"The mindset has been that she shops, she really knows every inch of the store, she is really organized, has a list, is in a huge hurry," Calpino said. "We talk to a lot of these millennial guys about shopping, and the biggest headline is they're not as structured, not as hurried, much more experimental, more adventurous."


Uh, can someone flip those genders?

jbuist: Weird. I was just presented some data by a retail marketing specialist the other week. His dad (for all of retail):

Man + Woman in store: 4 minutes 54 seconds: $8
1 Woman: 5 minutes 15 seconds: $12
2 Women: 8 minutes 12 seconds: $30

Something like that.

What about 1 Man, and 2 Men?

jbuist: Weird. I was just presented some data by a retail marketing specialist the other week. His dad (for all of retail):

Man + Woman in store: 4 minutes 54 seconds: $8
1 Woman: 5 minutes 15 seconds: $12
2 Women: 8 minutes 12 seconds: $30

Something like that.

What about 2 Women and 1 Cup?

The stereotype I've always heard is that women take forever and dawdle up and down the aisles, considering and reconsidering every purchase, whether planned or "impulse". I admit I follow this standard, but mostly I double back to check whether it's more cost-effective to buy bulk or packaged. They never stick the packaged equivalents near the bulk section: nooo, it's always three aisles away or something, far enough that if I don't chant the price-per-kilogram to myself under my breath, by the time I've reached the second choice, I've forgotten the price-per for the first item. Back again with the calculator out! (What, bring paper and pen? That would be... organized.)

Am I allowed to retain my boobs or do I have to hand them over? And if I have to switch to manhood, can I get a complementary beej to make sure my "manhood" took root properly?

I do both. I do directly go for what I need and get it very fast - then I meander around much to whomever I'm shopping withs annoyance.

Do I get a full set of both?

Not my wife. We wasted an HOUR AND A HALF at Bed Bath and Beyond. I wanted to kill myself.

So article am wrote from Bizarro World where everthing opposite?

Here is the biggest difference between myself and my SO. I go shopping when I need and intend to buy something. my decision is made before I leave.

She goes shopping when she wants to look for something. So while either one of us could be described as "organized," "have a list," "in a huge hurry" "mission-driven," "get-it-done," and "driven by finding the best prices, I am sure the fantasy marketing nerds would observe that I have a much higher conversion rate than she does.

Theaetetus: What about 1 Man, and 2 Men?

1 Man: picks up 6 pack, leaves in under 5 minutes
2 Men: Andrew: What do you think Bob? 6 or 12?
Bob: Better get a case.
Pick up 24 pack and leaves in under 5 minutes

/Time may be increased depending on the beer selection available.

Theaetetus: "The mindset has been that she shops, she really knows every inch of the store, she is really organized, has a list, is in a huge hurry," Calpino said. "We talk to a lot of these millennial guys about shopping, and the biggest headline is they're not as structured, not as hurried, much more experimental, more adventurous."

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Uh, can someone flip those genders?

Yes women look for the best item possible. They will look at all the possibilities then they will compare items until they find the one they find the best. Men usually look through items for the first item "That'll work" and just get it.

Anderson's Pooper: Theaetetus: What about 1 Man, and 2 Men?

1 Man: picks up 6 pack, leaves in under 5 minutes
2 Men: Andrew: What do you think Bob? 6 or 12?
Bob: Better get a case.
Pick up 24 pack and leaves in under 5 minutes

/Time may be increased depending on the beer selection available.

The problem is that all of these shopping studies are done in shopping malls and grocery stores - places that most men deem only marginally more amusing than a stick in the eye.

I would like to see similar studies done in gun shops, or Ferrari dealerships, or comic book shops, or pretty much any place that doesn't sell prom dresses or milk.

Rambino: Anderson's Pooper: Theaetetus: What about 1 Man, and 2 Men?

1 Man: picks up 6 pack, leaves in under 5 minutes
2 Men: Andrew: What do you think Bob? 6 or 12?
Bob: Better get a case.
Pick up 24 pack and leaves in under 5 minutes

/Time may be increased depending on the beer selection available.

