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		The latest simple snack to be ruined by foodie hipsters: the marshmallow (tmagazine.blogs.nytimes.com)		196
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12333 clicks; posted to Main » on 12 Jan 2012 at 9:56 AM | Favorite | share:

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jylcat

2012-01-12 08:43:28 AM

Yeah, wait until you eat a rice krispies treat made with homemade marshmallows.... mmmm.... (why yes, my roomate is a hipster baker, it has its benefits).

Angry Drunk Bureaucrat

2012-01-12 08:53:09 AM

What? We've moved on from marshmallows. The new hotness is jams.

Aarontology

2012-01-12 09:00:16 AM

People who follow food trends need to be drowned in a bathtub.

Rev. Skarekroe

2012-01-12 09:01:18 AM

My niece got a box of different flavored marshmallows for Christmas.
I don't even care much for regular marshmallows.

Rev. Skarekroe

2012-01-12 09:01:53 AM

Angry Drunk Bureaucrat: What? We've moved on from marshmallows. The new hotness is jams.

It WAS the new hotness.
Apparently now everyone's doing it.

gopher321

2012-01-12 09:03:57 AM

Angry Drunk Bureaucrat: What? We've moved on from marshmallows. The new hotness is jams.

Jams? Passé. Tuna salad is all the rage

ginandbacon

2012-01-12 09:04:03 AM

Could someone explain to me how bringing a food back to it's origins from the over-processed pile of crap it's become qualifies as ruining it? I wonder if anyone is making these from the plant again. I've always wanted to try one.

Aarontology

2012-01-12 09:06:21 AM

ginandbacon: Could someone explain to me how bringing a food back to it's origins from the over-processed pile of crap it's become qualifies as ruining it?

Considering that a marshmallow is nothing more than spun sugar, there's not much you can do to "bring it back to it's origins" It's not like they're taking back good cheese from the heresy that is cheese like product.

And I think it's pretty stupid to base an entire business model off of a trend that will be over in a few months.

Angry Drunk Bureaucrat

2012-01-12 09:08:30 AM

Rev. Skarekroe: Angry Drunk Bureaucrat: What? We've moved on from marshmallows. The new hotness is jams.

It WAS the new hotness.
Apparently now everyone's doing it.

Yup. We've moved on to pickles.

Please try to keep up Submitter. Hipsterism moves fast.

DarnoKonrad

2012-01-12 09:08:31 AM

People that make their own specialty food think they're better than me, and I wish to inform the internet of my resentment. This establishes my normalcy and coherence within the group.

RexTalionis

2012-01-12 09:10:54 AM

ginandbacon: Could someone explain to me how bringing a food back to it's origins from the over-processed pile of crap it's become qualifies as ruining it? I wonder if anyone is making these from the plant again. I've always wanted to try one.

Some foods are better as over-processed stuff than their original state. Witness Jell-O vs. Aspic.

Jackson Herring

2012-01-12 09:11:41 AM

oldfarthenry

2012-01-12 09:12:06 AM

What differentiates the hipsters from the boot-strappy in this case? If I made my own potato chips over an open fire in the woods I'd be a g'damned libertarian hero.

Angry Drunk Bureaucrat

2012-01-12 09:12:48 AM

RexTalionis: Witness Jell-O vs. Aspic.

That fight's like Muhammad Ali vs. Janet Reno

Aarontology

2012-01-12 09:13:11 AM

Angry Drunk Bureaucrat: RexTalionis: Witness Jell-O vs. Aspic.

That fight's like Muhammad Ali vs. Janet Reno

Janet Reno wears hipster glasses.

Angry Drunk Bureaucrat

2012-01-12 09:13:47 AM

oldfarthenry: What differentiates the hipsters from the boot-strappy in this case? If I made my own potato chips over an open fire in the woods I'd be a g'damned libertarian hero.

You'd be a g'damned grease fire is what *you'd* be.

elvisaintdead

2012-01-12 09:14:07 AM

Angry Drunk Bureaucrat: Rev. Skarekroe: Angry Drunk Bureaucrat: What? We've moved on from marshmallows. The new hotness is jams.

It WAS the new hotness.
Apparently now everyone's doing it.

Yup. We've moved on to pickles.

Please try to keep up Submitter. Hipsterism moves fast.

I put birds on all my pickles. Does that make me cool?

ginandbacon

2012-01-12 09:18:17 AM

Aarontology: ginandbacon: Could someone explain to me how bringing a food back to it's origins from the over-processed pile of crap it's become qualifies as ruining it?

Considering that a marshmallow is nothing more than spun sugar, there's not much you can do to "bring it back to it's origins" It's not like they're taking back good cheese from the heresy that is cheese like product.

And I think it's pretty stupid to base an entire business model off of a trend that will be over in a few months.

It actually used to be made from the stem of the marshmallow. My brother used to grow it and we always meant to make some but never got around to it. It has some medicinal use, sore throat maybe?

But yeah, the whole business model thing is a little extreme.

RexTalionis: Some foods are better as over-processed stuff than their original state. Witness Jell-O vs. Aspic.

