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(BusinessWeek)   How the CEO of Starbucks makes coffee at home, a necessity since his coffee at work sucks   (businessweek.com) divider line 175
    More: Interesting, Starbucks, cup of coffee, shelf life, Sumatra, coffee  
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18984 clicks; posted to Main » on 16 Apr 2012 at 5:57 AM (3 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2012-04-16 07:43:29 AM  

ghare: CeroX: ....... I will say this though, try a cup made through one of these... it's every bit as good as a french press:

[ecx.images-amazon.com image 300x300]

Agreed. Also, fresh-ground lousy coffee is better than pre-ground good coffee.


i tend to shy away from foldiers, maxwell house, and garbage like that, it's very acidic and i really like earthy coffees. There's a coffee importer company near me that i can get a Guatemala Antiqua

"Grown above 5000 ft. in the premier growing region of Antigua, this coffee has the best of everything: good body, satisfying aroma, and a rich, complex flavor. The altitude, weather, and volcanic soil combine to create one of the finest Central American coffees. Perfectly balanced."

It is by far the best coffee i've ever tasted and runs $15/lbs
 
2012-04-16 07:45:05 AM  
I've often wondered: When they say 2 tablespoons of coffee beans per cup, does that mean per mug of coffee (~12oz), per measuring cup (8oz) or per those ridiculously small units coffeepots consider to be cups, where a 12 "cup" pot will get you 4 actual mugs of coffee?
 
2012-04-16 07:46:34 AM  
farm8.staticflickr.com
 
2012-04-16 07:46:46 AM  

Fizpez: I'm guessing he would be unimpressed by me using those huge cans of pre-ground Folgers or Maxwell house in my Mr. Coffee. Probably takes at least 2 weeks to a month to use a can from opening - oh and I use artificial sweetener and Coffeemate French Vanilla in their as well. Then again I don't give a rats ass what anyone else thinks about how I take my morning caffeine delivery device.


Hear hear. People are so smug about their coffee. Surely there must me something else they can feel superior about.

I would love to see a blind taste test of different brands, featuring Starbuck's. I suspect most of the haters wouldn't be able to identify which one it was.
 
2012-04-16 07:53:07 AM  

ChubbyTiger: KrispyKritter: Fizpez: I'm guessing he would be unimpressed by me using those huge cans of pre-ground Folgers or Maxwell house in my Mr. Coffee. Probably takes at least 2 weeks to a month to use a can from opening - oh and I use artificial sweetener and Coffeemate French Vanilla in their as well. Then again I don't give a rats ass what anyone else thinks about how I take my morning caffeine delivery device.

but if you don't use lots of expensive equipment which requires multiple steps and lots of time, plus pricey beans you can brag about as well as a PITA method you've perfected you lose the entire dooshbag factor. what good is a cup of morning joe without the doosh?

A French press is expensive equipment? Dude, it's a glass pot with a strainer. I bet both of mine (one big, one little) cost less that your drip coffee maker. The whopping extra step of grinding my beans takes maybe 30 seconds. It sound to me like you should cut down on the (crappy) coffee and up the thorazine.


It's the grinder that's the expensive part. You can't really get a good one for under $100.

Heist: I've often wondered: When they say 2 tablespoons of coffee beans per cup, does that mean per mug of coffee (~12oz), per measuring cup (8oz) or per those ridiculously small units coffeepots consider to be cups, where a 12 "cup" pot will get you 4 actual mugs of coffee?


Per 6 ounces.
 
2012-04-16 07:53:10 AM  
The Louisiana area has Community out of Baton Rouge (and gaining in popularity, the older brand Mellow Joy) that are just fine drip brewed. Nothing wrong with 'em. No French Press, No fancy gadgets, paper filter, into a vessel you can pour. Don't worry about 'em going bad, because you put whatever is left in the bag wrapped up with a rubber band in the freezer.. Keeps for more than a month.

