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(Salon)   Beer could save America   (salon.com) divider line 107
    More: Hero, Back to Our Future, Old Milwaukee, David Sirota, Pabst Blue Ribbon, blue moon, best-selling author, population center, medium-sized business  
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14513 clicks; posted to Main » on 07 May 2012 at 3:37 PM (2 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2012-05-07 04:36:24 PM  
The shotgun can is pretty funny.

Though as usual I don't get the hate for barely flavored alcoholic water. A LeftHand Stout has its place as does a Sweetwater 420 or any other dozen of beers.

But a can of ice cold lightly flavored alcoholic water is a gift from the heavens on a hot summer day.
 
2012-05-07 04:39:54 PM  

Communist_Manifesto: 'm more hoping for the cheaper refrigerating device. I'm checking craigslist regularly, otherwise I'm probably going to buy a new one.


Commercial keggers generally aren't setup for cornies. Building one from a 5 cf freezer isn't tough and it will handle three cornies easily.
 
2012-05-07 04:41:46 PM  
What about the market segment who starts out with a few bottles of the good beer? As soon as the beer buzz sets in, head for the cheap stuff because it all tastes the same when you're 8 beers in and headed for a night of fun and a lifetime of embarrassing stories.

Oh hell yeah Old Milwaukee, I remember the time I woke up in a hedge wearing only a pair of shorts and one shoe. Good times.
 
2012-05-07 04:46:21 PM  

natazha: Communist_Manifesto: 'm more hoping for the cheaper refrigerating device. I'm checking craigslist regularly, otherwise I'm probably going to buy a new one.

Commercial keggers generally aren't setup for cornies. Building one from a 5 cf freezer isn't tough and it will handle three cornies easily.


That's interesting, I never thought about using a freezer. And they're cheaper it appears. You have a linky to a good set of instructions?
 
2012-05-07 05:07:03 PM  

Fapinator: factoryconnection: but then I got an iPod touch and then an iPad as Christmas gifts from my company

When I get around to getting a smart phone, I'll probably get a (more-or-less) high quality Android phone, but only because my carrier is T-Mobile. Hell, I don't even like Android. I'd rather use something like MeeGo, if I could be sure T-Mobile would let me. If my carrier were AT&T or Verizon, I'd get an iPhone. I'm not saying Apple's stuff is bad, I'm just saying that the actual quality is somewhat lower than the perceived quality. I often help people with their Macs (and also Windows machines) but the Mac people get really pissed off when their hard drive dies, whereas Windows people tend to take it in stride. Somehow people get the idea that a Macbook Pro can't break - but the reality is that Apple uses the same hard drives that everybody else does.


If you bought a Nokia N9 and popped in a SIM card Tmobile would not give a crap. That is the beauty of GSM networks.
 
2012-05-07 05:13:26 PM  
The growth and success of the craft beer movement is truly one of the things that gives me hope for America.

There is nothing that is more marketed than the macrobrew beer brands, and if more and more Americans can see through the marketing to a product that sucks, and increasingly opt instead for a higher quality product that has little or no marketing, then they have better bullshiat detectors and better taste than I thought. It's heartwarming to see.
 
2012-05-07 05:16:12 PM  
Am I the only one, when at home, to punch a hole with a church key similar to the hole in the Lite ad? Not for shotgunning, but just to make it more like drinking out of a glass without dirtying one? Been doing this for 15 years or so.

/Guess I picked up a weird habit somewhere---should have sold it to the big breweries.
 
2012-05-07 05:17:43 PM  

Gelatinous: Relatively speaking, it takes virtually no special training or equipment to make a product that's superior (or at least equal) to the macros, and then scale up production to meet demand.


Scale-up in brewing and getting it to taste exactly like your pilot (or homebrew) batch can be considerably harder than you think it is.
 
2012-05-07 05:18:22 PM  
www.pouncenow.com

//with ow my ass next day goodness
 
2012-05-07 05:18:35 PM  

ontariolightning: Nothing can save America. Not until the youth of today are gone and buried and their children don't end up like them


didn't someone tell you to STFU yesterday?
 
