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If you were planning on spending $3.5 million for a 30 second Super Bowl ad this year, you're too late
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dj1s
2012-01-05 10:37:09 AM
Wait! Who watches football?
gunga galunga
2012-01-05 10:37:11 AM
I don't watch the Super Bowl.
Even if I owned a television, which I don't, I still wouldn't watch the Super Bowl.
hitech_hick
2012-01-05 10:43:40 AM
Who watches the superbowl?
Oh, I don't know, somewhere around 111 million people last year.
But I suppose you watch something local, a smaller venue that I've probably never heard of.
wambu
2012-01-05 10:43:58 AM
gunga galunga
:
I don't watch the Super Bowl.
Even if I owned a television, which I don't, I still wouldn't watch the Super Bowl.
I own a TV.
And I like football.
But I don't watch the Super Bowl.
Harv72b
2012-01-05 10:48:26 AM
TBH, I'm a huge football fan but unless the game features one or more teams I like (not often lately), I'm mainly watching the Super Bowl for the commercials.
It actually kind of sucks when I do have a rooting interest in the game, because then when the hell do I make a fridge run/bathroom break? Besides halftime, I mean.
rjakobi
2012-01-05 10:50:25 AM
And of course PETA will waste its $3.5 million in making a raunchy commercial that will never get past FCC approval, but hey, you can still get to see it on the internet.
/not like they could spend that money protecting animals anyway
Harv72b
2012-01-05 10:52:19 AM
rjakobi
:
/not like they could spend that money protecting animals anyway
If they actually saved all the animals, what do they have left to be angry about?
InfrasonicTom
2012-01-05 10:57:00 AM
I hope this guarantees an atlanta/cincinnati match up
Sin_City_Superhero
2012-01-05 11:02:30 AM
InfrasonicTom
:
I hope this guarantees an atlanta/cincinnati match up
As a Falcon's fan, I agree.
litespeed74
2012-01-05 11:03:12 AM
So do these companies that fork out all this money expect to see something in return? I mean, people already know what Doritos and a Volkswagen is. Or are they targeting foreign countries? I would think that you would want some return on your investment.
TheShavingofOccam123
2012-01-05 11:09:27 AM
I AM NOT KNOCKING ARMOURED AMERICAN WANKERBALL!
But I do not understand the fascination with new Superbowl commercials.
There was one and it was good. Mighty good. Good for you. Good for me.
But that was IN THE 1980s!
I do recall people being slapped and men marching around with no pants seemed to be SENSATIONAL!
I had that home already, thank you very much.
dj1s
2012-01-05 11:16:55 AM
hitech_hick
:
Who watches the superbowl?
Oh, I don't know, somewhere around 111 million people last year.
But I suppose you watch something local, a smaller venue that I've probably never heard of.
Nope. I don't watch TV, and if I did I wouldn't watch football.
sheesh.
darkscout
2012-01-05 11:19:30 AM
hitech_hick
:
Oh, I don't know, somewhere around 111 million people last year.
Ah, so 1/3 of the number of people that watched the 2006 Wold Cup draw. Or 1/7th of the people that watched the '06 World Cup finals.
And that's just the finals:
"The World Cup averages 1.1 billion viewers per day for the almost month-long event. This year it is estimated that 2.8 billion viewers will watch the World Cup games."
MrSeabass
2012-01-05 11:24:20 AM
Just like how Youtube was the final nail in the coffin for MTV, it has also drastically reduced the I-watch-it-for-the-commercials-only viewing crowd. And since I'm a NCAA > NFL person, count me in as a passer for this year. I'm nearly done caring for or watching the game.
However, that doesn't mean I won't be going to a Super Bowl party to eat a 55-gallon drum worth of BBQ pulled pork and pigs-in-a-blanket with my hand duct-taped to a keg tap.
TheShavingofOccam123
2012-01-05 11:27:26 AM
darkscout
:
hitech_hick:
Oh, I don't know, somewhere around 111 million people last year.
