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(Forbes) Interesting How the internet ruined the Super Bowl   (forbes.com) divider line 43
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5124 clicks; posted to Business » on 07 Feb 2012 at 9:33 AM   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»   |    Get this fabulous T-Shirt and impress the methane out of your friends! shirt it!



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2012-02-07 09:39:33 AM
Oh how I long for those halcyon days when I could be delighted and surprised by messages of crass commercialism by mega corporations.
 
2012-02-07 09:43:30 AM
Am delighted with the internet allowing me to end run 10 hours of tedium.
 
2012-02-07 09:52:05 AM
I think we've hit a tipping point in hipsterism when the old standard of "I remember x from back in the day, x was so much better before it became all commercial" where x = Super Bowl commercials.
 
2012-02-07 09:53:42 AM
jayhawk88: Oh how I long for those halcyon days when I could be delighted and surprised by messages of crass commercialism by mega corporations.

Everybody is trying to sell you something. Nothing wrong with the pitch being entertaining. It's real easy to then shrug it off and not buy whatever product they're hawking.

Entertainment is entertainment. Why so serious?
 
2012-02-07 10:04:21 AM
Kuroshin: jayhawk88: Oh how I long for those halcyon days when I could be delighted and surprised by messages of crass commercialism by mega corporations.

Everybody is trying to sell you something. Nothing wrong with the pitch being entertaining. It's real easy to then shrug it off and not buy whatever product they're hawking.

Entertainment is entertainment. Why so serious?


Super Bowl commercials are fine, I just kind of find it funny to read someone complaining that they "spoiled the surprise" or that they didn't fit comfortably into the 30 second slot.
 
2012-02-07 10:09:09 AM
jayhawk88: Oh how I long for those halcyon days when I could be delighted and surprised by messages of crass commercialism by mega corporations.

Super Bowl Sunday is the day when Americans celebrate marketing and consumerism.

Oh, and the NFL has its championship game that day, too.

/lighten up, francis
//you sound like you don't own a TV
 
2012-02-07 10:12:33 AM
WTF is up with this flacid content?
Is Forbes trying to be the new USAToady of the internets?
 
2012-02-07 10:13:55 AM
This article is about the ads, very misleading subby.

I though it was going to be about the terrible streaming NBC tried. From having to hit the full screen button agian after every time one of the only two ads they played came on, to them playing one of said ad during the first score (the first super bowl safety in over 25 years), to the fact that there was more junk on the streaming page then actual video.

I mean why are these television companies so retarded, I would of watched the normal broadcast(normal ads and all) had it been available streaming or without a farking HD converter box.
 
2012-02-07 10:15:01 AM
Anyone who watches the Super Bowl for the commercials is a dick.

If you're pissed that the commercials sucked this year then you can only blame the advertisers for creating a sucky product and yourself for caring about Super Bowl commercials.
 
2012-02-07 10:16:46 AM
I avoided the superbowl commercials online the week before, I was surprised at the content.

Most of them still sucked.
 
2012-02-07 10:19:20 AM
People who look forward to the commercials during the Super Bowl are farking part of the problem. And I don't see how they're effective anyway. I'm not going to run out and buy a Volkswagon because they recreated the cantina from Star Wars. I might find George Lucas and punch him in the cock but I'm not going to buy a Volkeswagon.

/doesn't care if Volkeswagon is spelled correctly or not
 
2012-02-07 10:24:47 AM
Mugato: People who look forward to the commercials during the Super Bowl are farking part of the problem. And I don't see how they're effective anyway. I'm not going to run out and buy a Volkswagon because they recreated the cantina from Star Wars. I might find George Lucas and punch him in the cock but I'm not going to buy a Volkeswagon.

/doesn't care if Volkeswagon is spelled correctly or not


If you missed the news, Lucas let the Star Wars copyright expire a few years ago, so while you're welcome to "punch Him in the cock" he probably had nothing to do with any of them.
 
2012-02-07 10:25:04 AM
jayhawk88: Oh how I long for those halcyon days when I could be delighted and surprised by messages of crass commercialism by mega corporations.

aaaand we're done in one.
 
2012-02-07 10:25:54 AM
Muta: Anyone who watches the Super Bowl for the commercials is a dick.

If you're pissed that the commercials sucked this year then you can only blame the advertisers for creating a sucky product and yourself for caring about Super Bowl commercials.


And we're done here.
 
ZAZ [TotalFark]
2012-02-07 10:26:55 AM
Oh how I long for those halcyon days when I could be delighted and surprised by messages of crass commercialism by mega corporations.

I remember those days too. The 1984 Super Bowl was the first and last time for me that I cared about the ads. Or ad, singular, the famous Apple ad. Now I take steps to avoid advertising.
 