2012-05-07 05:21:09 PM  

GQueue: Gelatinous: Relatively speaking, it takes virtually no special training or equipment to make a product that's superior (or at least equal) to the macros, and then scale up production to meet demand.

Scale-up in brewing and getting it to taste exactly like your pilot (or homebrew) batch can be considerably harder than you think it is.




What he said. That was my dad's job at Miller and Pabst for 30 years. A lot harder than one would assume.
 
2012-05-07 05:23:46 PM  

KrispyKritter: ontariolightning: Nothing can save America. Not until the youth of today are gone and buried and their children don't end up like them

didn't someone tell you to STFU yesterday?


STFU is not a real word. it is invalid
 
2012-05-07 05:24:06 PM  

fickenchucker: GQueue: Gelatinous: Relatively speaking, it takes virtually no special training or equipment to make a product that's superior (or at least equal) to the macros, and then scale up production to meet demand.

Scale-up in brewing and getting it to taste exactly like your pilot (or homebrew) batch can be considerably harder than you think it is.


What he said. That was my dad's job at Miller and Pabst for 30 years. A lot harder than one would assume.


Wouldn't that job at Miller or Pabst consist of just giving the horse more water?
 
2012-05-07 05:27:27 PM  

SoCalChris: fickenchucker: GQueue: Gelatinous: Relatively speaking, it takes virtually no special training or equipment to make a product that's superior (or at least equal) to the macros, and then scale up production to meet demand.

Scale-up in brewing and getting it to taste exactly like your pilot (or homebrew) batch can be considerably harder than you think it is.


What he said. That was my dad's job at Miller and Pabst for 30 years. A lot harder than one would assume.

Wouldn't that job at Miller or Pabst consist of just giving the horse more water?


No no no. Don't be absurd.

Giving the horse more water is how they make the light beers.

If they want to scale up production of regular beer, they have to add more horses.
 
2012-05-07 05:28:26 PM  

SoCalChris: Communist_Manifesto: I'm going to buy myself a kegerator for my homebrew soon, so I'm getting a kick out of these replies. Hopefully I'm able to find a good cheap used one, I'm getting sick of hand bottling everything.

To me, bottling is relaxing. There's something satisfying about filling the bottle, and then capping it, knowing that you're almost to the point of being able to drink it. Sanitizing all of the bottles is a PITA, but assuming you've got the right gear, even that isn't too bad.

[www.ocmit.com image 640x480]

I just bottled these yesterday. It's a small batch, because it's my first time trying to make a cider, and I didn't want 5 gallons of something I wouldn't drink if it came out bad. From what I've tried so far though, that isn't an issue. It spent about a month in the primary fermentation, then another 5 months in secondary. After the first month, it tasted like alcohol with a touch of apple, now you can barely taste the alcohol, but the ABV is just under 15%. This stuff is potent :)

3 gallons of fresh pressed cider, 2.5lbs of dark brown sugar, some cinnamon tea, a can of apple juice concentrate and Red Star champagne yeast.


You have some seriously potent brew because you added a shiat ton of sugars to that. 2.5 lbs of brown sugar to 3 gallons is a hell of a lot. Even pasteurized apple juice without preservatives has enough fructose in it to pop you out a 4% abv or so just using lager yeast and what's in the bottle. Which, incidentally, is a cost effective way of making a very tasty cider provided you don't keep it around more than a few months.

Hope it comes out well!
 
2012-05-07 05:31:37 PM  

Bf+: Maud Dib: Yay, beer thread....my obscure craft brewery is superior to yours.

[i865.photobucket.com image 514x466]


Innova?!
[Rolls eyes]


Only thing worse than a beer snob is a disc golf snob.
 
2012-05-07 05:32:04 PM  

SoCalChris: fickenchucker: GQueue: Gelatinous: Relatively speaking, it takes virtually no special training or equipment to make a product that's superior (or at least equal) to the macros, and then scale up production to meet demand.

