FARK.com: (6673990) How the word "artisan" has been co-opted by marketers, enabling Dominoes to charge you $7.99 for a $5.99 pizza just because the guy who took it out of the oven signed the box

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		How the word "artisan" has been co-opted by marketers, enabling Dominoes to charge you $7.99 for a $5.99 pizza just because the guy who took it out of the oven signed the box (usatoday.com)		201
		More: Stupid, dominoes, breakfast sandwich, Frito-Lay, crafts, Russell Weiner

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201 Comments (+0 »)

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Sybarite

2011-10-25 09:09:44 AM

What, words in advertising don't really mean anything?

thegarageblog.com

Cythraul

2011-10-25 09:18:33 AM

Well, people should know by now that just because advertising claims something, it doesn't necessarily make it true.

RexTalionis

2011-10-25 09:36:04 AM

I like Domino's pizza.

Diogenes

2011-10-25 09:43:18 AM

RexTalionis: I like Domino's pizza.

Do you like it more when you know it was made by Diego?

jaylectricity

2011-10-25 10:33:02 AM

Relevant line in article for Farkers:

Sales of Tostito Artisan Recipes chips are so good that Frito-Lay is looking at expanding the line, says spokesman Chris Kuechenmeister. But not, he concedes, into Cheetos.

rev. dave

2011-10-25 10:37:31 AM

Advertisers are ruining our language.

TheOriginalEd

2011-10-25 10:37:43 AM

Ruby Tuesdays has been doing this for almost a decade now.

jayhawk88

2011-10-25 10:38:59 AM

They were ahead of the curve.

Minimally Hairy Beer-Powered Simian

2011-10-25 10:39:04 AM

RexTalionis: I like Domino's pizza.

The best national chain is Little Caesars.....their pizza kills Papa Johns or Dominos.....for indepedent joints, I have two locals that I really like, one of which makes New York style, which is always the best pizza.

Diogenes

2011-10-25 10:39:19 AM

jaylectricity: Relevant line in article for Farkers:

Sales of Tostito Artisan Recipes chips are so good that Frito-Lay is looking at expanding the line, says spokesman Chris Kuechenmeister. But not, he concedes, into Cheetos.

We don't need no fancy Cheetos.

BurnShrike

2011-10-25 10:40:27 AM

rev. dave: ~~Advertisers~~ Marketing Artisans are ruining our language.

FTFY

Vegemite

2011-10-25 10:41:54 AM

What makes something artisan?

Hillbilly Jim

2011-10-25 10:42:47 AM

jayhawk88: [threeminds.organic.com image 360x270]

They were ahead of the curve.

They stole it from Quiznos.

meanmutton

2011-10-25 10:42:56 AM

Honestly, to me the "Artisan" label on the Domino's never struck me as meaning "made by an artist" but rather "Hey, this is a different style of pizza".

Jake Havechek

2011-10-25 10:43:01 AM

Looks like the damn Freschetta you get in the freezer section.

Allen. The end.

2011-10-25 10:43:45 AM

FTA: "The box itself pokes fun at the artisan label. "We're not artisan," it says in big red letters on every box. "We don't wear black berets, cook with wood-fired ovens or apprentice with the masters in Italy."

Domino's is calling its new pizza artisan "with a wink and a smile," says Weiner. "We're not taking ourselves too seriously."

We are liars who sell you shiatty pizza for too mch money and support radical fundamentalists.

Bite my wiener, Weiner.

KanedaJD

2011-10-25 10:43:47 AM

Has anyone tried these new Domino's pizzas? Are they good?

Cythraul

2011-10-25 10:44:45 AM

Vegemite: What makes something artisan?

An artist made it?

Artisan: ar·ti·san/ˈɑrtəzən/ Show Spelled[ahr-tuh-zuhn] Show IPA
noun
1. a person skilled in an applied art; a craftsperson.
2. a person or company that makes a high-quality, distinctive product in small quantities, usually by hand and using traditional methods: food artisans.

notyomama

2011-10-25 10:45:15 AM

What pisses me off is the word "artisinal". Is that even a real word? I don't think so - I think it's more marketing-speak.

Fark Me To Tears

2011-10-25 10:45:20 AM

A few years back, McDonald's started using the word "premium" to charge more... Their Premium Salads -- I believe that started after the demise of their infamous Salad Shakers... and let's not forget their overpriced Premium Selects fried chicken strips and their Premium Chicken Sandwich line. It's as if "premium" is code for: "Pay us some more money and we'll give you the good stuff -- not the crap we're serving to the riffraff."

Loaf's Tray

2011-10-25 10:45:35 AM

It's really no wonder that we have so many "artists" in menial trades these days, with everyone and his mother diagnosing themselves as artistic...

