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(Telegraph)   "And on your left, you have one of the most iconic buildings in all of New York, the Fark.com UFIA Building, formerly known as the Empire State Building"   (telegraph.co.uk) divider line 49
    More: Interesting, Empire State Building, UFIA Building, New York  
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11420 clicks; posted to Main » on 30 Nov 2011 at 6:50 PM (3 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



49 Comments   (+0 »)
   

Archived thread
 
2011-11-30 05:13:01 PM  
Screw building "naming rights." Everyone will still call 'em "Sears Tower," "New York Times Building" and "Candlestick Park" forever regardless of what corporate sugar-daddy logged the high bid for the signage on the façade. Most worthless promotional technique ever.
 
2011-11-30 05:39:40 PM  
So will all the license plate in New York have "Fark.com UFIA" as the slogan now?
 
2011-11-30 05:58:09 PM  
How about the "King Kong Memorial Jungle Gym"?
 
2011-11-30 06:14:34 PM  

MaxxLarge: Screw building "naming rights." Everyone will still call 'em "Sears Tower," "New York Times Building" and "Candlestick Park" forever regardless of what corporate sugar-daddy logged the high bid for the signage on the façade. Most worthless promotional technique ever.


A corporation can actually gain some respect by buying the naming rights, then either not altering or only altering the name a little. Case in point: the Saddledome. It has gone over many name changes, but there has been little if any outcry as each new owner has kept the important part of the name (Saddledome)

Originally it was the Olympic Saddledome, then the Air Canada Saddledome, then the Pengrowth Saddledome, and now it's the Scotiabank Saddledome. Not a single buyer had the audacity to change the iconic name, as they knew it would generate outrage and dislike for their brand


/Unlike Rogers who completely renamed the Skydome to the Rogers Centre
//Even living in Calgary, I heard the outrage over that one
 
2011-11-30 06:22:27 PM  
I got five on that.
 
2011-11-30 06:51:29 PM  
Whatever. Let me know when there's building-sized videos of Asian women giggling a la Blade Runner.

We're getting there...
 
2011-11-30 07:00:55 PM  

the_sidewinder: MaxxLarge: Screw building "naming rights." Everyone will still call 'em "Sears Tower," "New York Times Building" and "Candlestick Park" forever regardless of what corporate sugar-daddy logged the high bid for the signage on the façade. Most worthless promotional technique ever.

A corporation can actually gain some respect by buying the naming rights, then either not altering or only altering the name a little. Case in point: the Saddledome. It has gone over many name changes, but there has been little if any outcry as each new owner has kept the important part of the name (Saddledome)

Originally it was the Olympic Saddledome, then the Air Canada Saddledome, then the Pengrowth Saddledome, and now it's the Scotiabank Saddledome. Not a single buyer had the audacity to change the iconic name, as they knew it would generate outrage and dislike for their brand


/Unlike Rogers who completely renamed the Skydome to the Rogers Centre
//Even living in Calgary, I heard the outrage over that one


This is why many years later I refer to the old basketball arena in Houston as the Summit
 
2011-11-30 07:02:10 PM  
So do you pronounce that "oof-ee-ya" or "yoo-fee-ya"? "yoo-fie-ya"?
 
2011-11-30 07:03:10 PM  

MaxxLarge: Screw building "naming rights." Everyone will still call 'em "Sears Tower," "New York Times Building" and "Candlestick Park" forever regardless of what corporate sugar-daddy logged the high bid for the signage on the façade. Most worthless promotional technique ever.


Even the sports anchors will keep calling it the old name

/Joe Robbie Stadium
 
2011-11-30 07:06:32 PM  
www.andpop.com

Fark.com UFIA state of mind
 
2011-11-30 07:06:33 PM  
I love Atlanta...fulton county stadium, turner field, the omni, the georgia dome. Even phillips has stayed the same.
 
2011-11-30 07:08:16 PM  

MaxxLarge: Screw building "naming rights." Everyone will still call 'em "Sears Tower," "New York Times Building" and "Candlestick Park" forever regardless of what corporate sugar-daddy logged the high bid for the signage on the façade. Most worthless promotional technique ever.


