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(Independent)   James Bond's martini (1962-2012)   (independent.co.uk ) divider line
    More: Sad, James Bond, Heineken, vodka martinis, Advertising Age, Sam Mendes, field of play, martinis, ditches  
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11298 clicks; posted to Entertainment » on 04 Apr 2012 at 10:39 PM (4 years ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



142 Comments     (+0 »)
 
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2012-04-04 09:10:00 PM  
www.doleinstitute.org
 
2012-04-04 09:10:42 PM  
Next, the Aston Martin goes away for an environmentally sound Prius.
 
2012-04-04 09:12:47 PM  
How can this possibly help Heineken?
 
2012-04-04 09:16:58 PM  

FishyFred: How can this possibly help Heineken?


It helps the movie writers make a bunch of lame "hiney" jokes.
 
2012-04-04 09:17:19 PM  
I personally find the idea of a shaken vodak martini odd, but it's half the character.


Without that quirk, James Bond isn't 007, he's just another boring action hero.
 
2012-04-04 09:32:46 PM  

Ed Finnerty: FishyFred: How can this possibly help Heineken?

It helps the movie writers make a bunch of lame "hiney" jokes.


And the producer gets a nice six figure bonus check.

/Also, Bond now places GOLDEN PALACE CASINO STYLE UNLIMITED TEXAS HOLD 'EM
 
2012-04-04 09:33:10 PM  
I can't believe that the focus-group-targeted, mass-marketing-based film industry would stoop to such a thing. If only they weren't driven solely by short term profitability.
 
2012-04-04 09:52:53 PM  
I can't wait for this pile of suck to stop being Bond. He's godawful and the writers appear to be trying to kill it by sucking even worse than Brosnan's did.
 
2012-04-04 09:56:07 PM  
bond wears a rolex, drinks smirnoff and drives an aston.
now bond wears an omega, drinks heineken and drives a bmw?

bah!
 
2012-04-04 10:06:00 PM  
This is wrong. Wrong. WRONG.

YOU DON'T SHAKE BEER!
 
2012-04-04 10:07:49 PM  
Eh, vodka martinis aren't martinis to begin with.
 
2012-04-04 10:08:02 PM  
Drop a shot of Jameson into a craft IPA and I'll care.

yum
 
2012-04-04 10:28:01 PM  
I like to have a martini,
Two at the very most.
After three I'm under the table,
After four I'm under my host.

/dorothy parker
//obligatory
 
2012-04-04 10:35:32 PM  
Damn, Daniel Craig's Bond sucks so much ass.
 
2012-04-04 10:39:16 PM  
Shaken gave him a lower %abv.

"Rocks Side" if you actually want one done right.
 
2012-04-04 10:39:19 PM  
Two words: Clive Owen
 
2012-04-04 10:41:09 PM  
It could have at least been a good beer.

Heineken sucks.
 
2012-04-04 10:47:21 PM  

Britney Spear's Speculum: Two words: Clive Owen


Idris Elba.
 
2012-04-04 10:49:20 PM  

Braindeath: Britney Spear's Speculum: Two words: Clive Owen

Idris Elba.


Chris O'Dowd
 
2012-04-04 10:52:07 PM  
Also, Craig wants there to be a homo Bond. A HOMO BOND.
 
2012-04-04 10:54:00 PM  

FirstNationalBastard: Next, the Aston Martin goes away for an environmentally sound Prius.


www.imcdb.org

They've already done worse - remember View to a Kill and Bond driving boxy Fords?

/actually, everything about View to a Kill sucked, save for Walken
 
2012-04-04 10:54:38 PM  

GAT_00: I can't wait for this pile of suck to stop being Bond. He's godawful and the writers appear to be trying to kill it by sucking even worse than Brosnan's did.


I thought Brosnan was fine as Bond, not his fault the scripts sucked ass
 
2012-04-04 10:58:13 PM  
"Just a moment. Three measures of Gordon's, one of vodka, half a measure of Kina Lillet. Shake it very well until it's ice-cold, then add a large thin slice of lemon peel. Got it?"

i151.photobucket.com

Really just wanted an excuse to post a photo of Eva Green (Vesper).
 
2012-04-04 10:58:51 PM  
It's vodak people. Get with the trolley.
 
2012-04-04 10:59:17 PM  
The whole tuxedo/baccarat/shaken-not-stirred martini image for Bond was a product of the Connery years; those elements fit him as perfectly as he fit the role of James Bond. It worked for the time he played Bond, and that's about it. Hell, even in the Ian Fleming novels Bond drank more than just martinis; in On Her Majesty's Secret Service alone, he drank over 40 different alcoholic beverages, including Jack Daniels and beer (not together, thank God).

