FARK.com: (7023128) The new Superman logo, brought to you by Nike. Once you see it, you can't unsee it

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		The new Superman logo, brought to you by Nike. Once you see it, you can't unsee it (aintitcool.com)		224
		More: Hero, Man of Steel, Superman, logos

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34906 clicks; posted to Entertainment » on 30 Mar 2012 at 5:41 AM | Favorite | share:

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AtticusFinchEsq		2012-03-29 11:10:29 PM

I WISH I COULD HATE YOU TO DEATH

calbert		2012-03-29 11:22:30 PM

it needs nipples

TsarTom		2012-03-29 11:33:51 PM

Meh. Shiat like this changes every ten years or so. Someone 'modernizes' it.
The symbol in the Christopher Reeve movie was different from George Reeves' 50's version. Just like his was different from the original appearance in the comics 20 years earlier. Ten years from now, they'll update it again.

They even went with this for a while, circa 1940:
www.metropolisplus.com

There's an interesting little site that kind of gives the rundown of the image through the ages.

This too shall pass.

Confabulat		2012-03-29 11:34:01 PM

What was wrong with the old one?

ArkAngel		2012-03-29 11:45:54 PM

Confabulat: What was wrong with the old one?

Not super enough

WorldCitizen		2012-03-29 11:49:23 PM

Reminds me of a python that swallowed something large.

MaudlinMutantMollusk		2012-03-29 11:52:16 PM

Just screw it

Mugato		2012-03-29 11:52:30 PM

Looks fine.

Someone's a fan of AICN tonight.

teto85		2012-03-29 11:54:30 PM

Does this mean Nike is going to come out with Superman hi tops?

calbert		2012-03-30 12:34:39 AM

it has too much of a swirl to it and it looks like a Japanese river-dragon. there's just too much of a serpent/snake-like look to it.

with a little bit of:

farm8.staticflickr.com

Confabulat		2012-03-30 12:39:49 AM

I don't really mind the busy-ness of the extra-snakey addition really, but the colors are just all wrong.

dopeydwarf		2012-03-30 12:54:44 AM

It's all Potter's fault.

jhorsley3.com

calbert		2012-03-30 01:03:36 AM

Confabulat: I don't really mind the busy-ness of the extra-snakey addition really, but the colors are just all wrong.

I get that they were going for some sort of molten, flowing steel/slag look...but it has the colors of a scab you pick off your arm.

Dear design artists: he's Superman, you know, Kal-El...from the House of El, the House of Light. a shining beacon of hope. incorporate that into the logo.

why not just use this 'S'
cdn.buzznet.com

Kurmudgeon		2012-03-30 01:16:38 AM

I fear it's going to suck again.

Confabulat		2012-03-30 01:21:46 AM

calbert: why not just use this 'S'

I can't see the S, I'm too distracted by Superman's junk.

FirstNationalBastard		2012-03-30 01:33:06 AM

DC Comics: where everything has to be rastafied by 10%

farkingismybusiness		2012-03-30 01:35:59 AM

Am I supposed to see a swoosh? Cause that seems like a stretch. I'm also having trouble seeing a problem with the new logo. Who cares?

Farksteron		2012-03-30 01:52:25 AM

calbert:
Quick and dirty:

i.imgur.com

SoothinglyDeranged		2012-03-30 02:04:39 AM

I'm not seeing it, subby.

*shrug*

calbert		2012-03-30 02:10:22 AM

um yeah also, the Nike swoosh is about the least similar thing that the logo resembles. subby should've left the commentary out of the headline.

sorry subs, but that's a weak comparison.

go back to your bad 80s music and musician's birthdays submissions.

farkingismybusiness		2012-03-30 02:16:07 AM

Speaking of can't unsee...
pictures.mastermarf.com

It really ruins Mrs. Doubtfire for me.

zedster		2012-03-30 02:48:55 AM

the logo someone else made unseeable for me is the 2012 London Olympics logo
upload.wikimedia.org

either Lisa Simpson throwing up in a toilet or giving a bj

Bagelox-99		2012-03-30 03:10:52 AM

This is the first known appearance of a guy in a Supersuit, at the World's Fair in 1940.
farm8.staticflickr.com

A lot of people in 1940 had not yet heard of Supes, so he had to actually have his name written on.

