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(AutoBlog)   Study says most hybrid drivers won't buy another one after their first one - so much for hybrid loyalty. That, and saving the planet   (green.autoblog.com) divider line 235
    More: Interesting, hybrid cars, Polk, brand loyalty, Prius, commandos, Ima, trains, Honda Civic Hybrid  
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8972 clicks; posted to Main » on 09 Apr 2012 at 10:31 PM (2 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2012-04-09 09:51:33 PM
I drive a Prius and would buy another, or a VW with a TDI engine.

So suck it subby. I care more about the planet than hauling around my ass in an oversized Lazyboy.
 
2012-04-09 10:07:54 PM
Are most people ready for a second hybrid? They've only been widely available for what.. 10 years? I can't imagine there's a lot of ppl with a 7 year old prius.
 
2012-04-09 10:18:04 PM

Rain-Monkey: I drive a Prius and would buy another, or a VW with a TDI engine.

So suck it subby. I care more about the planet than hauling around my ass in an oversized Lazyboy.


I just picked up the Passat TDI. 40+ mpg using diesel, nice ride, no diesel noise or smell. Nice car.
 
2012-04-09 10:37:31 PM

Demetrius: Rain-Monkey: I drive a Prius and would buy another, or a VW with a TDI engine.

So suck it subby. I care more about the planet than hauling around my ass in an oversized Lazyboy.

I just picked up the Passat TDI. 40+ mpg using diesel, nice ride, no diesel noise or smell. Nice car.


Gawd I luvs my oversized lazyboy.....

But I am curious how soon they will offer one with a hybrid or diesel.
 
2012-04-09 10:37:56 PM

what_now: Are most people ready for a second hybrid? They've only been widely available for what.. 10 years? I can't imagine there's a lot of ppl with a 7 year old prius.


This.

And also, many people who buy hybrids may want a different car for other purposes, such as traveling. If you want a true comparison, look at the loyalty rate for people trading in or selling their hybrids.

Also also? This.
 
2012-04-09 10:40:26 PM
Can I get a pic of sgt stupid?
 
2012-04-09 10:40:28 PM
I'm not sure what's supposed to be a "good" percentage for powertrain recidivism. What percentage of turbo owners purchased another turbo? What percentage of CVT owners purchased another CVT?
 
2012-04-09 10:42:24 PM
Once you go Willys flat head, you never go back.
 
2012-04-09 10:44:05 PM
Wouldn't it make hybrids even more economical if they had diesel engines running the inverter? Seems like a no-brainer to me, seeing as how that's how locomotives do it.
 
2012-04-09 10:44:06 PM
this study brought to you by the Petroleum Institute for Drive More
 
2012-04-09 10:45:02 PM
How could you not love your hybrid?

i1086.photobucket.com

So adorable.
 
2012-04-09 10:45:09 PM
ep.yimg.com

What a hybrid driver might look like.
 
2012-04-09 10:45:36 PM

Rain-Monkey: I drive a Prius and would buy another


This right here.
 
2012-04-09 10:46:48 PM
I just bought a hybrid Toyota Highlander on Saturday.

I'm thinking about getting a vanity plate that says "ONLEEB1"
 
2012-04-09 10:47:20 PM

what_now: Are most people ready for a second hybrid? They've only been widely available for what.. 10 years? I can't imagine there's a lot of ppl with a 7 year old prius.


6-year loan, and a 6-year warranty - not sure I want to pay for the creepily-complicated things that can break on the Prius myself, so it's got a high probability of being traded in after 6 years.
 
2012-04-09 10:47:23 PM
Unavailable for comment

southparkstudios-intl.mtvnimages.com
 
2012-04-09 10:49:54 PM

Rapmaster2000: What percentage of CVT owners purchased another CVT?


Come on, be fair.

/has a CVT I've been driving for nine-years, loves that plucky little car
//would not buy another one
 
2012-04-09 10:50:41 PM
Just bought my first Prius, have filled it up once now. Averaging 51.4mpg, and hell no I wouldn't go back! Would go plug-in, though, if it was a bit cheaper.

It's amusing that they speciflcally call out "super-loyal Prius buyers". I think we like our cars because they're honest about, and proud of, what they are. A lot of other hybrids pretend to be normal cars, and do a poor job of it. No wonder people are dissatisfied.

Imagine if you heard a hot-rod with racing cams, and told the owner that his car had a rough idle. He'd laugh at your ignorance, and then explain "no, this isn't a normal car, it's supposed to sound like that!" Now, imagine trying to sell that car your grandma. She'd complain (unless she's from Pasadena) that it's hard to start, it rides rough, the steering is funny... and she'd probably buy something different next time.