/not a coffee nerd, but it should taste good.
 
2012-04-16 07:58:48 AM  

All Latest: Man On Pink Corner: I have my own civet.

That sounds like a wise investment.

[i527.photobucket.com image 298x238]

/Kopi Luwak is way overrated.


Those don't look like any Payday bars I've ever eaten.
 
2012-04-16 07:59:00 AM  
css:
My husband and I were in Seattle for part of out honeymoon. We decided to walk to Starbucks corporate, figuring there had to be some kind of museum/store there. Nope: we got to what's kind of a strip mall, took the elevators to HQ, and ended up in an office suite.

No security or anything, there we were. It was a Sunday and the place was deserted. There was a coffee area, of course, so I took a chipped cup as a souvenir and we left.

i376.photobucket.com

My suggestion: have something interesting/special at HQ for the tourists.
 
2012-04-16 08:00:28 AM  
Lets all just drink what we like and stop pretending theres a best way to do it.

/Anyone can make a decent cup out of gourmet beans. It takes a true artist to make shiatty coffee taste good.
 
2012-04-16 08:01:15 AM  

Mr Tumnus: It's better than that. There are whole beans everywhere in the first two pictures. Then once he pushes down the plunger on the french press, the beans are gone. Did he put them in his cup? Did he eat them whole? Where did they go?

I think it's asinine that Starbucks charges $12-20 for a pound of coffee and the CEO tells people the bag goes bad a week after opening. What normal household can go through a pound of coffee every week?


You've obviously never visited Finland ?
Link (new window)

It is 26 pounds american. On average. Everywhere. 24/7. Per capita.
 
2012-04-16 08:04:48 AM  
To the CEO of Starbucks:

digitalrazor.files.wordpress.com
 
2012-04-16 08:05:42 AM  

Mr Tumnus: It's better than that. There are whole beans everywhere in the first two pictures. Then once he pushes down the plunger on the french press, the beans are gone. Did he put them in his cup? Did he eat them whole? Where did they go?

I think it's asinine that Starbucks charges $12-20 for a pound of coffee and the CEO tells people the bag goes bad a week after opening. What normal household can go through a pound of coffee every week?


This one. two adults working full time, one at home. The other one's a student. Between us its 6, 7 cups a day apiece. We go through a large costco size bag of whole beans a week easy.
 
2012-04-16 08:16:36 AM  
Wait, he missed a step. Do you burn the hell out of coffee before or after you put it in the machine?
 
2012-04-16 08:16:57 AM  

CeroX: ghare: CeroX: ....... I will say this though, try a cup made through one of these... it's every bit as good as a french press:

[ecx.images-amazon.com image 300x300]

Agreed. Also, fresh-ground lousy coffee is better than pre-ground good coffee.

i tend to shy away from foldiers, maxwell house, and garbage like that, it's very acidic and i really like earthy coffees. There's a coffee importer company near me that i can get a Guatemala Antiqua

"Grown above 5000 ft. in the premier growing region of Antigua, this coffee has the best of everything: good body, satisfying aroma, and a rich, complex flavor. The altitude, weather, and volcanic soil combine to create one of the finest Central American coffees. Perfectly balanced."

It is by far the best coffee i've ever tasted and runs $15/lbs


Starbucks sells Guatemala Antigua. One of their best offerings IMHO. Also like a lot Caffé Verona, Sumatra, and the king of Starbucks beans, Komodo Dragon. Which, for some strange reason, it's no longer sold here except as decaf. WTF Starbux?
 
2012-04-16 08:19:15 AM  

LupusC: Mr Tumnus: It's better than that. There are whole beans everywhere in the first two pictures. Then once he pushes down the plunger on the french press, the beans are gone. Did he put them in his cup? Did he eat them whole? Where did they go?

I think it's asinine that Starbucks charges $12-20 for a pound of coffee and the CEO tells people the bag goes bad a week after opening. What normal household can go through a pound of coffee every week?

