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(Louis C.K) Interesting Twelve days ago Louis C.K started selling "Live at the Beacon theater" through his web page for five bucks without any DRM or other restrictions. Money earned so far: $1,000,000. Donated to charity: $280,000   (buy.louisck.net) divider line 282
More: Interesting, Louis C.K., DRM, Beacon Theatre, web pages  
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17082 clicks; posted to Main » on 22 Dec 2011 at 3:12 PM   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»   |    Get this fabulous T-Shirt and impress the methane out of your friends! shirt it!



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2011-12-22 12:31:12 PM
Suck a bag of d*cks
 
2011-12-22 12:49:09 PM
Not only was the special really funny and honest, I love what he's done surrounding it. Awesome.
 
2011-12-22 12:53:01 PM
No Hero tag? If not for this, then what is it for?
 
2011-12-22 12:57:20 PM
rotsky: No Hero Harrow tag? If not for this, then what is it for?

/sorry, pet peeve.
 
2011-12-22 01:29:58 PM
cameroncrazy1984: rotsky: No Hero Harrow tag? If not for this, then what is it for?

/sorry, pet peeve peave.
 
2011-12-22 02:02:47 PM
I hope the MPAA and RIAA are shiatting themselves. This needs to become the norm.
 
2011-12-22 02:33:57 PM
ecmoRandomNumbers: I hope the MPAA and RIAA are shiatting themselves. This needs to become the norm.

This week's TWIT episode talked about this and I think went the wrong way with regards to the piracy issue. One of the pundits (I can't remember who) said that if he had sold it through traditional DVD release, he would have made 10 times as much. (I'm sure that number was pulled out of his ass, but the theory seems legit to me). Anyhow, everybody on the show seemed to agree that 1 million vs. 10 million was an OK compromise, used that as an argument that piracy isn't harmful.

I hear plenty of these anecdotes about big stars who can afford to take the risk, but haven't heard much with regards to small artists. Is there any good research out there on whether this scales to lesser-known performers? Making $1 million instead of $10 million isn't that big of a deal, but what if it was $10,000 instead of $100,000? I'd probably consider a different line of work.
 
2011-12-22 02:36:34 PM
Goddammit, everything about this special is awesome.

I saw the show live in Toronto a couple of weeks before he filmed it (and it was amazing), then watched the video of it a month later after my friend downloaded it. Just a really great, entertaining hour of stand-up. Even more impressive when you remember he throws out all his material and starts with a blank sheet of paper every single year.

Then he tries this distribution model, it's a big success, and he gives a huge chunk of the proceeds to his staff and charity.

Just a cool story all around. Of course, I look forward to seeing what trolls will come up with in order to shiat all over this when it goes green.
 
2011-12-22 02:41:39 PM
Not only did he donate the 280K but he gave the people that worked with him on this behind the scenes bonus equaling more than he personally made so far as well.
 
2011-12-22 02:42:38 PM
he got 5 of my dollars. well worth it. really glad it's working out and he's being transparent with his results. i hope others with the fan base to support this business model start doing more of it.
 
2011-12-22 02:43:47 PM
serial_crusher: ecmoRandomNumbers: I hope the MPAA and RIAA are shiatting themselves. This needs to become the norm.

This week's TWIT episode talked about this and I think went the wrong way with regards to the piracy issue. One of the pundits (I can't remember who) said that if he had sold it through traditional DVD release, he would have made 10 times as much. (I'm sure that number was pulled out of his ass, but the theory seems legit to me). Anyhow, everybody on the show seemed to agree that 1 million vs. 10 million was an OK compromise, used that as an argument that piracy isn't harmful.

I hear plenty of these anecdotes about big stars who can afford to take the risk, but haven't heard much with regards to small artists. Is there any good research out there on whether this scales to lesser-known performers? Making $1 million instead of $10 million isn't that big of a deal, but what if it was $10,000 instead of $100,000? I'd probably consider a different line of work.


