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In my opinion, it was the white ear buds and the silhouette dancers. Best marketing campaign, perhaps ever. A ton of MP3 players on the market, and they distinguished themselves from the pack so simply.
NeoCortex42:Just re-air Pirates of Silicon Valley on TV. It was a pretty well-done look at the early days of both Apple and Microsoft. It had great casting, too.
In my opinion, it was the white ear buds and the silhouette dancers. Best marketing campaign, perhaps ever. A ton of MP3 players on the market, and they distinguished themselves from the pack so simply.
"Call it iPod. It's cleaner."
I think the original iMac helped a lot as well. Not necessarily great computers (and ugly as hell), but they did a good job marketing it as the computer anybody could use and started to get themselves entrenched in a lot of academic settings.
"If I can't get a scratch-resistant glass screen on this thing in less than a month, I'm going to shove a mother board so far up your @ss! ... SO FAR UP YOUR @SS!"
NeoCortex42:Just re-air Pirates of Silicon Valley on TV. It was a pretty well-done look at the early days of both Apple and Microsoft. It had great casting, too.
someonelse:"If I can't get a scratch-resistant glass screen on this thing in less than a month, I'm going to shove a mother board so far up your @ss! ... SO FAR UP YOUR @SS!"
![[TotalFark]](http://img.fark.net/images/2003/totalfark.gif "[TotalFark]"){kind=small}
