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Why legacy media's reluctance to link sources doesn't work on the Internet, and Fark's favorite headlines for 7/25 - 7/31 
Posted by Drew at 2010-08-03 2:46:10 PM (21 comments) | Permalink
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5537 clicks; posted to Main » on 03 Aug 2010 at 2:52 PM (4 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



"15 seconds"

There's a court case in Kentucky at the moment that probably isn't that well known outside of either the state or college basketball circles, but it's hysterical. I've been wracking my brain trying to figure out how the hell to promote it on Fark but it doesn't really lend itself easily to a one-line description. The best I can do is at least provide some background and link out to the rest.

Karen Sypher is accused of trying to extort Louisville basketball Coach Rick Pitino, basically trading his money for her silence about a drunken hookup back in 2003. That's about the shortest explanation for it, really hard to get a punchline in edgewise.

For the best description of how it probably all went down, check out this most excellent blog entry: You Say I'm Premature, I Just Call It Ecstasy.

Why is this funny or of interest? You'll have to catch up on the ins and outs of what's happened during the first week of the trial. Which you can find
summarized here. Okay, so aside from the fact that Matt Jones's blog coverage is hilarious, I noticed something else regarding his trial coverage this week and legacy media in general.

Matt Jones is actually going to the trial. He's sitting there taking notes, writing down stuff. A couple Louisville TV stations have guys there, as does the LVille Courier Journal. The AP may or may not have someone there (wink wink to my friends in legacy media); however, you'll see reports and commentary from all kinds of sports news sites and blogs who don't have firsthand access to the information.

Now certainly some of the coverage is legit, however I've seen several sports sites and blogs writing posts about the Sypher trial with a structure oddly similar to Matt's writing. It's almost as if they're summarizing off his notes. This isn't unusual, it happens all the time even between legacy media outlets. It's an old practice. What I can't figure out though is why those writers don't mention Matt's blog as a source?

I do local radio at Z103 in Lexington on Fridays when I'm around and not so hung over I can't drive. The DJs there up until recently weren't allowed to mention other area radio stations by name, as if somehow that would prevent anyone from finding out they existed. Newspapers don't like to mention TV, TV doesn't mention radio, and very rarely does anyone mention blogs.

The reason for this has to do with an outdated concept legacy media still hangs onto: stickiness. The theory goes that once you send people away from your media product, they never come back. People channel surf, put the paper down when they get distracted, etc. I have no idea if this concept was ever relevant, I suspect it probably was. But on the Internet, it's not relevant at all.

I remember a conversation I had with a remnant ad network back in 2001 or 2002. I explained to them the concept of Fark, and they were incredulous that I would send traffic away from my own site. I couldn't figure out why it made any difference, people come back after all.

I witnessed an interesting experiment a few years ago. Deadspin, Sports by Brooks, and a couple other sports websites whose names I forget started linking to each other repeatedly and often. Turns out that they ended up gaining a sizeable portion of each other's audience. Think about how you browse sites on the Internet. If you find an interesting one, you bookmark it. And you don't delete one of your existing bookmarks to make room for it. Odds are if you like sports you go to more than one sports site. Most people use more than one social networking site. No one suffers because of too much linking back and forth. Everyone benefits.

Incidentally, on kentuckysportsradio.com's main page today, WHAS11, one of the local TV affiliates gave Matt not only a huge shout-out but some airtime. Kudos to them. Better yet, Matt linked back to them. Everyone got a traffic boost out of it.

You'd think it would happen more often.

Headlines Of The Week for Sun 2010-07-25 to Sat 2010-07-31:

img1.fark.net  Man robbed and shot in Garfield Park. Odie humanity    img.fark.net

img1.fark.net  Sound barrier breaks high-speed biker    img.fark.net

img1.fark.net  See cells in the Seychelles for the sea scores    img.fark.net

img1.fark.net  Actual headline: "Man hit by two cars critical." I can't speak for anyone else, but I know that I wouldn't have anything nice to say if I were hit by two cars    img.fark.net

img1.fark.net  University tells student to lose religion. That's her in the corner. That's her in the spotlight    img.fark.net

img1.fark.net  Aggressive, out of control tiger on the loose in Johannesburg neighborhood. Men are being asked to keep their wives indoors until the golf tournament is over    img.fark.net

img1.fark.net  Wedding photographer asks bride and groom to pose with hunting rifles and gets one more headshot than planned    img.fark.net

img1.fark.net  Suspicious device found in Chelsea. Guess she couldn't wait for the wedding    img.fark.net

img1.fark.net  Pole dancing classes for girls nine years of age and under. Ideal for parents looking to avoid ever paying for a university education for their daughter    img.fark.net

img1.fark.net  Fired bondage club worker charged in death of former boss - now in shackles, so expected to get off quickly    img.fark.net

img1.fark.net  Brewmasters edging closer to creating a beer that will get you hammered by the end of the six-pack, known in scientific circles as "The Curtis Limit"    img.fark.net


