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(STLToday)   Political Theory: How Lite beer ruined the national political culture   (stltoday.com) divider line 78
    More: Interesting, Miller Lite, political culture, big-box stores, Ron Burgundy, test the market  
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9311 clicks; posted to Main » on 10 Jun 2012 at 9:12 PM (2 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2012-06-10 09:14:21 PM  
Actually our Lite politicians had a lot to do with it.
 
2012-06-10 09:14:48 PM  
Political Theory: How Lite beer ruined the national political culture EVERYTHING

FIFY
 
2012-06-10 09:15:49 PM  
Really...? *shakes head*
 
2012-06-10 09:17:17 PM  
FTFA: Then came the Internets

Was it supplied by giant tubes?
 
2012-06-10 09:17:57 PM  
PBR. It won a blue ribbon once.
 
2012-06-10 09:18:03 PM  
Meh, beer is more a stand-in for the increase in stratification of American markets. The internet, with it's ability to let you interact with only those that share your particular thing, have only accelerated the process. It's not a causal relationship, merely a sign of the times.
 
2012-06-10 09:18:31 PM  
Countdown to Lootie meme in 3...2...1....
 
2012-06-10 09:19:39 PM  
Look, if Lite beer is the driving force behind the backlash that created the microbrew Renaissance we are currently enjoying, then, by God, let that piss water flow!

Same thing for today's politicians.
 
2012-06-10 09:19:46 PM  

McManus_brothers: FTFA: Then came the Internets

Was it supplied by giant tubes?


Back when you could only get it on tap, yeah
 
2012-06-10 09:21:07 PM  
If only there were gathering places of some kind... perhaps a hall... that people could gather and consume beer and plot rebellions
 
2012-06-10 09:21:36 PM  
Then came Lite Beer from Miller, test marketed in Springfield, San Diego and Knoxville, Tenn.

I farking knew this town had ruined us somehow.
 
2012-06-10 09:21:39 PM  
A St. Louis writer attacking Miller? Hmm...

/I know it was tongue in cheek.
 
2012-06-10 09:24:34 PM  
What is this? I do not even!
 
2012-06-10 09:24:50 PM  
You Americans don't have a uniform monoculture. This is a GOOD thing.
 
2012-06-10 09:26:44 PM  

Sabyen91: A St. Louis writer attacking Miller? Hmm...

/I know it was tongue in cheek.


I'm worried that someone out there might think that was totally serious.
 
2012-06-10 09:27:04 PM  
"How Lite beer ruined national political culture the whole damn country.

Fixed it for you.
 
2012-06-10 09:27:14 PM  
Let's just get this out of the way now...

3.bp.blogspot.com

/Anything else is swill
 
2012-06-10 09:27:58 PM  

GAT_00: Sabyen91: A St. Louis writer attacking Miller? Hmm...

/I know it was tongue in cheek.

I'm worried that someone out there might think that was totally serious.


Colbert, The Onion, Landover Baptist Church...it happens all the time.
 
2012-06-10 09:30:58 PM  

Sabyen91: GAT_00: Sabyen91: A St. Louis writer attacking Miller? Hmm...

/I know it was tongue in cheek.

I'm worried that someone out there might think that was totally serious.

Colbert, The Onion, Landover Baptist Church...it happens all the time.


And of course, the most realistic of all, TIME CUBE. So realistic, it might even be true...
 
2012-06-10 09:31:18 PM  

JasonOfOrillia: Meh, beer is more a stand-in for the increase in stratification of American markets. The internet, with it's ability to let you interact with only those that share your particular thing, have only accelerated the process. It's not a causal relationship, merely a sign of the times.


That was the time when big business figured out you could make more money by getting people to buy for style rather than need, and it was better to have a hardcore fans seeking out your specific product than just having people with a need to randomly pick your thing, even if you need to stratify to the point you lose the casual to keep the hardcore.
 
2012-06-10 09:32:08 PM  
Wait.... Landover Baptist isn't real?
 
2012-06-10 09:33:49 PM  

Benjamin Orr: Wait.... Landover Baptist isn't real?


In what sense?
 
2012-06-10 09:33:53 PM  

Benjamin Orr: Wait.... Landover Baptist isn't real?


Heh, seriously?

/Don't confuse it with Westboro Baptist Church.
//I have done that in my mind once or twice.
 
2012-06-10 09:35:55 PM  
Really? Shiatty beer "ruined" it?

I thought it was because this country is full of goobers who think being ignorant and anti-progressive is some wonderful thing we're all born with.
 
2012-06-10 09:37:21 PM  

Sabyen91: Benjamin Orr: Wait.... Landover Baptist isn't real?

Heh, seriously?

/Don't confuse it with Westboro Baptist Church.
//I have done that in my mind once or twice.


Betty Bowers is the American God of sarcasm. It's satire.
 
2012-06-10 09:37:36 PM  
I prefer my theory that religious people + power = people using religion to gain power which has had very bad results every time it has happened in history.
 
2012-06-10 09:39:48 PM  

illannoyin: Let's just get this out of the way now...

[3.bp.blogspot.com image 640x452]

/Anything else is swill


I'm a Weihenstephan man myself, actually. Cheers.
 
