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(Mental Floss) Interesting Finally, one of life's mysteries solved. Now someone tell me why fancy ketchup is so damn fancy   (mentalfloss.com) divider line 43
More: Interesting, ketchup, usability, ADA, computer keyboards  
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6711 clicks; posted to Geek » on 27 Jan 2012 at 2:54 PM   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»   |    Get this fabulous T-Shirt and impress the methane out of your friends! shirt it!



43 Comments   (+0 »)
   
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2012-01-27 01:50:20 PM
I'm going to park in my driveway in celebration.
 
2012-01-27 01:59:09 PM
Sugar.
 
2012-01-27 01:59:42 PM
Do you really want unfancy ketchup, Subby?
 
2012-01-27 02:00:26 PM
Specific gravity, that's what.
 
2012-01-27 02:03:51 PM
Like Dijon Ketchup?

/not obscure
 
2012-01-27 02:17:04 PM
I just figured it was because they wanted walk-up ATMs to have braille & there's no sense in ordering different buttons for the drive-up ATMs. Is that too easy?

There are lots of other mysteries out there. Like why do people still text with T9 shorthand when almost all of us now have full keyboards?
 
2012-01-27 02:21:53 PM
2 words, subby

/bug parts
 
2012-01-27 02:26:41 PM
Why does Store 24 have locks on the door?
 
2012-01-27 02:32:07 PM
Jake Havechek: Why does Store 24 have locks on the door?

In case it becomes a crime scene
 
2012-01-27 02:55:02 PM
katerbug72: Like Dijon Ketchup?

/not obscure


can you blame em?
 
2012-01-27 03:06:34 PM
But aren't drive-up ATM's usually on the drivers side? If the blind person is a passenger they'd have to get out of the vehicle to use the keypad. Why not just go into the bank itself?
 
2012-01-27 03:09:22 PM
I always buy the tedious pedestrian ketchup.
 
2012-01-27 03:09:39 PM
Malcolm Gladwell has an excellent essay on ketchup.

The truly "fancy" ketchups simply cannot stand up to Heinz.

The Ketchup Conundrum (new window)

There are five known fundamental tastes in the human palate: salty, sweet, sour, bitter, and umami. Umami is the proteiny, full-bodied taste of chicken soup, or cured meat, or fish stock, or aged cheese, or mother's milk, or soy sauce, or mushrooms, or seaweed, or cooked tomato. "Umami adds body," Gary Beauchamp, who heads the Monell Chemical Senses Center, in Philadelphia, says. "If you add it to a soup, it makes the soup seem like it's thicker-it gives it sensory heft. It turns a soup from salt water into a food." When Heinz moved to ripe tomatoes and increased the percentage of tomato solids, he made ketchup, first and foremost, a potent source of umami. Then he dramatically increased the concentration of vinegar, so that his ketchup had twice the acidity of most other ketchups; now ketchup was sour, another of the fundamental tastes. The post-benzoate ketchups also doubled the concentration of sugar-so now ketchup was also sweet-and all along ketchup had been salty and bitter. These are not trivial issues. Give a baby soup, and then soup with MSG (an amino-acid salt that is pure umami), and the baby will go back for the MSG soup every time, the same way a baby will always prefer water with sugar to water alone. Salt and sugar and umami are primal signals about the food we are eating-about how dense it is in calories, for example, or, in the case of umami, about the presence of proteins and amino acids. What Heinz had done was come up with a condiment that pushed all five of these primal buttons. The taste of Heinz's ketchup began at the tip of the tongue, where our receptors for sweet and salty first appear, moved along the sides, where sour notes seem the strongest, then hit the back of the tongue, for umami and bitter, in one long crescendo. How many things in the supermarket run the sensory spectrum like this?

Small children tend to be neophobic: once they hit two or three, they shrink from new tastes. That makes sense, evolutionarily, because through much of human history that is the age at which children would have first begun to gather and forage for themselves, and those who strayed from what was known and trusted would never have survived. There the three-year-old was, confronted with something strange on his plate-tuna fish, perhaps, or Brussels sprouts-and he wanted to alter his food in some way that made the unfamiliar familiar. He wanted to subdue the contents of his plate. And so he turned to ketchup, because, alone among the condiments on the table, ketchup could deliver sweet and sour and salty and bitter and umami, all at once.
 
2012-01-27 03:11:50 PM
farm8.staticflickr.com
 
2012-01-27 03:13:05 PM
offmymeds: But aren't drive-up ATM's usually on the drivers side? If the blind person is a passenger they'd have to get out of the vehicle to use the keypad. Why not just go into the bank itself?