You've obviously never visited Finland ?
Link (new window)

It is 26 pounds american. On average. Everywhere. 24/7. Per capita.


Looking at that chart, you can safely conclude that... it's farking cold in Scandinavia.
 
2012-04-16 08:19:24 AM  
I like coffee the way I make it.
Anyone who makes it more complicated is an insufferable coffee snob.
Those who don't go to as much trouble are trailer trash.
The bandwidth of perfection is exceedingly narrow.
 
2012-04-16 08:20:54 AM  
He's not wrong, a french press is the way to go. Transfer to a thermos is unnecessary, just wrap a kitchen towel around the french press and it will stay warm for a while.

I've been experimenting with cardamom coffee lately, still trying to work out the dose. 4 green cardamom pods in a full french press isn't quite enough.
 
2012-04-16 08:32:20 AM  
Just make sure you grind your own beans right before brewing that will bring your coffee to a whole different level. After that you can split hairs over how to make it.
 
2012-04-16 08:33:41 AM  

sotua: LupusC: Mr Tumnus: It's better than that. There are whole beans everywhere in the first two pictures. Then once he pushes down the plunger on the french press, the beans are gone. Did he put them in his cup? Did he eat them whole? Where did they go?

I think it's asinine that Starbucks charges $12-20 for a pound of coffee and the CEO tells people the bag goes bad a week after opening. What normal household can go through a pound of coffee every week?

You've obviously never visited Finland ?
Link (new window)

It is 26 pounds american. On average. Everywhere. 24/7. Per capita.

Looking at that chart, you can safely conclude that... it's farking cold in Scandinavia.


No, they just need a lot of coffee to wake up after spending every night Newfie-drunk. I didn't think they used French presses in Finland though - I though all of their coffee was perkeleted.
 
2012-04-16 08:33:47 AM  
He was almost right, but in my experience completely wrong with the water temp. You bring your water to ~205, right below a rolling boil WITHOUT HITTING THE BOIL. A french press is great, but I prefer using a drip (I have a Technivorm and an industrial Bunn). A good drip that you can allow a soak before you start draining is essentially the same thing, but a heck of a lot cheaper.

And yeah, my family goes through 2 pounds of coffee a week. When I say my family, I mean I do cause my wife doesn't drink coffee. I roast my own twice a week, it's amazing how good freshly roasted coffee tastes.
 
2012-04-16 08:34:29 AM  
Actually my coffee maker requires 3 physicists, a 440-volt line, and a civet

web.arizona.edu

Schultz has probably never heard of it
 
2012-04-16 08:40:56 AM  
Nice change of pace from the typical Fark beersnob thread.
 
2012-04-16 08:45:43 AM  
We go through enough a week that we don't mind preground. And Trader Joes has a fun selection so we have a rotating menu. But I always prefer the New Mexico Piñon for a taste of home.

Also always use the heavy cream... Thus, I use less of it and it has better taste than creamers, half and half, or milk.

French Press all the way... Three scoops, hot water, stir for a bloom, steep (sp!) for five, and my daughter gets to push the plunger. We keep two on the counter but since the wife is pregnant our total intake had decreased. Also, clean-up is much easier.
 
2012-04-16 08:46:43 AM  

Man On Pink Corner: Actually my coffee maker requires 3 physicists, a 440-volt line, and a civet


Is your coffee simultaneously brewing and not brewing when you make it?
 
2012-04-16 08:47:38 AM  

AbbeySomeone: Fizpez: I'm guessing he would be unimpressed by me using those huge cans of pre-ground Folgers or Maxwell house in my Mr. Coffee. Probably takes at least 2 weeks to a month to use a can from opening - oh and I use artificial sweetener and Coffeemate French Vanilla in their as well. Then again I don't give a rats ass what anyone else thinks about how I take my morning caffeine delivery device.

You sound poor and bitter.


hah I use folgers instant and drink about 10 cups a day.
how ghetto is that?
 
2012-04-16 08:49:28 AM  

brnt00: Nice change of pace from the typical Fark beersnob thread.


Agreed! I'm really enjoying these replies, getting lots of good tips.

I'm not a drinker but I'm a total coffee addict.
 
2012-04-16 08:54:58 AM  

ytterbium: css:
My husband and I were in Seattle for part of out honeymoon. We decided to walk to Starbucks corporate, figuring there had to be some kind of museum/store there. Nope: we got to what's kind of a strip mall, took the elevators to HQ, and ended up in an office suite.

No security or anything, there we were. It was a Sunday and the place was deserted. There was a coffee area, of course, so I took a chipped cup as a souvenir and we left.



My suggestion: have something interesting/special at HQ for the tourists.


The special shwag is at the original location. Otherwise it is also not much more than the other three across the street from it.

/I could care less about the coffee, but damn if I'm not a sucker for their mug/ product design department.
 
2012-04-16 08:56:11 AM  
I love my franch press.
 
2012-04-16 08:57:46 AM  
I use an Aeropress and my wonderful, delicious Black Bear Microroastery coffee; the owners are super nice people, and their coffee is the best freaking coffee I have ever tasted, bar none.
 
2012-04-16 08:58:32 AM  

eltejon: /I could care less about the coffee, but damn if I'm not a sucker for their mug/ product design department.


Amen! I have never been happy with non-Starbucks mugs. They always leak, or let the coffee get cold, or just don't fit right in my hand.
 
2012-04-16 08:59:07 AM  
wow there are a lot of lightweights in this thread.

My usual at a coffee house is a six shot mocha. When I'm feeling particularly low i get twelve shots straight up. No cream, no sugar, just coffee. Problem is there isn't a coffee house around that's not a starbucks, that said, their new blonde roast isn't that bad.
 
2012-04-16 09:00:43 AM  

JWideman: It's the grinder that's the expensive part. You can't really get a good one for under $100.


Really? Because I bought one for $15 at walmart that seems to work just fine.
 
2012-04-16 09:01:23 AM  

CeroX: AbbeySomeone: Mr Tumnus: It's better than that. There are whole beans everywhere in the first two pictures. Then once he pushes down the plunger on the french press, the beans are gone. Did he put them in his cup? Did he eat them whole? Where did they go?

I think it's asinine that Starbucks charges $12-20 for a pound of coffee and the CEO tells people the bag goes bad a week after opening. What normal household can go through a pound of coffee every week?

Um, we do but I don't buy Starbucks. I get an organic French Roast that is 11 per lb. French press is the only way to make a decent cup of coffee.

I almost completely agree... I will say this though, try a cup made through one of these... it's every bit as good as a french press:

[ecx.images-amazon.com image 300x300]


I have a friend who paid $1100 for a espresso maker. I introduced him to coffee made from my $25 moka express. He admits he may have overpaid.

/he's kind of bipolar and can be stupid with his money
 
2012-04-16 09:02:20 AM  

Fizpez: I'm guessing he would be unimpressed by me using those huge cans of pre-ground Folgers or Maxwell house in my Mr. Coffee. Probably takes at least 2 weeks to a month to use a can from opening - oh and I use artificial sweetener and Coffeemate French Vanilla in their as well. Then again I don't give a rats ass what anyone else thinks about how I take my morning caffeine delivery device.


Their our meany different weighs two bruise coffee.
 
2012-04-16 09:02:35 AM  

StrangeQ: Really? Because I bought one for $15 at walmart that seems to work just fine.


Burr grinders provide a more consistent grind level that can be adjusted to fit whatever you are brewing. A decent one starts at 250. They make a difference, believe me.
 
2012-04-16 09:03:23 AM  
I love good coffee. It doesn't make me better than anyone else. I'm still a complete idiot I've just learned a little bit about coffee. Also, I enjoy sharing good coffee or techniques with other people so that they can enjoy it as well. Drinking good coffee doesn't make you a better person or anything. It's not a status symbol...and if you're satisfied with your cup of Maxwell House that you keep in the freezer, well, who am I to tell you otherwise?