First of all, without knowing the economics "10 times" is total BS. Lets say 4x- even though I think that's a stretch. Are 3/4 of Louis' fans only able to consume media via DVD, and have no idea how to download and burn a DVD (or have access to someone that can?)

In traditional media, you have to pay for the physical media, the distribution, all the people involved (including high-paid execs.)

I don't think even the biggest stars get 10% of the cut. (Oh, by the way... 10% of the cut would negate this dude's nutty 10x argument exactly.)\

I don't know about comedians, but I heard once in the traditional music industry... only stars of Madonna's caliber make 10% of CD/DVD sales.
 
2011-12-22 02:53:07 PM
downstairs: serial_crusher: ecmoRandomNumbers: I hope the MPAA and RIAA are shiatting themselves. This needs to become the norm.

This week's TWIT episode talked about this and I think went the wrong way with regards to the piracy issue. One of the pundits (I can't remember who) said that if he had sold it through traditional DVD release, he would have made 10 times as much. (I'm sure that number was pulled out of his ass, but the theory seems legit to me). Anyhow, everybody on the show seemed to agree that 1 million vs. 10 million was an OK compromise, used that as an argument that piracy isn't harmful.

I hear plenty of these anecdotes about big stars who can afford to take the risk, but haven't heard much with regards to small artists. Is there any good research out there on whether this scales to lesser-known performers? Making $1 million instead of $10 million isn't that big of a deal, but what if it was $10,000 instead of $100,000? I'd probably consider a different line of work.

First of all, without knowing the economics "10 times" is total BS. Lets say 4x- even though I think that's a stretch. Are 3/4 of Louis' fans only able to consume media via DVD, and have no idea how to download and burn a DVD (or have access to someone that can?)

In traditional media, you have to pay for the physical media, the distribution, all the people involved (including high-paid execs.)

I don't think even the biggest stars get 10% of the cut. (Oh, by the way... 10% of the cut would negate this dude's nutty 10x argument exactly.)\

I don't know about comedians, but I heard once in the traditional music industry... only stars of Madonna's caliber make 10% of CD/DVD sales.


That's relatively true. It depends on if the star owns their own record label, any publishing agreements in place and/or they wrote their own songs. But for the performance only aspect of the record, they might get royalties of 10-15%.

/Most artists get nowhere near that. It is quite common for artists to have a gold record and not make a dime (after their record advance is paid off).
 
2011-12-22 02:53:30 PM
downstairs: serial_crusher: ecmoRandomNumbers: I hope the MPAA and RIAA are shiatting themselves. This needs to become the norm.

This week's TWIT episode talked about this and I think went the wrong way with regards to the piracy issue. One of the pundits (I can't remember who) said that if he had sold it through traditional DVD release, he would have made 10 times as much. (I'm sure that number was pulled out of his ass, but the theory seems legit to me). Anyhow, everybody on the show seemed to agree that 1 million vs. 10 million was an OK compromise, used that as an argument that piracy isn't harmful.

I hear plenty of these anecdotes about big stars who can afford to take the risk, but haven't heard much with regards to small artists. Is there any good research out there on whether this scales to lesser-known performers? Making $1 million instead of $10 million isn't that big of a deal, but what if it was $10,000 instead of $100,000? I'd probably consider a different line of work.

First of all, without knowing the economics "10 times" is total BS. Lets say 4x- even though I think that's a stretch. Are 3/4 of Louis' fans only able to consume media via DVD, and have no idea how to download and burn a DVD (or have access to someone that can?)

In traditional media, you have to pay for the physical media, the distribution, all the people involved (including high-paid execs.)

I don't think even the biggest stars get 10% of the cut. (Oh, by the way... 10% of the cut would negate this dude's nutty 10x argument exactly.)\

I don't know about comedians, but I heard once in the traditional music industry... only stars of Madonna's caliber make 10% of CD/DVD sales.


He actually talks about this on his website. If he did a "traditional" deal he would have made maybe 2% of sales. It would have been safer for him, because he would not have invested his own money. Also, according to Louis, he's never had $1 million, let alone 10x that.
 