2012-02-07 10:32:10 AM
jayhawk88: Kuroshin: jayhawk88: Oh how I long for those halcyon days when I could be delighted and surprised by messages of crass commercialism by mega corporations.

Everybody is trying to sell you something. Nothing wrong with the pitch being entertaining. It's real easy to then shrug it off and not buy whatever product they're hawking.

Entertainment is entertainment. Why so serious?

Super Bowl commercials are fine, I just kind of find it funny to read someone complaining that they "spoiled the surprise" or that they didn't fit comfortably into the 30 second slot.


Fair 'nough!

I'd actually be fine if more of them were slot-spanning endeavors. Take up two or three spots (you're paying for them anyway, shove them together!) to tell the story in one contiguous ad. I know some companies have done this in the past. I was kinda shocked how many slots Hyundai bought, only to run completely different ads in each one.
 
2012-02-07 10:37:58 AM
tjsands1118: If you missed the news, Lucas let the Star Wars copyright expire a few years ago, so while you're welcome to "punch Him in the cock" he probably had nothing to do with any of them.

Is it 2072 already? Are you from the future?
 
2012-02-07 10:43:02 AM
Meh.
 
2012-02-07 10:43:13 AM
Muta: Anyone who watches the Super Bowl for the commercials is a dick.

Au contrair, mon ami! For the third year in a row my wife and I attended a Super Bowl party for non-football fans. It was a blast. We had tons of tasty food, a wide selection of drinks and had a mid-winter visit with 30+ friends and acquaintances we normally see only during the summer.

More to the point, though the TV was on and showing the game, what we really paid attention to were the ads. After each one we rated it by throwing small stuffed toys at either a blowup ref or a blowup cheerleader. I honestly don't know which represented which, but we were mostly of an age that Clint Eastwood's was our favorite, with Ferris Bueller coming in a close second.

Even though I'm not a football fan, I certainly enjoyed the final quarter. It was the most interesting final few minutes of football I recall seeing. Loved that last-second "Hail Mary!"
 
2012-02-07 10:43:46 AM
Muta: Anyone who watches the Super Bowl for the commercials is a dick.

Pretty much.

Usually because they're the Melvin in the room who has to let everyone and their grandmother know that they don't care for the game or either team or blah blah blah.

Go the fark home and STFU. No one cares that you don't care
 
2012-02-07 10:44:16 AM
I'd say it's "how advertisers ruined their Super Bowl commercials". The Super Bowl itself was quite good -- it was an excellent game with evenly matched teams.

If the ads were such a big deal, the people who made them shouldn't have put them on the Internet weeks in advance.

Hell, the worst part of the whole thing was being subjected to Madonna. That was serious pee break time. I've seen gay porn that was less gay than that and if you're being paid millions to perform on a stage like that? Use a live microphone. Yes, it's scary to expose yourself to mistakes or an off voice, but that's the risk of being the singer. I have no respect for people who aren't using live microphones, no effects, no extra tracks, etc.
 
2012-02-07 10:50:57 AM
Muta: Anyone who watches the Super Bowl for the commercials is a dick.


Can we nominate this guy for some kind of award? "Strangest use of the term "dick" of all time?" or something along those lines?

Mugato: People who look forward to the commercials during the Super Bowl are farking part of the problem.

How? They've been entertaining for years, so why can't I look forward to them?

If I had my choice, I'd watch the game without any commercials. I don't. Given that they are there, and I don't want to miss a minute of the game by flipping around, why can't I enjoy them and hope there are some good ones?
 
2012-02-07 11:00:01 AM
InferiousX: Usually because they're the Melvin in the room who has to let everyone and their grandmother know that they don't care for the game or either team or blah blah blah.

I met that particular person during last year's Super Bowl. She's a diehard Pats fan, but unike the other two Pats fans in the room (namely myself and another guy), she spent the entire time talking about how Tom Brady would have done x, or how the Patriots were better than the Steelers, and so on. Essentially pulling a Rudy Giuliani, substituting "Patriots" for "9/11." By the end of the game I was hoping the ultra-pessimistic Steeler fan would just kill her and then we'd be rid of both of them.
 
2012-02-07 11:14:09 AM
The internet is the only thing that made the Superbowl interesting.
 
2012-02-07 12:23:05 PM
Muta: Anyone who watches the Super Bowl for the commercials is a dick.

Mugato: People who look forward to the commercials during the Super Bowl are farking part of the problem.

I used to be that guy*. I've never liked watching sports on TV. tennis, I can tolerate. Everything else I just do not care.