Scale-up in brewing and getting it to taste exactly like your pilot (or homebrew) batch can be considerably harder than you think it is.


What he said. That was my dad's job at Miller and Pabst for 30 years. A lot harder than one would assume.

Wouldn't that job at Miller or Pabst consist of just giving the horse more water?




Yeah, yeah--mass-market beer is a joke, yada, yada. Mass market beer is popular for a reason. It tastes great in the right setting and is very refreshing. Millions of people throughout the country have taste preferences ranging from very light lagers to very flavorful stouts and ales.

To each his own. Even some noble small breweries make less than perfect products. Don't be a dick. Beer is the one subject on Fark we all agree there's a product out there for everyone's mood.

And besides, it was fun growing up with huge parties thrown by the breweries, beer in the house at all times, and tons of promotional items & discount beer from the employee depot throughout college.
 
2012-05-07 05:33:50 PM  
No mention that almost every cap in the picture is part of one foreign conglomerate or another? Those aren't "American" beers.
 
2012-05-07 05:36:06 PM  

robbiex0r: No mention that almost every cap in the picture is part of one foreign conglomerate or another? Those aren't "American" beers.


At least we have Budweiser to fall back on
 
2012-05-07 05:36:11 PM  
The very first sentence told me the "author" is braindead. That's as far as I read.
 
2012-05-07 05:36:41 PM  

ontariolightning: What Plants Crave: ontariolightning: Nothing can save America. Not until the youth of today are gone and buried and their children don't end up like them

Aren't there some clouds you should be yelling at?

I'm 26 but I can recognize this generation is going to suck.

"Dey type like dis"


stop beating around the bush, just say that you don't like them darkies, klansman
 
2012-05-07 05:39:11 PM  

PepperFreak: ontariolightning: What Plants Crave: ontariolightning: Nothing can save America. Not until the youth of today are gone and buried and their children don't end up like them

Aren't there some clouds you should be yelling at?

I'm 26 but I can recognize this generation is going to suck.

"Dey type like dis"

stop beating around the bush, just say that you don't like them darkies, klansman


eh, white bieber fans type lyke dis more than chris brown fans
 
2012-05-07 05:39:57 PM  

fickenchucker: Even some noble small breweries make less than perfect products


You're much more likely to get a less-than-perfect product from a craft brewery, actually. Say whatever you want about the Buds and Millers of the world, but when drank within a few months of brewing those beers taste exactly like they intend it to every single time (well, unless your bar has dirty lines). You never hear of one of those big ones having an infected batch that reaches the public.

That of course doesn't stop me from drinking almost exclusively craft beer.
 
2012-05-07 05:40:15 PM  

fjnorton: robbiex0r: No mention that almost every cap in the picture is part of one foreign conglomerate or another? Those aren't "American" beers.

At least we have Budweiser to fall back on


Anheuser-Busch InBev N.V. is a Belgo-Brazilian multinational beverages company headquartered in Leuven, Belgium.
 
2012-05-07 05:43:11 PM  

PepperFreak: fjnorton: robbiex0r: No mention that almost every cap in the picture is part of one foreign conglomerate or another? Those aren't "American" beers.

At least we have Budweiser to fall back on

Anheuser-Busch InBev N.V. is a Belgo-Brazilian multinational beverages company headquartered in Leuven, Belgium.


media.tumblr.com
 
2012-05-07 05:48:25 PM  

fickenchucker: Mass market beer is popular for a reason.


I can think of three reasons, in fact:

1) Price. That's obvious.
2) Marketing. As I said above, Bud/Miller/Coors have to be the most marketed products in America. If marketing didn't work on people, they wouldn't spend so much money doing it.
3) Familiarity. Many people are risk-averse, and would rather have a mediocre product that they know, then take a chance on something which might be better, but is unfamiliar. Since mass-market beer is ubiquitous, it is always an easy choice for someone who is risk-averse.

I don't see how taste really factors into it. Even people who prefer light, refreshing, low-alcohol lagers can find much better ones from craft breweries.
 
