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(ABC)   Apple's Sir Jony Ive: "What we're working on now feels like the most important and the best work we've done, which of course I can't tell you about"   (abcnews.go.com) divider line 71
    More: Interesting, Jony Ive, iPhone, iPod, Princess Anne  
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1452 clicks; posted to Geek » on 24 May 2012 at 5:31 AM (2 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2012-05-24 01:08:52 AM
The TV is supposedly already done, so this is REALLY freaking me out.
 
2012-05-24 02:05:01 AM
He's a extruded metal guy so I'm sure he's geeking out to the possibilities with the "liquidmetal" stuff. It has to be a blast for a guy like that to have a new toy... but you know the final product will look like something outta Braun 1964.
 
2012-05-24 02:26:31 AM
Man, they're giving knighthoods away to anybody these days.
 
2012-05-24 05:44:48 AM
It will be "magical", no doubt.

Not sure where Apple goes from here. They've done a whole load of gadgets, nearly all of which are as powerful as 99% of people want them to be. I know everyone's talking about TV, but I personally can't get the hype about it. A TV is for me, a screen. What I put on that TV is in another box, and I want it to stay that way. We tried out things like TV/VHS combos a couple of decades ago and everyone realised that it meant that if one part broke, you lost the whole thing.
 
2012-05-24 05:56:49 AM
Hard to read the article because of the guys name.
 
2012-05-24 06:08:55 AM
The iFans will buy it, regardless.

The rest of us don't care.
 
2012-05-24 06:10:17 AM
He can finally get credit without Steve stealing it.
 
2012-05-24 06:11:23 AM
He's working on the one-inch-bigger display of the next iPhone.
 
2012-05-24 06:31:30 AM

FishyFred: The TV is supposedly already done, so this is REALLY freaking me out.


Yeah my life is so vacant and bare without the next iGadget to keep me occupied.
 
2012-05-24 06:31:52 AM
didn't Kamen say the same thing about the Segway?
 
2012-05-24 06:34:50 AM

Without Fail: The iFans will buy it, regardless.

The rest of us don't care.


You are not "the rest of us".

The iFans will buy it, regardless.

The iHaters will post and biatch about it, regardless.

The rest of us will buy it if it is a useful and quality product. Or we won't, but it will have nothing to do with a knee jerk reaction based on the brand name.
 
2012-05-24 06:47:22 AM

ryarger: Without Fail: The iFans will buy it, regardless.

The rest of us don't care.

You are not "the rest of us".

The iFans will buy it, regardless.

The iHaters will post and biatch about it, regardless.

The rest of us will buy it if it is a useful and quality product. Or we won't, but it will have nothing to do with a knee jerk reaction based on the brand name.


Dis
 
2012-05-24 07:03:32 AM
www.beertripper.com

What does the future hold for Apple? Let's just say we've got a few things up our sleeves...
Like what?
Uh...I'd rather not get into that right now.
Why not?
All right, look, we don't have any more ideas for the future, OK? We're building a TV for God's sake, 60 year old technology. We got nothing. Happy?
No...
 
2012-05-24 07:03:43 AM
That wasn't interesting. Not interesting at all.

Poor form, subby, poor form.
 
2012-05-24 07:04:55 AM
a video game system?

I know, I know, apple has been marketing the ipad as a gaming device, but it is nowhere near strong enough for the more popular console games.
 
2012-05-24 07:07:03 AM

dumbobruni: a video game system?

I know, I know, apple has been marketing the ipad as a gaming device, but it is nowhere near strong enough for the more popular console games.


www.wired.com

Surprised more people don't own one of these bad boys,
 
2012-05-24 07:22:24 AM
Isn't getting knighted these days sort of LARPing for celebrities?
 
2012-05-24 07:27:00 AM
They should have something good up their sleeve. They relied on underwhelming voice recognition technology to sell the otherwise unchanged 4S and a sharper display to sell the last iPad. Not exactly ground breaking stuff. They need to make a big splash to keep the hype machine rolling.
 
2012-05-24 07:37:58 AM

ryarger: Without Fail: The iFans will buy it, regardless.
../..
The rest of us will buy it if it is a useful and quality product. Or we won't, but it will have nothing to do with a knee jerk reaction based on the brand name.


Well said.
 
2012-05-24 07:40:19 AM
SEX ROBOTS.
 
2012-05-24 07:43:11 AM

ryarger: Without Fail: The iFans will buy it, regardless.