ShawnDoc		2012-03-30 03:22:59 AM

To think that's what passed for athletic in the 40's.

Confabulat		2012-03-30 03:46:31 AM

ShawnDoc: To think that's what passed for athletic in the 40's.

All they had to eat was porridge and gruel. And plus everything was in black-and-white so they didn't know any better.

Agarista		2012-03-30 05:44:17 AM

Looks like a menstrual smear.

AverageAmericanGuy		2012-03-30 05:46:14 AM

Summer Glau's Love Slave		2012-03-30 05:51:39 AM

Looks like it was carved from a wheel of cheese.

/Please don't suck.

Archie Goodwin		2012-03-30 05:51:56 AM

ShawnDoc: To think that's what passed for athletic in the 40's.

Why I'll have you know that you could hang a whole bag of onions off that belt.

Omnis_evil_twin		2012-03-30 05:58:52 AM

WorldCitizen: Reminds me of a python that swallowed something large.

You mean a hat?

www.poetryfountain.com

Omnis_evil_twin		2012-03-30 06:07:06 AM

For those who aren't seeing it.
cdn.screenrant.com

Crappy either way.

Jim_Callahan		2012-03-30 06:13:13 AM

Hm... eh, I have no objection. Same basic shape with some stylization that warns the viewer that they're about to step into a Zach Snyder movie and should down enough whiskey to kill their critical thinking ability first. Very fair.

Alphax		2012-03-30 06:23:30 AM

It's not like Krypton used the same alphabet as us.

Cthulhu_is_my_homeboy		2012-03-30 06:27:10 AM

Summer Glau's Love Slave: /Please don't suck.

It's Superman. It's going to suck by definition.

timharrod		2012-03-30 06:44:14 AM

ShawnDoc: To think that's what passed for athletic in the 40's.

He's from Krypton, where the Jerry's Kids will still kick your ass. Besides, 1940 Superman could only leap 1/8 of a mile. Reversing the Earth's spin was a long-term back burner project.

No Such Agency		2012-03-30 06:58:38 AM

OK, that's not as bad as I was expecting, but mostly because the headline made me expect Goatse hands.

bulok		2012-03-30 06:59:30 AM

Omnis_evil_twin: For those who aren't seeing it.
[cdn.screenrant.com image 569x310]
[i243.photobucket.com image 640x239]

Crappy either way.

Thanks for that Captain Obvious!

/salute

Scrotumnal Equinox		2012-03-30 07:03:11 AM

is unimpressed

Balchinian		2012-03-30 07:09:52 AM

If he is the man of steel, why is his logo made of wood?

Angry Drunk Bureaucrat		2012-03-30 07:29:59 AM

AverageAmericanGuy: [s3.amazonaws.com image 640x236]

[2.bp.blogspot.com image 300x300]

That's what I saw too.

Mugato		2012-03-30 07:50:23 AM

Confabulat: calbert: why not just use this 'S'

I can't see the S, I'm too distracted by Superman's junk.

"He's got an armadillo in his trousers"

i.telegraph.co.uk

farkingismybusiness: Speaking of can't unsee...

I don't get it....

Lost_in_Korea		2012-03-30 07:51:54 AM

Maybe I just don't get it. What is wrong with it? New Superman, new "S." So what?

DjangoStonereaver		2012-03-30 07:54:18 AM

I guess someone at AICN wrote a cheque this month......

Obscure Login		2012-03-30 07:57:28 AM

I hope they continue the storyline with his son. That was riveting.

Balchinian		2012-03-30 07:59:09 AM

Lost_in_Korea: Maybe I just don't get it. What is wrong with it? New Superman, new "S." So what?

There is a Nike logo right in the middle of it.

LarryDan43		2012-03-30 08:03:51 AM

It's fine.

Lernaeus		2012-03-30 08:10:19 AM

I don't think the logo is all that bad.

The uniform looks terrible, though. What's with all the phony lines and cuffs and buckle for no belt? And the faded colors? And the perm?

PanicMan		2012-03-30 08:14:52 AM

Because that's why no one went to see the last one: the logo wasn't fancy enough. Thanks Hollywood!

Mugato		2012-03-30 08:16:12 AM

DjangoStonereaver: I guess someone at AICN wrote a cheque this month......

AICN receives checks and payola from studios. If they could afford to outside advertise for their site, they'd be able to afford to drag their web site into the 21st century.