Ah, so 1/3 of the number of people that watched the 2006 Wold Cup draw. Or 1/7th of the people that watched the '06 World Cup finals.
And that's just the finals:
"The World Cup averages 1.1 billion viewers per day for the almost month-long event. This year it is estimated that 2.8 billion viewers will watch the World Cup games."
Don't forget. It took Big Dumb America (BDA) to produce a goalkeeper capable of scoring a goal in the Premier league. USA USA USA.
Hillbilly Jim
2012-01-05 11:28:14 AM
darkscout
:
hitech_hick:
Oh, I don't know, somewhere around 111 million people last year.
Ah, so 1/3 of the number of people that watched the 2006 Wold Cup draw. Or 1/7th of the people that watched the '06 World Cup finals.
And that's just the finals:
"The World Cup averages 1.1 billion viewers per day for the almost month-long event. This year it is estimated that 2.8 billion viewers will watch the World Cup games."
Facetious argument is facetious
GoodyearPimp
2012-01-05 11:31:24 AM
darkscout
:
"The World Cup averages 1.1 billion viewers per day for the almost month-long event. This year it is estimated that 2.8 billion viewers will watch the World Cup games."
How much does it cost to advertise during the World Cup?
lilbjorn
2012-01-05 11:33:00 AM
I wonder if you can scalp Superbowl commercial time.
Slaxl
2012-01-05 11:33:04 AM
If I had millions to burn I'd buy the first one, a 30 second spot and just have a black screen with the text "Nothing is going to happen here, go to the loo, get a beer, food or whatever", then everyone else buying advert space would have a reduced audience as millions get up to do other stuff and don't make it back in time.
Or if I was really rich I'd buy them all, and have one advert that starts out as you might expect, then a few seconds in it fizzes, crackles and turns to static, people get up to hit their tv, then it just goes black, no sound, nothing. People panic, people think their tv is broken, so they go and cry.
Harv72b
2012-01-05 11:34:47 AM
darkscout
:
Ah, so 1/3 of the number of people that watched the 2006 Wold Cup draw. Or 1/7th of the people that watched the '06 World Cup finals.
And that's just the finals:
"The World Cup averages 1.1 billion viewers per day for the almost month-long event. This year it is estimated that 2.8 billion viewers will watch the World Cup games."
That would be impressive if those people were all watching on the same network, with the same advertising. But, since they aren't, it's meaningless in this context.
TheShavingofOccam123
2012-01-05 11:35:01 AM
GoodyearPimp
:
darkscout: "The World Cup averages 1.1 billion viewers per day for the almost month-long event. This year it is estimated that 2.8 billion viewers will watch the World Cup games."
How much does it cost to advertise during the World Cup?
It's on their shirts! Oops, their jerseys! Oops, their sweaters! Oops, their jumpers! Oops, their cardies! Oops...
ExperianScaresCthulhu
2012-01-05 12:08:55 PM
The superbowl commercials have been lackluster for years. You'll get half a dozen really cool ones in the first quarter, and then everything else is shiat you've already seen all year. Super Bowl commercial watching is not an event anymore.
Why Would I Read the Article
2012-01-05 12:11:26 PM
Harv72b
:
That would be impressive if those people were all watching on the same network, with the same advertising. But, since they aren't, it's meaningless in this context.
I see my work here is done
ExperianScaresCthulhu
2012-01-05 12:13:32 PM
TheShavingofOccam123
:
I AM NOT KNOCKING ARMOURED AMERICAN WANKERBALL!
I don't understand this line of argument from Euros and Aussies (do Africans, South Americans and Asians play this card, too?)... Padding is worn because the injuries on the American football field are real. What is the soccer equivalent of Theissman's snap? It's a very physical game, a snapped neck, snapped arm, snapped leg, concussions.... those are no joke, man. The padding prevents the sort of injuries which farked men up for life back in the days when Army versus Navy was a game which meant something.
Are Euros and Aussies saying no game should be played which involves protecting players body parts, though? I guess that's legitimate. But why?