Sports:

img1.fark.net  Mayor Daley nearly hit with bat at White Sox game, immediately confiscates bats in Chicago. Its not like the Cubs were using them anyway    img.fark.net

img1.fark.net  Rams promise Sam Bradford $50 million to get sacked wearing their jersey    img.fark.net

img1.fark.net  NY Yankees acquire Kerry Wood; no word on if he was injured by the transaction    img.fark.net


Geek:

img1.fark.net  Microsoft is excited about their new ad slogan for 2010: "Be what's next." It just narrowly edged out their second choice: "ctrl-alt-delete"    img.fark.net

img1.fark.net  For only $34,000 you can buy a video game that teaches your snowflake abstinence, or you could just spend 50 bucks, buy them World of Warcraft and let nature take its course    img.fark.net

img1.fark.net  Scientists measure shortest interval of time ever. Submitter's wife believes otherwise    img.fark.net


Showbiz:

img1.fark.net  Paris Hilton voted perfect vacation buddy in online poll beating out Tila Tequila and Kim Kardashian. Apparently this vacation is in the 9th level of hell    img.fark.net

img1.fark.net  Diablo Cody overproduces a baby boy    img.fark.net

img1.fark.net  Paul Lee to be new head of ABC Entertainment, wants a cracker    img.fark.net


Politics:

img1.fark.net  Fox News needs to be more careful with their race-baiting as it might offend and alienate their black viewer    img.fark.net

img1.fark.net  White House Correspondents Association contemplates giving vacated press briefing room seat to FOX on news that Nickelodeon is not interested    img.fark.net

img1.fark.net  California gubernatorial candidate Meg Whitman is now in support of the anti-immigration legislation she recently opposed shortly after she stated she supported it, unless you speak Spanish    img.fark.net


Music:

img1.fark.net  Hugh Laurie to record an album and mercifully, it won't be House music    img.fark.net

img1.fark.net  If you have $20.2M to spare, you could own Ronnie Wood's house which has a pool, 19 bathrooms and 7 bedrooms in which to hide your underage girlfriend when your wife is visiting    img.fark.net

img1.fark.net  Ozzfest to sell special package tickets that permits you to get married. It's just like a regular wedding, except the doves don't make it alive    img.fark.net


Business:

img1.fark.net  Oil prices slide on news that US has oceans of it    img.fark.net

img1.fark.net  Apple set the bar pretty low for naming tablets with the iPad, and Blackberry shimmies under that bar with the Blackpad    img.fark.net

img1.fark.net  Chicago faces $654 million deficit, thanks to all the dough they waste making those godawful pizzas    img.fark.net
· · ·
(view entire blog)


21 Comments   (+0 »)
   
 
2010-08-03 02:57:08 PM
Wat?
 
2010-08-03 03:03:23 PM
Karen Sypher is accused of trying to extort Louisville basketball Coach Rick Pitino, basically trading his money for her silence about a drunken hookup back in 2003. That's about the shortest explanation for it, really hard to get a punchline in edgewise.

Hmmm...

Woman tries to take a charge from Rick Pitino for driving to her hole?
 
2010-08-03 03:12:02 PM
Major exception to the TV-PRINT-RADIO linking relationship: Media Families. If a TV station is owned by the same company that owns the local radio station, you can be damn sure the morning show loud-mouth is going to be featured in a weekly street-beat television segment, who will also have his best bits printed in the Saturday edition.
 
2010-08-03 03:16:34 PM
DeadZone: Karen Sypher is accused of trying to extort Louisville basketball Coach Rick Pitino, basically trading his money for her silence about a drunken hookup back in 2003. That's about the shortest explanation for it, really hard to get a punchline in edgewise.

Hmmm...

Woman tries to take a charge from Rick Pitino for driving to her hole?


he just exploited her weak side defense and found quick penetration going to the hole... and got away with palming the balls and double dribble in the process...
 
2010-08-03 03:19:48 PM
Businesses that sell goods cluster near each other and that's known to be good practice to generate sales. Car dealerships, fast food restaurants, bars, strip clubs. So you would think that linking related sites would be a good idea...

"Failure is good. It's fertilizer. Everything I've learned about coaching, I've learned from making mistakes."
- Rick Patino
 
2010-08-03 03:23:41 PM
"Pitino drives to the hole. 20 seconds left on the possession clock. He goes up for the quick shot. He scores."

Color announcer: "It wasn't pretty, but it counts."
 
2010-08-03 03:24:10 PM
The reason for this has to do with an outdated concept legacy media still hangs onto: stickiness.

It's also plagiarism.
 
2010-08-03 03:26:29 PM
Matt Foley: Major exception to the TV-PRINT-RADIO linking relationship: Media Families.

It goes even further than that - they also will plant "news" stories that tie in with their movie studios' releases. For instance, when Touchstone Pictures, a Disney property, released "Signs," crop circle stories coincidentally (yeah, right) came up on the also-Disney-owned local ABC news affiliates.
 
