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(The Atlantic)   Coca-Cola-funded study claims most effective way to feed malnourished children in sub-Saharan Africa is to fortify soft drinks with key vitamins and minerals   (theatlantic.com) divider line 59
    More: Unlikely, sub-Saharan Africa, Coca-Cola, Gates Foundation, soft drinks, vitamins, World Economic Forum, emerging economies, developing world  
•       •       •

1410 clicks; posted to Business » on 19 Nov 2010 at 10:57 PM (4 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2010-11-19 08:15:08 PM  
"Coca-Cola-funded study claims most effective way to feed malnourished children in sub-Saharan Africa is to fortify soft drinks with key vitamins and minerals "



Branwdo has electrolytes!
 
2010-11-19 09:05:25 PM  
Does it got electro... Damn it!
 
2010-11-19 09:25:25 PM  
Caffeine and alcohol couldn't hurt, either. I hear there's going to be a lot of that available soon.
 
2010-11-19 10:03:48 PM  
So... stick a green bean in every bottle of Coke and get the UN to buy it, ship it, and distribute it for CocaColaCorp, eh?

The researchers spend too much time trying to get the worm out of the Tequila bottle, obviously.
 
2010-11-19 11:02:18 PM  
Uh, Didn't they like... already try this?

www.nextnature.net

/hot
 
2010-11-19 11:02:38 PM  
www.areagames.de

Drink enough of this shiat and it can heal a farking claymore wound.
 
2010-11-19 11:07:49 PM  
The devil you say!
 
2010-11-19 11:09:41 PM  
Sounds like the malnourished are all set if we just include vitamin A-enriched Fritos, protein-chocked beer, and antioxidant rich televised football
 
2010-11-19 11:22:49 PM  
Crudbucket: Drink enough of this shiat and it can heal a farking claymore wound.

Yeah, but you get Rads when you drink it.

Much better:
images3.wikia.nocookie.net
 
2010-11-19 11:24:47 PM  
Seriously, Humanity?
Even apes have SOME capacity for shame.
 
2010-11-19 11:25:36 PM  
Crudbucket: Drink enough of this shiat and it can heal a farking claymore wound.

The health benefits of soft drinks are proven time and again.
i723.photobucket.com
 
2010-11-19 11:28:00 PM  
www.prof2000.pt
 
2010-11-19 11:28:43 PM  
Well the problem with most soft drinks is it's just empty calories. Fortifying it might not be the best use of resources but it wouldn't be bad for the locals to drink it in order to stave off malnourishment from a lack of calories, vitamins, and minerals. Of course that's only a part of malnourishment. But plenty of easily treated illnesses could be staved off if you get rid of vitamin deficiencies.

Again, maybe not the most efficient way to do it but if it works and the locals show a desire for it then it may just work.
 
2010-11-19 11:33:42 PM  
They should do the Pepsi challenge to determine who gets to live or die.
 
2010-11-19 11:40:02 PM  
Portable, calorie dense, kind of makes sense to me. I am not sure about the nutrition part.
 
2010-11-20 12:51:21 AM  
Shocked, I say, shocked.

It's got electro... oh..
 
2010-11-20 01:23:59 AM  
Better than nothing I guess.

Now if only we can rustle up some citizens of sub-saharan Africa who actually have money to buy coca-cola products.
 
2010-11-20 01:25:58 AM  
Came for the electrolytes.

Left pwn3d.
 
2010-11-20 01:48:53 AM  
Funny, from my experience in Africa (admittedly only in Tanzania) only tourists drank Coke. The natives were all about Pepsi, for some reason.
 
2010-11-20 01:59:03 AM  
fusillade762: Funny, from my experience in Africa (admittedly only in Tanzania) only tourists drank Coke. The natives were all about Pepsi, for some reason.

The natives have good taste.
 
2010-11-20 02:09:43 AM  
Came for the Gods must be crazy reference.

Leaving happy
 
2010-11-20 02:26:38 AM  
Came for the greporopolis reference referencing the Gods must be crazy reference.

Leaving happy that I'm not paying for this crap.
 
2010-11-20 02:38:14 AM  
Mrbogey: ... but if it works ... then it may just work.

lulz
 
2010-11-20 03:09:07 AM  
Those lazy bastards need some Red Bull.
 
2010-11-20 03:20:37 AM  
DrySocket: Better than nothing I guess.

Now if only we can rustle up some citizens of sub-saharan Africa who actually have money to buy coca-cola products.

