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(USA Today)   McDonald's undergoes $1-billion-plus makeover to look more like Starbucks. Hamburgler considers move into white-collar crime   (usatoday.com) divider line 35
    More: Unlikely, Mcdonald, franchisee, Starbucks, look and feel, Panera Bread, fiberglass, smoothies, signage  
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2425 clicks; posted to Business » on 09 May 2011 at 11:31 AM (3 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



35 Comments   (+0 »)
   

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2011-05-09 10:10:05 AM
But, you will still be able to get the same crap food, right?
 
2011-05-09 10:14:30 AM
USA Today just learning this now?
 
2011-05-09 10:47:50 AM
i-beta.crackedcdn.com

Damn you! Damn you all to hell!
 
2011-05-09 11:15:40 AM
Interesting. At least from the video the place does look a lot more inviting.

Though - seems the packaging on the food is now clashing with it, all that was still bright red and yellow. Seemed out of place in a way. Maybe when they turn over all the stores, the packaging will be updated to match?

And yeah, it's still McDonald's, so surely it still smells like a McDonald's in there, which is to say fast food, so do people really sit around over that sort of food? I suppose if they serve coffee... but they don't really have pastries for sale or similar "nibble on it a while" sort of things, do they?

Not a huge McD's fan here but the things I do like from there (Egg McMuffin, mainly) are usually best eaten quickly while still warm.
 
2011-05-09 11:35:35 AM
Even from the street, many of the changes are immediately apparent. No more clown-red roofs. No more confusion about what door to use. And that all-too-familiar white facade has been replaced with more inviting earth tones and glass.

So, an actual McMansion.
 
2011-05-09 11:37:11 AM
What's next? Artesinal Eggamuffins?
 
2011-05-09 11:39:56 AM
That's great. Their food is just as irritating to the colon as coffee, so the makeover is rather fitting.
 
2011-05-09 11:40:50 AM

DubyaHater: That's great. Their food is just as irritating to the colon as coffee, so the makeover is rather fitting.


You're not supposed to drink coffee with your asshole.
 
2011-05-09 11:41:43 AM
They are nicer, I'll grant them that. Feels like a cleaner place to sit and eat. They've also been trying to get better food, I've noticed - their specialty chicken sandwiches are a lot better, salads, etc.
 
2011-05-09 11:43:04 AM
I've been to one of the 'Gourmet" Mcdonalds and let me tell you, if there was one near me I would be a fat guy.

They cook an omelet on a pan right in front of you, or waffles/salad whatever, made fresh, even have pastas and stuff; costs a little more but still cheaper than restaurant.
 
2011-05-09 11:43:08 AM
Weird homeless guy who guys one coffee in the morning and then sits there all day filling his cup with creamer and sugar likes the new chairs. Much softer than the bus bench or sewer grate.

Best those faux leather chairs are going to smell funky quickly, even in areas without hobos. Imagine what being permiated in hamburger grease and french fries day in and day out is going to do.

But I can't fault them for trying... if nothing else it'll pump some money into the economy.
 
2011-05-09 11:47:50 AM
So they want to be a downscaled Applebees?
 
2011-05-09 11:49:05 AM
I always wondered why almost all fast food places came in shades of yellow/orange/red. Did some expert somewhere along the line discover that those colors stimulate appetite or something?

But yeah, new look, same shiatty food.
 
2011-05-09 11:49:20 AM

AcneVulgaris: DubyaHater: That's great. Their food is just as irritating to the colon as coffee, so the makeover is rather fitting.

You're not supposed to drink coffee with your asshole.


If you have a better way to drink coffee, I'd like to hear it!!
 
2011-05-09 11:54:54 AM
McDonalds actually has some pretty good chicken. There are definitely areas of the country where chicken and a Coke from McDonalds is the safest bet.
 
2011-05-09 11:55:09 AM

DubyaHater: AcneVulgaris: DubyaHater: That's great. Their food is just as irritating to the colon as coffee, so the makeover is rather fitting.

You're not supposed to drink coffee with your asshole.

If you have a better way to drink coffee, I'd like to hear it!!


Straight in the ear baybee! That way it gets to your brain faster.
 