2011-12-22 03:06:24 PM
cameroncrazy1984: He actually talks about this on his website. If he did a "traditional" deal he would have made maybe 2% of sales. It would have been safer for him, because he would not have invested his own money. Also, according to Louis, he's never had $1 million, let alone 10x that.

Cool, thanks. I didn't read up on his site yet... kept meaning to.

I think he gets paid all of $200k for each SEASON of Louie. Still a heck of a lot more than the comedian at your local Laugh Factory... but yeah, this experiment blew all that out of the water.
 
2011-12-22 03:14:41 PM
I bought it ... definitely worth the $5
 
2011-12-22 03:16:39 PM
downstairs: I don't think even the biggest stars get 10% of the cut. (Oh, by the way... 10% of the cut would negate this dude's nutty 10x argument exactly.)\

Well, except that you're comparing his 10% cut of the hypothetical 10 million vs the total 1 million in reality, as opposed to his 25% cut of said million. But yeah, I see your point.

For some reason I was misinterpreting his business plan here. Thought he was doing the same thing that (was it Nine Inch Nails?) did a while back, where they said "the album's free, but we'd appreciate it if you gave us some money".

Now that I read more up on his... this is more a "do the record company's work on your own" kind of situation. Which I guess works, depending on how much you have to invest upfront.
 
2011-12-22 03:17:04 PM
Oh come on, who the hell would pay $5 to pay attention to the deluded rantings of- oh wait. Nevermind.
 
2011-12-22 03:17:39 PM
downstairs: I don't know about comedians, but I heard once in the traditional music industry... only stars of Madonna's caliber make 10% of CD/DVD sales.

Entertainers make their money on tour.

It's why people like Britney and Rihanna don't do shiate for the album. Someone else is writing the lyrics, making the music, and the voice is mostly auto-tuned anyway. So in essence, the "star" is really meaningless. But they have to tour the country/world for months on end, which sucks, but that's where they make most of their $$$$, and because millions of people want to see them, they more than earn it.
 
2011-12-22 03:18:06 PM
Because of this, I might consider capitalism less than a complete failure.

Music and entertainment industries: Go F*ck Yourselves!

/so sad dear leader couldn't have seen this
 
2011-12-22 03:20:43 PM
ecmoRandomNumbers: I hope the MPAA and RIAA are shiatting themselves. This needs to become the norm.

That.
 
2011-12-22 03:20:44 PM
bought three copies for friends. This is the first time I have paid for media online other than netflix. If more people do this, I will spend more.
 
2011-12-22 03:20:48 PM
serial_crusher: downstairs: I don't think even the biggest stars get 10% of the cut. (Oh, by the way... 10% of the cut would negate this dude's nutty 10x argument exactly.)\

Well, except that you're comparing his 10% cut of the hypothetical 10 million vs the total 1 million in reality, as opposed to his 25% cut of said million. But yeah, I see your point.

For some reason I was misinterpreting his business plan here. Thought he was doing the same thing that (was it Nine Inch Nails?) did a while back, where they said "the album's free, but we'd appreciate it if you gave us some money".

Now that I read more up on his... this is more a "do the record company's work on your own" kind of situation. Which I guess works, depending on how much you have to invest upfront.


RadioHead.
 
2011-12-22 03:21:01 PM
downstairs: I think he gets paid all of $200k for each SEASON of Louie

On that, he took a lower $$ amount in return for more editorial control over the content. Which turned out to be a great move.
 
2011-12-22 03:21:21 PM
Out of all that, he only donated $280,000?!

lol, jk
 
2011-12-22 03:21:21 PM
I like Mr C.K.. I liked him. I got to say when I saw met him I didn't care much for him because like 99% of the people on any given day of my life he was very belligerent and disagreeable. Mr C.K. was attractive to me. As a man, I was attracted to him in his demeanor. I was attracted to him in a sexual manner that was appropriate. ...I don't want to talk about this anymore.
 
2011-12-22 03:21:28 PM
Sin_City_Superhero: cameroncrazy1984: rotsky: No Hero Harrow tag? If not for this, then what is it for?

/sorry, pet peeve peave.