The rest of us don't care.

You are not "the rest of us".

The iFans will buy it, regardless.

The iHaters will post and biatch about it, regardless.

The rest of us will buy it if it is a useful and quality product. Or we won't, but it will have nothing to do with a knee jerk reaction based on the brand name.


The rest of us don't care about articles that have pointless speculation.

Way to miss the point.
 
2012-05-24 07:44:46 AM

ModernLuddite: SEX ROBOTS.


iAndroid?
 
2012-05-24 07:50:33 AM

traylor: He's working on the one-inch-bigger display of the next iPhone.


Seriously, this is the only reason I'm not really worried over the continued rumors of a bigger screen. I'm not sure even Jony Ive can make the screen significantly bigger and have it still able to fit in my pocket.
 
2012-05-24 08:01:35 AM
www.sitcomsonline.com

RIP Joanie
 
2012-05-24 08:14:07 AM
I can give you a hint - our next big thing is either robot pants or bigger robot sombreros.

www.devirtuoso.com
 
2012-05-24 08:20:06 AM
Magical
Revolutionary
Important
Game Changing

Well it wasn't as though he was going to say "you know what, at this point we know that they'll buy anything so we've just been cruising."
 
2012-05-24 08:25:08 AM

paswa17: I can give you a hint - our next big thing is either robot pants or bigger robot sombreros.

[www.devirtuoso.com image 552x768]


Number Jony Ive!
 
2012-05-24 08:39:02 AM

ryarger: Without Fail: The iFans will buy it, regardless.

The rest of us don't care.

You are not "the rest of us".

The iFans will buy it, regardless.

The iHaters will post and biatch about it, regardless.

The rest of us will buy it if it is a useful and quality product. Or we won't, but it will have nothing to do with a knee jerk reaction based on the brand name.


Thank you
 
2012-05-24 08:46:14 AM
s16.postimage.org

Coming in 2015.
 
2012-05-24 08:48:10 AM
And the Cult of apple shall rejoice at yet another WAY overpriced toy with a horrible operating system that treats them like children... YEAH!
 
2012-05-24 08:52:44 AM

Icetech3: And the Cult of apple shall rejoice at yet another WAY overpriced toy with a horrible operating system that treats them like children... YEAH!


Apple's sales figures are far too large to be all coming from some "cult".

And I've never gotten this "A computer has to be hard to use!" mentality. I have complaints about some of Apple's policies regarding apps, but time spent farking around with the OS to try to get my computer/device to work is time wasted.
 
2012-05-24 09:05:44 AM
She's been working on her resume.
 
zez
2012-05-24 09:09:20 AM
I don't see many battles being won with him and Elton John leading the charge
 
2012-05-24 09:10:05 AM
It's a truly magical, groundbreaking patent infringement suit.

Called iSuit, it will feature a number of amazing new features, such as

1) Retina Resolution Paper Printing for all court filings
2) Whimsical voice activated technology will give funny answers to questions like "Siri, who are we suing today?"
3) Seamless, wireless iSuit integration between iPhone, iPad and Macintosh platforms.
4) Upgradable to iSuit Pro from within the Apple Store for just $9.95
5) 64-bit native technology allows filing of over 10^19 suits at the same time.

iSuit. Sue Different.
 
2012-05-24 09:20:45 AM
"What we're working on now feels like the most important and the best work we've done, which of course I can't tell you about"

Apple designers have been saying this exactly sentence for the last 25 years. What they usually seem to mean is that at work they have big dreams and play with cool technology, but the actual products that hit the market inevitably disappoint them.

But surely the next thing. Or the next one.

I'm not dumping on Apple. This is a common lament among the conceptual at big companies. They're told to develop the revolutionary. The company produces gadgets that can't live up to the development team's dreams. Then marketing tells the public that these gadgets are pure magic, which just annoys development even more.

Still, that frustration keeps them working. But they sing the same song decade in and decade out. Edison's guys said the same things, too.
 
2012-05-24 09:26:01 AM
I think they're recreating Steve Job's mind in their data centers. It will come online December 2012 and be called iNet. Shortly there after all Apple systems will be linked to the iNet and function with a 100% uptime rating. In 2014, due to aggressive lobbying by Apple, the iNet funding bill is passed. All government computer systems are purchased from Apple and linked to iNet.......

