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(Yahoo)   It's sad that it took Adam Levine to ask this, but it IS a good question: Why does MTV still host the Video Music Awards when they don't play either on their network anymore?   (news.yahoo.com) divider line 71
    More: Interesting, VMAs, fug, backup dancer, LAME, Britney Spears, one-hit wonders, Moonman, MTV  
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3787 clicks; posted to Entertainment » on 30 Aug 2011 at 11:58 AM (3 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2011-08-30 09:28:31 AM  
Hosting the awards on MTV is at this point is a mere homage to a history long dead and all but forgotten. It's what gives an element of gravitas to such ceremonies involving Lil' Wayne.
 
2011-08-30 09:54:43 AM  
They do it so that people like Kanye West can make utter fools out of themselves, get publicity from it, and suck people into watching their "reality" crap while waiting for the next outrageous act from the next buffoon of the hour.

Watch VH1 Classic. Other than the pointless metal talk show they are what MTV was 20 years ago and should be today. That MTV stil has viewers baffles me.
 
2011-08-30 12:02:55 PM  
images.cheezburger.com
 
2011-08-30 12:03:45 PM  
When I was growing up, MTV played music videos...all....day....long. And it was awesome. Then they started getting into reality shows, game shows, animation and all that stuff. While interesting at first, it started to cut into time for the music. By the time I was in college, they had no music programming except for TLR, which blew parapeligic midget nuts.

So what did they do? Create another station that actually played music videos. And thus, MTV2 was born. Thing that pissed me off about that station was the imaging and bumper ads depicted all the viewers as whiny crybabies because they actually wanted to hear music on a music station. Weird, huh? They alienated their audience right from the start.

And now you're telling me MTV2 doesn't even play music anymore? What? were people biatching that there weren't enough reality shows on MTV1?

/Haven't watched a minute of MTV 1 or 2 since 1999
//CSB
 
2011-08-30 12:08:46 PM  
HOW MANY TIMES DOES IT HAVE TO BE SAID THAT IT IS TOO EXPENSIVE TO PLAY VIDEOS???? Reality shows, old sitcoms and movies are far far cheaper. THATS WHY THEY DONT PLAY VIDEOS!! Im so sick of hearing this all time.... its all about making money... NOT THE MUSIC.

/annoyed
 
2011-08-30 12:09:27 PM  
And what's the deal with Airline Food?!
 
2011-08-30 12:09:40 PM  

Thorndyke Barnhard: Hosting the awards on MTV is at this point is a mere homage to a history long dead and all but forgotten. It's what gives an element of gravitas to such ceremonies involving Lil' Wayne.


In reality, it wasn't a long history. How long as Real World existed? The music died on MTV that year.
 
2011-08-30 12:14:47 PM  

PaisleyHunter: HOW MANY TIMES DOES IT HAVE TO BE SAID THAT IT IS TOO EXPENSIVE TO PLAY VIDEOS???? Reality shows, old sitcoms and movies are far far cheaper. THATS WHY THEY DONT PLAY VIDEOS!! Im so sick of hearing this all time.... its all about making money... NOT THE MUSIC.

/annoyed


Then change the damn name.
 
2011-08-30 12:15:39 PM  
Legitimate question: When people make music videos now, where are they played? Do people search them out online, or are they on television somewhere?

I watched some of the MTV music awards, and when I saw them playing clips from current music videos, I wondered if they were actually played anywhere (and, if not, why do they make them)?
 
2011-08-30 12:16:18 PM  
So why do artists even bother making music videos?
 
2011-08-30 12:17:05 PM  
our world is poorer without headbanger's ball and liquid television/aeon flux
 
2011-08-30 12:17:24 PM  

scottydoesntknow: PaisleyHunter: HOW MANY TIMES DOES IT HAVE TO BE SAID THAT IT IS TOO EXPENSIVE TO PLAY VIDEOS???? Reality shows, old sitcoms and movies are far far cheaper. THATS WHY THEY DONT PLAY VIDEOS!! Im so sick of hearing this all time.... its all about making money... NOT THE MUSIC.

/annoyed

Then change the damn name.


RTV
Reality TV.

Except it's not really real.

/so it's like videos???
 