The problem is that all of these shopping studies are done in shopping malls and grocery stores - places that most men deem only marginally more amusing than a stick in the eye.

I would like to see similar studies done in gun shops, or Ferrari dealerships, or comic book shops, or pretty much any place that doesn't sell prom dresses or milk.

Products that are highly regulated or specialized wouldn't really be able to fit into a neat comparison. Gun purchases require a 4473 to be filled out and approved by ATF (can take days if you have some funky stuff or ATF farks up) and cars require a ton of cash and a credit check. Buying a pair of $100 heels isn't quite on that level, and most guys just don't like shopping, even if it's for something they like. When my dad went into Harbor Freight to pick up a stone cutter, he just double checked with an employee to make sure the one he wanted was sufficient for the job. When I went to Bass Pro to pick up some hunting equipment and ammo, I went in, bought exactly what I planned on, and left. Even though I had no time constraints and love Bass Pro Shop, I just wanted to leave and GTFO. If I see something I have a use for on my way to the register, I will grab it and purchase it as well...on the fly. I don't stop and agonize over whether or not a 3rd type of mineral lick is necessary.

In my experience, women come back with everything that's not on the list.

Theaetetus: jbuist: Weird. I was just presented some data by a retail marketing specialist the other week. His dad (for all of retail):

Man + Woman in store: 4 minutes 54 seconds: $8
1 Woman: 5 minutes 15 seconds: $12
2 Women: 8 minutes 12 seconds: $30

Something like that.

What about 1 Man, and 2 Men?

What about 2 and 1/2 men?

redmid17: I don't stop and agonize over whether or not a 3rd type of mineral lick is necessary.

Sweet Jesus this.

In our house, the division of labor breaks down that my wife does the grocery shopping. I'll do it if she gives me a list but I refuse to go with her.

We've been together for 16 years, married for 7. We've lived next to the same 2 large grocery stores for the last 10 years. They really haven't changed all that much in what products are available.

Yet, she'll still have to pick up and look at EVERY DAMN CAN OF CORN in the store before picking the same one she's gotten for 10 years.

Corvus: Theaetetus: "The mindset has been that she shops, she really knows every inch of the store, she is really organized, has a list, is in a huge hurry," Calpino said. "We talk to a lot of these millennial guys about shopping, and the biggest headline is they're not as structured, not as hurried, much more experimental, more adventurous."

[birdgei.files.wordpress.com image 300x300]
Uh, can someone flip those genders?

Yes women look for the best item possible. They will look at all the possibilities then they will compare items until they find the one they find the best. Men usually look through items for the first item "That'll work" and just get it.

Men tend to do a lot of comparison shopping baorao: Here is the biggest difference between myself and my SO. I go shopping when I need and intend to buy something. my decision is made before I leave.

She goes shopping when she wants to look for something. So while either one of us could be described as "organized," "have a list," "in a huge hurry" "mission-driven," "get-it-done," and "driven by finding the best prices, I am sure the fantasy marketing nerds would observe that I have a much higher conversion rate than she does.

But men tend to do a lot of looking and comparison shopping online. These studies don't count the time that a man spends, say, selecting the perfect flat screen tv. He may be in and out of the store in 15 mins, but he's spent four hours doing online research and reading consumer reviews about it.

People still use stores?

jbuist: 2 Women: 8 minutes 12 seconds: $30

What if there's a cup involved?

Gulper Eel: So when I get to the checkout with my purchase, getting the items quickly on to the belt in order of weight, volume, fragility and perishability so that I don't give the bagger agita (not to mention Mrs. Eel when I get home), why is it that I have never seen the man in front of me stand motionless until the total is formally announced, then futz around in his purse, opening five different zippers and clasps to reach his checkbook...heck, I don't even think I've ever see a man pay by anything other than cash or plastic...fill out the check like their third-grade penmanship teacher is lurking over their shoulder, ask the checkout clerk "What store is this?" since the 18,000 red-and-white Target logos in her field of view were not sufficiently helpful, then do the whole painfully slow process in reverse?