/Think Different
 
2012-05-24 09:31:56 AM

whenIsayGO: Seriously, this is the only reason I'm not really worried over the continued rumors of a bigger screen. I'm not sure even Jony Ive can make the screen significantly bigger and have it still able to fit in my pocket.


Dell made a device that had the dimensions of a shirt pocket. It didn't sell that well.

I honestly think that we've hit about the limits on cellphones, in the same way that we have with PCs. I have a Nexus S, my wife has a Galaxy S2 and while the camera is better and moving around the menus is faster, mine certainly isn't so much slower that I'm itching for an upgrade. The biggest annoyance with my phone has nothing to do with the phone - it's the network speed in rural areas.
 
2012-05-24 09:37:48 AM
And no matter what they produce, competitors will come up with cheaper AND better products. I am okay with this.
 
2012-05-24 09:38:52 AM

Icetech3: And the Cult of apple shall rejoice at yet another WAY overpriced toy with a horrible operating system that treats them like children... YEAH!


Overpriced? Unix is horrible?
 
2012-05-24 09:52:58 AM
There is nothing sadder than someone who is an anti-fan of a brand. Get a hobby, or something.
 
2012-05-24 10:01:43 AM

LasersHurt: There is nothing sadder than someone who is an anti-fan of a brand. Get a hobby, or something.


Would you say that Muslims are anti-fans of the Jewish-branded religion? Pretty sure that is their hobby.
 
2012-05-24 10:11:21 AM

Sir Not Sure The Unscannable: LasersHurt: There is nothing sadder than someone who is an anti-fan of a brand. Get a hobby, or something.

Would you say that Muslims are anti-fans of the Jewish-branded religion? Pretty sure that is their hobby.


As off topic as this is: I'd say the Muslims are a fan of Islam, first and foremost. Some are anti-Judaism, but not all. They're mostly into Islam.

This is different from anti-Apple guys, who aren't big fans of anything else in particular (bar a few) but mostly just share a hate of Apple.
 
2012-05-24 10:13:50 AM
Quit liking what I don't like!
 
2012-05-24 10:16:23 AM

narkor: Magical
Revolutionary
Important
Game Changing

Well it wasn't as though he was going to say "you know what, at this point we know that they'll buy anything so we've just been cruising."


And with the free square I win this round of iBINGO!
 
2012-05-24 10:20:35 AM

wildsnowllama: narkor: Magical
Revolutionary
Important
Game Changing

Well it wasn't as though he was going to say "you know what, at this point we know that they'll buy anything so we've just been cruising."

And with the free square I win this round of iBINGO!


What kind of square? Does it have rounded corners?
 
2012-05-24 10:23:04 AM
So, we shiatcanned our manufacturing base, shipped it off in return for cheap crap, and now our economy hangs on Apple and Facebook - both of which are about to crater.
We'll be roasting dogs over tire fires.
 
2012-05-24 10:23:26 AM
Apple knows exactly who they're marketing to. I had a conversation with an Apple marketing executive that laid it out in the most stomach-churning way possible. I've always found marketing borderline unethical, but what Apple does is just exploitation of the AD(H)D generation.

Leaving this open-ended will have the Apple fanbois gritting their tweaker teeth in frustration because they can't have their immediate fix of information. And I know this because of that Apple exec.

/the more you know
//this is only partially troll-ish. my main concern is apple's business practices.
 
2012-05-24 10:28:02 AM

HotWingAgenda: Man, they're giving knighthoods away to anybody these days.


One of my former professors got one in December and, though I like the guy and he's one of the most intelligent people I've ever known, I could think of at least three other people I know there who probably should have gotten one first. And the thing is, they probably will get one in the near future.

/even my father in law had an OBE for, in his words, "just being in the civil service for 20 years"
 
2012-05-24 10:30:55 AM

jake_lex: Apple's sales figures are far too large to be all coming from some "cult".

And I've never gotten this "A computer has to be hard to use!" mentality. I have complaints about some of Apple's policies regarding apps, but time spent farking around with the OS to try to get my computer/device to work is time wasted.


Great sales figures though they may be, they are not shored up by the sale of what you're talking about in your second paragraph, so we shouldn't mix references. After all this time, people still (generally) do not favor Apple computers. So your assertion that people think a computer has to be hard to use has to be be incorrect. The PC platform must not be that hard to use.
 
2012-05-24 10:32:12 AM

HotWingAgenda: any


Why not him?
Make the British Empire look good... Significant role in pretty much the most valuable company on the planet...
 
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