Same goes for the Prius. It's supposed to be different. We wouldn't have it any other way.
 
2012-04-09 10:52:12 PM

R.A.Danny: Wouldn't it make hybrids even more economical if they had diesel engines running the inverter? Seems like a no-brainer to me, seeing as how that's how locomotives do it.


Invereter? What inverter? Should all be DC to maintain efficiency. But yeah. Diesel Electric is the way to go.
 
2012-04-09 10:52:20 PM
I'd also chime in with the fact that they are still farkin expensive.

I just ended up with a 2012 Kia Rio hatchback (look it up before you make fun), because I couldn't afford 35k for an electric. If the prices ever come down on these things, I'm sure more loyalty will develop, I'm personally sick of paying for fuel.
 
2012-04-09 10:53:07 PM

Rain-Monkey: I drive a Prius and would buy another, or a VW with a TDI engine.

So suck it subby. I care more about the planet than hauling around my ass in an oversized Lazyboy.


I care more about the planet by not having children. Suck that....no teeth please
 
2012-04-09 10:54:12 PM
What if they care so much about the environment that they don't just buy a new car every 7 years it less?
/proud owner of '02 Tundra V8
//green
 
2012-04-09 10:54:24 PM

rohar: R.A.Danny: Wouldn't it make hybrids even more economical if they had diesel engines running the inverter? Seems like a no-brainer to me, seeing as how that's how locomotives do it.

Invereter? What inverter? Should all be DC to maintain efficiency. But yeah. Diesel Electric is the way to go.


All hybrids currently use a DC DC inverter to create electricity (new window).
 
2012-04-09 10:55:13 PM
I have ZERO interest in any hybrid. Why would I want MORE complications to deal with?

A 100% fully electric, such as the Tesla, is the only thing I'm interested in.
 
2012-04-09 10:55:16 PM
I'd like a plug-in hybrid Accord with a 75hp gas engine.

The one I saw at the dealer wasn't plug-in and had an engine that was over 200hp.

So, the advantage of having batteries has been thrown away?

Also, the funniest thing to hear in Santa Barbara is "Follow my Prius."

Would that be the taxi Prius, pizza Prius, or police Prius?
 
2012-04-09 10:56:44 PM
I think this quote is the most telling:

What's perhaps most interesting is that changes in gas prices, "had little impact on hybrid segment loyalty," according to Polk.

At least around here (West Los Angeles), the Prius is as much a social statement as anything else. Having a Prius suggests that the driver cares about the environment, something that is revered in these parts, even if he doesn't really give a fark about CO_2 emissions, etc. It's more about image than saving the planet.

Also, those who can be choosy about the cars they pick, including relatively expensive hybrids, can afford gasoline at just about whatever price it's likely to be. If saving money, both at the pump and at the car lot, is your primary concern, you're probably more likely to go with a cheap-o subcompact ordinary gasoline engine car that gets 40+ miles/gallon than a car that costs 4 or 5 times as much but doesn't give you much more of fuel advantage.
 
2012-04-09 10:56:50 PM
I buy cars for reasons. If my reasons don't change, I'll buy a similar car. I bought my full size SUV to haul stuff and it does a fine job. It's 10 years old and I don't haul much stuff any more so I probably won't buy another one. I have a 2005 prius that I commute with..... I plan to commute for at least the life of another car so yeah I'll probably buy another hybrid.

To the new prius owners upthread, you'll get 50+ in the summer but low 40's in the winter if you live where it's cold/snowy. They're amazingly sensitive to that.
 
2012-04-09 10:57:04 PM
They were hoping the hippie chicks would tear off their clothes and bang them unconscious. That didn't happen so the earth can fry.
 
2012-04-09 10:59:02 PM
TimonC346: I'd also chime in with the fact that they are still farkin expensive.

I just ended up with a 2012 Kia Rio hatchback (look it up before you make fun), because I couldn't afford 35k for an electric. If the prices ever come down on these things, I'm sure more loyalty will develop, I'm personally sick of paying for fuel.


I drive a 2007 Kia Rio and it has almost 150K miles on it. I do a lot of driving and if I'm gentle I can get close to 40 MPG out of it but tomorrow I will get a lot less when I'm doing 75 MPH down the interstate for 40 mins and yes, the speed limit is 75 MPH on the interstate.

I love my Kia and tend to keep it for over 300K miles and I will purchase another.
 