LoneDoggie
2012-01-05 12:17:01 PM
GoDaddy.com will spend 3.5 million dollars yet again trying to convince us that Danica Patrick is smoking hot under 32 pounds of makeup.
Lost Thought 00
2012-01-05 12:35:58 PM
Harv72b
:
darkscout: Ah, so 1/3 of the number of people that watched the 2006 Wold Cup draw. Or 1/7th of the people that watched the '06 World Cup finals.
And that's just the finals:
"The World Cup averages 1.1 billion viewers per day for the almost month-long event. This year it is estimated that 2.8 billion viewers will watch the World Cup games."
That would be impressive if those people were all watching on the same network, with the same advertising. But, since they aren't, it's meaningless in this context.
It would also matter more if the people watching had high disposable incomes, instead of being in 3rd world countries huddled around the 1 working TV in the village.
lajotu
2012-01-05 12:50:43 PM
rjakobi
:
And of course PETA will waste its $3.5 million in
making
a raunchy commercial
wut?
lajotu
2012-01-05 12:51:57 PM
gunga galunga
:
I don't watch the Super Bowl.
Even if I owned a television, which I don't, I still wouldn't watch the Super Bowl.
I like when sports threads hit the front page so we can all hear from the people who like to go out of their way to let us know that they don't care.
lajotu
2012-01-05 12:56:34 PM
darkscout
:
Ah, so 1/3 of the number of people that watched the 2006 Wold Cup draw. Or 1/7th of the people that watched the '06 World Cup finals.
And that's just the finals:
"The World Cup averages 1.1 billion viewers per day for the almost month-long event. This year it is estimated that 2.8 billion viewers will watch the World Cup games."
So, let me get this straight. You're saying the population of the ENTIRE WORLD is greater than the population of one country?
Lies.
mynameisdouglas
2012-01-05 01:13:39 PM
End of the article: People can now vote on the adds via facebook/usa today app.
Awesome!
Yes, Superbowl ads are generally better than other ads but they rarely make me want to buy a product or service. Isn't that the whole point of advertising.
GM ramming their vehicles down our throats: 17.5million on the ads alone.
/I am sure there are people out there that are swayed, and that is why these things are so expensive.
mc_madness
2012-01-05 01:22:13 PM
Superbowl ads make my penis itch... and not in a good way.
sotua
2012-01-05 01:23:26 PM
Harv72b
:
TBH, I'm a huge football fan but unless the game features one or more teams I like (not often lately), I'm mainly watching the Super Bowl for the commercials.
It actually kind of sucks when I do have a rooting interest in the game, because then when the hell do I make a fridge run/bathroom break? Besides halftime, I mean.
[notsureifserious.jpg]
Wassamatta? Can't make the fridge after a punt/TD/FGA/turnover? Your house so big you need 26 minutes to get to the kitchen from the TV room?
Sin_City_Superhero
2012-01-05 01:25:46 PM
dj1s
:
Nope. I don't watch TV, and if I did I wouldn't watch football.
sheesh.
I don't care more than you don't care.
Fireproof
2012-01-05 01:26:03 PM
LoneDoggie
:
GoDaddy.com will spend 3.5 million dollars yet again
trying to convince us that Danica Patrick is smoking hot under 32 pounds of makeup
on a really obnoxious half of a commercial that loosely implies we'll see nudity in the second half (poster on their website) because it's UNRATED!.
FTFY.
El Brujo
2012-01-05 01:30:19 PM
The superbowl is the farking worst tv of the year
/NFL is my favorite thing to watch on tv
//never tried to NOT watch it, but the idea sounds really appealing
///best superbowl I've seen was while I was Spain, and that was because there were no commercials. I'd pay-per-view it if that mean no commercials
LemSkroob
2012-01-05 01:32:11 PM
TheShavingofOccam123
:
I AM NOT KNOCKING ARMOURED AMERICAN WANKERBALL!
But I do not understand the fascination with new Superbowl commercials.
There was one and it was good. Mighty good. Good for you. Good for me.
But that was IN THE 1980s!
I do recall people being slapped and men marching around with no pants seemed to be SENSATIONAL!
