Lego for girls, indeed.

/ Invisible penises.

As a great philosopher once said, "Some girls like superheroes, some girls like princesses. Some boys like superheroes, some boys like princesses. So why does all the girls have to buy pink stuff and all the boys have to buy different color stuff?"

it's called Legos

It's called Lego.

Someone should tell the feminists, it's called marketing.

EatHam: It's called Lego.

Yes. And apparently the term "Lego blocks" is also acceptable. But the key lesson we should be taking away is that the plural of "Lego" is "Lego."

FishyFred: As a great philosopher once said, "Some girls like superheroes, some girls like princesses. Some boys like superheroes, some boys like princesses. So why does all the girls have to buy pink stuff and all the boys have to buy different color stuff?"

Indeed. And then there's people like me, that really screw with the "system" - I liked action figures, but I preferred April O'neil, The Baroness and Scarlet. I also liked Lego sets, but tended to do more romantic/heroic fantasy with them than anything else (and I wasn't a fan of the Space Police) than anything else.

/Girl
//Engineer

There are some girls that are indeed interested in lego just as they are. But there are a crap ton of little girls that like pink and princesses and ponies. And if they are going to try to cultivate an interest in lego to those little girls, then great. I have a daughter, and I hope that she'll be interested in woodworking, and engineering, and the like. My son is, and we just finished building a catapult together, it was great. But if my daughter wants to build a doll house, then that's what we'll f*cking well do, and she'll learn the same crap.

Old school Lego was for everyone because it was a ginormous box of blocks limited only by a child's imagination.

New Lego is "Build this. Exactly what's on the box."

Wendy's Chili: FishyFred: As a great philosopher once said, "Some girls like superheroes, some girls like princesses. Some boys like superheroes, some boys like princesses. So why does all the girls have to buy pink stuff and all the boys have to buy different color stuff?"

But the author of this article doesn't think anyone should try to appeal to the girls (and boys, I suppose) who like pink shiat.

The New Feminism: If you like pink you and anybody who enables you should be ashamed.

Way to miss the point. Why not just market them as pink Lego? The point is it's unnecessary to market things as "for girls" or "for boys." It's just like the soaps and lotions out now that are "for men" even though there's nothing particular to men that would necessitate making them special lotions. Make products that have certain qualities and let people decide for themselves what they like.

This honestly annoyed me when I heard about it because seriously, when the fark did Lego become a "boy" toy in the first place?! Do people not buy little girls Lego bricks anymore?

I remember reading a bit about the marketing reasoning behind this launch and it's apparently based on the idea that "boys like to build things, girls like to tell stories." These people should have never come to my house when I was growing up because my twin brother was the one acting out various stories with Lego figures and I was the one building things he wanted for the stories; it never occurred to me you should use Lego for storytelling when you could build stuff! (For those interested bro is now a business guy, I'm now a scientist.)

There is nothing wrong with pink if you like pink, but I look at my three year old little cousins these days and it's shoved down their throats in ways it never was 20 years ago. She happens to hate pink, and something as simple as finding that girl a backpack is a beyond complicated saga.

Because People in power are Stupid: Someone should tell the feminists, it's called marketing.

This...all the better to make a parent part with their money. TWICE.

Mr. Coffee Nerves: Old school Lego was for everyone because it was a ginormous box of blocks limited only by a child's imagination.

New Lego is "Build this. Exactly what's on the box."

I agree- I was just on the end of Lego when they started coming out with Star Wars kits and the like, and after years of having to build our own spaceships to reenact Star Wars it almost seemed like cheating.

My parents are now selling my childhood home, and the one thing I insisted they keep for my kids someday out of all the toys are the Legos. If my kid just wanted to build a generic castle or pirate ship or, heaven forbid, a town it would be depressingly difficult to find that stuff.

New Lincoln Logs for Girls.

The can is empty because you should be building sandwiches, not forts!

Wendy's Chili: 7of7: Wendy's Chili: FishyFred: As a great philosopher once said, "Some girls like superheroes, some girls like princesses. Some boys like superheroes, some boys like princesses. So why does all the girls have to buy pink stuff and all the boys have to buy different color stuff?"

But the author of this article doesn't think anyone should try to appeal to the girls (and boys, I suppose) who like pink shiat.

The New Feminism: If you like pink you and anybody who enables you should be ashamed.