2012-04-09 10:59:02 PM
I would buy a Prius C 2 without hesitation.
 
2012-04-09 10:59:32 PM
I traded in my 04 Civic Hybrid for a 12 Mustang. The Civic Hybrid *was* worth it to me, I had it for over 140k miles. But in the end, after putting up with a golf cart motor for so long, I wanted something more fun to drive, and the Mustang was the best buy for what I was after.

The Civic's mileage wasn't quite as advertised, but was still over 40, and as a car, it was solid. The battery failed at 90k miles, but my dealership agreed to replace it for the cost of labor. Other than that, I had no maintenance issues with it. Would've kept it if it wasn't so *boring*.. as for another hybrid, I suppose I could have gotten one, they have gotten less boring, but still pretty expensive. And I can't deny, I'm enjoying the Mustang *so* much more..
 
2012-04-09 11:01:09 PM
Hybrids will never be cool until Apple decides to make one.
 
2012-04-09 11:01:09 PM
The only experience I've had with a hybrid was winching my neighbor's inoperable Prius onto my car trailer. He's a nice guy. Bought a tank of diesel for my F-350.
 
2012-04-09 11:01:20 PM

what_now: Are most people ready for a second hybrid? They've only been widely available for what.. 10 years? I can't imagine there's a lot of ppl with a 7 year old prius.


This. Quite a bit of selection bias, since the satisfied hybrid owners likely aren't yet in the market for their second one.
 
2012-04-09 11:02:28 PM
To Car manufacturers:

When I'm going to buy a car, I have 1 simple question: Can I drive it?

Note that since I'm 6'5" and 300 pounds and change, that's not exactly a simple question, but it's a very important one.

Also note that that's not the same as "Can I get into the car?" or "Can I fit in the car comfortably?". (Though the 2011 Toyota Camry fails both.) It's actually the same as: Can I find a seat position that allows me to:

A) Control the pedal safely. This requires that I have quite a lot of legroom, since my legs need to be reasonably straight, or I can't move my feet enough to hit both pedals with a reasonable amount of accuracy.
B) Reach the steering wheel without being forced to jam my head into the ceiling and/or crouch over to an unreasonable degree. Once again, I need to have a little bit of leeway so I can control the steering wheel.
C) Pull up to the white line and be able to see a stoplight. I'm okay with dipping my head if need be, but that's about as far as I want to move on a regular basis. Especially if I can't reliably move my body forwards because I'm jammed into the freaking ceiling.

Your car can run on a combo of printer ink and the tears of murdered orphans, and I won't care as long as I can fit in it. I don't care about saving the environment, I don't care about mileage beyond a certain point, I care about fitting in the sucker. Everything beyond that is secondary.

/Only car I've found that does those things was a 2010 Chevy Malibu. Terrible car, but I had more room than in my mother's Toyota Minivan.
//The 2005 Mercury Sable and 2003 Toyota Camry have also been acceptable, if not spectacular.
 
2012-04-09 11:02:31 PM
If you look at the data, essentially what it comes down to is that if "hybrid" was a brand, people are about as loyal to it as they are to a normal brand of car (e.g purchasing the same type).

However, if you look at the fact that most hybrids are made by Toyota/Honda, then over all as customers, they are significantly more loyal to that brand than other car owners.

The short and long of it: Offering a hybrid car product is a good way to build your customer base and retain them.
 
2012-04-09 11:02:41 PM
people who still buy mustangs and camaros to be cool make me smh. Really? Is anyone really impressed by "fast cars" anymore? shiat is so juvenile and lame, high school nonsense.
 
2012-04-09 11:02:41 PM
According to the article, the highest loyalty is by Prius drivers. Which makes sense- the Prius really does deliver 45-50 MPG. But a lot of the other hybrids don't deliver much better mileage than other cars. It's tough to justify a $5-10 k premium for a lousy 5 mpg improvement.
 
2012-04-09 11:03:06 PM
 
2012-04-09 11:03:40 PM

numbone: The only experience I've had with a hybrid was winching my neighbor's inoperable Prius onto my car trailer. He's a nice guy. Bought a tank of diesel for my F-350.


HYUCK HYUCK! FOLKSY HUMOR IS LOLFUNNY!
 
2012-04-09 11:03:51 PM
I just bought a 1990 Ford Ranger for $250, so I'm getting a kick out of these replies. Other than a new clutch, $500, it will last for another 100,000 miles at least. My brother sold his 95 ranger for twice what he bought it for after doing minor repairs.