When I wake up in the morning, I drink regular workingman coffee. It's pre-ground and comes out of a can. Why? Because I need coffee in order to wake up and I'm not going to f*ck around with grinding coffee beans. I just want something hot and caffeinated. That and coffee grinders are expensive. I go out when I want good coffee.

I realize French presses are popular now and they can make a good cup of coffee. But the really good places I've been seeing now have just been using those one cup filters, with hot (but not boiling) water.

They have an offering of varietals (Ethiopian Yirgacheffe, Tanzanian Peaberry, Sumatran Mandheling, etc.). It's generally not over $2/cup. Even for really good coffee. Coffee shouldn't be snobby.

But if you're just going to put milk and sugar and flavor syrups and make some sort of a latte, it's a waste to use really good coffee. Really good coffee should (in my opinion) be drunk black. Why? Because milk or cream or soy milk changes the flavor of coffee. Flavor syrups do as well. You wouldn't go to Ruth's Chris and cover your $50 piece of steak with A1 or ketchup, would you? Same principle. It's not about being snobby. It's just a matter of being able to experience a higher quality of coffee. That doesn't make you a better person to experience it or a worse person to miss out. Like I said, coffee shouldn't be a status symbol.

I mean, if milk and sugar is the way you like your coffee. That's awesome. Enjoy what you enjoy. But I personally don't understand why you'd want to take a higher priced coffee and not want to taste it. I realize that black coffee is an acquired taste for many, but I'm glad to have acquired it.
 
2012-04-16 09:03:42 AM  

Mr Tumnus: What normal household can go through a pound of coffee every week?


One with a recovering addict/alcoholic. I've got one and she pours about 2-3 pots of coffee down her maw every day. I get Community coffee with chicory since I like it and she drinks it too fast taste it anyway.

Oh, you said "normal". Forget everything I said....
 
2012-04-16 09:04:34 AM  

StrangeQ: JWideman: It's the grinder that's the expensive part. You can't really get a good one for under $100.

Really? Because I bought one for $15 at walmart that seems to work just fine.


The poster you linked was referring to a burr grinder most likely. And a burr grinder will give you a far more consistent grind than that bladed model you picked up at walmart for less than a Jackson.
 
2012-04-16 09:06:30 AM  
I probably should not give this away, but I have found some of the tastiest coffee for a buck a bag at the local Dollar Store. A bag makes about 3 pots.
 
2012-04-16 09:09:53 AM  
Perfect coffee you say?

Try one of these:

a248.e.akamai.net

/Turkish coffee FTW
 
2012-04-16 09:09:54 AM  
ecx.images-amazon.com
di1-1.shoppingshadow.com
ecx.images-amazon.com
g-ecx.images-amazon.com
 
GOB
2012-04-16 09:10:47 AM  

thamike: Yet another thread about how awful Starbucks is, consisting of the six guys who have been to the six Starbucks that serve scorched coffee (if there are that many), and who think they are Real 'Merkin for saying "large" or "small" to the "cashier." Go to the gas station and eat a churro in the bathroom, you potatoheads.


I actually like Starbucks and I will order small medium or large instead of venti or whatever simply because I know what that means, and the cashier knows what that means. That's sort of the point of speaking a common language. There's no need for me to use a different language at Starbucks than I would at any other coffee shop.
 
2012-04-16 09:11:11 AM  

Mr Tumnus: I think it's asinine that Starbucks charges $12-20 for a pound of coffee and the CEO tells people the bag goes bad a week after opening. What normal household can go through a pound of coffee every week?


Well, let's do the math, assuming no loss via grinding.

One pound is about 453 grams.

One double-shot of espresso should take 18 grams.

A 12oz mug of coffee - pretty typical - should take around 20-21 grams of of coffee.

