave 8 or did they give you an extra 2 in your 10 piece?

The pot head catching the inaccuracy in someone's McDonald's story.... go figure.


Because only a pothead would know the 3 sizes that mcnuggets come in, amirite?

Catching that inaccuracy was more my OCD side than my stoner side.

The algebra side of me was apparently missing, as I'm realizing he could have ordered two 6 piece orders for 12 nuggets.


Damnit, now I'm going to have to have McNuggets for lunch.
 
2012-06-22 11:31:27 AM  

GanjSmokr: Because only a pothead would know the 3 sizes that mcnuggets come in, amirite?


It wasn't an insult, I just found it amusing. Lighten up.
 
2012-06-22 11:34:35 AM  

jst3p: GanjSmokr: Because only a pothead would know the 3 sizes that mcnuggets come in, amirite?

It wasn't an insult, I just found it amusing. Lighten up.


Yea, I really didn't mean for it to come off that angry sounding. Sorry.
 
2012-06-22 11:43:02 AM  

GanjSmokr: jst3p: GanjSmokr: Because only a pothead would know the 3 sizes that mcnuggets come in, amirite?

It wasn't an insult, I just found it amusing. Lighten up.

Yea, I really didn't mean for it to come off that angry sounding. Sorry.


All good.

Saberus Terras: Because the place was packed at 9PM at night, and there was only one kinda-cute chubby girl and her pimple-faced manager working there.


I still don't see an answer to "why would you wait an hour for fast food?"
 
2012-06-22 12:22:15 PM  

Saberus Terras: jst3p: Saberus Terras: Makes the one night when our McD's order took over an hour look tame.

WTF? I have had some bad experiences at fast food places with incorrect or forgotten orders, but an hour? Please tell me you are exaggerating. I get all "I am going to be a problem if I don't get some food soon" after about 10 min. Why would you wait an hour for fast food?

Because the place was packed at 9PM at night, and there was only one kinda-cute chubby girl and her pimple-faced manager working there.


My Army unit stopped at a Wendys after qualification out by Niagara Falls one Saturday night about 9 pm; I felt really bad for the light staff. Think it took about 45 min to get everyone's order filled, which wasn't terrible for 30 people, but it'll definitely slow things down if they're not expecting a huge group.
 
2012-06-22 12:46:12 PM  
In other news, wrestling is fake and there isn't a scientist named Bruce Banner who changes into a green monster when angry.
 
2012-06-22 01:08:48 PM  
img.photobucket.com
 
2012-06-22 01:09:05 PM  
The whole "looks nothing like the ad" bit isn't really applicable anymore regarding most McDs food. They changed a lot of their buns and ingredients shortly after they came out with their "gourmet" angus burgers. The only flattened cardboard items you'll find today are on their value menu. I used to rarely eat there, but then I had kids who love a cheeseburger/apple slices (occasionally fries)/milk meal, so my visits have shot up significantly and I consider myself an expert.
 
2012-06-22 01:13:15 PM  
Everything at McDonalds tastes good.

/most valuable post
 
2012-06-22 01:16:36 PM  

95629: Why would mcdonalds publish a video like this?


Leaked photos of the processed chicken 'paste' didn't stop people from eating there, why would this? I was actually surprised they use the actual ingredients. I thought food photography used models and alternates.
 
2012-06-22 01:53:35 PM  

Korzine: The My Little Pony Killer: Protip: They aren't actually photographic food in those ads.

I think Canada (and the US too) requires the food being photographed to be made entirely of standard ingredients you'd find in the actual product. Of course that doesn't mean they have to use the first ones they come across, in the video you can see a large palette of buns, them hand sorting through a huge jar of pickles, and other such things. It's not because they will be making a lot of burgers to take pictures of, but because they will go through the lot finding the absolute best of each ingredient (as far as looks go).

Same with frozen meals I believe.


Yes. They have to use the same food you'd pay for at a store. It can't be fake food or use non-food products. It can look better than the food you'd get, but it can't be different or non-food items.
 
2012-06-22 01:55:26 PM  

buckler: Aulus: Years ago, I read an article on food ads. I think one of the tricks was using slightly diluted Elmer's Glue instead of milk in the breakfast cereal ads and a bit of olive oil spray to make other foods look "juicier."

For the Campbell's soup ads, they would pour marbles into the bowl before the soup, to keep all the chunky soup bits pushed to the top, making the soup look a bit heartier.


Yeah, and they got in trouble for that from the FTC. Food ads have to use real food, not non-food items to make the actual food look better.
 
2012-06-22 02:52:48 PM  

StaceyNC: so why can't these places be sued for false advertising?


May 2005, wifey and I decided to give Red Lobster another try in a nearby city. Gag, ack and puke.

As God is my witness, the -

Seaside Shrimp Trio
A generous sampling of our Walt's Favorite Shrimp, savory garlic shrimp scampi and shrimp linguini Alfredo.

redlobstercouponprintable.info

See the shrimp in a dish in the middle? Each of those "shrimp" were the size, measured at the table, of the distance between the last knuckle on my index finger and the end of that finger, in other words ... about 1.25 inches.

I will never ever eat at a Red Lobster again and I advise everyone I can influence to shun them. My wife's "flounder" was all of, not kidding, six inches long and under cooked.

Food commercials and photographs ought to be actionable for false advertising.
 
2012-06-22 05:10:54 PM  

GanjSmokr: jst3p: GanjSmokr: LikeALeafOnTheWind: 404 page not found: Aulus: 95629: Why would mcdonalds publish a video like this?

Because they know they have most of the people so hooked on their product that they will keep buying and consuming it no matter what.

[static6.businessinsider.com image 400x300]

mmmmm chicken McNuggets..
// had a dozen for lunch today and they were gooood. your pink slime doesnt frighten me. looks not much different from tofu hippy!

Did you order a 20 piece and leave 8 or did they give you an extra 2 in your 10 piece?

The pot head catching the inaccuracy in someone's McDonald's story.... go figure.

Because only a pothead would know the 3 sizes that mcnuggets come in, amirite?

Catching that inaccuracy was more my OCD side than my stoner side.

The algebra side of me was apparently missing, as I'm realizing he could have ordered two 6 piece orders for 12 nuggets.


Damnit, now I'm going to have to have McNuggets for lunch.


foodfacts.info
 
2012-06-22 08:12:05 PM  

Clemkadidlefark: StaceyNC: so why can't these places be sued for false advertising?

May 2005, wifey and I decided to give Red Lobster another try in a nearby city. Gag, ack and puke.

As God is my witness, the -

Seaside Shrimp Trio
A generous sampling of our Walt's Favorite Shrimp, savory garlic shrimp scampi and shrimp linguini Alfredo.



See the shrimp in a dish in the middle? Each of those "shrimp" were the size, measured at the table, of the distance between the last knuckle on my index finger and the end of that finger, in other words ... about 1.25 inches.

I will never ever eat at a Red Lobster again and I advise everyone I can influence to shun them. My wife's "flounder" was all of, not kidding, six inches long and under cooked.

Food commercials and photographs ought to be actionable for false advertising.


Thank you!
 
Displayed 50 of 153 comments

First | « | 1 | 2 | 3 | 4 | » | Last | Show all

View Voting Results: Smartest and Funniest


This thread is archived, and closed to new comments.

Continue Farking
Submit a Link »






Report