Used market aint gonna touch a used hybrid with a 10' pole once they start aging and entering the used market in quantity. Perhaps someone will retrofit them with lead-acid, but even that could be expensive.

/If you want to stop people talking on their cell phones, just ban power steering, that 1990 requires both hands to turn at low speed.
//Brings back memories of my dad's old 83 Ranger. No power steering in that either.
 
2012-04-09 11:04:10 PM

NightSteel: I traded in my 04 Civic Hybrid for a 12 Mustang. The Civic Hybrid *was* worth it to me, I had it for over 140k miles. But in the end, after putting up with a golf cart motor for so long, I wanted something more fun to drive, and the Mustang was the best buy for what I was after.

The Civic's mileage wasn't quite as advertised, but was still over 40, and as a car, it was solid. The battery failed at 90k miles, but my dealership agreed to replace it for the cost of labor. Other than that, I had no maintenance issues with it. Would've kept it if it wasn't so *boring*.. as for another hybrid, I suppose I could have gotten one, they have gotten less boring, but still pretty expensive. And I can't deny, I'm enjoying the Mustang *so* much more..


Honestly, I went from a Dodge Charger V8 to a Prius and I still find it about as much fun to drive. No complaints here.
 
2012-04-09 11:04:11 PM
Apparently Toyota and Honda hybrid drivers about 50% buy another hybrid. Its the Other that really brings the numbers down. Yeah, there are some crappy hybrids out there that ruin the name.
 
2012-04-09 11:04:26 PM
I don't have much loyalty for cars. The market changes enough every 7-9 years that I can't predict what will be best. Also, and I think a lot of people are in this boat, my needs don't stay the same for decades. I have more kids now, so I traded my Escort for a van to haul minions around in. In 15 years, they will all be gone and my needs will change again.
 
2012-04-09 11:05:02 PM
According to the same story cross-posted at Slashdot, one of the reasons is that many hybrid owners buy a full-electric car as their second car. So, Subby, that "so much for saving the planet" of yours may just be so much gas.
 
2012-04-09 11:06:12 PM

simusid: I buy cars for reasons. If my reasons don't change, I'll buy a similar car. I bought my full size SUV to haul stuff and it does a fine job. It's 10 years old and I don't haul much stuff any more so I probably won't buy another one. I have a 2005 prius that I commute with..... I plan to commute for at least the life of another car so yeah I'll probably buy another hybrid.


I'd say most people are like this. I drive a 10 year old Acura. Two years ago I bought a used truck because I needed/wanted a truck which had nothing to do with the Acura. I still drive the Acura. The truck has 6000 miles on it in 2 years because I use it in a utilitarian way and plan on using it that way for 15+ years.

I might buy a new Acura in a few years. I might just buy a cheapo econobox this time. It really has nothing to do with Acura.
 
2012-04-09 11:06:22 PM

FizixJunkee: Also, those who can be choosy about the cars they pick, including relatively expensive hybrids, can afford gasoline at just about whatever price it's likely to be. If saving money, both at the pump and at the car lot, is your primary concern, you're probably more likely to go with a cheap-o subcompact ordinary gasoline engine car that gets 40+ miles/gallon than a car that costs 4 or 5 times as much but doesn't give you much more of fuel advantage.


So true. That's why you see me driving a beater small car instead of a hybrid Honda.
 
2012-04-09 11:06:44 PM
Now what could have happen between 2008 and 2011 that would make people reluctant to buy a more expensive hybrid vehicle.
 
2012-04-09 11:07:18 PM

andrewagill:
And also, many people who buy hybrids may want a different car for other purposes, such as traveling. If you want a true comparison, look at the loyalty rate for people trading in or selling their hybrids.


"I've got a long distance to drive, better pick up something with worse gas mileage"

... really?

Mad Tea Party: This. Quite a bit of selection bias, since the satisfied hybrid owners likely aren't yet in the market for their second one.


Especially since the biggest supplier is Toyota, and as they love to point out around 80% of a given year's cars are still in use twenty years later. Expecting people to go 10 or so before selling is far from excessive.
 
2012-04-09 11:08:37 PM
I have a Prius. 2010.

Rattliest, cheapest, interior of any car I've ever owned. And I've owned Subarus.

As for the hybrid image, I don't give a crap about all that. What I give a crap about is getting 50 MPG.

I will say, though, that it pisses me off that there are cheap, naturally-aspirated, non-hybrid three-cylinder cars in Europe and Asia that are getting 60 mpg that they won't sell here in the US.
 
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