Liquor? I barely know her!

Well that was farking depressing for a Sunday morning.

Piss off, subby.

/pours a drink :)

Yeah but the taxes on alcohol are so high, it pays for a bunch of other problems. So keep drinking, Swedes.

Also gotta love a country that has it's PSAs in a foreign language.

When I read Swedish liquor commercial I was thinking boobies... still funny tho.

Well, it was an average ad... until the end, then it REALLY SOLD ME. Where the hell can you buy this?!?! MUST have some!

Subby, were you drunk when you wrote that horrible headline?

...But then I serious'd.

BokrK

You whats a much safer alternative to booze? Oh never mind. It's illegal. For now.

epoc_tnac: Also gotta love a country that has it's PSAs in a foreign language.

Why is it in a foreign language?

FatalDischarge: You whats a much safer alternative to booze? Oh never mind. It's illegal. For now.

You whats not sure if serious even kidding?

How did I miss a whole word? Oh, I know.

What a buzz kill.

Well, remind me not to give any alcohol to Swedes.

*sips rum*

Wow, that looked like Thanksgiving at my house!

jiaxiaobo: epoc_tnac: Also gotta love a country that has it's PSAs in a foreign language.

Why is it in a foreign language?

Pretty much everyone in Sweden speaks English, it's compulsory throughout their (very good) schooling system, and has been for over a century. Many smaller European nations have compulsory English education so they can talk to all their neighbors without learning a half dozen local languages.

Gunther: jiaxiaobo: epoc_tnac: Also gotta love a country that has it's PSAs in a foreign language.

Why is it in a foreign language?

Pretty much everyone in Sweden speaks English, it's compulsory throughout their (very good) schooling system, and has been for over a century. Many smaller European nations have compulsory English education so they can talk to all their neighbors without learning a half dozen local languages.

No offense - but you don't answer the question here. 90% of the entire world speaks English to some degree, so Sweden is not special in this respect. This isn't about the English language anyhow. The question is why have a PSA in a foreign language when your mother tongue is more clear and effective. Kinda pathetic that advertisers can't use Swedish to appeal to Swedish viewers :(

jiaxiaobo: 90% of the entire world speaks English to some degree, so Sweden is not special in this respect

You can walk around Stockholm chatting to locals and have difficulty finding someone who isn't fluent in English. Try that even in France or Germany and you'll maybe find a quarter of the populace capable of speaking it above a basic level. Try that in a non-European non-English speaking country and you'll be lucky to find 5% of people capable of speaking more than a dozen words. The idea that "90% of the entire world speaks English to some degree" is nonsense.

jiaxiaobo: The question is why have a PSA in a foreign language when your mother tongue is more clear and effective.

It's supposed to look like an ad for scotch. If your target audience speaks English, why wouldn't you promote it in Scottish-accented English?

Somebody pour me a drink.

What Swedish (Fish) liquor may look like:

Gunther:
It's supposed to look like an ad for scotch. If your target audience speaks English, why wouldn't you promote it in Scottish-accented English?

Cajnik:
Hi and thank you does not mean to some degree. Go pull and random kid from Africa or China and a Swedish teenager and see which one you have a better conversation with. It'll be about meatballs and ABBA, but it will be night and day.

Studied and worked in Asia and Europe the past 15 years (cool story, bro). English is the first and usually the only foreign language people study. Have not been to the Mideast or Africa but I know it's largely the same. Been in Sweden many times. Some people have a good command of my language; others certainly do not, awkward but functional at best. If you are educated and under 30, regardless of the continent, you can correctly assume people are learning my language and my language alone. If Sweden has only one advantage in their study, it's that their language is also Germanic and so the grammar, and much vocabulary, is similar. I.e. Germanic people can fudge my language much better.

This is beside the point. The point is Swedish is 100% effective in Sweden, and less so using another language. I'm sure I can find an ad for Scotch in Swedish.

My theory, based on countless other observations in Sweden, is that my language, in the mind of the average Swedish youth, sounds "cool". And, by comparison, the Swedish language, and really anything of Swedish origin, is corny. Therefore, marketing nowadays, regardless of proficiency of the target audience, is more effective using my language than the one which would be better understood. Again, pathetic.

Drunks ruin everything.

jiaxiaobo: This is beside the point. The point is Swedish is 100% effective in Sweden, and less so using another language. I'm sure I can find an ad for Scotch in Swedish.

Well, considering the swedes who made this ad made it in English, I'm assuming they disagree with you.

jiaxiaobo: pathetic

I have no idea why you're getting so worked up over this. Is the Swedish language so beautiful that it not being used in one ad is somehow a crime?

Gunther: jiaxiaobo: This is beside the point. The point is Swedish is 100% effective in Sweden, and less so using another language. I'm sure I can find an ad for Scotch in Swedish.

Well, considering the swedes who made this ad made it in English, I'm assuming they disagree with you.

jiaxiaobo: pathetic

I have no idea why you're getting so worked up over this. Is the Swedish language so beautiful that it not being used in one ad is somehow a crime?

To remind you, the original question was "Why is it in a foreign language?" It seems you either can't answer this question or am embarassed by the truth. Which makes you wonder why you reply at all. Men det gör inget.

jiaxiaobo: To remind you, the original question was "Why is it in a foreign language?" It seems you either can't answer this question or am embarassed by the truth

Why the fark would I be embarrassed by the language choice of a swedish advertisement? What the hell are you even accusing me of, you crazy, crazy man?

Gunther: jiaxiaobo: To remind you, the original question was "Why is it in a foreign language?" It seems you either can't answer this question or am embarassed by the truth

Why the fark would I be embarrassed by the language choice of a swedish advertisement? What the hell are you even accusing me of, you crazy, crazy man?

:)

Put up with Fargo North Dakota weather, and you'll be a drunk too. FRAK! Out of goldschlagger and beer. Good thing there is a liquor store a block from here.

Candygram4Mongo: Why does Hot Pockets run Spanish commercials on Telemundo?

Consider: They have a ton of Swedish PSA's, with an occasional English PSA for non-Swedes. As shown here.

Why? Maybe the locals are tired of drunken tourists passed out in the gutter every weekend.

/caliente..... pockets.

Latinos already have Hot Pockets. They're called empanadas.