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(Some Guy) Fail FedEx avoids original commercial like fast talking man, goes for obvious, cliched, hackneyed, stiff, corporate approved FedEx boxes rube goldberging a message from goose to cute puppy, with a little can't go wrong Johnny Cash. Depressing   (mashable.com) divider line 29
More: Fail, Johnny Cash, FedEx Canada, puppies  
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5125 clicks; posted to Video » on 18 Nov 2011 at 5:54 PM   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



29 Comments   (+0 »)
   
 
ABQGOD
2011-11-18 06:20:08 PM
They only other cliche that they missed was an overhead view to show that the fallen box dominoes created a FedEx logo.
 
BigTuna [TotalFark]
2011-11-18 06:22:29 PM
This ad stands out for the carefully engineered domino creations

I hope they realize it's CGI.
 
Gig103 [TotalFark]
2011-11-18 06:30:31 PM
BigTuna: This ad stands out for the carefully engineered domino creations

I hope they realize it's CGI.

That, to me, is the worst part. At least the Honda Cog was not CGI.
 
casual disregard [TotalFark]
2011-11-18 06:34:07 PM
Since the boxes can't be reused terribly well, they're all in a landfill now. Along with the ones they didn't use for the shoot.
 
zerkalo
2011-11-18 06:47:16 PM
Hey dog, you're not a hockey player, you don't even have skates
 
BroVinny
2011-11-18 06:54:08 PM
That wasn't Johnny Cash.
 
crab66
2011-11-18 07:17:58 PM
dailyfun.us
 
unitednihilists
2011-11-18 07:58:20 PM
I don't care what you say CGI or not, I could watch that shiat all day.

why yes I'm easy to entertain.
 
Easy Reader
2011-11-18 10:03:41 PM
Be cooler if New York was the Trade Towers.
 
pickledick
2011-11-18 10:26:58 PM
www.dogbreedinfo.com
approves.
 
Smagma
2011-11-18 10:59:44 PM
Easy Reader: Be cooler if New York was the Trade Towers.

not sure whether to applaud or punch you in the face.. well done
 
1066
2011-11-18 11:03:11 PM
BroVinny: That wasn't Johnny Cash.

Anyone know who was singing and what the song was?
 
BroVinny
2011-11-18 11:07:47 PM
1066: BroVinny: That wasn't Johnny Cash.

Anyone know who was singing and what the song was?

No on both. I've tried googling snatches of lyrics from the song, to no avail.
 
RoyBatty
2011-11-18 11:24:06 PM
BroVinny: That wasn't Johnny Cash.

You're right. I think it was a "Johnny Cash impressionist/stylist" and the song, once I listen to the lyrics, is insipid, cliche'd, and supposed to be representative of FedEx's brand proposition.

Can someone confirm it's CGI, and just not badly shot at a strange framerate?
 
whandall
2011-11-18 11:34:17 PM
I can't find an authoritative source either way. A lot of cameras are spread out in that commercial, so if it is CGI, they're trying pretty hard to imply that it isn't.
 
almandot
2011-11-18 11:45:55 PM
i can't call it cgi either.. any confirmation? pretty damn good bouncing if it is cgi
 
Toriko [TotalFark]
2011-11-18 11:59:01 PM
If they were trying to go viral with this ad, it wouldn't work as well if it were CGI because they couldn't then have a 'behind the scenes' video which would generate more buzz about the ad and get more people watching it. I'm not saying it isn't CGI, I'm just saying the ad execs should know that real will make the ad get mote hits, and fake will create a sense that the company will take shortcuts with their product. Also, I watch too much "Gruen Transfer" so I am ashamed to know about what philosophies go into creating ads.
 
whatshisname
2011-11-19 12:34:12 AM
If you want to criticize a video, at least come up with an intelligible headline.
 
Hagbardr
2011-11-19 02:05:04 AM
BroVinny: I've tried googling snatches

You and me both.
 
FibSeq
2011-11-19 02:51:18 AM
Truth in advertising?
Why yes, yes we will drop your package in every state it passes through.

It's a cute video with a catchy tune but what's the intent? Am I supposed to feel good about the shipping rates because my box is going on a cheerful trip? Like it's riding the rails hobo-style and seeing america's heartland in some Woody Gurthrie fantasy?

/C'est la V
 
Lars The Canadian Viking
2011-11-19 05:06:21 AM
1066: BroVinny: That wasn't Johnny Cash.

Anyone know who was singing and what the song was?

I assumed Stompin' Tom since they are trying to play up Canadianess..
 
alowishus
2011-11-19 07:47:50 AM
whatshisname: If you want to criticize a video, at least come up with an intelligible headline.

I'm assuming that the headline is a joke that went over my head. No headline is that clunky unless it's on purpose.
 
1066
2011-11-19 09:36:06 AM
Lars The Canadian Viking: 1066: BroVinny: That wasn't Johnny Cash.

Anyone know who was singing and what the song was?

I assumed Stompin' Tom since they are trying to play up Canadianess..

An AdWeek article says this an original track called "Coming Home" by Apollo Studios.
 
Senor Spielbergo
2011-11-19 01:59:26 PM
All I saw was some convoluted mess with useless loops and obstacles that made it take longer to get from one place to another.

/Think it through, jerks.
 
Krieghund [TotalFark]
2011-11-19 05:33:04 PM
I thought it was cute.

More importantly, mother and grandmother types are going to think it's cute. And they're the ones that do the bulk of the holiday shipping.
 
someonelse
2011-11-19 06:46:50 PM
Not Johnny Cash and not a Johnny Cash song. Lame.
 
I Am The Egg Matt Drudge Smears Upon His Body
2011-11-19 11:17:40 PM
Senor Spielbergo: All I saw was some convoluted mess with useless loops and obstacles that made it take longer to get from one place to another.

/Think it through, jerks.

a.mp-farm.com

Yep, what a completely idiotic marketing driven commercial. All that commercial says is my package is going to be continually knocked around while being rerouted numerous times.

Hell FedEx, why not use your airplanes crashing into each other instead of boxes for the commercial???

msnbcmedia3.msn.com


/FedEx commercial = derp
 
I Am The Egg Matt Drudge Smears Upon His Body
2011-11-19 11:20:44 PM
Krieghund: I thought it was cute.

More importantly, mother and grandmother types are going to think it's cute. And they're the ones that do the bulk of the holiday shipping.

citationneeded.jpg

idon'tthinkso.jpg
 
th0th
2011-11-21 12:35:53 PM
Didn't FedEx already do the 'we cover just about everything' video for the 2005 Superbowl (new window)?

Then again, the music and this domino scene was better than every OK Go video ever made (except for their first treadmill one, that was rather clever).
 
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