2011-05-09 11:58:16 AM

AcneVulgaris: DubyaHater: AcneVulgaris: DubyaHater: That's great. Their food is just as irritating to the colon as coffee, so the makeover is rather fitting.

You're not supposed to drink coffee with your asshole.

If you have a better way to drink coffee, I'd like to hear it!!

Straight in the ear baybee! That way it gets to your brain faster.


I just take bumps of espresso-ground French roast. Sure, I'm digging coffee boogers out of my nose all day, but I've never been more awake!
 
2011-05-09 12:00:30 PM

moefuggenbrew: I've been to one of the 'Gourmet" Mcdonalds and let me tell you, if there was one near me I would be a fat guy.

They cook an omelet on a pan right in front of you, or waffles/salad whatever, made fresh, even have pastas and stuff; costs a little more but still cheaper than restaurant.


Got a link to a menu?

Also, I thought they wanted people to eat and get out? Why make it more comfortable? Don't they bring in pyschologist to help design every last detail so you don't want to stick around? Uncomfortable chairs, gaudy coloring, etc?
 
2011-05-09 12:20:55 PM

Old enough to know better: I always wondered why almost all fast food places came in shades of yellow/orange/red. Did some expert somewhere along the line discover that those colors stimulate appetite or something?

But yeah, new look, same shiatty food.


I wondered that too, maybe the stimulates appetite (and keeps the throughput in the place high because people don't sit for long) but also I always thought maybe it had to do with ketchup and mustard colors.

Always reminds me of ketchup and mustard, anyway. Same decor is found on a lot of hot dog stalls, fair food stalls, etc.

unicron702: Also, I thought they wanted people to eat and get out? Why make it more comfortable? Don't they bring in pyschologist to help design every last detail so you don't want to stick around? Uncomfortable chairs, gaudy coloring, etc?


I think the previous color schemes did have a lot to do with this.

...which brings us back to, is it a fast food place, or a coffee place? Because the goals of the two are kinda different (coffee place hopes people will sit around and get very much non-free refills). Of course coffeehouses have to deal with customers who sit around and DON'T buy enough coffee to cover the table rent, but that's why the drinks are often $5 and they sell weird expensive frou-frou sammiches. Fast food on the other hand wants 243810341026 customers who all eat in 5 minutes and get the heck out to make room for new people.
 
2011-05-09 12:21:55 PM

unicron702:

Also, I thought they wanted people to eat and get out? Why make it more comfortable? Don't they bring in pyschologist to help design every last detail so you don't want to stick around? Uncomfortable chairs, gaudy coloring, etc?


Originally they wanted that. Low margins and high volume could only be achived by getting as many people in and out as possible. But now that we've become accustomed to eating all day long instead of just during three meal times and are willing to pay crazy money for dressed up coffee, keeping the same person around for hours while they continue to make purchases makes sense.
 
2011-05-09 12:31:15 PM
Coming soon: the Hambezzler.
 
2011-05-09 01:16:31 PM
images.cheezburger.com
 
2011-05-09 01:43:33 PM

AcneVulgaris: DubyaHater: That's great. Their food is just as irritating to the colon as coffee, so the makeover is rather fitting.

You're not supposed to drink coffee with your asshole.


Fill it to the rim!
 
2011-05-09 01:49:34 PM
Boy oh boy. I've never been in a nicer place while drunk at 3 a.m.
/except for the county lockup, mind you...
 
2011-05-09 01:53:10 PM

itazurakko: Old enough to know better: I always wondered why almost all fast food places came in shades of yellow/orange/red. Did some expert somewhere along the line discover that those colors stimulate appetite or something?

But yeah, new look, same shiatty food.

I wondered that too, maybe the stimulates appetite (and keeps the throughput in the place high because people don't sit for long) but also I always thought maybe it had to do with ketchup and mustard colors.

Always reminds me of ketchup and mustard, anyway. Same decor is found on a lot of hot dog stalls, fair food stalls, etc.


My Google-fu is limited at work, but essentially yes. Psychologically speaking warm colors tend to stimulate appetites, so marketers frequently use warm colors to decorate restaurants. It's beyond even just the typical red and yellow of most fast food. A lot of Mexican and Southwest-style places use combinations of yellow, brown, green, and red - mirroring the colors found in their dishes (think Chili's).

