If you can read this, either the style sheet didn't load or you have an older browser that doesn't support style sheets. Try clearing your browser cache and refreshing the page.

(Mashable)   Wall Street Journal claims GM pulling $10 million ads from Facebook because they didn't work. In a related story, WSJ adjusts onion on belt   (mashable.com) divider line 38
    More: Interesting, Wall Street, Wall Street Journal, Facebook, iStockphoto, information ages, Mashable, advertisements  
•       •       •

690 clicks; posted to Business » on 15 May 2012 at 6:59 PM (2 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



38 Comments   (+0 »)
   
View Voting Results: Smartest and Funniest

Archived thread
 
2012-05-15 06:48:02 PM
Or it could be FB's advertising works and that GM's vehicles just suck.

CSB: Last month went looking for a new crossover SUV - we gave GM a fair chance with two test drives, but Toyota beat them hands down in the end.

/ Don't know why anyone still buys GM as its obvious the only thing they are competing on is price...
 
2012-05-15 06:56:15 PM
What happened to you WSJ? You used to be so cool......
 
2012-05-15 07:02:25 PM

olddeegee: What happened to you WSJ? You used to be so cool......


Maybe GM pulled ads from the WSJ too, and they're butthurt over it?

/Would you like to buy $10 million in ads, or does your product suck?
 
2012-05-15 07:11:42 PM
Test drove the Cruze and Sonic, rather nice cars, actually fun.

Could be that facebook just sucks for advertising.
 
2012-05-15 07:13:47 PM
That dollar amount is confusing me. $10 x 1 million impressions?
 
2012-05-15 07:16:58 PM
FTA: "The automaker spends about $40 million marketing on Facebook, but only about a quarter goes to advertising. The rest funds content creation for the site..."

GM spends $30 million a year on its Facebook pages?
 
2012-05-15 07:20:34 PM
There are ads on Facebook?
 
2012-05-15 07:39:57 PM
Or it could be because Facebook advertising doesn't work.
 
2012-05-15 07:49:45 PM
I think the real issue is that advertising in general is largely ineffective. For every successful ad there are a hundred that people fail to notice even when they're staring directly at them, and the more we're exposed to advertising the less effective they become. With advertising more pervasive than ever it is also more and more a complete waste of money.
 
2012-05-15 08:12:28 PM
The best advertisement on FB is having a page and getting followers and being some form of entertainment. Movies, TV shows, music acts, authors all have a good medium to release useful info to compel sales. Release dates, season premiers, tour dates, etc. Coors for instance can have a page but its usually liked by people who already drink that piss. They can pull in new shills and tease that but who cares? In the case of GM I don't see how an FB page helps them and side ads are either being ignored or annoying.
 
2012-05-15 08:32:20 PM

T-Servo: There are ads on Facebook?


That is exactly what I was thinking! I did not even know that ads still existed on the interwebs.
 
2012-05-15 08:39:34 PM
CSB

I did some advertising on FB. At first glance, it seems really great. For a relatively small fee, you can target a huge audience. My ad targeted ~42,000 people in my area. Double digits actually clicked the ad and single digits actually liked the page. Beyond that, it was pretty worthless.
 
2012-05-15 08:45:54 PM
Facebook is really pushing ads at me that I should be looking to date because I'm single, and that the women I seek should be Christian women. I guess I'm too much of a poor stupid bastard to see car ads.
 
2012-05-15 09:05:53 PM
Facebook is about finding people who didn't know they wanted your product, and showing it to them. Nobody goes to Facebook to find a new car.
 
2012-05-15 09:07:43 PM

Elzar: / Don't know why anyone still buys GM as its obvious the only thing they are competing on is price...


You wrote that sentence and you still don't know why people still buy GM?
 
2012-05-15 09:10:38 PM
No matter how hard they try, they aren't gonna bring back MySpace to make Rupert happy.
 
2012-05-15 09:15:42 PM
I never "liked" anything on FB. They did add me to groups that I mentioned in my profile. I removed them all from my wall. Seriously, I don't need daily updates from the local burger joint. I've probably missed a few good deals, but I'm ok with that.
 