The poor have money for soda and cell phones everywhere. It's other things poor folks can't afford, doctors, education, fresh produce, meat, clean water. If everyone is gonna keep drinking soda, which they most likely will a healthier soda is preferable.
 
2010-11-20 05:03:42 AM  
Vitamins, electrolytes, ptah!

brandsofcola.com

Hajj in a can, baby!

/hot as the Empty Quarter
 
2010-11-20 05:14:50 AM  
What is good for Coke is good for the world? Ala What is good for General Motors is good for America. Apparently americans still don't get it. BTW what happened to General Motors?
 
2010-11-20 06:21:42 AM  
Now with more Rotten teeth AND vitamin Y!!!
 
2010-11-20 08:26:13 AM  
We all know that Africans love them some DRAAAAINK.
 
2010-11-20 08:49:08 AM  
We need to be exporting health, self-determination, and democracy, not sugary drinks.

Don't forget the rainbows and unicorns.
 
2010-11-20 08:55:23 AM  
A bottle of sugar and vitamins that will keep you alive and has a shelf life of forever; I don't see a problem.
 
2010-11-20 09:04:37 AM  
How about we spend that money making sure they have access to clean water? Instead of one giant advertising and money making scheme for coke? Have corporations taken over everything?
 
2010-11-20 09:36:19 AM  
I don't like to use this word, but is she retarded? The quote she used and clearly didn't read says they want to sell locally produced mango and passion fruit juices, which kind of makes sense as they own Minute Maid and more than 100 other juice brands worldwide.

But hell, let's just pretend they only sell soda. Why let information found one click past the Coca-Cola Company's home page get in the way of a nice frothy anti-corporate rant?
 
2010-11-20 09:51:52 AM  
Melinda Gates approves (pops).

Coca-Cola is everywhere, it's more ubiquitous than the Internet. They have the capability to effect radical change in the poorest parts of the world with their unparalleled distribution network. This is undeniable.
 
2010-11-20 10:12:16 AM  
It must be just not possible to give them food and water to stop the problem. In some way that must not solve the problem. From this I must assume that the problem is people not drinking enough coke. It does bring your ancestors back from the dead after all...
 
2010-11-20 10:15:45 AM  
didn`t RTFA, please replace `coke` in my post with `products bought from the coca cola company`

happy, hoopy?

/do you like micheal jackson as well? not meant as a dig, just that they group together along with disneyworld as "things some people like"
 
2010-11-20 10:41:28 AM  
FTA: What the impoverished populations of Africa, Asia and Latin America need, are the means with which to lead a decent life. These include secure local food systems and supplies, access to safe water and adequate sanitation, decently resourced primary health care services, ability to produce and prepare meals from immediate and local resources, universal primary education, and empowered mothers and other caretakers. Substantial reduction of child undernutrition can be achieved in a relatively short period of time with improved income distribution, population and community self-determination, and public investments in public goods such as education, health, social security, water supplies and sanitation.

So, instead of putting vitamins into beverages kids already drink so that they're susceptible to a few less diseases, we should wait a few generations for universal primary healthcare and education to come about, and somehow initiate vast cultural and economic changes to empower mothers and redistribute income.

Somehow I don't think this is an either-or, zero-sum situation.
 
2010-11-20 10:52:50 AM  
And also give them real sugar cane too.

There are lots of malnourished people in the United States that are wondering where HFCS are going to be phased out. Sometimes when you go to the grocery store, they don't have Mexican Coke.
 
2010-11-20 10:54:32 AM  
What's a coke cost there, a year's wage?

Vitamins, hell, contraceptives is what they need.
 
2010-11-20 11:11:50 AM  
ryant123: FTA: What the impoverished populations of Africa, Asia and Latin America need, are the means with which to lead a decent life. These include secure local food systems and supplies, access to safe water and adequate sanitation, decently resourced primary health care services, ability to produce and prepare meals from immediate and local resources, universal primary education, and empowered mothers and other caretakers. Substantial reduction of child undernutrition can be achieved in a relatively short period of time with improved income distribution, population and community self-determination, and public investments in public goods such as education, health, social security, water supplies and sanitation.

So, instead of putting vitamins into beverages kids already drink so that they're susceptible to a few less diseases, we should wait a few generations for universal primary healthcare and education to come about, and somehow initiate vast cultural and economic changes to empower mothers and redistribute income.

Somehow I don't think this is an either-or, zero-sum situation.


If it's not perfect we shouldn't do it at all. And economic feasibility doesn't equal perfect, only things that sound super-unicorn-magical are perfect.
 
2010-11-20 12:57:38 PM  
Empty Calories > Zero Calories.