I've seen an 80 yr old man write a check at Jewel before, but he was also carrying a satchel/european man purse. It was also in Boystown, so I guess I will just withdraw that statement.

Corvus: Theaetetus: "The mindset has been that she shops, she really knows every inch of the store, she is really organized, has a list, is in a huge hurry," Calpino said. "We talk to a lot of these millennial guys about shopping, and the biggest headline is they're not as structured, not as hurried, much more experimental, more adventurous."

[birdgei.files.wordpress.com image 300x300]
Uh, can someone flip those genders?

Yes women look for the best item possible. They will look at all the possibilities then they will compare items until they find the one they find the best. Men usually look through items for the first item "That'll work" and just get it.

Men typically know exactly what they want before they go shopping and don't deviate from it. Whether it is from prior research or whatever, they know what they are getting.

Women on the other hand say they know exactly what they want, it turns out they really actually only have an idea of what they want because they don't do any research before hand. So when they got to the store they have to do all of the research right then and there. They also tend to get sidetracked by other items in the stores.

That is why grocery stores usually put the bread, milk, eggs, and meat in the back and far corners of the store. Because they know women do most of the grocery shopping and if they have to walk around the store to get staple items they will also buy other stuff that they aren't there to buy.

I'm not sure what world the stereotypes from that article come from. The stereotypical female shopper image I have seen is one that is disorganized, in no particular hurry, and unclear goals. The stereotypical male shopper image that I have seen is buy what is have an object in mind, buy it, then leave as quickly possible. I suppose that part does match but not this part which seems wildly off from the male stereotype:

"the mission-driven, very grab-and-go, get-it-done" it doesn't match the Men are more laid-back than those uptight women, you know. Women, always rushing around and being a bummer with their lists and the goals. Men can't be constrained by the tedium of conformist, goal-driven shopping, unlike those boring women. Men have to live, live I tell you. They can't go through their shopping experience like those uncreative, unexperimental women."

The stereotypes in that article don't match what I have generally understood as stereotypes for shopping.

Corvus:
Yes women look for the best item possible. They will look at all the possibilities then they will compare items until they find the one they find the best. Men usually look through items for the first item "That'll work" and just get it.
Ah. The same approach they take to dating, then, I take it?

If I have a need - 10 min
If I'm fulfilling a need, like looking at girls - 100 min



/priorities

Is this the same Marketing style that portrays all men as clueless helpless toddlers that can't accomplish anything without the help of the smart, organized woman? yeah, I thought so.

I'm a guy but I'm not gonna lie, I spend way too long looking around at video game stores and pawnshops.

However the last time I bought shoes I took only two and a half minutes to get what I needed.

It's whatever

What women are these people shopping with ?

Pro Zack: Is this the same Marketing style that portrays all men as clueless helpless toddlers that can't accomplish anything without the help of the smart, organized woman? yeah, I thought so.

As much as farkers complain, I still believe we are all jealous of Jim Belushi in his sitcom.

Please answer me these questions....

When a man enters a store he typically heads off immediately to the general area of whatever it is he intends to purchase. However, a woman will get three steps into a store and block the farking entrance for ten minutes as she rummages through a monster bag of holding. She never actually gets anything out to use but she sure pisses off a lot of people by blocking the entryway.

When a man passes an item that he wants in an aisle, he will push his cart off to the side and go back and get the misses item. Whereas a woman will not only leave her cart in the middle of the aisle, but she will turn it sideways thus ensuring that no one and nothing can get past while she retrieves the missed item.

A man will shop alone unless forced at gun point to do otherwise. A woman will bring several girl friends and every neighborhood kid with her. Only a woman could turn a simple, necessary event like grocery shopping into the major social circus event of the month.

Why is it that an otherwise normal, adult, female with a full shopping cart will fail to comprehend something as simple as a sign that reads '10 items or less'?