2012-05-15 09:31:33 PM
Honestly there is absolutely nothing on my news feed that I care about.

"Bragging about job" Don't care

"Look at my child, I'm an attention whore! Also I had a kid in my early 20's so the rest of you should suffer because I'll never have fun again" Don't care

"Something about GPA and college and such" Don't Care

"Work Sucks" Don't care


You get the idea. Only reason I keep my facebook is to keep in touch with people but I've been finding myself use gchat more and more.
 
2012-05-15 10:21:13 PM

Babwa Wawa: Elzar: / Don't know why anyone still buys GM as its obvious the only thing they are competing on is price...

You wrote that sentence and you still don't know why people still buy GM?


And it's bullshiat at that...
The Malibu, Equinox, and Cruze are comparative to their Toyota counterparts
I'm looking and its between Ford, GM and the Koreans at this point.

Toyota and Honda have become overpriced and really tired...
 
2012-05-15 11:02:55 PM

dforkus: Toyota and Honda have become overpriced and really tired...


Especially on their sedans - for the last five years they've been cruising on very little investment and a lot of past reviews.
 
2012-05-15 11:13:44 PM
Yes Subby, sometimes old people are right. Recognizing that is all part of growing up.
 
2012-05-16 12:28:15 AM
I used Facebook for advertising. ...how would GM "pull" ads? It's not like radio or TV. You don't call up the station rep and say "Stop the presses -- er, don't run any more of our ads! ". ... With Facebook, you just don't spend any more. Zero lead time.

Ok, I didn't rtfa, sue me
 
2012-05-16 02:38:42 AM
More info: Here's the problem with Facebook advertising. It's easily ignored: The ads are tiny, squarish and off to the side (boring format, hard to attract attention). Also, the ads are "clickable", and could take you anywhere. Ads go through a review process by Facebook, but trust me, it's a joke. The average Facebook user has a low level of trust in the ads.

On the positive side (for the ad buyer), advertisers can slice the viewers extremely narrowly and in interesting ways. To a scary extent, actually. Why are you getting penis extension / reversing hair loss / etc. ads? Because a friend of yours clicked on one. Or because of what you entered in as your personal info makes you the kind of person they wanted to advertise to.
 
2012-05-16 02:42:54 AM
Put a damn ad in your local paid newspaper, why don'cha, ya cheap bums!

/please
//pretty please
///I promise to watch more Hawaii Five-0 and buy a Chevrolet
 
2012-05-16 02:54:30 AM
P.S. It's late and I'm tired. "Clickable" meaning TV/radio/newspaper ads are just there to keep the product in people's minds. Facebook ads are expected to "deliver something" - an app, a page, or a website. Any of which require a non-trivial amount of effort or it'll look like it's from some idiot out of high school.

And in American consumer culture, low quality is generally a turn-off. American consumers would rather you spend a million bucks on marketing wizwang junk and pretty shiny pictures and then happily pay an extra 50% than have the exact same thing for a lower price and less spendy advertising materials. American consumers... sigh. (Yes, I know all about high quality ads signal high quality product and all that psychology mess. Going to bed now.)
 
2012-05-16 04:44:27 AM

StopLurkListen: I used Facebook for advertising. ...how would GM "pull" ads? It's not like radio or TV. You don't call up the station rep and say "Stop the presses -- er, don't run any more of our ads! ". ... With Facebook, you just don't spend any more. Zero lead time.

Ok, I didn't rtfa, sue me


You did it wrong.

FB is more to gather people for liking the site. The primary goal is to collect email addresses to use at a later date. If you can get a hold of someones email address, you can contact them at any time to potentially make a purchase. Who cares if you have to spend 1k to make a sale if it turns around and goes for 30k or more. The real money comes in when you start PPC/PPM campaigns on the larger search markets. Each of those can potentially bring in a retail customer which is still a net gain (but harder to track). I can't really go into details on the PPC/PPM thing due to NDA's, but I hope you get the point.

/Yes, I do know what I am talking about. Been doing it for years.
 