I had that home already, thank you very much.
To be honest, The least important thing about football is football. There is a reason why its only 16 games long and only once a week. Its just an excuse to get drunk on sunday afternoon with other drinkers.
Football is about jerseys, tailgate parties, reselling tickets for a profit, halftime snacks, overpriced beers, betting the line and buying boxes, and its something to argue about for people who can't wrap their heads around politics. Football is least important aspect to football
Fireproof
2012-01-05 01:36:03 PM
litespeed74
:
So do these companies that fork out all this money expect to see something in return? I mean, people already know what Doritos and a Volkswagen is. Or are they targeting foreign countries? I would think that you would want some return on your investment.
Big-name companies keep advertising in order to keep their brand names at the forefront of your minds, and also to introduce new/changed products. People would probably buy more Pringles if Doritos quit advertising. Likewise, how would Volkswagen convince people that this year's Beetle is better than competitors' cars if they didn't advertise?
Fireproof
2012-01-05 01:43:23 PM
El Brujo
:
The superbowl is the farking worst tv of the year
/NFL is my favorite thing to watch on tv
//never tried to NOT watch it, but the idea sounds really appealing
///best superbowl I've seen was while I was Spain, and that was because there were no commercials. I'd pay-per-view it if that mean no commercials
No commercials in foreign countries is not always a good thing. I caught the 2009 Superbowl in American Samoa via an AFN feed played over a local TV station. Part of their agreement with the AFN was to not play the AFN commercials, so they played something else over them: Footage of a local politician's funeral. Replayed every other commercial break. I don't know what the fark they were thinking. A damn station ID would have been better than that.
tricycleracer
2012-01-05 01:47:34 PM
So, like, 30 Miller High Life commercials.
grinding_journalist
2012-01-05 01:48:51 PM
dj1s
:
Nope. I don't watch TV, and if I did I wouldn't watch football.
sheesh.
Then why the hell are you in this thread? Oh right, you want to sound smug and holier-than-thou.
Mission failed.
Slaves2Darkness
2012-01-05 01:49:29 PM
dj1s
:
Wait! Who watches football?
I think Americans call it soccer.
Slaves2Darkness
2012-01-05 01:50:59 PM
TheShavingofOccam123
:
I AM NOT KNOCKING ARMOURED AMERICAN WANKERBALL!
But I do not understand the fascination with new Superbowl commercials.
There was one and it was good. Mighty good. Good for you. Good for me.
But that was IN THE 1980s!
I do recall people being slapped and men marching around with no pants seemed to be SENSATIONAL!
I had that home already, thank you very much.
Because back in 1984 Apple made a super bowl buy and produced a commercial that is legendary. I think that is when super bowl commercials were acknowledge to be more interesting then the actual game.
Fireproof
2012-01-05 02:01:32 PM
ExperianScaresCthulhu
:
The superbowl commercials have been lackluster for years. You'll get half a dozen really cool ones in the first quarter, and then everything else is shiat you've already seen all year. Super Bowl commercial watching is not an event anymore.
Agreed. In 2007 I found myself complaining about the one SB commercial that didn't try to be funny, clever, or cool in any way. Now those commercials are the vast majority. Recession must have companies afraid to try something "risky."
SuperChuck
2012-01-05 02:01:59 PM
LemSkroob
:
TheShavingofOccam123: I AM NOT KNOCKING ARMOURED AMERICAN WANKERBALL!
But I do not understand the fascination with new Superbowl commercials.
There was one and it was good. Mighty good. Good for you. Good for me.
But that was IN THE 1980s!
I do recall people being slapped and men marching around with no pants seemed to be SENSATIONAL!
I had that home already, thank you very much.
To be honest, The least important thing about football is football. There is a reason why its only 16 games long and only once a week. Its just an excuse to get drunk on sunday afternoon with other drinkers.
Football is about jerseys, tailgate parties, reselling tickets for a profit, halftime snacks, overpriced beers, betting the line and buying boxes, and its something to argue about for people who can't wrap their heads around politics. Football is least important aspect to football
Nope. The game is the best part. Everything else is just noise.