2011-08-30 12:17:55 PM  

PaisleyHunter: HOW MANY TIMES DOES IT HAVE TO BE SAID THAT IT IS TOO EXPENSIVE TO PLAY VIDEOS???? Reality shows, old sitcoms and movies are far far cheaper. THATS WHY THEY DONT PLAY VIDEOS!! Im so sick of hearing this all time.... its all about making money... NOT THE MUSIC.

/annoyed


Apparently one more time. I didn't know this. And please don't be upset if I ask citationneeded.jpg.
 
2011-08-30 12:23:58 PM  

Ball of Confusion: our world is poorer without headbanger's ball and liquid television/aeon flux

120 Minutes
 
2011-08-30 12:28:10 PM  

Raug the Dwarf: So what did they do? Create another station that actually played music videos. And thus, MTV2 was born. Thing that pissed me off about that station was the imaging and bumper ads depicted all the viewers as whiny crybabies because they actually wanted to hear music on a music station. Weird, huh? They alienated their audience right from the start.


I loved MTV2 for a while; their programming was not only mostly music, but mostly music that wasn't crap. That went away in the time I was at sea ('01-04) and there was pretty much nothing to fall back on. After a while I did get VH1 Classic... pretty good, but the best is Palladia HD that came onto my cable lineup a few years ago. Love me some Palladia.
 
2011-08-30 12:30:33 PM  
There is a station I get on my rabbit ears called the cool tv in richmond, va. It is channel 35-3 and plays nothing but music videos and concerts all day long. All genres, huge bands, and underground bands, bands from the 60s to today, and it is awesome.
 
2011-08-30 12:30:41 PM  
Up here in Canada, we never got MTV. I always wondered if people were exaggerating when they said that "MTV doesn't play music anymore". But then I checked out the day's schedule. It appears that music is being played from 6:00am to 9:00am on weekdays. Otherwise, there are absolutely no music videos being played.
 
2011-08-30 12:30:41 PM  
I tried watching MTV this weekend, and couldn't do it. The whole programming lineup is catered to douchebags.

At least in the 90s, the douchebags on MTV could play an instrument.
 
2011-08-30 12:30:57 PM  
I find it amusing that some of these "artists" take pride in winning an award for "Best video"
 
2011-08-30 12:31:20 PM  

Vacation Bible School: Ball of Confusion: our world is poorer without headbanger's ball and liquid television/aeon flux 120 Minutes


THIS.
 
2011-08-30 12:31:26 PM  

wildstarr: PaisleyHunter: HOW MANY TIMES DOES IT HAVE TO BE SAID THAT IT IS TOO EXPENSIVE TO PLAY VIDEOS???? Reality shows, old sitcoms and movies are far far cheaper. THATS WHY THEY DONT PLAY VIDEOS!! Im so sick of hearing this all time.... its all about making money... NOT THE MUSIC.

/annoyed

Apparently one more time. I didn't know this. And please don't be upset if I ask citationneeded.jpg.


It's because it's not true. MTV doesn't produce the music videos they aired. They do actually produce their reality shows, so it could be said it costs far more to run their tv shows over just music videos.

However the advertising revenue is probably much more substantial in the reality tv business. For whatever reason, people watch these shows in masses. So in the long run the reality tv business is more profitable.

But it certainly isn't cheaper in up front costs.
 
2011-08-30 12:33:00 PM  

PaisleyHunter: HOW MANY TIMES DOES IT HAVE TO BE SAID THAT IT IS TOO EXPENSIVE TO PLAY VIDEOS???? Reality shows, old sitcoms and movies are far far cheaper. THATS WHY THEY DONT PLAY VIDEOS!! Im so sick of hearing this all time.... its all about making money... NOT THE MUSIC.

/annoyed


And how many times has it been said that this is only the case because the record companies started charging MTV to advertise their product? Think of the audacity of that arrangement: "We're a record company, and we think we should be charging you to play the promotional films that we make our bands pay to get made in the first place (because we charge those costs against their advance.)