I make all my blind friends sit in the back seat. It's not like they need to sit up front and take in the view or anything.
 
2012-01-27 03:18:01 PM
Di Atribe: I just figured it was because they wanted walk-up ATMs to have braille & there's no sense in ordering different buttons for the drive-up ATMs. Is that too easy?

That's what I assumed - economies of scale.
 
2012-01-27 03:20:00 PM
Parthenogenetic: The taste of Heinz's ketchup began at the tip of the tongue, where our receptors for sweet and salty first appear, moved along the sides, where sour notes seem the strongest, then hit the back of the tongue, for umami and bitter, in one long crescendo.

Oh for fark's sake I can't trust any essay that uses outdated debunked bullshiat. The idea that our taste buds are localized came about from a mistranslation, and is very simple to debunk: If all our bitter receptors were at the back of our tongue, then you can put soap anywhere on the front half of your tongue and not taste any bitterness.

Then there's this crap:

Parthenogenetic: When Heinz moved to ripe tomatoes and increased the percentage of tomato solids, he made ketchup, first and foremost, a potent source of umami. Then he dramatically increased the concentration of vinegar, so that his ketchup had twice the acidity of most other ketchups; now ketchup was sour, another of the fundamental tastes. The post-benzoate ketchups also doubled the concentration of sugar-so now ketchup was also sweet-and all along ketchup had been salty and bitter.

So they increased the tomatoes, and the vinegar, and the sugar. Anyone ever baked something? Quick, what happens when you increase ALL the main ingredients? Yeah, you just get more. Recipes are all about ratios; increase everything and the ratios don't change; you just get more ketchup.

Ketchup is addictive because it's got a crapton of HFCS in it, and fructose is addictive.
 
2012-01-27 03:20:18 PM
According to my second brain (new window), "fancy" ketchup, according to USDA regs, has a higher content of tomato solids.
 
2012-01-27 03:21:01 PM
I particularly like the instant lottery ticket vending machine's inclusion of "Please Ask Attendant For Assistance" in braille.

Every time I pass one I can't help but think of a scenario in which a cashier has to explain each of the 20 scratch-offs to a curious blind person.

Cashier: OK, so the first one is a "7, 11, 21". That's where you have to scratch off each section and if the numbers add up to 7, 11, or 21 you win the prize below.

Blind Person: Oh. I see. What's the next one?

Cashier: The next one is "Lucky Beehive Bonanza". That's where...

Never mind if the vending machine also has Powerball, Mega Millions, etc.
 
2012-01-27 03:23:43 PM
Ketchup, you're being modest. You're more than fancy, you're ELEGANT!

/Gaffigan
 
2012-01-27 03:23:53 PM
fc07.deviantart.net
 
2012-01-27 03:27:09 PM
27.media.tumblr.com
 
2012-01-27 03:28:00 PM
So that's where all the writers for "the magic hour" went after the show cancelled.
/things that make you go hmmmmm
 
2012-01-27 03:32:29 PM
AiryAnne pointed it out, but just in case you REALLY want to know (new window), Subby...
 
2012-01-27 03:32:55 PM
Fancy ketchup is a specific USDA grade of ketchup. FYI and all that.
 
2012-01-27 03:48:33 PM
Now how to blind people know when to stop wiping their arse?

/RIP Bob Schimmel
 
2012-01-27 03:52:23 PM
rocinante721: Now how to blind people know when to stop wiping their arse?

/RIP Bob Schimmel


scratch and smell
 
2012-01-27 03:57:29 PM
"Real tomato ketchup Eddie?"

i406.photobucket.com

"Nothing but the best!"
 
2012-01-27 04:01:32 PM
Once had my wife ask me why there's braille on the drive-through ATM... while I was driving and she was using the ATM from the back seat, driver's side.

/loves my blond wife...
 
2012-01-27 04:02:42 PM
It's made by Duchesses
 
2012-01-27 04:13:43 PM
dragonchild: So they increased the tomatoes, and the vinegar, and the sugar. Anyone ever baked something? Quick, what happens when you increase ALL the main ingredients? Yeah, you just get more. Recipes are all about ratios; increase everything and the ratios don't change; you just get more ketchup.

Unless you cook it down to condense those flavors, like they do in catsup or any other type of sauce.
 
2012-01-27 04:22:55 PM
Jeebus Saves: Unless you cook it down to condense those flavors, like they do in catsup or any other type of sauce.