So let's average that and say an average 'use' of coffee is 20g.

453/20 = 22 and change, i.e. a 1lb bag of coffee has 22 servings of coffee.

If there are two adults drinking coffee each morning, that's 14 servings of coffee per week, leaving 7-8 unaccounted for. If there are three adults, e.g. if you have a high-schooler that's allowed to drink coffee, that's it then. If you have guests over for dinner and serve coffee, that'd also do it.

I don't think his estimate is that off.
 
2012-04-16 09:11:53 AM  

smimmy: I have a friend who paid $1100 for a espresso maker. I introduced him to coffee made from my $25 moka express. He admits he may have overpaid.

/he's kind of bipolar and can be stupid with his money


To be fair, you don't get crema off a moka pot. But is the crema really worth the financial difference? I like my moka pot. It's cheap and makes decent coffee. In general, I think espresso's overrated, though. I'm more of a drip coffee guy.
 
2012-04-16 09:14:33 AM  

DJ_Swammi: Perfect coffee you say?

Try one of these:

a248.e.akamai.net

/Turkish coffee FTW


I LOVE Turkish coffee. But there's no way I'm holding an ibrik full of water and coffee over the stove first thing in the morning, before I get my coffee.
 
2012-04-16 09:16:31 AM  

Pick: I probably should not give this away, but I have found some of the tastiest coffee for a buck a bag at the local Dollar Store. A bag makes about 3 pots.


Yeah, but it is 30% sticks, leaves and dried bug parts by volume.
 
2012-04-16 09:16:37 AM  

Plissken: I've been a coffee drinker for decades. My favorite by a good margin is called a Peaberry coffee which is a trellace grown bean from HI. Not a blend; it's just a high quality Kona coffee. I use the French press when I have this stuff in the house. It's quite expensive per lb, but worth it if you're not wasteful. Smoothest, yet richest, coffee I've ever had. I suggest every serious coffee fan at least tries a well-brewed 100% Kona.
Second favorite for me, outside of a couple of nice coffee house brews, are the nice K Cup roasts. There are a few , and if you don't mind clearing out the little cups, the plastic is recyclable (at least I have heard it is.)


Just switched over to a Keurig ("Elite", if it makes a difference) as my beloved Senseo pods are not readily available anymore. Any suggestions? I've really enjoyed Green Mountain's Newman's Own Special Blend (biatch of a name, though), but overall remain unimpressed with the coffee. I tend to like medium roasts, or relative to Starbucks, unroasted, probably still on the tree.

The Keurig is great, but the Senseo was superior IMHO. I've thought about getting a real espresso setup (burr grinder and decent machine), but I don't want to encourage my already horrible caffeine dependency (I'm not an addict, it's cool, I feel aliiiiiive).
 
2012-04-16 09:17:28 AM  

kidgenius: StrangeQ: JWideman: It's the grinder that's the expensive part. You can't really get a good one for under $100.

Really? Because I bought one for $15 at walmart that seems to work just fine.

The poster you linked was referring to a burr grinder most likely. And a burr grinder will give you a far more consistent grind than that bladed model you picked up at walmart for less than a Jackson.


And yet, when I pour it in the filter, fill the resevoir with water and push the "on" button, I still somehow manage to end up with a black, oily liquid in the pot that smells and tastes like the substance known as "coffee".

/seriously, you guys are like the wine snobs that have been shown to be unable to tell the difference between a $1000 bottle of 100 year old vintage and a $5 box just pulled off the shelf the day before.
 
2012-04-16 09:25:17 AM  
blogs.suntimes.com

I don't need you to tell me how farking good my coffee is, okay? I'm the one who buys it. I know how good it is. When Bonnie goes shopping she buys shiat.
 
2012-04-16 09:28:42 AM  
1. Get a bag of Metropolitan or Intelligentsia
2. Grind it.
3. Make a cup of coffee with it.
 
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