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(Think Progress)   In response to the outcry over a recent ad featuring a lesbian couple, JC Penney has released a new ad which does not feature a lesbian couple   (thinkprogress.org) divider line 259
    More: Hero, J.C. Penney, lesbian couples  
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25347 clicks; posted to Main » on 31 May 2012 at 4:07 AM (2 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2012-05-30 10:54:34 PM  
Eh, I guess you could use the HERO tag...but really I am to the point where this just isnt even worth mentioning. I really think the best approach is to not mention it and let those who do have a problem make asses out of themselves.
 
2012-05-30 11:54:19 PM  
cdn02.cdn.thesuperficial.com
 
2012-05-30 11:59:28 PM  

Frederick: Eh, I guess you could use the HERO tag...but really I am to the point where this just isnt even worth mentioning. I really think the best approach is to not mention it and let those who do have a problem make asses out of themselves.


Someday, it won't even ding our radar, much like seeing mixed-race couples. But for now, it's still kind of "new." I'm nearly where you are, as far as ignoring those who have a problem with it. There's still a part of me that feels like they should be met with resistance in the form of a wall of words.

You want to ignore the misbehaving child and I want to tell it NO and why they can't do that.
 
2012-05-31 12:01:26 AM  
"Forty Thousand Twatwaffles" can continue to bunch their granny panties into wads, but it's not going to change reality. Watching FTT throw impotent tantrums is like watching North Carolina attempt to legislate sea level changes - it's pointless, but amusing as hell.
 
2012-05-31 12:05:59 AM  

Frederick: Eh, I guess you could use the HERO tag...but really I am to the point where this just isnt even worth mentioning. I really think the best approach is to not mention it and let those who do have a problem make asses out of themselves.


Silence is never an option. Positive reinforcement is always good.
 
2012-05-31 12:10:17 AM  
Good. Someday everybody will be equal. But for some reason we have to go down all these different paths before we can accept the ultimate truth.
 
2012-05-31 12:17:45 AM  
This is how you handle the situation

Don't back down against hate
 
2012-05-31 12:20:29 AM  
y'know, if someone has a problem with JC Penny's advertising choices...then they're more than free to organize a boycott. there are many tools available for such tactics and the boycott has been used quite successfully in the past to force corporations to change their behavior.

Of course...a boycott might not work. that's the risk you take....but hey, step right up and take yer chances! it's a semi-free country after all.
 
2012-05-31 12:21:06 AM  
up-ship.com
Well played, JC Penney, well played...

/good on JCP
 
2012-05-31 12:21:39 AM  
Good on JC Penny. I'd shop there if they had them in this country (Thailand). Besides, it's just a plain nice advertisement with a nice message anyway.

Frederick: but really I am to the point where this just isnt even worth mentioning.


Just think of it as Fark living up to it's original tagline: "It's not news". :D

/I too look forward to the day that this actually is not news
 
2012-05-31 12:34:13 AM  
I don't understand why they do that. It will offend some people and if I owned a store I wouldn't want to offend any of my customers. Do gay people not go to stores that don't have gay couples in the ads? I don't know the answer to that.

I don't care who is in store ads, I don't connect with them personally, if they want to have gay zoo animals riding in a clown car it is OK with me. My concern is value, not what the people do when they're not being catalog models.
 
2012-05-31 12:37:10 AM  

feckingmorons: My concern is value, not what the people do when they're not being catalog models.


Are we talking about values or value$?
 
2012-05-31 12:37:28 AM  
I'll be impressed when JC Penney has an ad featuring chicks with dicks plowing midgets.
 
2012-05-31 12:39:47 AM  

feckingmorons: I don't understand why they do that. It will offend some people and if I owned a store I wouldn't want to offend any of my customers. Do gay people not go to stores that don't have gay couples in the ads? I don't know the answer to that.

I don't care who is in store ads, I don't connect with them personally, if they want to have gay zoo animals riding in a clown car it is OK with me. My concern is value, not what the people do when they're not being catalog models.


If it offended your customers seeing an interracial couple, would you still feel the same way?
 
2012-05-31 12:40:28 AM  

feckingmorons: I don't understand why they do that. It will offend some people and if I owned a store I wouldn't want to offend any of my customers. Do gay people not go to stores that don't have gay couples in the ads? I don't know the answer to that.

I don't care who is in store ads, I don't connect with them personally, if they want to have gay zoo animals riding in a clown car it is OK with me. My concern is value, not what the people do when they're not being catalog models.


well...if I had to guess, this is being driven largely by a group that wants to prevent gays from being seen as 'normal'. see, if the universe sees homosexuals as normal, everyday people then they'll have a very difficult time voting for restrictive legislation and generally being assholes towards gays. if you're a christian activist you NEED gays to be seen as freakish sex fiends who can barely restrain their impulses...that implied threat gives you an opportunity to get authoritarian legislation passed much more easily.

the really strange part is that people who claim to believe in the bible as literal truth seem to conveniently forget that Christ didn't say one damn thing about gays one way or the other. If christ didn't seem to care about sexuality, then why do they?
 