2012-05-07 05:51:31 PM  
Obvious tag sits forlornly in the corner, forgotten and alone...
 
2012-05-07 06:04:22 PM  
www.oocities.org
 
rka
2012-05-07 06:07:55 PM  

Gabrielmot: Blue Moon is made by Coors???

I'm not sure if I should slap you or kiss you subby.

/I actually *like* that beer...
//This is going to change my whole world view.
///Up is down, down is up, and for all I know SkinnyHead isn't an idiot...

...nope, that last one set me right... SkinnyHead is still an idiot.

Thanks SkinnyHead.


It was originally conceived and piloted by the Sandlot Brewery which is Coors' skunkworks "micro-brewery" inside Coors Field (where the Colorado Rockies play) here in Denver. Once they decided they had a potential winner on their hands, they moved production out to Golden and the big Coors brewery and started making it by the tanker full.

But since they wanted to stealth market it as a "craft" brew they created the Blue Moon Brewing Company to hide the fact that it was a Coors (now MolsonCoors) product.
 
2012-05-07 06:09:20 PM  
Eh, just take a step back and let China take your place. Not being a world superpower is not the end of the world.
 
2012-05-07 06:17:23 PM  

fjnorton: robbiex0r: No mention that almost every cap in the picture is part of one foreign conglomerate or another? Those aren't "American" beers.

At least we have Budweiser to fall back on


No, they are owned by the Belgians/Brazilians, InBev.
 
2012-05-07 06:22:17 PM  
 
2012-05-07 06:58:53 PM  

Shakespeare's Monkey: Don't forget

[farm5.staticflickr.com image 198x320]

your cup holder


I see a problem with that setup.

It's likely to warm my beer up. Better just get rid of the beer and warm my face up instead.
 
2012-05-07 07:04:04 PM  
Oh, and... how is it that NOBODY has seen fit to post

THIS (pops)

Beer is good!
 
2012-05-07 07:10:13 PM  

fusillade762: More like: already did. This country wouldn't exist as we know it without beer.

"The search for unpolluted drinking water is as old as civilization itself. As soon as there were mass human settlements, waterborne diseases like dysentery became a crucial population bottleneck. For much of human history, the solution to this chronic public-health issue was not purifying the water supply. The solution was to drink alcohol."

One of those exceedingly rare times I actually agree with George Will about anything.


...but the alcohol actually doesn't purify the water. It's the act of boiling the wort that kills the coliform and other kinds of bacteria in the water. Nobody really understood that for a long time.
 
2012-05-07 07:35:42 PM  
Duh.

Saved the Pyramids, man.

;)
 
2012-05-07 07:40:50 PM  
that article was retarded
 
2012-05-07 08:11:01 PM  

ontariolightning: Nothing can save America. Not until the youth of today baby boomers are gone and buried and their children don't end up like them


FTFY
 
2012-05-07 08:13:59 PM  

SoCalChris: Communist_Manifesto: I'm going to buy myself a kegerator for my homebrew soon, so I'm getting a kick out of these replies. Hopefully I'm able to find a good cheap used one, I'm getting sick of hand bottling everything.

To me, bottling is relaxing. There's something satisfying about filling the bottle, and then capping it, knowing that you're almost to the point of being able to drink it. Sanitizing all of the bottles is a PITA, but assuming you've got the right gear, even that isn't too bad.

[www.ocmit.com image 640x480]

I just bottled these yesterday. It's a small batch, because it's my first time trying to make a cider, and I didn't want 5 gallons of something I wouldn't drink if it came out bad. From what I've tried so far though, that isn't an issue. It spent about a month in the primary fermentation, then another 5 months in secondary. After the first month, it tasted like alcohol with a touch of apple, now you can barely taste the alcohol, but the ABV is just under 15%. This stuff is potent :)

3 gallons of fresh pressed cider, 2.5lbs of dark brown sugar, some cinnamon tea, a can of apple juice concentrate and Red Star champagne yeast.


I make cheap cider when the grocery store stuff (apple juice) goes one sale. Its actually pretty good. I add 2 pounds of brown sugar to a 5-6 gallon batch to bring the ABV up to ~9%. Come's out to around $20 a batch or less. Not too shabby.
 