Ant

2011-10-25 10:45:36 AM

Cythraul: Well, people should know by now that just because advertising claims something, it doesn't necessarily make it true.

What? When did this happen? Why wasn't I told about this?

Jixa

2011-10-25 10:45:46 AM

versus

Probably made in the same factory, distributed by a parent company under an alternate name. Only your pocketbook knows the difference.

/just a convenient example

tricycleracer

2011-10-25 10:45:51 AM

You mean to tell me that these aren't crafted by the honest, simple, hard-working indigenous peoples of ... wherever.

www.fritolay.com

The Crepes of Wrath

2011-10-25 10:46:07 AM

Anyone who's serious about "artisan" food is making it themselves, not buying it from a large corporation.

Ant

2011-10-25 10:48:50 AM

Minimally Hairy Beer-Powered Simian: The best national chain is Little Caesars

Bleah! The best national chain I can think of is Papa Murphy's. The best local chain in Seattle is Pagliacci's.

cwolf20

2011-10-25 10:49:02 AM

Yeah.. I gave into it once at dominos... the pizza has less toppings on it than a regular large with the same type of toppings. They both taste the same. And the artisan is basically a half pizza at the same price as the large.

Jake Havechek

2011-10-25 10:50:31 AM

"Theyyrreeee Food!"

--Terry the Tiger

ihatedumbpeople

2011-10-25 10:50:33 AM

Yeah, the artisan thing is obviously a marketing ploy, though I did try one of Domino's new pizzas since it was the only thing that sounded appealing at the time we were ordering.

It was actually pretty decent, though the whole "manager signs the box" thing is lame...it was an obvious scribble on the box, anyone could have put it there....

/not that it matters, just saying....if you're going to put that part of it in your commercials....

MorePeasPlease

2011-10-25 10:51:05 AM

enabling Dominoes to charge you $7.99 for a $5.99 pizza

Don't tell Domino's about these guys, I'm sure they'll sue!

Minimally Hairy Beer-Powered Simian

2011-10-25 10:51:16 AM

Ant: Minimally Hairy Beer-Powered Simian: The best national chain is Little Caesars

Bleah! The best national chain I can think of is Papa Murphy's. The best local chain in Seattle is Pagliacci's.

I've never heard of them, and we don't have them in my area, so therefore your arguement in invalid.

jjacobs7

2011-10-25 10:51:56 AM

Minimally Hairy Beer-Powered Simian: Minimally Hairy Beer-Powered Simian: RexTalionis: I like Domino's pizza.

The best national chain is Little Caesars.....their pizza kills Papa Johns or Dominos.....for indepedent joints, I have two locals that I really like, one of which makes New York style, which is always the best pizza.

I really hope you're joking. Little Caesars is trash.

Pants full of macaroni!!

2011-10-25 10:52:22 AM

mcmnky

2011-10-25 10:52:24 AM

KanedaJD: Has anyone tried these new Domino's pizzas? Are they good?

No. This may be hard to believe for any one who had Dominos old pizza, but the new pizza is worse.

If this is going to be another pizza snob thread, any town in NJ or neighborhood in NYC has a dozen mom and pop pizza places better than every national chain.

StaceyNC

2011-10-25 10:54:26 AM

RexTalionis 2011-10-25 09:36:04 AM
I like Domino's pizza.
bet you like turtles as well

Random Anonymous Blackmail

2011-10-25 10:54:30 AM

Fancy names make people feel important and educated.

AxiomJackson

2011-10-25 10:54:42 AM

Minimally Hairy Beer-Powered Simian: RexTalionis: I like Domino's pizza.

The best national chain is Little Caesars.....their pizza kills Papa Johns or Dominos.....for indepedent joints, I have two locals that I really like, one of which makes New York style, which is always the best pizza.

What crazy damn dimension do you hail from that has a pizza chain named Little Caesars that isn't essentially $5 stoner food consisting of a cardboard crust, ketchup, cheese spelled with a "z" , and meats of dubious origin?

Cooper420

2011-10-25 10:55:07 AM

An artisan (from Italian: artigiano) is a skilled manual worker who makes items that may be functional or strictly decorative, including furniture, clothing, jewellery, household items, and tools. As an adjective (spelled "artisanal"), it has been used as a marketing buzz word to describe or imply an association with the crafting of hand made food products, such as bread, tofu, beverages and cheese.

Hillbilly Jim

2011-10-25 10:55:26 AM

MorePeasPlease: enabling Dominoes to charge you $7.99 for a $5.99 pizza

Don't tell Domino's about these guys, I'm sure they'll sue!

2dollardelivery.com

StreetlightInTheGhetto

2011-10-25 10:55:44 AM

The Crepes of Wrath: Anyone who's serious about "artisan" food is making it themselves, not buying it from a large corporation.

This.