(In Africa anyway)
 
2010-11-20 01:43:12 PM  
AcneVulgaris:
What's a coke cost there, a year's wage?

Vitamins, hell, contraceptives is what they need.


No, extermination. Coca Cola = rotten crap.
 
2010-11-20 02:25:42 PM  
Coke manufactures and moves that stuff in massive volumes in nearly every environment on Earth.

Yeah, pure disease/parasite free water and high calories. If you're talking huge belly stick figure arms and legs malnurished then Yeah. "Most effective way to feed malnourished children" is probably right.
 
2010-11-20 03:31:28 PM  
fusillade762: Funny, from my experience in Africa (admittedly only in Tanzania) only tourists drank Coke. The natives were all about Pepsi, for some reason.

You must be on crack. I lived in Tanzania for 3 years and Pepsi was rather rare.

And Coke is right - if the distribution network is in place (i.e., there is nary a stone you couldn't overturn in East Africa that wasn't hiding a Coca-cola product), then fortifying soft drinks IS the most effective means.

//Fanta -jisikie free!
 
2010-11-20 03:32:59 PM  
AcneVulgaris: What's a coke cost there, a year's wage?

Vitamins, hell, contraceptives is what they need.


A Coke costs $0.25 a bottle (yes, cheaper than here), or approximately 1/4 day's salary.
 
2010-11-20 03:35:09 PM  
AcneVulgaris: What's a coke cost there, a year's wage?

Vitamins, hell, contraceptives is what they need.


Telling an African man that he should wrap up his dick is about as useful as telling a priest that an altar boy's ass is an exit hole.
 
2010-11-20 03:41:36 PM  
Haywire: Melinda Gates approves (pops).

Coca-Cola is everywhere, it's more ubiquitous than the Internet. They have the capability to effect radical change in the poorest parts of the world with their unparalleled distribution network. This is undeniable.


Fact: 95% of the village residences where I lived in Tanzania had no running water or electricity. After paying a kid 10 cents to fetch me a 5 gallon bucket of water, boiling it on a kerosene stove, then filtering it, I am sure it cost more per 12 oz. of water than 25 cents of Coke (which I could get cold in a few places in my podunk village), and it ain't half as god damn delicious as that high fructose corn syrup.
 
2010-11-20 04:00:44 PM  
ryant123: FTA: What the impoverished populations of Africa, Asia and Latin America need, are the means with which to lead a decent life. These include secure local food systems and supplies, access to safe water and adequate sanitation, decently resourced primary health care services, ability to produce and prepare meals from immediate and local resources, universal primary education, and empowered mothers and other caretakers. Substantial reduction of child undernutrition can be achieved in a relatively short period of time with improved income distribution, population and community self-determination, and public investments in public goods such as education, health, social security, water supplies and sanitation.

So, instead of putting vitamins into beverages kids already drink so that they're susceptible to a few less diseases, we should wait a few generations for universal primary healthcare and education to come about, and somehow initiate vast cultural and economic changes to empower mothers and redistribute income.

Somehow I don't think this is an either-or, zero-sum situation.



You may be representing the argument somewhat here. The authors of the letter are not suggesting that we "wait a few generations". In addition, while you're quite right to point out that this isn't a either-or suggestion, the first part of TFA talks about how soft drinks may be perpetuating the problem. While not completely exclusive, acknowledging that part of a course of action effects may be counter to the intended ones seems important.
 
2010-11-20 04:25:32 PM  
In a supply and demand market, people are going to buy soft drinks and drink them, even if it might not be in their best interests.

Making the soft drinks they will be drinking anyways healthier does not sound like a terrible idea.

But I guess the other people are right. Coke shouldn't change their formula at all and should continue to sell the exact same sugar water to these people, rather then trying to add things to it that could possibly help them. Or they should leave the 3rd world market entirely, because you know when you have a shiatty impoverished life you shouldn't be allowed to make the wrong choice to have a fizzy delicious drink.
 
2010-11-20 04:31:10 PM  
fluffy2097: In a supply and demand market, people are going to buy soft drinks and drink them, even if it might not be in their best interests.

Making the soft drinks they will be drinking anyways healthier does not sound like a terrible idea.

But I guess the other people are right. Coke shouldn't change their formula at all and should continue to sell the exact same sugar water to these people, rather then trying to add things to it that could possibly help them. Or they should leave the 3rd world market entirely, because you know when you have a shiatty impoverished life you shouldn't be allowed to make the wrong choice to have a fizzy delicious drink.


img225.imageshack.us
 
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