2012-05-07 08:16:27 PM  
I am brewing right this second, so I got a kick out of TFA.

I love the smell of brewing wort in the house. Wife and kid hate it.
 
2012-05-07 08:31:10 PM  

ontariolightning: What Plants Crave: ontariolightning: Nothing can save America. Not until the youth of today are gone and buried and their children don't end up like them

Aren't there some clouds you should be yelling at?

I'm 26 but I can recognize this generation is going to suck.

"Dey type like dis"


I think the largest hurdle this generation is going to have to overcome is that when Gen Xers like myself were coming up, we would say dumb shiat and just be told, "Shut the hell up, moron" by whomever happened to be in earshot. This often also served as a learning experience, and we grew wiser for it, if we were lucky. When the current young generation says dumb shiat, it is on twitter and facebook and the internet in general, and about half the population of the earth can see it, and even worse, the dumb shiat often gets validated by other dumb people and you end up with a feedback loop of stupidity. When someone older and wiser interjects, they get dismissed with "Go yell at a cloud," a line invented by someone older and wiser who got paid to write it.

Young people: it is not necessarily a good thing that you finally have the global audience for your brilliant, original thoughts that we all wished for at that age. I hope y'all can overcome it.
 
2012-05-07 09:02:22 PM  

Stabone33: fusillade762: More like: already did. This country wouldn't exist as we know it without beer.

"The search for unpolluted drinking water is as old as civilization itself. As soon as there were mass human settlements, waterborne diseases like dysentery became a crucial population bottleneck. For much of human history, the solution to this chronic public-health issue was not purifying the water supply. The solution was to drink alcohol."

One of those exceedingly rare times I actually agree with George Will about anything.

...but the alcohol actually doesn't purify the water. It's the act of boiling the wort that kills the coliform and other kinds of bacteria in the water. Nobody really understood that for a long time.


My understanding is, those who drank alcohol regularly would be more likely to survive cholera, because the alcohol would kill it in there gut.

/could be wrong
 
2012-05-07 09:04:10 PM  
in their gut..

/dammit!
 
2012-05-07 09:08:33 PM  
So since Jimmy Carter was responsible for creating the home brew market...he...saved America?
 
2012-05-07 09:16:09 PM  

SirTanon: Oh, and... how is it that NOBODY has seen fit to post

THIS (pops)

Beer is good!


Link
 
2012-05-07 09:56:44 PM  
I read a few bits of that article, and looked at some pictures here...am I saving America by drinking my Budweiser? Would switching to Sam Adams full-time make a difference?
 
2012-05-07 10:01:38 PM  

belhade: I read a few bits of that article, and looked at some pictures here...am I saving America by drinking my Budweiser? Would switching to Sam Adams full-time make a difference?


Well, only one of those is an American beer.

The other is brewed by Belgian multinational InBev.
 
2012-05-07 10:39:24 PM  

Communist_Manifesto: I'm going to buy myself a kegerator for my homebrew soon, so I'm getting a kick out of these replies. Hopefully I'm able to find a good cheap used one, I'm getting sick of hand bottling everything.


Make one: Freezer, thermometer that controls the power, and the tapping system (CO2, taps, lines, CO2 tanks). If you don't drink that often, get the super nice Perlick Faucets. (The Pearls. At least one of the reverse head pourers if you want to pour stouts.) You'll thank me later for that. I broke two brass faucets and a fancy handle before I finally sprung for a nice faucet. (Beer is sticky!)
 
2012-05-07 10:46:44 PM  
oh, kansas city pale ale is all i need
boulevard boulevard
that's all i need

and, well, you know, women
 
2012-05-07 10:48:26 PM  
when it comes to craft brews this is easily one of the top 5 micro breweries in the country-

thefullpint.com

and this is to me their best product easily-

www.benekeith.com

and this just came out and I wish I could get my hands on a few of them but I doubt it will happen-
img.photobucket.com
 
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