Anyway, with the trend of taking just about any flavor and adding "-tini" at the end of it, I'm not sure we need that particular beverage associated with Bond anymore.
 
2012-04-04 10:59:53 PM  
In 2006, Bond was going to scale back product placement

James Bond: Licensed To Sell (new window) The decision to scale back on partners was a conscious one, says distributor Sony Pictures Entertainment: Rather than jam the film with product placements, the company looked for fewer brands that would make a larger commitment to the movie

About six months ago there was an article about some chick in charge of product placement for Bond and discussing how where it was a tidy sum in the past, it was no going to be the overwhelming influence on the franchise.

Here is something like that article:

James Bond's record-shattering product placement: By the numbers (new window)

The next Bond flick will reportedly feature a jaw-dropping $45 million in product placement, the most of any movie ever

...

Well, someone has pay for those sharp suits and top-shelf martinis. According to reports, the next James Bond film, codenamed Bond 23 at this point, will feature a whopping $45 million in product placement. That will cover a huge chunk of the film's total production budget, playing an integral part in getting it made. Here, a brief guide, by the numbers, to Bond's big sellout:

$45 million
Amount of money that will be raised by product placement to finance the production of Bond 23, setting a new record. The film's distributor, Sony, is reportedly in talks with a number of potential brand "ambassadors" to round up possible sponsors, including a Chinese tech firm.

1/3
Share of the film's budget covered by product placement

$20 million
Amount of product placement in Minority Report (2002), the film that held the previous record for product placement. Major products that starred in the film included Lexus, Bulgari, and American Express.

Nearly $100 million
Approximate value of the marketing push provided by promotional partners to the last Bond film, Quantum of Solace (2008). They included Ford Motor Co., Heineken, Bollinger, Smirnoff, Omega, Virgin Atlantic, Sony Ericsson, and Sony Electronics.

$3,237
Cost of the Omega Seamaster, a watch that Bond actor Daniel Craig plugs in ads. Omega was featured prominently in the James Bond film Casino Royale (2006). There was "a semi-awkward scene where Bond discussed his Omega brand watch with the love interest," says Wyndham Wyeth at Paste Magazine.
 
2012-04-04 11:00:05 PM  
Lame.
 
2012-04-04 11:00:45 PM  
Shouldn't this have the Stupid tag?
 
2012-04-04 11:04:06 PM  
As somone who read the books, Bond drank whatever, not just martinis, and he was farking english, and what englishman does not enjoy a pint?
 
2012-04-04 11:04:14 PM  
web.me.com

26.media.tumblr.com

Austin Powers did it.
 
2012-04-04 11:05:31 PM  
I feel like this is the end of my childhood here. The first alcoholic drink I ever had was a shaken vodka martini, because I loved the movies so much. This hurts me.

/I had the drink at 22, btw
 
2012-04-04 11:05:45 PM  

Digitalstrange: GAT_00: I can't wait for this pile of suck to stop being Bond. He's godawful and the writers appear to be trying to kill it by sucking even worse than Brosnan's did.

I thought Brosnan was fine as Bond, not his fault the scripts sucked ass


And there's the problem. After Goldeneye, every Brosnan flick became an action movie that featured a spy. The plots got worse, the bad guys became stale, and the fight scenes were so over-the-top they became painful to watch (Die Another Day's climactic fight aboard a transport being torn apart by a satellite laser, anyone?). And as silly as the Roger Moore movies were, the post-Goldeneye Brosnan movies lacked any of their charm. It was like watching Michael Bay remake A View to a Kill over and over.

Then they gut the house and start over with Craig. Casino Royale, a Fleming novel, brought back the intrigue and dialed the explosions back without entirely stripping the action sequences. It was grittier, a little more realistic, but still tried to use the traditional Bond tropes to make a good movie. But then Quantum of Solace fell right back into the trap of action and explosions over any sort of spy intrigue.

Meanwhile, the crew behind Tinker Tailor Soldier Spy was bound and determined to live up to the book, and did so magnificiently.
 
2012-04-04 11:05:57 PM  

Digitalstrange: GAT_00: I can't wait for this pile of suck to stop being Bond. He's godawful and the writers appear to be trying to kill it by sucking even worse than Brosnan's did.

I thought Brosnan was fine as Bond, not his fault the scripts sucked ass


No, he's the second best, after Connery obviously.
 