2012-05-31 01:23:56 AM  

Weaver95: well...if I had to guess, this is being driven largely by a group that wants to prevent gays from being seen as 'normal'. see, if the universe sees homosexuals as normal, everyday people then they'll have a very difficult time voting for restrictive legislation and generally being assholes towards gays. if you're a christian activist you NEED gays to be seen as freakish sex fiends who can barely restrain their impulses...that implied threat gives you an opportunity to get authoritarian legislation passed much more easily.


That, and they've spent the last 50 years trying to repress their urges, being forced to go to freeway rest areas at night to get their sexual needs met, if it becomes normal now, that means they've wasted the last 50 years of their life.
 
2012-05-31 01:44:49 AM  

feckingmorons: I don't understand why they do that. It will offend some people and if I owned a store I wouldn't want to offend any of my customers. Do gay people not go to stores that don't have gay couples in the ads? I don't know the answer to that.


I don't think there are many gay guys who would be caught dead shopping at Penny's regardless of their ad content.
 
2012-05-31 01:50:32 AM  
Bravo.
 
2012-05-31 02:06:13 AM  
Good for JCP.
Suck it homophobes.
 
2012-05-31 02:11:29 AM  
Hell yeah, JCP!!! That's how you handle bigots, with both middle fingers right in their farking faces.

I may have to pick something up at JCP this weekend. Don't know what, haven't been there in years. Maybe a couple fabulous shirts.
 
2012-05-31 02:15:00 AM  
Dear JCP,

i212.photobucket.com

/I think I need some new shirts. Time to go shopping at Penneys.
 
2012-05-31 02:37:18 AM  
Heh! I actually started shopping at JCP again recently.

Mostly because the store is empty, but good on you anyways JCP!
 
2012-05-31 02:42:53 AM  

Cyberluddite: I don't think there are many gay guys who would be caught dead shopping at Penny's regardless of their ad content.


Not this one. Their clothing and shirts are very well priced and better quality than most other stores. And this was before their ads. Their white work shirts are good quality for the price because they last longer after multiple washings than other 'big box' stores and have better stitching. Sure you can get a "Manhattan brand" broadcloth longsleve work-shirt at wal-mart for 12 bucks..but after a few washings the cuffs start to fall apart.
For 15 bucks a JCP brand will last much longer.
 
2012-05-31 03:14:54 AM  

Cyberluddite: I don't think there are many gay guys who would be caught dead shopping at Penny's regardless of their ad content.


I have no earthly idea why you would think that.
 
2012-05-31 03:23:25 AM  
The first JCPenny was in the town I live in now.

Never thought that would be a point of pride.
 
2012-05-31 04:12:45 AM  
Now our society is glorifying sodomy? What's next? Health care for everyone?
 
Skr
2012-05-31 04:14:42 AM  
Those children are obviously adopted.
 
2012-05-31 04:15:55 AM  
My christian conservative "kill all the gays" grandmother loves JC Penney's. First a black president, now this. She'll be dead soon for sure.
 
2012-05-31 04:17:59 AM  
Dogs and cats living together, mass hysteria...
I'm cool with that.

Thumbs up, JCP
 
2012-05-31 04:21:18 AM  

FirstNationalBastard: I'll be impressed when JC Penney has an ad featuring chicks with dicks plowing midgets.


damn straight. business only care about the money in our wallet and the credit card in our hand.

they don't care about gays. they want gay market money. and non-english speaking money. and womens money. and teenagers money. etcetera. they will cater and pander to peoples stupid egos and some will take the bait right between their teeth.

they don't give a flying fark about you people.

The dollar bill is the only real vote an american has. spend/vote with care.
 
2012-05-31 04:21:52 AM  
Oddly enough, I just went shopping at Penny's the other day. They have a nicer selection and better prices than even Target, and they actually had nice staff. That's a lot more than I have ever been able to say about Dillard's or Macy's.

But them sticking to values like this? Makes me check my closet so I can use an excuse to go shopping there more and support them.
 
2012-05-31 04:24:49 AM  
And the funny thing is... JCP headquarters are a stones throw from a 20,000+ person megachurch. Well, I presume they're still at their old address off Legacy in Plano. They didn't move to a gay part of Dallas, although things have gotten a lot more upscale around JCP.
 
2012-05-31 04:26:02 AM  

Frederick: I really think the best approach is to not mention it and let those who do have a problem make asses out of themselves.


Until the religions are once again forced to change the infallible words of God, we can't move on.
Churches across America are calling for the deaths of homosexuals, openly and proudly.

So, no, I have to disagree that it's time to move on.
 
2012-05-31 04:28:12 AM  

SnarfVader: /I think I need some new shirts. Time to go shopping at Penneys.


Gonna stock up on Staffords, eh?
 
2012-05-31 04:31:31 AM  

swahnhennessy: SnarfVader: /I think I need some new shirts. Time to go shopping at Penneys.

Gonna stock up on Staffords, eh?