So your argument is that the original corporate sugar-daddy should always be honoured in these cases?

Why do you hate capitalism?
 
2011-11-30 07:10:20 PM  
upload.wikimedia.org
 
2011-11-30 07:17:10 PM  

MaxxLarge: Screw building "naming rights." Everyone will still call 'em "Sears Tower," "New York Times Building" and "Candlestick Park" forever regardless of what corporate sugar-daddy logged the high bid for the signage on the façade. Most worthless promotional technique ever.


Not even tearing it down and building a new building can stop that either, I'd say about half my friends still say that they're going to "Shea" when they go see the Mets
 
2011-11-30 07:25:15 PM  
Watch for falling jetliners.
 
2011-11-30 07:36:17 PM  
So is there a bubble in commercial property about to hit?
 
2011-11-30 07:41:09 PM  
Most ridiculous one, the Tampa Amphitheatre is now the

"1-800-Ask Gary Amphitheater"

Stay classy, Tampa.
 
2011-11-30 07:49:57 PM  

gojirast: Most ridiculous one, the Tampa Amphitheatre is now the

"1-800-Ask Gary Amphitheater"

Stay classy, Tampa.


Yeah, that one is really bad.

At least the St. Petersburg Times is changing its name to the Tampa Bay Times on January first, so the hockey arena in downtown Tampa won't be called the "St. Pete Times Forum" anymore.
 
2011-11-30 07:50:42 PM  
There's nothing in TFA about naming rights. The story is about the company that owns the Empire State Building going public. If anything, this means everyone will have an opportunity to own a piece of the building and actually make money in doing so (REITs have to pay out 95% of their earnings).
 
2011-11-30 07:54:31 PM  
encrypted-tbn1.google.com
 
2011-11-30 07:59:48 PM  
Can we just whore everything out at once, cut the crap, slap some price tags on and vote Elizondo Camacho? I like money.
 
2011-11-30 08:13:41 PM  

one of those: gojirast: Most ridiculous one, the Tampa Amphitheatre is now the

"1-800-Ask Gary Amphitheater"

Stay classy, Tampa.

Yeah, that one is really bad.

At least the St. Petersburg Times is changing its name to the Tampa Bay Times on January first, so the hockey arena in downtown Tampa won't be called the "St. Pete Times Forum" anymore.


I still think calling it the Tampa Bay Times is a stupid idea.

Anyways here in St. Louis it's pretty easy for us since the names of our ballparks carry from one building to another. This is technically the third Busch Stadium.
 
2011-11-30 08:36:32 PM  
I worked as an NYC tour guide for the last few years, so I'm getting a kick out of these replies.

/I would throw that in there too were I still working there, just to see if any Farkers were on the bus
/No tape recording will ever make awesome esoteric jokes like that
 
2011-11-30 08:56:46 PM  
The Duke Sucks Tower! XD
 
2011-11-30 09:14:58 PM  

Mrtraveler01:
Anyways here in St. Louis it's pretty easy for us since the names of our ballparks carry from one building to another. This is technically the third Busch Stadium.


Yeah, but the Rams' and the Blues' homes have changed names several times over the years.
 
2011-11-30 09:24:04 PM  

Captain Steroid: The Duke Sucks Tower! XD


Impressive, I thought only your mom could suck tower.


\so sorry.
 
2011-11-30 09:25:00 PM  
PPPFFFFTTTT....

The United Arab Emirates owns MOST of the Sears tower nowadays.
 
2011-11-30 09:26:35 PM  

Rude Turnip: There's nothing in TFA about naming rights. The story is about the company that owns the Empire State Building going public. If anything, this means everyone The Arabs and the rest of the rich arseholes will have an opportunity to own a piece of the building .