2012-05-16 05:04:44 AM
I use Chrome with the adblock plugin. I have never seen an ad on facebook.
 
2012-05-16 06:44:45 AM
Does any advertising work on the internet? Other than ones for other websites I can honestly say I've never been influenced by an internet ad.
 
2012-05-16 07:09:59 AM
Interesting timing as FB goes public the same week GM pulls their ads.

Just sayin'.
 
2012-05-16 09:20:33 AM

Huck And Molly Ziegler: Put a damn ad in your local paid newspaper, why don'cha, ya cheap bums!


"[P]aid newspaper"? Those still exist? Why?
 
2012-05-16 09:22:02 AM
I was reading the latest copy of AutoWeek which had a Chevy ad that caught my attention. "Engineering raise to a science" Maybe if they understood that engineering is a science and its application they wouldn't have needed a bail out. Car companies run by bean counters and MBAs not gear heads, engineers and designers.
 
2012-05-16 09:25:17 AM

T-Servo: There are ads on Facebook?


This is why they are supposedly worth 100 billion.
 
2012-05-16 09:28:09 AM
every ad I see on FB looks like a cheap scam
 
2012-05-16 09:45:11 AM

xtragrind: T-Servo: There are ads on Facebook?

This is why they are supposedly worth 100 billion.


Then my Adblock will be their undoing.
 
2012-05-16 11:30:09 AM

Cheron: I was reading the latest copy of AutoWeek which had a Chevy ad that caught my attention. "Engineering raise to a science" Maybe if they understood that engineering is a science and its application they wouldn't have needed a bail out. Car companies run by bean counters and MBAs not gear heads, engineers and designers.


Speaking as a mechanical engineer, engineering is usually considered applied science as opposed to a fundamental science. It can be a fundamental science in its own right depending on how/what you are working on, but in a physicist wouldn't consider an engineer a scientist. Then again, physicists rarely consider other fields as "true" science, and even those that technically qualify are considered "soft" sciences, as opposed to the "harder" standards adhered to in physics, biology, or chemistry.

An engineer can develop an equation for the behavior of a boundary layer in fluid flow and call it a day, but a physicist is going to want an equation that describes why the boundary layer exists in the first place. It's a minor difference, and one I think people use to under-credit developments spearheaded by engineers, but that's how it is.

There's a great book called Thunderstruck that goes into the history of the Marconi wireless and details the difference between Marconi's methods and the intelligentsia of the day, and it really boils down to a very public fight between an uneducated engineer (Marconi) and the physicists of the day. Since he couldn't explain exactly how it worked in the beginning the educated class refused to believe it could work. It was only after the science was developed after he had worked it for a few years that it came into vogue. Then again, Marconi was a terrible engineer by all accounts, and he wasn't a very nice person to boot.
 
2012-05-16 02:22:30 PM

ReapTheChaos: Does any advertising work on the internet? Other than ones for other websites I can honestly say I've never been influenced by an internet ad.


Yes, it does. Quite well actually. You just have to either know what you are doing or have someone on hand that knows what they are doing.
 
2012-05-16 08:44:13 PM

BarkingUnicorn: FTA: "The automaker spends about $40 million marketing on Facebook, but only about a quarter goes to advertising. The rest funds content creation for the site..."

GM spends $30 million a year on its Facebook pages?


That's exactly the part that caught my eye too. WTF?

No, really. WTF???
 
2012-05-16 10:03:15 PM

Prof. Frink: BarkingUnicorn: FTA: "The automaker spends about $40 million marketing on Facebook, but only about a quarter goes to advertising. The rest funds content creation for the site..."

GM spends $30 million a year on its Facebook pages?

That's exactly the part that caught my eye too. WTF?

No, really. WTF???


Apparently you folks do not understand how the internet ad thing works.

/EIP if you would like to learn a bit about it.
//Ever notice the same ad's appearing on multiple websites? There is a reason for that.
 
Displayed 38 of 38 comments

View Voting Results: Smartest and Funniest


This thread is archived, and closed to new comments.

Continue Farking
Submit a Link »






Report