2012-06-10 09:40:55 PM  
He missed the obvious. Over-simplification of issues into two-sided arguments.
 
2012-06-10 09:42:39 PM  

Sabyen91: Benjamin Orr: Wait.... Landover Baptist isn't real?

Heh, seriously?

/Don't confuse it with Westboro Baptist Church.
//I have done that in my mind once or twice.


No - not seriously :-)

I love the gift shop
 
2012-06-10 09:45:37 PM  
Or How the 18th Amendment to the US Constitution Destroyed American Culture and Gave Rise To Walmart

Fact: Beer Taps and Kegs were invented in the US by US breweries to allow the finest beer to reach their consumers' lips in as pristine a manner as possible

Fact: Just as the US lifted it's Anthem from British Drinking hall songs and the revolution was egged on by those who hung out in the Green Dragon Tavern (while drinking -- not playing D&D), and as Ben Franklin and other US printers repeatedly violated British copyright by stealing the works of Dickens and Shelley, thus did American brewers rip-off the finest of the British Brewing Tradition.

Fact: When the 18th Amendment passed, the Busch Family arranged to keep their beer works under shutter, but never dismantled.

Fact: Under Prohibition, Distilled spirits were all the rage due to cost/profit ratio of purchase, transport and sale. (Giving rise to NASCAR)
*side note: distilled spirits first became the rage after French wine taxation caused vintners to distil wine to avoid tax on the wine they sold (by volume) leading to what we now call brandy and cognac

As such, after the repeal of Prohibition, America was the land of Burbon and Pisswater.

It wasn't till the 80's that wine entered the picture and not till the 90's that craft brew and micro-brew became popular and now finally in the 21st Century have Americans been free to say that Bourbon suck ass compared to Irish and Scotch Whisky, single malt or otherwise.

Just like Bible-Bangers killed off Intergalactic spaceflight -- so have they held back American culture and taste -- at least as far as wine, beer and spirits have been concerned.

Also we can blame the French-Canadians -- it was them and their taste in beer that shaped ours after prohibition ended since i was the only "safe" beer untraveled northies knew about.
 
2012-06-10 09:45:48 PM  
Tastes great.
 
2012-06-10 09:47:20 PM  
St Louis based writer complains about how Miller Lite ruined everything? There's no chance that he's a paid shill for Anheuser-Busch.
 
2012-06-10 09:47:24 PM  

JasonOfOrillia: Meh, beer is more a stand-in for the increase in stratification of American markets.


I agree, I believe the 'lite beer' and other product diversification is more a symptom than a cause. However since I am really picky about my products (and beer), this is a Good Thing (TM)
 
2012-06-10 09:49:30 PM  

McManus_brothers: FTFA: Then came the Internets

Was it supplied by giant tubes?


it's not a dumptruck
 
2012-06-10 09:56:09 PM  
I blame Coors...Not only shiatty beer but shiatty politics.Silver bullet
 
2012-06-10 09:59:21 PM  
 
2012-06-10 10:00:13 PM  

Psychohazard: Tastes great.


No it doesn't
 
2012-06-10 10:02:55 PM  

illannoyin: Let's just get this out of the way now...

[3.bp.blogspot.com image 640x452]

/Anything else is swill


That's pretty damn good, but I still slightly prefer Franziskaner or Paulaner if I'm craving a Bavarian Hef, but they're all awesome.
 
2012-06-10 10:06:20 PM  
I always knew the "Great taste!"/"Less Filling!" divide would ruin the country.
 
2012-06-10 10:10:34 PM  
www.appellationbeer.com
It doesn't taste as half as great as it sounds.
Schlitz!
 
2012-06-10 10:14:17 PM  

MaudlinMutantMollusk: Psychohazard: Tastes great.

No it doesn't


Tastes adequate! Gets you drunk! Tastes adequate! Gets you drunk!
 
2012-06-10 10:17:49 PM  
Has there ever been anything in all of the history of mankind more evil than "Lite" beer?
 
2012-06-10 10:18:42 PM  

Country Member: Has there ever been anything in all of the history of mankind more evil than "Lite" beer?


You can't spell Hitler with L, I, T, and E.
 
2012-06-10 10:19:17 PM  
without.
without.
without.
 
2012-06-10 10:22:07 PM  

illannoyin: Let's just get this out of the way now...

[3.bp.blogspot.com image 640x452]

/Anything else is swill


You are a man of intelligence and wisdom.
 
2012-06-10 10:24:45 PM  
i.imgur.com
 
2012-06-10 10:28:49 PM  

topcon: [i.imgur.com image 432x350]


That guy exudes awesomeness.
 
2012-06-10 10:31:12 PM  
As a resident of Springfield, IL (FML) I move to rename this link, "How Springfield, IL ruined America."
 
2012-06-10 10:46:17 PM  
Let's not forget "drinkability".

Yes, it is both liquid and non-toxic at room temperature and therefore "drinkable"
 
2012-06-10 10:51:32 PM  

Snarcoleptic_Hoosier: Let's not forget "drinkability".

Yes, it is both liquid and non-toxic at room temperature and therefore "drinkable"


Oh, but haven't you seen the new Lite punch tops? It makes it MORE drinkable...for a college coed.
 
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