FTFY
 
2011-11-30 09:33:28 PM  
Stupid idiot liberal crackheads times a million, you all are. Complaining about corporations that buy buildings when Taxbongo Obamaluke bought his way into the White House. Thank the Lord that he did not purchase the rights to Cowboys Stadium. Joe Buck (probably by socialist gunpoint) would be calling it the 1-800-RAISEMYTAXES Arena.
 
2011-11-30 09:37:10 PM  

Uchiha_Cycliste: Captain Steroid: The Duke Sucks Tower! XD

Impressive, I thought only your mom could suck tower.


\so sorry.


This is why I love Fark.
 
2011-11-30 09:37:46 PM  

Mike_LowELL: Stupid idiot liberal crackheads times a million, you all are. Complaining about corporations that buy buildings when Taxbongo Obamaluke bought his way into the White House. Thank the Lord that he did not purchase the rights to Cowboys Stadium. Joe Buck (probably by socialist gunpoint) would be calling it the 1-800-RAISEMYTAXES Arena.


Not Sure if Serious
wildpitchsports.com
 
2011-11-30 09:45:51 PM  

hstein3: Mrtraveler01:
Anyways here in St. Louis it's pretty easy for us since the names of our ballparks carry from one building to another. This is technically the third Busch Stadium.

Yeah, but the Rams' and the Blues' homes have changed names several times over the years.


True. It's hard to keep track.
 
2011-11-30 09:56:18 PM  

nativefloridian: MaxxLarge: Screw building "naming rights." Everyone will still call 'em "Sears Tower," "New York Times Building" and "Candlestick Park" forever regardless of what corporate sugar-daddy logged the high bid for the signage on the façade. Most worthless promotional technique ever.

Even the sports anchors will keep calling it the old name

/Joe Robbie Stadium


The Cell is a passable name in Chicago, but just as many say Comiskey. No one says US Cellular Field.

/love voting enabled threads
/4 more years!
 
2011-11-30 10:09:11 PM  
Last year the city council approved a very tall building, 15 Penn Plaza, very near the Empire State Building, unanimously rejecting suggestions that the ESB should have some kind of buffer zone to maintain its uniqueness in the skyline.

www.blogcdn.com

Whether it happens depends on the economy so it could be a while.
 
2011-11-30 10:17:33 PM  

ArkAngel: How about the "King Kong Memorial Jungle Gym"?

 
2011-11-30 10:31:20 PM  
Dear America,

Look, we're sorry about all rats-leaving-a-sinking-ship-with-as-much-cheese-as-possible mentality, but well, there's pretty much not a lot else we can do. We've already deconstructed actual investment because, frankly, all you people seem to want shelter, regular meals, health care, plumbing, electricity, running cars and bandwidth.

There's no way in hell we can make record profits paying salaries that can give working people sh*t like that. Seriously, can't you just, like, hang out in the bus station, wash your face, spray some Glade on and go run your machine?

Apparently not. So we moved them to China. And it's your fault, you entitlement whores.

So do not be looking for any more Empire State buildings, important new artists, well designed cars, Guggenheim museums or even a coat of paint on your crummy 2 B/R up with the off street parking. We're on a scale that demands that money move around 9 figures at a time and frankly, we're not very interested in America anymore.

Al the iconic icons have been built 70 years ago, all the cars that didn't suck well over 30 years ago, the infrastructure hasn't been updated since Roosevelt and, well, it's like that mom and pop store that used to be on the corner that slowly got dirtier and crappier until it was down to a case of Coke, three packs of HoHos and a carton of Marlboro lights and then just closed.

Sorry, but reinvestment and maintenance doesn't pay the Maybach note. We're essentially moving shop but if you think we're not gonna cash in at the window for all the liquidity we can get on the way out, you're deluded. We bought all this crap basically for the same reason your cousin bought that Plymouth SuperBird. To jazz it up and roll it over. So, no more new, cool buildings, (offices are pretty much 6 cubes and a blade server with terminals or a laptop), no more R&D for local products, no more snappy churches, those are for sale, too. We're fresh out of architecture, infrastructure and pothole filler, kids. Sorry. We don't repair stuff, we don't make stuff and we don't see any reason to.