I laughed all the way to the South Pole (section).

/seriously, I LOL'd
 
2012-05-31 04:32:26 AM  
Looks like it's time to buy something from Penney's again.
 
2012-05-31 04:32:39 AM  

Cyberluddite: feckingmorons: I don't understand why they do that. It will offend some people and if I owned a store I wouldn't want to offend any of my customers. Do gay people not go to stores that don't have gay couples in the ads? I don't know the answer to that.

I don't think there are many gay guys who would be caught dead shopping at Penny's regardless of their ad content.


Like everything else, the gay guys you see on TV might not be representative of the gay guys in real life, other than the few who dedicate their lives trying to live up to their idols.

Di Atribe: Someday, it won't even ding our radar, much like seeing mixed-race couples.


That's an interesting comparison to use, since interracial couples in advertising varies by region, from "almost never" to "absolutely never." Interracial advertising is still very much a hush-hush taboo that marketers don't want to dip their toes into, just like gays. A&F and AA excepted, of course, since their whole marketing empire is based on shock and smug.

feckingmorons: I don't understand why they do that. It will offend some people and if I owned a store I wouldn't want to offend any of my customers. Do gay people not go to stores that don't have gay couples in the ads? I don't know the answer to that.

I don't care who is in store ads, I don't connect with them personally, if they want to have gay zoo animals riding in a clown car it is OK with me. My concern is value, not what the people do when they're not being catalog models.


That's a lot of words to say "I don't understand advertising because it has absolutely no effect on me." Particularly because in the highly politicized times we live in, attempting to avoid offending one group invariably offends another group, so you have to figure out which group will spend more money before you decide who to offend.
 
2012-05-31 04:33:24 AM  
Is there a sale?
 
2012-05-31 04:37:29 AM  
damn them and their nice, but not too nice clothes!
 
2012-05-31 04:37:46 AM  
When I was a kid, the JCP Christmas catalog was the closest thing we had to a bible in the house. And less scary than the other one.

Good on them.
 
2012-05-31 04:38:44 AM  
Wait a minute....

JCP puts out an ad with lesbians and people complain, so they pull the ad.

Now people are complaining because they pulled the ad.

So.... should JCP run the ad with lesbians because people complained, or should they not run the ad with lesbians because people complained?

I'm so confused!
 
2012-05-31 04:41:38 AM  

ShawnDoc:

if it becomes normal now, that means they've wasted the last 50 years of their life.


This.

Lemme see...need some work shirts. JCP, you have my dollars.

I don't care if it's sincerely meant, or a cynical ploy--I'll support a company that supports civil rights. You listening, American business owners?
 
2012-05-31 04:44:07 AM  
IKEA has been doing it for years. Budweiser has been buying print ad space in 'gay magazines' for almost a decade.
If only the idiot bigots would know who else is buying the piss they love to drink.
 
2012-05-31 04:46:38 AM  
Only thing I can say is this is cool and we need more of it. Good on you JCP.
 
2012-05-31 04:47:28 AM  

Dalek Caan's doomed mistress: But them sticking to values like this? Makes me check my closet so I can use an excuse to go shopping there more and support them.


Don't spend too much time in there - you can come out whenever you want...

:o)
 
2012-05-31 04:47:30 AM  
BTW, it also shows that 'the gays' are no so different from the rest: they shop at JCP, they drink Budweiser, they can be idiots.
 
2012-05-31 04:48:09 AM  
Smart move by JC Penny.. I'm sure it was a hotly debated decision within the company and ad department.. but they most likely decided that the positive impact of the ads on pro-gay consumers would outweigh the comparatively small negative sales impact from staunchly anti-gay d-bags,
 
2012-05-31 04:52:48 AM  

Cyberluddite: I don't think there are many gay guys who would be caught dead shopping at Penny's regardless of their ad content.


Knew a gay guy who worked at one. Riddle me THAT.
 
2012-05-31 04:54:47 AM  
KrispyKritter:
FirstNationalBastard: I'll be impressed when JC Penney has an ad featuring chicks with dicks plowing midgets.

damn straight. business only care about the money in our wallet and the credit card in our hand.

they don't care about gays. they want gay market money. and non-english speaking money. and womens money. and teenagers money. etcetera. they will cater and pander to peoples stupid egos and some will take the bait right between their teeth.

they don't give a flying fark about you people.

The dollar bill is the only real vote an american has. spend/vote with care.


Well obviously that's true. But corporations clearly have to decide if capitulating to religious fundamentalists who want to micromanage their marketing content is a good idea. JCP has decided it's not. Wise, because the religious right has many, many things they want to dictate to the rest of America the world and homosexuality is just the thin edge of their wedge.

And once the extremists lose that power to be seen as a group you have to constantly placate... they're just a bunch of wingnuts and with luck, in a few more decades nobody will care what they think about anything.
 
2012-05-31 04:57:08 AM  

jaylectricity: Someday everybody will be equal.


I think everybody is already equal. There are just a lot of ignorant bigots who refuse to accept that fact.
 
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