When the cashier announces the total, a man will already be swiping his card or be pulling cash out of his wallet. A woman will act surprised and then go rummaging around in the 'farking ever lovin god awful bag of Christ all mighty holding' and come up with her checkbook and a pen. Of course the pen does not work, so it's back into the dread bag yet again....


FWIW, I try to arrive at the grocery store about 2 PM. School lets out (depending on the school and grade) between 2 PM and 3 PM. I can get in, get my stuff, and get out before the Mom Brigade descends with sprog in tow that turns shopping into a living hell.

One final thought.... Ladies (and I use the term loosely) spandex was bad enough but wearing your PJs to go shopping is just off the charts tacky. Please, for the love of god and all that is holy, please just don't.

OH! and 'Old Decrepit Dude' take your 500 scratchers and GTFO! Your blocking the counter. You can go somewhere that is else and find out that every last one is NOT a winner. Do any of your symbols match? NO! They farking don't and asking the nice lady to double check each and every one isn't going to magically make one a winner. One of these days I expect to go by the ice cream section and see you stuffed in there with the ice pops.

Corvus: Yes women look for the best item possible. They will look at all the possibilities then they will compare items until they find the one they find the best. Men usually look through items for the first item "That'll work" and just get it.

No. Women look at all items, and then have a conversation about it with themselves. They hold things up together, weigh them, measure, appraise, evaluate, and compare. All the time having qualitative analysis of three parts of their brain running through their head. They then all have to have a big sit-down and talk to each other and understand each other's viewpoints and when all three of them agree, they get it, so most of the time they have to move on to another pair of items to compare.

Men go in, our brains divide the task clearly : One part checking the size, the other checking the price and the third checking to see if it hurt us last time we bought it. Then they vote; If two of the three agree, we go with the item and get out of the store full of people we are trying to not kill or shout at.

rubi_con_man: Corvus: Yes women look for the best item possible. They will look at all the possibilities then they will compare items until they find the one they find the best. Men usually look through items for the first item "That'll work" and just get it.

No. Women look at all items, and then have a conversation about it with themselves. They hold things up together, weigh them, measure, appraise, evaluate, and compare. All the time having qualitative analysis of three parts of their brain running through their head. They then all have to have a big sit-down and talk to each other and understand each other's viewpoints and when all three of them agree, they get it, so most of the time they have to move on to another pair of items to compare.

Men go in, our brains divide the task clearly : One part checking the size, the other checking the price and the third checking to see if it hurt us last time we bought it. Then they vote; If two of the three agree, we go with the item and get out of the store full of people we are trying to not kill or shout at.

Also: when women go through this process it is NOT logical. It is emotional. Women can't think logically, we all know this. (yes, I know there are exceptions)

Oh, and its not that they CAN'T think logically, its that they choose not to, ime. They actively scoff at thinking logically.

I exhibit stereotypical male shopping patterns when I don't really care. Clothes, groceries, and so on. But put me in the local comic or gaming shop and it will be a different story. It makes me wonder if women are as actively engaged in buying corn as I am in buying comics.

rka: redmid17: I don't stop and agonize over whether or not a 3rd type of mineral lick is necessary.

Sweet Jesus this.

In our house, the division of labor breaks down that my wife does the grocery shopping. I'll do it if she gives me a list but I refuse to go with her.

We've been together for 16 years, married for 7. We've lived next to the same 2 large grocery stores for the last 10 years. They really haven't changed all that much in what products are available.

Yet, she'll still have to pick up and look at EVERY DAMN CAN OF CORN in the store before picking the same one she's gotten for 10 years.

good christ, I often wish we didn't go grocery shopping together. We alternate weeks of who pays (we're one of those weird couples who have separate accounts. Works for us). If I go alone, I get out at about £50-60. Together? I'm lucky if it's under £80.

I'm a "list, and only what's on the list" person.
He's a "the list is only what necessary, not a list of everything I'd like" person.

/used to annoy me, but since I eat or use the extra stuff we buy, I don't put up any more resistance than a laugh and a smile.