MTV found a neat way around that. It gets them lots of ratings (bigger than their music video days by at least a factor of ten) and that forces the record companies to come crawling to MTV to have them put their music in the background while those hated (yet well-watched) reality shows play out. There's no way a record company can get out of paying to have those songs put there, because if they balk, there's always someone else who looks at that audience and says "sign me up".

The record companies managed to shoot the golden goose and their own foot in a single shot, and MTV isn't ever going to go back. They don't have to. And I can't blame them.
 
2011-08-30 12:33:49 PM  
Why host the VMAs at all? It's an award show put on by music companies where they give away awards to their clients. You're basically watching a long commercial.
 
2011-08-30 12:34:48 PM  

Raug the Dwarf: When I was growing up, MTV played music videos...all....day....long. And it was awesome. Then they started getting into reality shows, game shows, animation and all that stuff. While interesting at first, it started to cut into time for the music. By the time I was in college, they had no music programming except for TLR, which blew parapeligic midget nuts.

So what did they do? Create another station that actually played music videos. And thus, MTV2 was born. Thing that pissed me off about that station was the imaging and bumper ads depicted all the viewers as whiny crybabies because they actually wanted to hear music on a music station. Weird, huh? They alienated their audience right from the start.

And now you're telling me MTV2 doesn't even play music anymore? What? were people biatching that there weren't enough reality shows on MTV1?

/Haven't watched a minute of MTV 1 or 2 since 1999
//CSB


You know ,my go-to for music videos was VH1 for a while, because they still played music videos... but what the fark, man, the VMAs played simultaneously on MTV and VH1 on Sunday. What the fark.
 
2011-08-30 12:38:41 PM  
Allow me to share some wisdom on today's MTV from a Farker wiser than I

Lets say you were craving a Whopper so you pull into Burger King.

You order a burger and the clerk responds "a burger? Oh, we stopped selling those years ago. Burger King is all about the burger lifestyle now, tangentially.. kinda. Hell, we don't even sell any kind of food anymore. You're looking for Burger King Burgers, a new store we opened recently which isn't available in all towns."
 
2011-08-30 12:38:46 PM  

Joey Jo Jo Jr Shabadu: wildstarr: PaisleyHunter: HOW MANY TIMES DOES IT HAVE TO BE SAID THAT IT IS TOO EXPENSIVE TO PLAY VIDEOS???? Reality shows, old sitcoms and movies are far far cheaper. THATS WHY THEY DONT PLAY VIDEOS!! Im so sick of hearing this all time.... its all about making money... NOT THE MUSIC.

/annoyed

Apparently one more time. I didn't know this. And please don't be upset if I ask citationneeded.jpg.

It's because it's not true. MTV doesn't produce the music videos they aired. They do actually produce their reality shows, so it could be said it costs far more to run their tv shows over just music videos.

However the advertising revenue is probably much more substantial in the reality tv business. For whatever reason, people watch these shows in masses. So in the long run the reality tv business is more profitable.

But it certainly isn't cheaper in up front costs.


It is probably hard to sell "premium" air time on a channel showing music videos. There is no real reason why a viewer needs to be tuned in at any particular time, so all the time slots become a bit of a commodity. Also, if people want to watch crappy reality TV, they know they can always tune into the music video channel latter to see the same videos. There is no compulsion involved in a rotation of music videos.
 
2011-08-30 12:38:57 PM  

PaisleyHunter: HOW MANY TIMES DOES IT HAVE TO BE SAID THAT IT IS TOO EXPENSIVE NOT AS PROFITABLE TO PLAY VIDEOS???? Reality shows, old sitcoms and movies are far far cheaper. THATS WHY THEY DONT PLAY VIDEOS!! Im so sick of hearing this all time.... its all about making money... NOT THE MUSIC.

/annoyed


FTFY

It isn't too expensive, the channel was making a profit, and was showing no signs of it not making a profit. The problem was that people would watch it in chunks. It wasn't viewer sticky. So they got less money per ad for the video portions than they did for the 30 min show portions. With a 30 minute show, most viewers will stick around to watch the whole 30 mins. With the sets of 5m videos, people would flip through, see if the song was one they liked, then flip away if it wasn't. And that means no money for ads. MTV first tried to solve this by having themed shows. So you'd have Yo MTV Raps, Headbanger's Ball, etc. It didn't work to the degree that they wanted. But the scripted shows without videos... those kept people around through the commercial breaks.
 