That's a function of cooking time, and if that's what Heitz did the author's an idiot for not just saying "they made it more concentrated". It's nonsensical to talk about "they increased this, they increased this, and they increased this" when the factory's dumping them into vats in specific ratios and then cooking them for a specific amount of time. They don't measure the inputs that go into each bottle so much as calculate them.
 
2012-01-27 04:23:57 PM
I'm going to go out on a limb and say that this has much more to do with there being no reason to design a totally different ATM with custom parts for drive-in versus walk-up than any real concerns involving the ADA.

I guarantee you that the most overlitigous plaintiff's attourney in the world still wouldn't call you out on a drive-through device not being blind-compatible.
 
2012-01-27 04:39:34 PM
I'm sorry but if you couldn't figure out the many reasons there are braille keys on drive-up ATMs on your own just by thinking about it for a moment, you entirely too stupid to exist and should be ___________ with a _______ and then _________, ya farking idiot!!!!

/thats right, i'm making a mad lib out of what should be done to dumb people
// just go with it folks
 
2012-01-27 04:39:50 PM
dragonchild: Parthenogenetic: The taste of Heinz's ketchup began at the tip of the tongue, where our receptors for sweet and salty first appear, moved along the sides, where sour notes seem the strongest, then hit the back of the tongue, for umami and bitter, in one long crescendo.

Oh for fark's sake I can't trust any essay that uses outdated debunked bullshiat. The idea that our taste buds are localized came about from a mistranslation, and is very simple to debunk: If all our bitter receptors were at the back of our tongue, then you can put soap anywhere on the front half of your tongue and not taste any bitterness.

Then there's this crap:

Parthenogenetic: When Heinz moved to ripe tomatoes and increased the percentage of tomato solids, he made ketchup, first and foremost, a potent source of umami. Then he dramatically increased the concentration of vinegar, so that his ketchup had twice the acidity of most other ketchups; now ketchup was sour, another of the fundamental tastes. The post-benzoate ketchups also doubled the concentration of sugar-so now ketchup was also sweet-and all along ketchup had been salty and bitter.

So they increased the tomatoes, and the vinegar, and the sugar. Anyone ever baked something? Quick, what happens when you increase ALL the main ingredients? Yeah, you just get more. Recipes are all about ratios; increase everything and the ratios don't change; you just get more ketchup.

Ketchup is addictive because it's got a crapton of HFCS in it, and fructose is addictive.


I saw your post before I saw Parthenogenetic's. I thought... "why is dragonchild picking apart what was obviously a big long joke post..."

and then I scrolled up.
 
2012-01-27 05:06:49 PM
Di Atribe: Jake Havechek: Why does Store 24 have locks on the door?

In case it becomes a crime scene


Thats true, I worked at a 7-Eleven in college. I was told the procedure, in case of robbery, was to comply with all demands and then, after the criminal left, lock the doors and call 911.
 
2012-01-27 05:15:39 PM
pastorkius: offmymeds: But aren't drive-up ATM's usually on the drivers side? If the blind person is a passenger they'd have to get out of the vehicle to use the keypad. Why not just go into the bank itself?

I make all my blind friends sit in the back seat. It's not like they need to sit up front and take in the view or anything.


We need a blind Rosa Parks to stand up to sightists like you.
 
2012-01-27 05:43:46 PM
pastorkius: I make all my blind friends sit in the back seat. It's not like they need to sit up front and take in the view or anything.

You should mount a fake steering wheel to the back of the driver's seat and tell them it's their turn to drive.
 
2012-01-27 05:52:23 PM
Simple answer to better ketchup, more tomatoes.
 
2012-01-27 06:54:30 PM
http://www.mentalfloss.com/blogs/archives/107311

Here you go stubby subby.
 
2012-01-28 06:37:55 AM
There's also that it's easier to just make all ATM keys in braille instead of braille and non-braille keys
 
2012-01-28 01:01:21 PM
Di Atribe: I just figured it was because they wanted walk-up ATMs to have braille & there's no sense in ordering different buttons for the drive-up ATMs. Is that too easy?

That is, in fact, the real reason, belated industry standards or not.

Mental Floss mis-answering a question already handled by The Straight Dope twenty years ago, not to mention that it's probably listed by Snopes. Well, no one's perfect.
 
2012-01-30 03:59:24 PM
Di Atribe: I just figured it was because they wanted walk-up ATMs to have braille & there's no sense in ordering different buttons for the drive-up ATMs. Is that too easy?

Yeah I don't care what this article says, I'm pretty sure that is the real reason. And whenever anyone asks why, that is still reason I am going to tell them.
 
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