As far as we can tell, all you want is 60 channels of sh*t, 30 mbp/s down for porn and pirated screeners, cool rims and a bucket of extra greasy and a lawn chair. And, if you're lucky, you'll still have it after we pull the stakes from the dirt and fold up the tents. To be honest, we couldn't care less. Hell, dig up Marilyn Monroe and we'll sell her rotting carcass to some grimy bastard in the UAE so he can cast her in amber.

Liquidation sale in progress. Please don't stand near the exit. Those guys have 9 shot magazines and they're bored.

Sincerely,

the 1% ™
 
2011-11-30 10:35:19 PM  

MaxxLarge: Screw building "naming rights." Everyone will still call 'em "Sears Tower," "New York Times Building" and "Candlestick Park" forever regardless of what corporate sugar-daddy logged the high bid for the signage on the façade. Most worthless promotional technique ever.


It's even worse when the new owner changes the physical name as well. The Anaheim Ducks played at the (Arrowhead) Pond. Honda bought the rights a few years back and now it's not the Pond anymore. It's the Honda Center. Way to take away a cool name for an arena based on a franchise named after a creature that lives on goddamned ponds!
 
2011-11-30 10:44:52 PM  

AverageAmericanGuy: So do you pronounce that "oof-ee-ya" or "yoo-fee-ya"? "yoo-fie-ya"?


It's pronounced, "OW OW WTF?!?!"
 
2011-11-30 10:48:22 PM  

bunner: Dear America,

Al the iconic icons have been built 70 years ago, all the cars that didn't suck well over 30 years ago, the infrastructure hasn't been updated since Roosevelt and, well, it's like that mom and pop store that used to be on the corner that slowly got dirtier and crappier until it was down to a case of Coke, three packs of HoHos and a carton of Marlboro lights and then just closed.

Sincerely,

the 1% ™


Horseshiat. My Toyota is awesome. It's built in America. Right?

/right?
 
2011-11-30 10:48:56 PM  
This cause needs supporting. Fark needs to be on the map.
 
2011-11-30 10:50:43 PM  

foo monkey: My Toyota is awesome.


Is it the round one, the square one or the ovate one?
 
2011-11-30 11:40:32 PM  
Didn't we try this in Boston years ago?
 
2011-12-01 12:05:15 AM  

Captain Steroid: The Duke Sucks Tower! XD


They already have a Duke Sucks stadium, it's in Chapel Hill.
 
2011-12-01 02:39:30 AM  
Very well done Bunner.
 
2011-12-01 05:41:48 AM  
I think the article's last graph was a bit of a cop-out - "has since been part of the backdrop to numerous films set in New York." Really? That's all the author could come up with? Books could be written about the Empire State Building's place in film history. An Affair to Remember, anyone?
 
2011-12-01 10:04:31 AM  

Nem Wan: Last year the city council approved a very tall building, 15 Penn Plaza, very near the Empire State Building, unanimously rejecting suggestions that the ESB should have some kind of buffer zone to maintain its uniqueness in the skyline.

[www.blogcdn.com image 202x271]

Whether it happens depends on the economy so it could be a while.


It's New York City. It's supposed to have lots of tall buildings being built all of the time. If you want to live in an artificial time warp where nothing changes, move to Boston.
 
2011-12-01 11:00:31 AM  
Way back when the Caps and Bullets (not wizards) played in Landover, MD at the Capital Center or Cap Center. Before the big move to chinatown the rights were sold and it was called US Airways Arena. But everyone still called in the Cap Center even broadcasters.
 
2011-12-01 02:44:49 PM  
It would be the first time the investing public could take a bet on the Empire State Building, which was constructed shortly after the Great Depression and still dominates Manhattan's skyline.

Not a history major I'm guessing.
 
2011-12-01 04:58:50 PM  
I swear, if they ever sold the naming rights to the Empire State Building that would get me to step away from the computer to go occupy something.

/ yes, even if it was Fark
 
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