2011-08-30 12:40:19 PM  
Yeah, nobody else has ever asked that.
 
2011-08-30 12:40:24 PM  
frankly, i never liked the videos either. about the only thing i did was what STARTED mtv down the programming/nonmusic road: beavis n butthead.
 
2011-08-30 12:41:05 PM  

GavinTheAlmighty: Up here in Canada, we never got MTV. I always wondered if people were exaggerating when they said that "MTV doesn't play music anymore". But then I checked out the day's schedule. It appears that music is being played from 6:00am to 9:00am on weekdays. Otherwise, there are absolutely no music videos being played.


You had MuchMusic/Much, which also had an American feed for years before being renamed "FUSE". They played videos for many years after MTV quit. Good times.
 
2011-08-30 12:44:11 PM  

GameSprocket: It is probably hard to sell "premium" air time on a channel showing music videos. There is no real reason why a viewer needs to be tuned in at any particular time, so all the time slots become a bit of a commodity. Also, if people want to watch crappy reality TV, they know they can always tune into the music video channel latter to see the same videos. There is no compulsion involved in a rotation of music videos.


This is a good point.

I also want to add that despite the instant availability of almost any music video online, it still can't compete with lounging on the couch with your friends at midnight eating junk food and having a random rotation of videos play for you.
 
2011-08-30 12:47:40 PM  

GavinTheAlmighty: Up here in Canada, we never got MTV. I always wondered if people were exaggerating when they said that "MTV doesn't play music anymore". But then I checked out the day's schedule. It appears that music is being played from 6:00am to 9:00am on weekdays. Otherwise, there are absolutely no music videos being played.


Yeah, I checked out the Canuck equivalent, MuchMusic (new window), and it seems like pretty much the same as MTV: reruns of "DeGrassi", "Pretty Little Liars", something called "Silent Library" which sounds like a watered-down "Jackass", "South of Nowhere" (which is basically "The Hills" except that doesn't pretend to be a reality show), and "So You Think You Can Dance Canada". Oh, and a bunch of reruns of the VMAs.
 
2011-08-30 12:50:11 PM  

Robert1966: Yeah, nobody else has ever asked that.


Exactly.
 
2011-08-30 12:50:46 PM  

The_Great_Hambino: Legitimate question: When people make music videos now, where are they played? Do people search them out online, or are they on television somewhere?

I watched some of the MTV music awards, and when I saw them playing clips from current music videos, I wondered if they were actually played anywhere (and, if not, why do they make them)?


Fuse and Palladia are the only channels I have that play them. Vevo Channel on YouTube has them as well.
 
2011-08-30 12:53:09 PM  

puckrock2000: play


You really should watch Silent Library, if only for the truly bizarre methods they come up with to punish people.
 
2011-08-30 12:53:36 PM  
I'm in Canada, but I've been without cable for a few years. Do we still have MuchMoreMusic? I always thought that was a decent channel; they usually played more grown up music.
 
2011-08-30 12:55:09 PM  
Thanks people who cleared up what I was saying. Basically it comes down to money.
/learned some stuff
 
2011-08-30 12:56:50 PM  
PSA. Deluxe Music are playing Motorcycle Emptiness at this very moment. Over
 
2011-08-30 01:13:24 PM  
It's almost like music isn't consumed the same way by people today as it was 20 years ago, imagine that! In the 90s, people would get stoned and lay on their bed listening to a CD and thinking about what Billy Corgan or Kurt Cobain were 'feeling'. That shiat is long gone; people don't listen to music to think any more, they listen to music as a background while they actually do other stuff. Rock and roll isn't dangerous, it's the shiat you hear playing over the loudspeakers at the gym while 40-something women in pink spandex elliptical in syncopation to the beat. Kids these days consume their music the same way, as a background to something more interesting, which is why reality shows have taken over. There are still new tunes being played on MTV, but they're the "sad music" during the end of Teen Mom. A soundtrack to life, and a reflection of society as a whole.
 
2011-08-30 01:15:56 PM  

Riotboy: Vacation Bible School: Ball of Confusion: our world is poorer without headbanger's ball and liquid television/aeon flux 120 Minutes

THIS.