THAT BEING SAID: the last time I said "I'm only watching the super bowl for the commercials" was in 1997. And the commercials sucked back then. Even though I had the internet as an undergrad, this was pre-dotcom boom and it didn't have the saturation it does today. So, if anything, the 'meme-tacularity' of the internet and the ability to pre-leak or showcase extended works has actually improved the situation.

Before, it was just extended shots of Clydesdales running through the snow and "... I meant a Bud Light!" corny jokes.

/*Now-a-days I don't need an excuse to drink somebody else's beer. I can afford my own!!
 
2012-02-07 12:25:08 PM
Smackledorfer: How? They've been entertaining for years, so why can't I look forward to them?

no, they're like SNL skits. They've been around forever, everyone only remembers the good ones, but in reality they've always mostly sucked.
 
2012-02-07 12:27:25 PM
... and SPUDS MCKENZIE. Good gosh how could I forget spuds?!


/
 
2012-02-07 12:27:28 PM
One team wins, one team loses.


So what?
 
2012-02-07 12:30:24 PM
mekkab: Smackledorfer: How? They've been entertaining for years, so why can't I look forward to them?

no, they're like SNL skits. They've been around forever, everyone only remembers the good ones, but in reality they've always mostly sucked.


That's actually very succinct. Never thought of it that way, but you're absolutely right.
 
2012-02-07 12:41:48 PM
Who won the Bud Bowl this year? Bud or Bud Light?

/years ago, we would bet on the outcome of that game.
 
2012-02-07 01:28:32 PM
Retardmitters of the world, take note:

Link to the entire article on one page: Link (new window)
 
2012-02-07 02:08:55 PM
I think that the Fiat Abarth 500 commercial was the best. No TV show that was talking about the commercials even mentioned it.

/car guy
 
2012-02-07 02:35:09 PM
mekkab: Smackledorfer: How? They've been entertaining for years, so why can't I look forward to them?

no, they're like SNL skits. They've been around forever, everyone only remembers the good ones, but in reality they've always mostly sucked.


If my usual commercials were the quality of average SNL skits, I probably would spend a lot less time flipping.
 
2012-02-07 02:40:53 PM
Muta: Anyone who watches the Super Bowl for the commercials is a dick.

If you're pissed that the commercials sucked this year then you can only blame the advertisers for creating a sucky product and yourself for caring about Super Bowl commercials.


I'd go so far to say that anyone who watched the Super Bowl is a dick. It's like a country-wide celebration of low IQs.
 
2012-02-07 03:23:19 PM
The Super Bowl is funded by taxpayers, which means you're a socialist if you watched it.
 
2012-02-07 05:28:34 PM
It must suck to be an ad man these days. People who are smart enough to have disposable income are often also smart enough to avoid commercials.
 
2012-02-07 05:57:38 PM
"Because we see better stuff on the internet that we can't show on TV because assholes like the PTC will get their panties in a wad" surprisingly absent.
 
2012-02-07 09:29:28 PM
The Superbowl is a colossal waste of time, energy, and resources. I am pretty sure that is what ruins it.
 
2012-02-07 10:06:18 PM
It's a lot more fun to play a sport than to watch it. Seriously now, how many wall flower voyeur-type people does the world really need?
 
2012-02-08 12:52:40 AM
I'm not a football fan, but I love Super Bowl Sunday because:

- I can go shopping and have the mall/grocery store/whatever practically to myself
- Great sales on chips, beer, and other game-related merch.
- Co-workers yammering to each other about how some fat guy in tights did something to some other fat guy in tights are not yammering at me about their sprats' virtuoso performance on the flugelhorn, changes to the TPS Report headers, etc.
- Without Super Bowls, there would never have been Puppy Bowls. And that would be a tragic loss.
 
2012-02-08 08:09:12 AM
tillerman35: - I can go shopping and have the mall/grocery store/whatever practically to myself

depends on the timing. I had 4 things to pick up on Sunday and I went at the WRONG time. Though I did hear it's a great time to go to a restaurant...


tillerman35: - Without Super Bowls, there would never have been Puppy Bowls. And that would be a tragic loss.

agreed. The first quarter of this years puppybowl had more action than years past.
 
2012-02-08 10:18:18 PM
When I was a kid, I remember finding the "Bud Bowl" commercials entertaining.

My shame is great.
 
2012-02-08 10:40:10 PM
ZAZ: Oh how I long for those halcyon days when I could be delighted and surprised by messages of crass commercialism by mega corporations.

I remember those days too. The 1984 Super Bowl was the first and last time for me that I cared about the ads. Or ad, singular, the famous Apple ad. Now I take steps to avoid advertising.


Aging hipster?
 
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