Aspic is heaven.

ginandbacon

2012-01-12 09:20:08 AM

elvisaintdead: I put birds on all my pickles. Does that make me cool?

I just fell in love with you.

Petit_Merdeux

2012-01-12 09:27:45 AM

I only eat foods that haven't been invented yet.

alkhemy

2012-01-12 09:28:40 AM

I've made marshmallow from scratch, from the plant. It is a lot of work, and I don't do it often, but it is so much better than the store-bought stuff. Especially dipped in dark chocolate...

ginandbacon

2012-01-12 09:31:04 AM

alkhemy: I've made marshmallow from scratch, from the plant. It is a lot of work, and I don't do it often, but it is so much better than the store-bought stuff. Especially dipped in dark chocolate...

You have??? What does it taste like? Did you use rose water? I'm so impressed :)

sigdiamond2000

2012-01-12 09:42:16 AM

ginandbacon: Could someone explain to me how bringing a food back to it's origins from the over-processed pile of crap it's become qualifies as ruining it?

You have to realize that the guy who submits all these food articles eats Cheez Whiz straight from the jar with his hands and ambles to his basement bathroom on a flotilla of empty Mountain Dew bottles connected by a mortar of wank socks.

So you can understand why he might feel threatened by non-diabetics who still have both of their feet.

RexTalionis

2012-01-12 09:46:13 AM

ginandbacon: RexTalionis: Some foods are better as over-processed stuff than their original state. Witness Jell-O vs. Aspic.

Aspic is heaven.

I'm largely indifferent to it. I do like Cherry Jell-O, though.

ginandbacon

2012-01-12 09:48:59 AM

sigdiamond2000: ginandbacon: Could someone explain to me how bringing a food back to it's origins from the over-processed pile of crap it's become qualifies as ruining it?

You have to realize that the guy who submits all these food articles eats Cheez Whiz straight from the jar with his hands and ambles to his basement bathroom on a flotilla of empty Mountain Dew bottles connected by a mortar of wank socks.

So you can understand why he might feel threatened by non-diabetics who still have both of their feet.

o_0 I think you are the first person ever to get an EEP! and a LOL! out of me.

Dead for Tax Reasons

2012-01-12 09:50:39 AM

Did they make vegetarian marshmallows? Probably not

elvisaintdead

2012-01-12 09:55:17 AM

RexTalionis: ginandbacon: RexTalionis: Some foods are better as over-processed stuff than their original state. Witness Jell-O vs. Aspic.

Aspic is heaven.

I'm largely indifferent to it. I do like Cherry Jell-O, though.

try it with little scallops instead of baby marshmallows.
you can really taste the difference.

alkhemy

2012-01-12 09:56:46 AM

ginandbacon: alkhemy: I've made marshmallow from scratch, from the plant. It is a lot of work, and I don't do it often, but it is so much better than the store-bought stuff. Especially dipped in dark chocolate...

You have??? What does it taste like? Did you use rose water? I'm so impressed :)

I'd have to dig out the recipe to remember, though I think I did (it was several years ago). They were much lighter than the store ones, with a delicate flavor. I do remember they seemed to take forever to make.

trappedspirit

2012-01-12 09:59:50 AM

If you let foodies ruin any part of your life you need a stronger stomach

sn68f

2012-01-12 10:00:11 AM

They're great being pumped out of one of these:

www.thinkgeek.com

CygnusDarius

2012-01-12 10:00:48 AM

This is why I stick to the classics.

/Ever seen Mexican food hipsterized?

gshepnyc

2012-01-12 10:01:00 AM

My enjoyment of things is not damaged by the way in which other people enjoy or don't enjoy the same things.

/people who biatch about hipsters have become the new hipsters.

ginandbacon

2012-01-12 10:03:15 AM

alkhemy: ginandbacon: alkhemy: I've made marshmallow from scratch, from the plant. It is a lot of work, and I don't do it often, but it is so much better than the store-bought stuff. Especially dipped in dark chocolate...

You have??? What does it taste like? Did you use rose water? I'm so impressed :)

I'd have to dig out the recipe to remember, though I think I did (it was several years ago). They were much lighter than the store ones, with a delicate flavor. I do remember they seemed to take forever to make.

I don't think I can express how cool I think you are.

elvisaintdead: Or you.

CygnusDarius

2012-01-12 10:03:36 AM

gshepnyc: My enjoyment of things is not damaged by the way in which other people enjoy or don't enjoy the same things.

/people who biatch about hipsters have become the new hipsters.

And the people that biatch about people biatching about hipsters?.

Gulper Eel

2012-01-12 10:03:56 AM

RexTalionis: Witness Jell-O vs. Aspic.

That was the legendary Dead Kennedys/King Crimson double-bill, right?

paswa17

2012-01-12 10:04:18 AM

My office got sent a batch of gormet marshmallows. A couple of them were flavored sugar, spun into a marshmallow, but one was "chocolate chip" -- they just put some chocolate chips on top of a plain marshmallow.

