I'm throwing the bullshiat flag. There are 300 million Americans. Toss out those too young to drink, the Mormons, the 12-steppers, and those who just don't care and you're approaching a 12-pack per Super Bowl viewer. I know the Farkers are pulling their weight, but most Americans aren't in that class.

I'll do m part!

I wonder how Samuel Smith makes so much.

I've got a full refrigerator and an extra 5000 cases in the basement in case I get extra visitors for the game.

Now, we know you've told us a hundred million times not to exaggerate. FIFTY MILLION CASES!? Yeah. Really. But get this. The Beer Institute (that must be a cool place to work) guesses that GAME DAY CONSUMPTION will be 325M gallons! At first you might think, yeah? So? What's the big deal? Well if the Beer Institute is right (and we think they might have skipped the "pass" part of puff-puff-pass)...

.... that means that enough beer is being consumed on that ONE DAY that every single man, woman and child in the entire country is drinking about ten beers.

I bet if you totaled all the beer consumed for the week leading up to, and including the Super Bowl, that might be close. By a factor of .25.

Just think how much would be consumed if they would hold the Super Bowl on a Saturday.....LIKE THEY SHOULD!

It's far from the king of beer days. Super Bowl Sunday only ranked 8th in annual beer consumption.

Here is a look at the Nielsen super bowl beer numbers. Turns out they are looking at the sum of case numbers sold for the week before and the week after, which means you'd have to subtract the cases drunk during the other 13 days of that two week period to get real estimates of the amount drunk on that one day. (Tracking the way they do makes sense if you know they track sales in weeks ending on Saturdays-- so they have to include the week before and the week after to get a handle on sales related to that one day.)

So knocking 50% to 75% out of that 50 million case number would bring it to a more realistic approximation of the amount consumed on that one day and presumably help explain why we don't all die of alcohol poisoning on that day.

Moose Drool.

I love that 3 of them are those "family gathering" holidays

/go figure

iron_city_ap: Am I the only one amused that Easter ranks higher. Sorry you died Jebus. I'm gonna get wasted...

Easter is a Christian holiday. Some of the most fervent Christians I know of are Irish. When taken in that light, it's not very surprising.

Is that just in the US? If so, I fail to see how that is possible, given that the game is on Sunday.

crotchgrabber: when the golf tournies come they sell out of wine

You're doing it wrong

/Phoenix open FTW

jedzz: Please. That much beer was consumed on Monday by Niner fans alone.

But no matter how hard they drink, that ball is still going off that knee.

If the Patriots win, I'll probably drink a few beers during the course of the game. If the Patriots lose, I'll drink a few beers during the course of the game, and then most of a fifth of Scotch afterwards.

not2bright: insano: That sounds like a challenge.

[www.n2wzb.net image 400x300]

Came in looking for this. Leaving satisfied.

\though a bit thirsty...

MaudlinMutantMollusk: I love that 3 of them are those "family gathering" holidays

/go figure

My brother is a former bartender, and he says family gathering holidays were his busiest days at the bar. At about 5 pm on Mother's Day, he could always count on a stream of customers racing into the bar with orders of "Give me anything to drink."

Fifty million cases...and about 100,000 of those will actually be beer - like my current fave: