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(Dayton Daily News) Obvious Study finds that McDonald's revives the McRib sandwich in order to crush pesky competition for imitation pork sandwiches. You stopped reading after McRib didn't you?   (daytondailynews.com) divider line 69
More: Obvious, McRib, Mcdonald, Quiznos, killer, McRib sandwich, Dayton B2B, Dayton, Marketing News Exclusives  
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1553 clicks; posted to Business » on 07 Feb 2012 at 11:08 AM   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»   |    Get this fabulous T-Shirt and impress the methane out of your friends! shirt it!



69 Comments   (+0 »)
   
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2012-02-07 07:52:14 AM
I stopped reading when I tried to figure out who could possibly be competing in this market. Then I got sidetracked when I realized there was a market for this.
 
2012-02-07 07:57:18 AM
Those things are McNasty
 
2012-02-07 07:59:10 AM
Germany.

Always McRibs.

Always fried apple pies.
 
2012-02-07 08:05:20 AM
I have to admit that I have never tasted a McRib.
 
2012-02-07 08:18:32 AM
If they use "pink slime" for their "beef" what do they use for the McRib?
 
2012-02-07 08:20:53 AM
I like the McRib, but last weekend, I got inspired to try to make my own. I bought a pork belly - I wanted a cut of pork that would be really juicy and tender and if I went with a but or shoulder, it would have just been a pulled pork sandwich and while I make a really good pulled pork I was going for something else - and braised it and put it on some fresh bakery buns with a really good barbecue sauce and some pickled red onions I made. I cured and seared the belly before braising to give it a nice salty crust and I was knocked out by the results. It was a tasty sandwich. Not remotely healthy, but very good.
 
2012-02-07 08:26:22 AM
Why do people love the McRib so much? From someone who used to work there a long time ago, I can assure you that the McRib was the nastiest thing you could get. Well, aside from the "cheese" in general which was rated to be ok at 82F for up to 24 hours.
 
2012-02-07 08:28:49 AM
GAT_00: Why do people love the McRib so much? From someone who used to work there a long time ago, I can assure you that the McRib was the nastiest thing you could get. Well, aside from the "cheese" in general which was rated to be ok at 82F for up to 24 hours.

And how about that sauce? Not entirely convinced that it isn't flammable.
 
2012-02-07 08:34:51 AM
AmorousRedDragon: GAT_00: Why do people love the McRib so much? From someone who used to work there a long time ago, I can assure you that the McRib was the nastiest thing you could get. Well, aside from the "cheese" in general which was rated to be ok at 82F for up to 24 hours.

And how about that sauce? Not entirely convinced that it isn't flammable.


We kept it "warm" by leaving it sitting in a container in the heating units all day long and it just got nastier and nastier.
 
2012-02-07 09:22:38 AM
The dogdaze BBQ Beef Brisket sandwich says, "The McWho?"

i219.photobucket.com

/Once I get a pic of a pulled pork sandwich, he'll have something to say too.
 
2012-02-07 09:24:16 AM
Nabb1: I like the McRib, but last weekend, I got inspired to try to make my own. I bought a pork belly - I wanted a cut of pork that would be really juicy and tender and if I went with a but or shoulder, it would have just been a pulled pork sandwich and while I make a really good pulled pork I was going for something else - and braised it and put it on some fresh bakery buns with a really good barbecue sauce and some pickled red onions I made. I cured and seared the belly before braising to give it a nice salty crust and I was knocked out by the results. It was a tasty sandwich. Not remotely healthy, but very good.

All that work and you didn't mold the pork belly into the shape of ribs?
 
2012-02-07 09:57:31 AM
Nabb1: I like the McRib, but last weekend, I got inspired to try to make my own. I bought a pork belly - I wanted a cut of pork that would be really juicy and tender and if I went with a but or shoulder, it would have just been a pulled pork sandwich and while I make a really good pulled pork I was going for something else - and braised it and put it on some fresh bakery buns with a really good barbecue sauce and some pickled red onions I made. I cured and seared the belly before braising to give it a nice salty crust and I was knocked out by the results. It was a tasty sandwich. Not remotely healthy, but very good.

Now that sounds delicious.
 
2012-02-07 10:14:08 AM
I_C_Weener: If they use "pink slime" for their "beef" what do they use for the McRib?

McRib: The other "white slime".

I doubt there is much difference between the "beef" and "pork" at McD's.

Except maybe the color and whatever shape they mold the slime into.
 
2012-02-07 10:26:00 AM
McRib promotions appeared within months of the introduction of a pork-based product by a McDonald's competitor, they found.

since the mcrib is released every six months or so, wouldn't it necessarily have to appear within months of the introduction of a pork-based product by a competitor?
 
2012-02-07 10:34:34 AM
Why would I stop reading after a mention of a sandwich? It's not like I could eat it by clicking on the story. It's not like a headline where you mention a hot chick and I can immediately see her by clicking the link.
 