El Brujo
2012-01-05 02:06:40 PM
Fireproof
:
El Brujo: The superbowl is the farking worst tv of the year
/NFL is my favorite thing to watch on tv
//never tried to NOT watch it, but the idea sounds really appealing
///best superbowl I've seen was while I was Spain, and that was because there were no commercials. I'd pay-per-view it if that mean no commercials
No commercials in foreign countries is not always a good thing. I caught the 2009 Superbowl in American Samoa via an AFN feed played over a local TV station. Part of their agreement with the AFN was to not play the AFN commercials, so they played something else over them: Footage of a local politician's funeral. Replayed every other commercial break. I don't know what the fark they were thinking. A damn station ID would have been better than that.
I dunno. I'd rather stare at a corpse than be beaten over the head every 45 seconds about how stupid men are compared to women.
/the non-commercials in Spain were just on-field footage. It was awesome. Rams - Titans 1999-2000
IanMoone
2012-01-05 02:41:41 PM
darkscout
:
hitech_hick:
Oh, I don't know, somewhere around 111 million people last year.
Ah, so 1/3 of the number of people that watched the 2006 Wold Cup draw. Or 1/7th of the people that watched the '06 World Cup finals.
And that's just the finals:
"The World Cup averages 1.1 billion viewers per day for the almost month-long event. This year it is estimated that 2.8 billion viewers will watch the World Cup games."
So that's why Americans hate watching (non-American) football on TV. Because they have to stop play every five minutes for a commercial break. Or everytime someone gets a yellow card. Or kicks it out of bounds. Or falls to the ground hurt!
IAmRight
2012-01-05 02:54:15 PM
Harv72b
:
darkscout: Ah, so 1/3 of the number of people that watched the 2006 Wold Cup draw. Or 1/7th of the people that watched the '06 World Cup finals.
And that's just the finals:
"The World Cup averages 1.1 billion viewers per day for the almost month-long event. This year it is estimated that 2.8 billion viewers will watch the World Cup games."
That would be impressive if those people were all watching on the same network, with the same advertising. But, since they aren't, it's meaningless in this context.
It would be impressive if more than five percent of those people had disposable income.
lajotu
2012-01-05 02:56:04 PM
LemSkroob
:
Football is about jerseys, tailgate parties, reselling tickets for a profit, halftime snacks, overpriced beers, betting the line and buying boxes,
and its something to argue about for people who can't wrap their heads around politics.
That explains why Obama is such a big Bears fan, I guess.
IAmRight
2012-01-05 03:05:30 PM
LemSkroob
:
Football is about jerseys, tailgate parties, reselling tickets for a profit, halftime snacks, overpriced beers, betting the line and buying boxes, and its something to argue about for people who can't wrap their heads around politics
.01/10
Would've been good, but that last line there made it too obvious.
/people passionate about politics are consistently the stupidest people you'll ever meet
mynameisdouglas
2012-01-05 03:14:17 PM
IanMoone
:
darkscout: hitech_hick:
Oh, I don't know, somewhere around 111 million people last year.
Ah, so 1/3 of the number of people that watched the 2006 Wold Cup draw. Or 1/7th of the people that watched the '06 World Cup finals.
And that's just the finals:
"The World Cup averages 1.1 billion viewers per day for the almost month-long event. This year it is estimated that 2.8 billion viewers will watch the World Cup games."
So that's why Americans hate watching (non-American) football on TV. Because they have to stop play every five minutes for a commercial break. Or everytime someone gets a yellow card. Or kicks it out of bounds. Or falls to the ground hurt!
I am not a big fan of soccer, but I know that you don't watch. Rare commercial breaks (usually only at halftime). Whereas American football the play lasts 10 seconds, 40 second break, penalties half the time on kickoffs, 1/8th of the time on regular plays, commercial break wherever they can fit one in.
There is stuff to complain about with soccer, but you just picked the worst comparison point.
/on purpose?
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