Just found this on MTV's site:
"The show that helped jumpstart countless careers and had the balls to play b-sides is back on MTV2. MTV2's 120 Minutes with Matt Pinfield will make experimental music more accessible by connecting the dots between super-stars and indie's elite. New episodes will debut the last Saturday of every month."

Two hours, once a month at 1AM ET. It's better than nothing.

/does anyone still have IMF?
 
2011-08-30 01:19:41 PM  
Well I'm glad he finally answered. I have never heard one person lament that MTV no longer plays music videos on their channel anymore. What a refreshing and original opinion, especially coming from someone who became a millionaire off the back of their promotion.
 
2011-08-30 01:26:28 PM  
Meh. Quit biatchin and start watchin The Cool TV...
 
2011-08-30 01:39:16 PM  

Raug the Dwarf: When I was growing up, MTV played music videos...all....day....long. And it was awesome. Then they started getting into reality shows, game shows, animation and all that stuff. While interesting at first, it started to cut into time for the music. By the time I was in college, they had no music programming except for TLR, which blew parapeligic midget nuts.

So what did they do? Create another station that actually played music videos. And thus, MTV2 was born. Thing that pissed me off about that station was the imaging and bumper ads depicted all the viewers as whiny crybabies because they actually wanted to hear music on a music station. Weird, huh? They alienated their audience right from the start.

And now you're telling me MTV2 doesn't even play music anymore? What? were people biatching that there weren't enough reality shows on MTV1?

/Haven't watched a minute of MTV 1 or 2 since 1999
//CSB


I remember when MTV2 came out. I seriously considered upping our cable package so we could get it. However I didn't. What was my reasoning? "They're probably going to stop playing any music and turn in to MTV again in a year anyway. Screw it." It is always nice to hear how right I was. It's still a shame though. I would like an actual music video station. Several actually so I could get different genres.
 
2011-08-30 01:47:00 PM  
Also

www.celebrityaccess.com

Still playing music videos!

/occasionally
 
2011-08-30 01:50:50 PM  
Saying you have moves like Jagger is like saying you dance like a chicken head who has to take a wicked piss.

This guy was just fine with MTV when his shiattastic videos were being played non stop on the MutantTV. Farking consumerist zombie babies.

You know what Adam? I dont mind standing in the pouring rain with live electrical cord waiting to bring you pain because you wwwwiiiiiiiiiiiiiillllll be shut up. You wieeeeeeeeiiilllll be shuted the fuuuh uuuhhhhhhck uuuuuup.

pussy
 
2011-08-30 01:56:42 PM  
Place for music videos. Obscure? No I dont think so. MTV has been dead since the mid 1990's
bigjohnsonentertainment.com
 
kab
2011-08-30 01:59:42 PM  
Even more amazing is the fact that failmitter thinks this is the first time the question has ever been posed.

Quite frankly, anyone looking back on the "glory days" of MTV is doing so with rose colored glasses on. Sure, they played a lot more videos. And 9 /10 of them sucked.
 
2011-08-30 02:10:18 PM  

scottydoesntknow: PaisleyHunter: HOW MANY TIMES DOES IT HAVE TO BE SAID THAT IT IS TOO EXPENSIVE TO PLAY VIDEOS???? Reality shows, old sitcoms and movies are far far cheaper. THATS WHY THEY DONT PLAY VIDEOS!! Im so sick of hearing this all time.... its all about making money... NOT THE MUSIC.

/annoyed

Then change the damn name.


Ditto for SyFy. Change your damn name. I suggest The Syphilis Channel as it reflects the quality of the content.
 
2011-08-30 02:10:33 PM  
According to this logic:

The Emmy Awards should be hosted by a cable network because they receive more nominations and wins than broadcast networks.

The Oscars should only be broadcast in theaters because what the hell does TV have to do with movies?
 
2011-08-30 02:10:57 PM  

kab: Quite frankly, anyone looking back on the "glory days" of MTV is doing so with rose colored glasses on. Sure, they played a lot more videos. And 9 /10 of them sucked.


Plant Man was legitimate music, man.
 
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