2012-02-07 10:40:28 AM
jaylectricity: Why would I stop reading after a mention of a sandwich? It's not like I could eat it by clicking on the story. It's not like a headline where you mention a hot chick and I can immediately see her by clicking the link.

presumably the very mention of a mcrib has given the average american reader an erection, and the sudden shift in blood pressure will have likely caused a neglected and artery-clogged heart to simply give up, ushering the reader into death in the same way he lived life, lethargically slumping over into a ball of sweaty shame.
 
2012-02-07 11:14:43 AM
encrypted-tbn1.google.com

From the headline, I thought we were talking about this thing.

Interestingly, of all the imitation meats I've had, this one is the closest to the original. Probably because the meat slurry used to form a McRib is similar in texture to the vegetable protein congealed into a Riblet.
 
2012-02-07 11:15:41 AM
thomps: jaylectricity: Why would I stop reading after a mention of a sandwich? It's not like I could eat it by clicking on the story. It's not like a headline where you mention a hot chick and I can immediately see her by clicking the link.

presumably the very mention of a mcrib has given the average american reader an erection, and the sudden shift in blood pressure will have likely caused a neglected and artery-clogged heart to simply give up, ushering the reader into death in the same way he lived life, lethargically slumping over into a ball of sweaty shame.


So...farkers?
 
2012-02-07 11:23:18 AM
I used to love the McRib. Now, each time they bring it back, I am a bit more disappointed than the last time it made an appearance.
 
2012-02-07 11:43:32 AM
discgolfguru: I used to love the McRib. Now, each time they bring it back, I am a bit more disappointed than the last time it made an appearance.

Me too. Anyone else remember the steak sandwich they had for a short time? Or the cheddar melt? Those were both awesome (at least in memory).

It may well be that we just had nothing to compare them to.

www.famousdaves.com

Famous Dave's Heart Attack on a Bun laughs at stupid pig parts!
 
2012-02-07 11:49:25 AM
I have never managed to get a McRib.

First, I have to notice that McRib is around.

Second, I have to go to a McDonalds.

When you combine the infrequency of my McDonalds visits and the large gaps between McRibbings, it's no wonder I haven't had the chance to see what this McRib business is all about.

/I'm okay with fast food burgers
//Its those damned french fries.
 
2012-02-07 12:03:24 PM
In college, the cafeteria would produce knock-off McRibs from time to time. All you can eat McRibs.
Awesome.
 
2012-02-07 12:18:29 PM
I figured that the 'Filet O fish' was the nastiest thing on the menu.

How would a successful promotion stop a competitor from coming in? It didn't stop McDonalds from trying to rip off the Chick Fil A breakfast biscuit.
 
2012-02-07 12:21:19 PM
McRib fans sound fat.
 
2012-02-07 12:25:32 PM
blogs.laweekly.com
 
2012-02-07 12:31:26 PM
GAT_00: Why do people love the McRib so much?

I first had it when they came out a couple of decades ago, and it was really tasty, almost fantastic. But the one I had about a year ago was barely edible. I think they've changed it, and are banking on us oldsters imagining that it's as good as it used to be.
 
2012-02-07 12:48:09 PM
thomps: McRib promotions appeared within months of the introduction of a pork-based product by a McDonald's competitor, they found.

since the mcrib is released every six months or so, wouldn't it necessarily have to appear within months of the introduction of a pork-based product by a competitor?


It's released when the price of pork drops to a level cheap enough to make decent profit... which, incidentally, is when competitors decide to release a pork product. It's not leverage to oust competition, it's just competition. McD's just has a stranglehold on the entire market, so the others are always on an uphill battle.

I'll take Jack in the Box > BK > that shady joint on the corner > a dead cat > McD's.
 
2012-02-07 12:51:27 PM
I worked at McDonalds when I was 15(a very long time ago), the mcrib's preparation is disgusting, and it will just sit in a pan of sauce all day. Do you think the avg mcd worker knows what FIFO is? No.
 
2012-02-07 12:54:55 PM
midigod

GAT_00: Why do people love the McRib so much?

I first had it when they came out a couple of decades ago, and it was really tasty, almost fantastic. But the one I had about a year ago was barely edible. I think they've changed it, and are banking on us oldsters imagining that it's as good as it used to be.


I have to agree, there are a few things different. The sauce "pork" isn't as thick and they put way more sauce on it to drown out the flavor.
 
2012-02-07 12:59:06 PM
People actually put the crap in their mouth? It looks absolutely disgusting to begin with.
 
2012-02-07 01:00:32 PM
I feel sorry for people that like the McRib. They obviously have defective taste buds.

That thing is vile. Everything at McDonald's is vile, really. I used to like it, sort of, but about 10 years ago, my guts revolted. I can't eat *anything* from McDonald's without getting sick to my stomach. Even their salads and ice cream/yogurt make me sick, which makes no sense.

McDonald's scares me, frankly.
 
2012-02-07 01:12:39 PM
i can smell homemade pulled pork in the crock pot so I'm getting a kick...etc.
 
2012-02-07 01:28:50 PM
clancifer: I have to admit that I have never tasted a McRib.

I hadn't had one until the last time everyone went batshiat insane about them, so I tried it out.