Are we going to dog pile on rotsky every time he posts? Let it go. Everybody makes mistakes. We all have our share of blunders. Sometimes we loose sight of that.
 
2011-12-22 03:21:56 PM
I often wonder why apps for my phone don't have optional pricing. There are so many free apps I've downloaded that I would toss a few bucks toward after the fact.
 
2011-12-22 03:22:30 PM
I love this farking man. That is all.
 
2011-12-22 03:23:36 PM
serial_crusher: ecmoRandomNumbers: I hope the MPAA and RIAA are shiatting themselves. This needs to become the norm.

This week's TWIT episode talked about this and I think went the wrong way with regards to the piracy issue. One of the pundits (I can't remember who) said that if he had sold it through traditional DVD release, he would have made 10 times as much. (I'm sure that number was pulled out of his ass, but the theory seems legit to me). Anyhow, everybody on the show seemed to agree that 1 million vs. 10 million was an OK compromise, used that as an argument that piracy isn't harmful.

I hear plenty of these anecdotes about big stars who can afford to take the risk, but haven't heard much with regards to small artists. Is there any good research out there on whether this scales to lesser-known performers? Making $1 million instead of $10 million isn't that big of a deal, but what if it was $10,000 instead of $100,000? I'd probably consider a different line of work.


I don't know about $1 mil v. $10 mil, but go listen to the recent BS Report podcast with Louis CK. He makes the case that if he had gone the more traditional DVD route it wouldn't have sold as well, because no one really gives a crap about DVD releases of comedy shows any more.
 
2011-12-22 03:23:43 PM
While we're on the whole alternative publishing techniques / non-DRM conversation, I feel like I should plug these guys: The Humble Indie Bundle #4 (new window)
 
2011-12-22 03:24:15 PM
rotsky: No Hero tag? If not for this, then what is it for?


THIS.

That's a freakin' load of bucks to give to charity. Louis CK, you rock, man!
 
2011-12-22 03:24:27 PM
ecmoRandomNumbers: I hope the MPAA and RIAA are shiatting themselves. This needs to become the norm.

You hear me talking to you, Chappelle? Stanhope? Izzard? I have five bucks for each of you, quarterly, in perpetuity, if it means I can hear new material and have it forever.
 
2011-12-22 03:25:52 PM
Sin_City_Superhero: cameroncrazy1984: rotsky: No Hero Harrow tag? If not for this, then what is it for?

/sorry, pet peeve peave.


Hey, hey, hey. It's the holiday season; be nice.
 
2011-12-22 03:26:16 PM
I'm not sure they've thought through what will happen at the White House Correspondents dinner since they asked him to perform. After he spent 20 minutes asking Don Rumsfeld if he was one of the lizard people (or whatever) on the radio, that should be fun.
 
2011-12-22 03:26:17 PM
Cool!

ecmoRandomNumbers: I hope the MPAA and RIAA are shiatting themselves. This needs to become the norm.

Or even just "quite common" would be an improvement.

/Did anyone notice the amount he plans to give Uncle Sam?
 
2011-12-22 03:26:25 PM
I think he forgot to account donations to one uncle... and he's going to come calling in April for his share...
 
2011-12-22 03:26:31 PM
ecmoRandomNumbers: I hope the MPAA and RIAA are shiatting themselves. This needs to become the norm.

But the heartless corporate entities backed by the government need to be able to restrict free trade and free expression in music. Otherwise, we'd actually have music with meaning and artists that were musicians! Perish the thought! It's not like the "artists" could start earning their money for what they're supposed to do instead of just touring?

/they say jump, we say bring us a steak
 
2011-12-22 03:26:56 PM
That dude rocks
 
2011-12-22 03:26:58 PM
He wrote, starred, produced, and distributed all himself at a very low cost to the consumer.

Who said monopolies aren't good?
 
2011-12-22 03:27:08 PM
I'll torrent it.
 
2011-12-22 03:27:23 PM
cameroncrazy1984: He actually talks about this on his website. If he did a "traditional" deal he would have made maybe 2% of sales. It would have been safer for him, because he would not have invested his own money. Also, according to Louis, he's never had $1 million, let alone 10x that.