Similarly a lot of traditional interior design books recommend the use of warm and neutral colors when decorating kitchens, and to avoid cooler blue and purple shades for the same reason. Modern trends seem to ignore this rule of thumb though.

Someone here may be able to Google a more scholarly reference for you.
 
2011-05-09 02:12:09 PM

itazurakko: Old enough to know better: I always wondered why almost all fast food places came in shades of yellow/orange/red. Did some expert somewhere along the line discover that those colors stimulate appetite or something?

But yeah, new look, same shiatty food.

I wondered that too, maybe the stimulates appetite (and keeps the throughput in the place high because people don't sit for long) but also I always thought maybe it had to do with ketchup and mustard colors.

Always reminds me of ketchup and mustard, anyway. Same decor is found on a lot of hot dog stalls, fair food stalls, etc.

unicron702: Also, I thought they wanted people to eat and get out? Why make it more comfortable? Don't they bring in pyschologist to help design every last detail so you don't want to stick around? Uncomfortable chairs, gaudy coloring, etc?

I think the previous color schemes did have a lot to do with this.

...which brings us back to, is it a fast food place, or a coffee place? Because the goals of the two are kinda different (coffee place hopes people will sit around and get very much non-free refills). Of course coffeehouses have to deal with customers who sit around and DON'T buy enough coffee to cover the table rent, but that's why the drinks are often $5 and they sell weird expensive frou-frou sammiches. Fast food on the other hand wants 243810341026 customers who all eat in 5 minutes and get the heck out to make room for new people.


I think the ball pit/kids area has a lot to do with this as well. If I don't have my kids with me I can't stand to be within 50' of that place. Even with my kids I don't last much longer than 10-15 minutes.
 
2011-05-09 02:25:11 PM

unicron702: Got a link to a menu?


http://www.mcfun.com/restaurants/view/7
Link (new window)

At the bottom "checkout our Bistro Gourmet menu"
 
2011-05-09 02:39:35 PM

moefuggenbrew: unicron702: Got a link to a menu?

http://www.mcfun.com/restaurants/view/7
Link (new window)

At the bottom "checkout our Bistro Gourmet menu"


Holy crap! That menu looks amazing considering where you're buying the stuff from. Hell that's a decent chain restaurant menu.
 
zez
2011-05-09 02:40:02 PM
One such customer is Melissa Arnold, who recently was using Skype on her laptop while inside a Tampa-area McDonald's rebuilt from the ground up about six months ago.

Who the fark goes to a noisy ass McDonald's to jabber away on Skype?
 
zez
2011-05-09 02:44:06 PM
They are just trying to distance themselves from this guy.

www.dbcpr.com
 
2011-05-09 03:06:43 PM

tricycleracer: Even from the street, many of the changes are immediately apparent. No more clown-red roofs. No more confusion about what door to use. And that all-too-familiar white facade has been replaced with more inviting earth tones and glass.

So, an actual McMansion.



They already have one of those

img88.imageshack.us
 
2011-05-10 01:45:42 AM

itazurakko: And yeah, it's still McDonald's, so surely it still smells like a McDonald's in there, which is to say fast food, so do people really sit around over that sort of food? I suppose if they serve coffee... but they don't really have pastries for sale or similar "nibble on it a while" sort of things, do they?


Do you not have McCafes there? It's usually part of the McD's but fenced off, has different (normal cafe) tables and chairs, and sells coffee and cafe food like pastries, cake, pies, soup etc. Oh, and of course cheap (but not free) WiFi so you will sit there with your laptop for hours.

Huh, on a quick google seems there aren't many McCafes in North America.
 
2011-05-10 03:15:06 AM
Better looking shiat is still shiat. If you eat this crap you loath yourself. If you let your kids eat this crap, that's just child abuse.
 
2011-05-10 07:34:16 AM
All I know is that the bacon and cheese angus burger is awesome.
 
2011-05-10 11:14:34 AM
Whoever shot the video needs to learn how to adjust the level on their microphone. Almost all of the interviews were way too hot. Also, WTF is up with the background in the interviews? A red wall? Really? Way to aim-low USA Today.

/Also, 'meh' on the whole redesign. Half of the chairs are still form-melted plastic.
 
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