Grand_Moff_Joseph: "PepsiCo plans to increase advertising and marketing behind its brands by $500 million to $600 million in 2012, with a particular focus on North America. It also plans to invest $100 million on in store racks, displays and coolers. Additionally, it plans to increase dividends and share buybacks in 2012 to return cash to shareholders."

In other words:

1. Force fewer employees to do the same work
2. Pour everything into marketing to help the Marketing/Sales VP hit their bonus targets
3. Send the rest back to the 12 shareholders that own 70% of the stock

Except it's about 68% institution owned, which is for the most part normal peoples 401k, IRA, and pensions. Pepsi will have it's minor ups and downs but it's a pretty mature company with a fairly stable dividend that has been consistently gaining over the last 20 years.

AdolfClamwacker: Pepsi will have it's minor ups and downs but it's a pretty mature company with a fairly stable dividend that has been consistently gaining over the last 20 years.

Yeah that's what makes this so irksome, it's not like they have a need to slash their payroll because of a downturn they didn't foresee. And one could question just how much good all that extra marketing money is going to do. Also even at the low number of $500 million they're going to be upping their costs a good deal, those 8,700 fewer employees aren't going to save them anything.

Clever. This just conveniently happens as the new unemployment numbers came out. This IS bad news...

cman: People who work for financial companies being laid off: everybody cheers
People who produce sugar water being laid off: everyone boos

Just wanted to get that out of the way

People who produce fizzy sugar water are making a tangible product with some value. They are useful people.

The big financial firms are just playing hokus pokus with the financies of the world, and praying that noone looks too deeply or pays attention long enough to notice that they have siphoned off the wealth of the middle class and sold most of America into debt-slavery.

Old School Fuedalism, brought to you by JPMChase, BOA and Wells Fargo.(and their shadowy equity child companies).

cman: People who work for financial companies being laid off: everybody cheers
People who produce sugar water being laid off: everyone boos

Just wanted to get that out of the way

Leave the job creators alone!

I have just decided to not consume any Pepsi products for the rest of this year.

To be fair, that's less than 3% of their worldwide work force. What would be more useful to know is how many of those jobs being cut are here. The article doesn't have that particular detail.

Stoutpants: I have just decided to not consume any Pepsi products for the rest of this year.

I have been avoiding Pepsi products since 1979, all because of one douchebag Pepsi delivery driver.

Indra Nooyi total compensation for 2010: $10.66 mil
2011: $19.63 mil

I guess plenty of others need to lose their jobs to make up for that.

Maybe if we gave Pepsico a tax cut they'd not feel so uncertain and they could go back to creating jobs?

spread that revenue out over that many employees and its only 2mil each. barely a living wage nowadays.

ghare: Stoutpants: I have just decided to not consume any Pepsi products for the rest of this year.

I have been avoiding Pepsi products since 1979, all because of one douchebag Pepsi delivery driver.

Way to stick it to the man.

mynameisdouglas: spread that revenue out over that many employees and its only 2mil each. barely a living wage nowadays.

How am I gonna feed my family on $2M?

Corporations are just fancy money laundering schemes.

If a company gets millions in tax breaks under the impression THEY create jobs... then post billions in profit & still CUT jobs....

their tax breaks should be pulled and then they should be charged with back taxes and penalties.