Way to miss the point. Why not just market them as pink Lego? The point is it's unnecessary to market things as "for girls" or "for boys." It's just like the soaps and lotions out now that are "for men" even though there's nothing particular to men that would necessitate making them special lotions. Make products that have certain qualities and let people decide for themselves what they like.

It's called Lego FriendsTM, not Lego GirlTM.

And I'm sure it doesn't say "NOW FOR STUPID GIRLS!" on the box.

Who is it being marketed to?

CSB:

Back in elementary school, I received a Lego pirate ship for my birthday. When I discovered that one of the figures was an sea hag, I asked my Dad why they would put a girl action figure in the box.

Then he gave me a brief lesson on marketing and explained that it was one way to get girls interested in Lego pirate sets.

/The sea hag always walked the plank.

The_Sponge: CSB:

Back in elementary school, I received a Lego pirate ship for my birthday. When I discovered that one of the figures was an sea hag, I asked my Dad why they would put a girl action figure in the box.

Then he gave me a brief lesson on marketing and explained that it was one way to get girls interested in Lego pirate sets.

/The sea hag always walked the plank.

Wait, was that the one with cleavage showing? IRC that was like the only generic female Lego woman at the time unless you got one in a "town" set.

Oh Barbie! Now we can build the hair salon of our dreams!

With a botox and Brazilian booth?

BurnShrike: What girl doesn't dream of becoming a sea hag when she grows up?


Lulz.

Actually, "sea hag" was the term we used for the old alcoholic skanks that used to hang out at this one bar right across the street from the beach.

Andromeda: Wait, was that the one with cleavage showing? IRC that was like the only generic female Lego woman at the time unless you got one in a "town" set.


Yup....that's the one.

I'll just leave this 1981 Lego ad here...

RocketRod: I'll just leave this 1981 Lego ad here...
[img441.imageshack.us image 553x640]


That is one evil looking ginger.

You guys wouldn't believe how easy it is to not buy things you don't like.

Also, that is not Olivia, Olivia is a CGI pig.

Brandyelf: It's not sexist, it's marketing



Women: "Sort Yourselves Out!"

Men: "Shave and Get Drunk, because you're already brilliant (new window)."

At least someone's figured out the inherent sexism in advertising products.

Wendy's Chili: Like the little girl said, "Some girls like princesses." F*cking deal with it.

You can already build a princess out of ordinary Legos. Deal with it.

My girls love Legos. I found a huge school bus set with tons of Legos inside at a garage sale for $20. Some of the Legos are zoo/animal themed. They really dig the monkeys in particular.

Angry Drunk Bureaucrat: When did LEGOs get so complicated?

When every single goddamned thing in the entire f*cking world had to have some deep ideological meaning.

We're living in an age where "not being a huge f*cking fatass" is something the mouth breathing masses think is elitist and anti-American, after all.

"Lego said its research found girls wanted more realistic details, characters they could relate to, accessories, interior building and role-play opportunities."

All they had to do to avoid charges of sexism was add this line of toys without saying it's for girls. There is nothing to stop girls or boys from enjoying all the legos they can get their grubby little hands on.

OTOH hey - it's publicity!

Somacandra: At least someone's figured out the inherent sexism in advertising products.

I love this sketch sooo much.

If this came out when I was a kid it would just be something else for my GI Joes and He-Men to fark. Just like Scarlett, Teela, and my sister's Barbies.

RocketRod: I'll just leave this 1981 Lego ad here...
[img441.imageshack.us image 553x640]

Yes, but that is a a soulless ginger.

Legos are practically made for women. It's almost impossible to *not* make a sandwich when playing with them.

Someone sounds like she could use a good running through with a Lego dildo.

Theaetetus: RocketRod: I'll just leave this 1981 Lego ad here...
[static.thesocietypages.org image 394x500]

Worth repeating.

That's a Lego set. It inspires imagination, design, creativity, and the ability to build anything you want.

This is Lego's new Pile of Shiat For Girls(TM):
[cache.lego.com image 575x335]
So many custom pieces that it's difficult to put together any other way.

I agree. I just went to the Lego site thinking "surely they're not all that bad in the new line?" and even the house in this set is made up of those giant slabs instead of individual bricks so you couldn't put it together differently.

If girls just want to do random things like that instead of building they already have Polly Pockets that look more or less exactly the same, so not sure what Lego is trying to pull here?

Theaetetus: Diogenes: Someone sounds like she could use a good running through with a Lego dildo.

You're one classy piece of shiat, you know that?

Hey, the bumps are for her pleasure!