2010-08-03 03:40:52 PM
Barakku: The reason for this has to do with an outdated concept legacy media still hangs onto: stickiness.

It's also plagiarism.


He's right you know. If you mention the name of another business, or link from your website to somebody else's, it's plagiarism, and you will go to JAIL if you do it.
 
2010-08-03 03:41:35 PM
Fubegra: It goes even further than that - they also will plant "news" stories that tie in with their movie studios' releases. For instance, when Touchstone Pictures, a Disney property, released "Signs," crop circle stories coincidentally (yeah, right) came up on the also-Disney-owned local ABC news affiliates.

"And now to present our next award, please put your hands together for RELATIVELY UNKNOWN TEEN SENSATION, STAR OF A PROJECT BANKROLLED BY THE COMPANY THAT IS BRINGING YOU THIS AWARDS BROADCAST."

coinspinner: All you need:

That applies to most Fark threads, oddly enough.
 
2010-08-03 03:59:54 PM
There was a story awhile back, maybe even a decade ago, in which it was mentioned how strange it was that porn sites would link to their competition. Nobody had any idea what to make of it, because it seemed so counterintuitive. Not surprisingly, it increased traffic to all parties with linkbacks.

It just goes to show you that porn really does blaze the trail.
 
2010-08-03 04:01:35 PM
Speedy Linguine
 
2010-08-03 04:16:55 PM
RodneyToady: There was a story awhile back, maybe even a decade ago, in which it was mentioned how strange it was that porn sites would link to their competition. Nobody had any idea what to make of it, because it seemed so counterintuitive. Not surprisingly, it increased traffic to all parties with linkbacks.

It just goes to show you that porn really does blaze the trail.


Great point. The first successful "aggregators"- well before Fark- were single page sites with lists to free porn. The free porn was often a single-page ad with just a few pictures in an attempt to lure you in to pay for the site.

But the root site itself had zero "content". Just links. And they got more visitors than nearly everything else on the Internet.
 
2010-08-03 04:17:35 PM
Squeeze his lemon, she did, till the juice ran down his leg.
cache.gawkerassets.com
/hotlinked
 
2010-08-03 04:20:29 PM
downstairs: Great point. The first successful "aggregators"- well before Fark- were single page sites with lists to free porn. The free porn was often a single-page ad with just a few pictures in an attempt to lure you in to pay for the site.

To porn!
 
2010-08-03 04:51:51 PM
FTFB: The theory goes that once you send people away from your media product, they never come back.

So Drew is not afraid to ask his followers to spend some time on Reddit (new window)?
 
2010-08-03 05:04:36 PM
coondoggin: So Drew is not afraid to ask his followers to spend some time on Reddit (new window)?

Reddit sucks.
 
2010-08-03 05:14:34 PM
I think that even the MAINSTREAM MEDIA (oh look the world didn't end from calling something by its correct name, everybody say it loud ILLEGAL ALIENS) are coming around. It used to be that if there was an article in the MAINSTREAM MEDIA about some website you had to pick up the hints and plop them in google to find the referenced article or site. More recently I've noticed that the MAINSTREAM MEDIA are even putting in the website names but not in a link form so you have to copypasta to get there. I give the MAINSTREAM MEDIA another 5 years before there isn't a second thought given to putting in links. Unfortunately with the sale of Newsweek and Time getting thinner by the month most people only give the MAINSTREAM MEDIA a 3 year life expectancy. Too bad the blatant bias of the MAINSTREAM MEDIA drove so many possible readers away although Helen Thomas, Octavia Nasr and David Weigel aren't going to be crying.
 
2010-08-03 05:35:15 PM
coondoggin: So Drew is not afraid to ask his followers to spend some time on Reddit (new window)?

Probably not, hell, he did an AMA(user-generated interview) on reddit once.
 
2010-08-03 06:40:21 PM
Interesting. It's not just media (though, considering their circumstances, I'm sure they're one of the worst offenders). I'm constantly amazed by people in business, who are paid a lot of money and have all the gadgets, just having no idea how the internet works. It's a big and complex place, sure, but it's been around long enough for some things to be obvious. Old school marketing types are the worst, followed by CFOs and CEOs.

I've had this conversation so many times at functions and events that even thinking about it makes me want a drink and finger food (and to scan the room for a reason to disengage).

/It's 8.30 am
 
2010-08-04 09:15:42 PM
"Stickyness" comes from an era where audiences were a zero-sum game; if you're watching CBS, you're not watching NBC. This isn't as true on the internet, as people "watch" hundreds of sites a day, so 101 isn't going to matter as much, however some "old guard" at media sites may find it tough to break the habit. When the measure of your department's success for decades is basically how sticky your channel is, to suddenly enter a media where the entire concept is irrelevant takes some getting used to. It's as if you woke up after a 300-year cyro-sleep into Star Trek TNG, and people had to explain to you how money isn't being used anymore. Having that be one of the things your life revolves around suddenly go away, it would be hard to get over this misapprehension of "value".
 
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