No idea what the big deal was. You could barely taste the actual meat due to how much BBQ sauce is on the damn thing.
 
2012-02-07 01:29:32 PM
eriphila: i can smell homemade pulled pork in the crock pot so I'm getting a kick...etc.

You're doing it wrong.
 
2012-02-07 01:29:45 PM
realmolo: I feel sorry for people that like the McRib. They obviously have defective taste buds.

That thing is vile. Everything at McDonald's is vile, really. I used to like it, sort of, but about 10 years ago, my guts revolted. I can't eat *anything* from McDonald's without getting sick to my stomach. Even their salads and ice cream/yogurt make me sick, which makes no sense.

McDonald's scares me, frankly.


Thanks for coming by to solidify your hipster cred. Have a nice afternoon.
 
2012-02-07 01:32:10 PM
Saberus Terras: Jack in the Box > BK > that shady joint on the corner > a dead cat > McD's > Tebow

FTFY
 
2012-02-07 01:32:56 PM
I_C_Weener: If they use "pink slime" for their "beef" what do they use for the McRib?

lolwut?
 
2012-02-07 01:34:30 PM
The Smails Kid: eriphila: i can smell homemade pulled pork in the crock pot so I'm getting a kick...etc.

You're doing it wrong.


Yeah, it should be a Kroc (new window) Pot
 
2012-02-07 01:47:24 PM
Like the previous poster said about the cost of pork dropping = time for mcribs. Except it goes a little further than that. It also coincides with a month or so past the end of the grilling season in most of America. Right when everyone is missing that BBQ flavor from their summer and early fall cookouts, the mcrib comes out to capitalize on that.

The timing is key because it has been long enough that you forget what good BBQ tastes like, but not so long that you have gotten over the desire to have some BBQ.

And if you absolutely have to have a mcrib like sammich, try the tony roma's frozen rib sammiches with their original flavor BBQ sauce. It's almost the same flavor. And just as nasty of a concoction.
 
2012-02-07 01:52:12 PM
Every time McDonald's introduces the McRib, I'm re-awakened to the fact that their entire menu just barely qualifies as food. Then I think of CAFOs and mechanically separated chicken and laying hens that don't ever get to move and how their food is roughly the same price it always has been in spite of inflation and how do they do that and what kind of fillers are in everything they sell?

Then I don't eat there for a few months. After a while, I forget again. Then they re-introduce the McRib and I go "Oh yeah, that's right..."

/I eat there more than I'd like to admit. Never had the McRib. Probably won't.
 
2012-02-07 01:59:11 PM
I tried the McRib when it first came out and thought it was ass. And now people are saying that was the good ole days of the McRib sandwich? Uh, no, won't be buying any....
BBQ flavored goo on a bun, no thanks.
 
2012-02-07 02:03:57 PM
I love the McRib. There I said it. I don't get to McD too often, but I'll buy two if they have the McRib. It's really their home-run sandwich. Draped in a fun BBQ sauce with real onions and a lot of pickles it's amazing.

/never tried the big Mac
//why cheese on the fish sandwich?
 
2012-02-07 02:25:32 PM
McRib = repulsive vomited trash that more idiots should buy.
 
2012-02-07 02:30:39 PM
GAT_00: Why do people love the McRib so much? From someone who used to work there a long time ago, I can assure you that the McRib was the nastiest thing you could get. Well, aside from the "cheese" in general which was rated to be ok at 82F for up to 24 hours.

Because it's the most flavorful thing on the menu.

I don't do McDonalds any more. Got a "free" upgrade to an Angus burger one time... bland and flavorless meat. Ugh. Most of McDonald's food is exactly that... and expensive, to boot.

Now, if I do fast food at all, it's Rallys/Checkers (I'd do In-and-Out, too, if we had that option here in Michigan). Cheap and flavorful... yeah, frozen patties, but still flavorful.

On a side note, we just had homemad "McRib" sandwiches made using those frozen family packs of "riblets" yesterday. It tastes the same, and far cheaper than McDonalds.
 
2012-02-07 02:43:03 PM
As an aside, I get the greatest kick out of fast food conspiracy theories about ingredients and what not. They're endlessly silly but endlessly entertaining.
 
2012-02-07 02:47:16 PM
These aren't the ORIGINAL McRibs. These are just flattened hotdogs in rib form.
 
2012-02-07 02:51:14 PM
Sorry, I live a block from a real BBQ joint.
 
2012-02-07 03:07:36 PM
I got one mcrib one time after the idiots on the radio hyped it up while I was driving to work. I'm not even picky about food, but that was awful. It had a bone chunk in it and it doesn't even have decent bbq sauce, that stuff horribly sugary.
 
2012-02-07 03:18:51 PM
ski9600: //why cheese on the fish sandwich?

Because Ray Kroc liked it that way.
 
2012-02-07 03:36:09 PM
The Smails Kid: eriphila: i can smell homemade pulled pork in the crock pot so I'm getting a kick...etc.

You're doing it wrong.


Mmmmmmm...nope

/going to make some tonight
//in a crock pot
 
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