From his website:

The show went on sale at noon on Saturday, December 10th. 12
hours later, we had over 50,000 purchases and had earned
$250,000, breaking even on the cost of production and website. As
of Today, we've sold over 110,000 copies for a total of over
$500,000. Minus some money for PayPal charges etc, I have a
profit around $200,000 (after taxes $75.58). This is less than I
would have been paid by a large company to simply perform the
show and let them sell it to you, but they would have charged you
about $20 for the video. They would have given you an encrypted
and regionally restricted video of limited value, and they would
have owned your private information for their own use. They would
have withheld international availability indefinitely.
This way,
you only paid $5, you can use the video any way you want, and you
can watch it in Dublin, whatever the city is in Belgium, or
Dubai. I got paid nice, and I still own the video (as do you).
You never have to join anything, and you never have to hear from
us again.
 
2011-12-22 03:29:00 PM
ecmoRandomNumbers: I hope the MPAA and RIAA are shiatting themselves. This needs to become the norm.


Agreed. Three cheers for effective crowdsourcing!
 
2011-12-22 03:29:10 PM
Jackal_N: Cool!

ecmoRandomNumbers: I hope the MPAA and RIAA are shiatting themselves. This needs to become the norm.

Or even just "quite common" would be an improvement.

/Did anyone notice the amount he plans to give Uncle Sam?


bub2000: I think he forgot to account donations to one uncle... and he's going to come calling in April for his share...

Just take ratios mentioned and assume it means post-tax. Not that hard guys. Would you prefer he'd broken it down per staff member too?
 
2011-12-22 03:29:38 PM
I wonder if the money donated to charity is a tax write off? I know i'd rather donate 280k than pay it in taxes.
 
2011-12-22 03:30:08 PM
theFword: I'll torrent it.

It was up on the tracker sites SECONDS after he posted it. He still pushed over a quarter million units. That more than anything is the part that should scare the shiat out of the big production houses: No DRM, "heavy" piracy, he still made big bank.
 
182 [TotalFark]
2011-12-22 03:31:49 PM
rocinante721: Suck a bag of d*cks

came here for that....left satified.
 
2011-12-22 03:32:10 PM
blackminded: cameroncrazy1984: He actually talks about this on his website. If he did a "traditional" deal he would have made maybe 2% of sales. It would have been safer for him, because he would not have invested his own money. Also, according to Louis, he's never had $1 million, let alone 10x that.

From his website:

The show went on sale at noon on Saturday, December 10th. 12
hours later, we had over 50,000 purchases and had earned
$250,000, breaking even on the cost of production and website. As
of Today, we've sold over 110,000 copies for a total of over
$500,000. Minus some money for PayPal charges etc, I have a
profit around $200,000 (after taxes $75.58). This is less than I
would have been paid by a large company to simply perform the
show and let them sell it to you, but they would have charged you
about $20 for the video. They would have given you an encrypted
and regionally restricted video of limited value, and they would
have owned your private information for their own use. They would
have withheld international availability indefinitely. This way,
you only paid $5, you can use the video any way you want, and you
can watch it in Dublin, whatever the city is in Belgium, or
Dubai. I got paid nice, and I still own the video (as do you).
You never have to join anything, and you never have to hear from
us again.


It's nice to see a (somewhat) big name acknowledge that people are tired of legitimately buying a product and still being treated like a criminal.
 
2011-12-22 03:32:26 PM
I would imagine that soon the RIAA and MPAA will start a writers/actors/musicians union that will force ALL artists to join and give up the rights to their work if they want to preform it anywere but their own home.

/probably somewhere in SOPA
 
2011-12-22 03:33:53 PM
scottydoesntknow: It's nice to see a (somewhat) big name acknowledge that people are tired of legitimately buying a product and still being treated like a criminal.

Terrorist. Not criminal. Terrorist.
 
2011-12-22 03:34:07 PM
Paypal fees: $700,000
 
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