2012-04-04 11:06:32 PM  
The vodka martini preference in the Bond movies was started as a paid plug for a vodka company whose name escapes me.
 
2012-04-04 11:06:45 PM  

Kaybeck: [web.me.com image 300x225]

[26.media.tumblr.com image 500x242]

Austin Powers did it.


files.coloribus.com

Dangit, beaten while hunting for a good pic.

Now the circle is complete, Bond.
 
2012-04-04 11:06:49 PM  
This is horrible, since everyone knows that once you drink a Heineken, it becomes completely impossible for you to ever drink a classy Martini ever again. It is only possible for a person to drink one type of alcoholic beverage.

/ Heineken still sucks
 
2012-04-04 11:07:30 PM  
piss water
 
2012-04-04 11:07:30 PM  
Fark the martini.

Where's the Scotch?
 
2012-04-04 11:09:30 PM  
Didn't the Craig Bond already indicate he had no preference on shaken vs. stirred martinis? "Do I look like I give a damn?!"
 
2012-04-04 11:11:16 PM  
While Bond did drink Martinis in the books, they were made with gin. It was only after Smirnoff offered MGM a bunch of money for product placement that vodka martinis were introduced. Before that martinis were made almost exclusively gin. So considering his previous movie drink was the result of product placement why shouldn't his new one be.

/BTW all talk of bruising liquor and things aside, shaking the martini as opposed to stirring it is wrong. It waters down the drink. So either Bond is trying to keep his senses sharp and not drink as much as he is appearing to, or he's just a pansy who can't hold his liquor.
 
2012-04-04 11:12:12 PM  
Farking Waste Management spent a million dollars for product placement in the last Transformers movie. Waste Muthafarkin Management, the garbage company is also a huge ALEC contributor. They have pushed through no bid contracts in several states and have even managed to get themselves onto municipal and county tax rolls. Fark you Hollywood, Fark you Sony and Fark you James Bond.
 
2012-04-04 11:12:59 PM  

B.L.Z. Bub: Didn't the Craig Bond already indicate he had no preference on shaken vs. stirred martinis? "Do I look like I give a damn?!"


I can't remember where I got this from but wasn't the whole shaken>stirred thing supposed to be because an assassin could coat the stir stick with poison?
 
2012-04-04 11:13:08 PM  

FirstNationalBastard: Next, the Aston Martin goes away for an environmentally sound Prius.


They already ruined the Aston/Lotus thing when the prodouches went BMW.

As far as I'm concerned, let Bond evolve. If I see someone order a "vodka martini" at a bar, he sure as shiat isn't Bond, nor holds the manly qualities to be him. Typically, the guy who orders it is just killing time until the next spot at the gloryhole opens up.
 
2012-04-04 11:13:57 PM  
heinikein?

fark that shiat
 
2012-04-04 11:15:47 PM  
You are all missing the big picture here. Do you all realize what this means?!

It means that our own Drew Curtis is one well-placed phone call away from being the next James Bond.

/Tally ho, young 'uns!
 
2012-04-04 11:17:54 PM  

Balchinian: You are all missing the big picture here. Do you all realize what this means?!

It means that our own Drew Curtis is one well-placed phone call away from being the next James Bond.

/Tally ho, young 'uns!


Oh fark that.
 
2012-04-04 11:18:42 PM  

doglover: I personally find the idea of a shaken vodak martini odd


It aerates the drink making it slightly more pleasing to the palate.

Most animals prefer aerated water since it is less likely to harbor the nasty stuff that grows in stagnant pools. It is an evolutionary survival trait that just happens to work nicely with alcohol too.
 
2012-04-04 11:24:30 PM  

fatalvenom: If I see someone order a "vodka martini" at a bar, he sure as shiat isn't Bond, nor holds the manly qualities to be him. Typically, the guy who orders it is just killing time until the next spot at the gloryhole opens up.


Would you think the same if he was drinking shots of gin? A martini (gin or vodka) is a big glass of 80 proof liquor with a dash of vermouth. The idea that it's not manly seems to be entirely related to the fact that it usually comes in a cute glass.
 
2012-04-04 11:24:48 PM  
in the States, a Miller's High Life

"Bond... James Bond. A glass of urine, please. Fresh squeezed."
 
2012-04-04 11:25:38 PM  

fatalvenom: Balchinian: You are all missing the big picture here. Do you all realize what this means?!

It means that our own Drew Curtis is one well-placed phone call away from being the next James Bond.

/Tally ho, young 'uns!

Oh fark that.



What, it isn't like that would make it a worse joke than it has already become.
 
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