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(MSNBC)   Why negative political ads work, and how it may actually be good for you   (bodyodd.msnbc.msn.com) divider line 18
    More: Interesting, negative campaigning, campaign advertising, swing vote, Drew Westen  
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786 clicks; posted to Politics » on 30 May 2012 at 11:30 AM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



18 Comments   (+0 »)
   
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2012-05-30 11:32:38 AM
The positive power of a negative mental attitude?
 
2012-05-30 11:35:24 AM
Negative ads work.
Next breaking story, studies confirm that money influences politics.
Breathtaking up to the moment updates with Reg at 11.
 
2012-05-30 11:35:54 AM
Negative ads are soft on crime, want American jobs shifted overseas, believe in limitless government spending, hate your mother, support brutal dictators, stomp on the working poor while taking care of their fat-cat friends, want women chained to the wood stove, are in the pockets of big business, encourage mandatory abortions after the child is born, hate the flag, hate puppies, dine with muslim extremists, blow cigarette smoke in your face and lie, lie, lie.

So yeah, they're OK.
 
2012-05-30 11:36:23 AM
In a new political ad Mitt Romney is portrayed as a job-destroyer who is out of touch with the American working class

To be fair I think that many liberals would be very supportive of Mitt if he was still running on a Democratic ticket. It is the GOP in general that are getting tagged with the job-destroying, anti-all minority, bigotry.
 
2012-05-30 11:42:39 AM
I can't imagine any type of advertising being good for me.
 
2012-05-30 11:45:55 AM

Foxxinnia: I can't imagine any type of advertising being good for me.


yes
 
2012-05-30 11:47:19 AM

Citrate1007: To be fair I think that many liberals would be very supportive of Mitt if he was still running on a Democratic ticket. It is the GOP in general that are getting tagged with the job-destroying, anti-all minority, bigotry.


What do you mean "still running on a Democratic ticket"?

Is there some alternate version of Romney that was ever a Dem? I see that he was once an Independent, but that's not the same thing.

That being said, if he was on the Dem ticket, I'd be attacking him as a job destroyer.

Just like I think Obama is absolutely wrong in his views on the drug war but support him in the election over "screw the working class to enrich the top dogs" Romney. While Obama's policies aren't exactly liberal, they're to the left of Romney, yet still right of center...

/And onward, the slide to the right continues...
 
2012-05-30 12:00:27 PM

EighthDay: Citrate1007: To be fair I think that many liberals would be very supportive of Mitt if he was still running on a Democratic ticket. It is the GOP in general that are getting tagged with the job-destroying, anti-all minority, bigotry.

What do you mean "still running on a Democratic ticket"?

Is there some alternate version of Romney that was ever a Dem? I see that he was once an Independent, but that's not the same thing.

That being said, if he was on the Dem ticket, I'd be attacking him as a job destroyer.

Just like I think Obama is absolutely wrong in his views on the drug war but support him in the election over "screw the working class to enrich the top dogs" Romney. While Obama's policies aren't exactly liberal, they're to the left of Romney, yet still right of center...

/And onward, the slide to the right continues...


But keep voting for right wingers though. Itll start working, any election now.
 
2012-05-30 12:01:22 PM
Instead, the power of negativity may lie in its ability to compel people to seek out more information about candidates, in turn influencing the undecided.

I doubt there's much overlap between people who are weak willed enough to be swayed by a 30 second ad and people who hear an outrageous claim and decide to do their own investigation. Negative advertising isn't targeted at informed voters and critical thinkers.
 
2012-05-30 12:10:05 PM

imontheinternet: Instead, the power of negativity may lie in its ability to compel people to seek out more information about candidates, in turn influencing the undecided.

I doubt there's much overlap between people who are weak willed enough to be swayed by a 30 second ad and people who hear an outrageous claim and decide to do their own investigation. Negative advertising isn't targeted at informed voters and critical thinkers.


Emotional strings can be pulled and manipulated that have nothing to do with facts and reality. Willie Horton will rape your white wives/daughters if you vote for Dukakis and Dubya was the real war hero, not Kerry.

If the polls are less then 5% apart, and you can sway that many voters with emotions, you win.
 
2012-05-30 12:19:40 PM

EighthDay: Citrate1007: To be fair I think that many liberals would be very supportive of Mitt if he was still running on a Democratic ticket. It is the GOP in general that are getting tagged with the job-destroying, anti-all minority, bigotry.

What do you mean "still running on a Democratic ticket"?
Is there some alternate version of Romney that was ever a Dem? I see that he was once an Independent, but that's not the same thing.

That being said, if he was on the Dem ticket, I'd be attacking him as a job destroyer.

Just like I think Obama is absolutely wrong in his views on the drug war but support him in the election over "screw the working class to enrich the top dogs" Romney. While Obama's policies aren't exactly liberal, they're to the left of Romney, yet still right of center...

/And onward, the slide to the right continues...


That was the joke.
 
2012-05-30 12:36:44 PM
Ads by definition are meant to influence your opinions, and since the one with the most money gets the most ads money = influence. Call me crazy, but that's bad, m'kay? Whether those ads are positive of negative is irrelevant.

Core problem is that we have a population that thinks political ads = information. They aren't. They're ads. And if people stopped watching/listening, it would at least put a dent in money = influence.
 
2012-05-30 12:45:58 PM
Because the vast majority of the population are too lazy/ignorant/alienated to bother looking into the realities of specific political issues and would rather focus on the Jersey Shore style of 24 hours news cycle talking points?
 
MFL
2012-05-30 12:54:49 PM
EighthDay
Just like I think Obama is absolutely wrong in his views on the drug war but support him in the election over "screw the working class to enrich the top dogs" Romney. While Obama's policies aren't exactly liberal, they're to the left of Romney, yet still right of center...

lol

What's the "center" in the galaxy you're from?
 
2012-05-30 01:11:11 PM

Citrate1007: That was the joke.


Uh, I still don't get it, but ok! The "still" is what confuses me.
 
2012-05-30 02:20:01 PM
I think all political advertising should be limited to distribution via enema. People would be less willing to accept political ads and obviously, if they did, they would be full of less shiat afterward.
 
2012-05-30 04:48:10 PM

imontheinternet: Instead, the power of negativity may lie in its ability to compel people to seek out more information about candidates, in turn influencing the undecided.

I doubt there's much overlap between people who are weak willed enough to be swayed by a 30 second ad and people who hear an outrageous claim and decide to do their own investigation. Negative advertising isn't targeted at informed voters and critical thinkers.


And we're done here.
 
2012-05-30 07:17:10 PM
It's moments like these I rely on the wisdom of Roger Sterling:

"Positive ads make you feel good about someone you're already voting for. But if I run a negative ad, then I've got a shot at some of the people on the fence.
 
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