Or buying it direct from the maker at a farmer's market or whatever. Whole Foods "artisan" doesn't always count either.

Loaf's Tray: It's really no wonder that we have so many "artists" in menial trades these days, with everyone and his mother diagnosing themselves as artistic...

In Bali, they don't have a word for 'artist' because everyone was just expected to produce art, music, whatever as part of their daily life.

/themoreyouknow.jpg
//this isn't a precious snowflake thing, this is a corporate marketing thing jumping on the farmer's market/know-where-your-food-comes-from resurgence, and you know it

DoblerMeyer

2011-10-25 10:55:56 AM

Minimally Hairy Beer-Powered Simian: RexTalionis: I like Domino's pizza.

The best national chain is Little Caesars.....their pizza kills Papa Johns or Dominos.....for indepedent joints, I have two locals that I really like, one of which makes New York style, which is always the best pizza.

Wow, they must be doing things differently in your neck of the woods. Little Caesars around here is known for cheap, cardboard like texture and watered down tomato sause. If you catch them on a good day, the Crazy Bread is pretty damn good, but most of the time you can tell it's been sitting under a lamp since that morning. It still thrives on college students though, because you can get a large pepperoni for 5 bucks.

highendmighty

2011-10-25 10:56:04 AM

jjacobs7: Minimally Hairy Beer-Powered Simian: Minimally Hairy Beer-Powered Simian: RexTalionis: I like Domino's pizza.

The best national chain is Little Caesars.....their pizza kills Papa Johns or Dominos.....for indepedent joints, I have two locals that I really like, one of which makes New York style, which is always the best pizza.

I really hope you're joking. Little Caesars is trash.

Too bad, too. Rome was so fond of raising its standards.

Allen. The end.

2011-10-25 10:56:16 AM

Ant: The best local chain in Seattle is Pagliacci's.

I miss the seasonal salmon pizza. I would buy one the day of the pale, walrusy corn-queen parade down Pine street and watch from my window...

Loaf's Tray

2011-10-25 10:57:30 AM

AxiomJackson: Minimally Hairy Beer-Powered Simian: RexTalionis: I like Domino's pizza.

The best national chain is Little Caesars.....their pizza kills Papa Johns or Dominos.....for indepedent joints, I have two locals that I really like, one of which makes New York style, which is always the best pizza.

What crazy damn dimension do you hail from that has a pizza chain named Little Caesars that isn't essentially $5 stoner food consisting of a cardboard crust, ketchup, cheese spelled with a "z" , and meats of dubious origin?

The pizza's "meh" at best, but those jalepeno cheese-bread things they have are laced with crack or something...

StaceyNC

2011-10-25 10:57:50 AM

artisan

Minimally Hairy Beer-Powered Simian

2011-10-25 10:58:36 AM

DoblerMeyer: Minimally Hairy Beer-Powered Simian: RexTalionis: I like Domino's pizza.

The best national chain is Little Caesars.....their pizza kills Papa Johns or Dominos.....for indepedent joints, I have two locals that I really like, one of which makes New York style, which is always the best pizza.

Wow, they must be doing things differently in your neck of the woods. Little Caesars around here is known for cheap, cardboard like texture and watered down tomato sause. If you catch them on a good day, the Crazy Bread is pretty damn good, but most of the time you can tell it's been sitting under a lamp since that morning. It still thrives on college students though, because you can get a large pepperoni for 5 bucks.

I've always liked their pizza, it's lots better than Dominos or Pap Johns. But the local guys always do it best.

Byno

2011-10-25 10:58:40 AM

mcmnky: KanedaJD: Has anyone tried these new Domino's pizzas? Are they good?

No. This may be hard to believe for any one who had Dominos old pizza, but the new pizza is worse.

I don't even know how this is possible; I mean, as a kid, I thought the pizza was terrible. And, though I look good food, I'm not unaware that I'm lucky to live in a country where I can feed my family for $6 and afford to do so. That said, I haven't eaten a pizza from that place since I was in grad school, and I would choose almost anywhere else given the way it used to taste. The idea that it's even worse is kind of mind-blowing.

big pig peaches

2011-10-25 10:58:55 AM

But the crust is hand stretched. Hand stretched!

The more some greasy kid with poor hygiene handles my food, the better it tastes.

wildcardjack

2011-10-25 10:59:29 AM

Ingredients that indicate something is not really artisan...
Add on your ideas to the list.

Sorbitol
Ammonium Sulfate
High Fructose Corn Syrup
Low-Fat cheese

watson.t.hamster

2011-10-25 11:00:07 AM

The reason you haven't tasted it is because it doesn't exist. What you call artisan was invented by guys like me, to sell pizzas. You're born alone and you die alone and this world just drops a bunch of rules on top of you to make you forget those facts. But I never forget. I'm living like there's no tomorrow, because there isn't one.

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