Can we get some photoshopper to make a hipster Stay Puft?

funktilious_j

2012-01-12 10:06:10 AM

Dead for Tax Reasons: Did they make vegetarian marshmallows? Probably not

yes, but they are not great

JackieRabbit

2012-01-12 10:07:47 AM

Being a hispster is sooooo last month.

maxximillian

2012-01-12 10:07:50 AM

Marshmallows are easy and fun to make. Wait did I say easy? Well it's easy except for the part where you try to take it out the the mixing bowl and put in to the pan. I've never made anything even half as sticky.

My parents were dumbfounded when I said I was making marshmallows for the company pot luck dinner. They had the idea that they were the result of an industrial accident like silly putty. the truth is it's basically like make jello with just a lot more sugar and a little bit of water.

Why is making it yourself suddenly synonymous with being hipster? For pete's sake Alton Brown had an episode on Good Eats years ago on how to make them Does that mean our grandparents where hipsters? Hipster used to mean something, it used to be a good insult that perfectly described a certain type of douche bag. Now it's becoming watered down.

Farking Canuck

2012-01-12 10:08:18 AM

I find it hilarious that people who put some extra effort into making quality food are derided as 'hipsters' by people who fill the baskets of their motorized scooters with all the boxed shiat from the center aisles of the grocery stores.

"Durr ... that person puts some effort into their food! I hate them!!!"

CygnusDarius

2012-01-12 10:08:25 AM

paswa17: My office got sent a batch of gormet marshmallows. A couple of them were flavored sugar, spun into a marshmallow, but one was "chocolate chip" -- they just put some chocolate chips on top of a plain marshmallow.

Can we get some photoshopper to make a hipster Stay Puft?

Marshmallows like this?

pics.mexgrocer.com

RexTalionis

2012-01-12 10:10:09 AM

Farking Canuck: I find it hilarious that people who put some extra effort into making quality food are derided as 'hipsters' by people who fill the baskets of their motorized scooters with all the boxed shiat from the center aisles of the grocery stores.

"Durr ... that person puts some effort into their food! I hate them!!!"

I'm mostly envious that they're able to cook something without managing to set themselves on fire, something I've managed to do before.

/Although, to be fair, it was an excellent cherries jubilee.

Rapmaster2000

2012-01-12 10:10:32 AM

Right now, I'm judging all of you... harshly.

CygnusDarius

2012-01-12 10:10:40 AM

ibanezdude

2012-01-12 10:11:17 AM

I have no problem with the specialty snack trends. There's a gourmet cupcake place about a mile from my parents' house and they're farking awesome. They always have at least 20 flavors. The cupcakes are moist, dense, and delicious. They cost $1.50 each but it's sooo farking worth it, they're so heavy that I don't think any human could eat more than two in a sitting so it's not like you're going to break the bank. It's nice to have every once in a while.

You haven't lived until you've had a French toast cupcake.

mortimer_ford

2012-01-12 10:12:13 AM

And the beauty is that all you need is just one; eat more and the diabetes squad will sound the sirens.

This is some lean optimism.

JerseyTim

2012-01-12 10:12:15 AM

I love the idea. I'm going to try to make my own circus peanuts.

ginandbacon: Could someone explain to me how bringing a food back to it's origins from the over-processed pile of crap it's become qualifies as ruining it? I wonder if anyone is making these from the plant again. I've always wanted to try one.

Shut up and enjoy your mediocre gruel!

pute kisses like a man

2012-01-12 10:12:48 AM

ginandbacon: Aarontology: ginandbacon: Could someone explain to me how bringing a food back to it's origins from the over-processed pile of crap it's become qualifies as ruining it?

Considering that a marshmallow is nothing more than spun sugar, there's not much you can do to "bring it back to it's origins" It's not like they're taking back good cheese from the heresy that is cheese like product.

And I think it's pretty stupid to base an entire business model off of a trend that will be over in a few months.

It actually used to be made from the stem of the marshmallow. My brother used to grow it and we always meant to make some but never got around to it. It has some medicinal use, sore throat maybe?

But yeah, the whole business model thing is a little extreme.

I don't think it is a business model. It is one of many strategies incorporated into a business model. Pretty much every place the writer spoke of was a bakery that provided more than marshmallows. They're just trying to expand their product line to entice new customers. One person comes in for a gimmicky marshmallow, and maybe later they buy at $50 cake. It might just be a gimmick for marketing and foot traffic, but... if they're lucky, the marshmallows will take off and be a substantial product in their repertoire of offerings.

/ it's not like they're making a substantial investment. The base ingredients are cheap, and since they're all bakeries, they've already got the equipment to efficiently produce the stuff.

stonelotus

2012-01-12 10:13:30 AM

so basically anything I made as a kid on our little farm is going through the hipster cycle? I can't wait til they find out how to make their own butter.

jello vs. aspic? fear my collection of jello molds hoarded from thrift stores over the last couple of decades. I told my gf they were going to come in handy one day.

funktilious_j

2012-01-12 10:13:37 AM

i don't care what replaces it, but the sooner the cupcake fad dies in DC, the better. especially since all the cupcakes are pretty shiatty.

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