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(The New York Times)   Thanks to the internet every business is shortening their name. This link brought to you by DC's fk.cm   (nytimes.com) divider line 84
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8336 clicks; posted to Main » on 12 Jul 2010 at 5:26 AM (4 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2010-07-11 11:55:46 PM
Flack and Kurtz? Those tools who had Mineta International all honked up the last time I was in San Jose?
 
2010-07-12 12:24:16 AM
“the Y.†seems longer to me.
 
2010-07-12 12:33:58 AM
Does this ever actually work? I've never ever heard anyone call radio shack "the shack" or mountain dew "mtn dew." I mn, srsly, wtf ppl.
 
2010-07-12 12:44:59 AM
Barakku: Does this ever actually work? I've never ever heard anyone call radio shack "the shack" or mountain dew "mtn dew." I mn, srsly, wtf ppl.

AOL...
 
2010-07-12 12:45:52 AM
Barakku: Does this ever actually work? I've never ever heard anyone call radio shack "the shack" or mountain dew "mtn dew." I mn, srsly, wtf ppl.

KFC.

It is the perfect example. People have been calling Kentucky Fried Chicken "KFC" for decades, and they finally just changed their name to it.

Same with Burger King and McDonald's; Burger King is advertising themselves/their products as "BK" and McDonald's is starting to use "McD's".
 
2010-07-12 02:52:17 AM
spidermann: Barakku: Does this ever actually work? I've never ever heard anyone call radio shack "the shack" or mountain dew "mtn dew." I mn, srsly, wtf ppl.

KFC.

It is the perfect example. People have been calling Kentucky Fried Chicken "KFC" for decades, and they finally just changed their name to it.

Same with Burger King and McDonald's; Burger King is advertising themselves/their products as "BK" and McDonald's is starting to use "McD's".


The only problem I see is then you get the stupid conspiracy theories. "They had to change it because the meat they serve is genetically altered and can't be called chicken" kinda bullshiat
 
2010-07-12 02:58:08 AM
ArkAngel: The only problem I see is then you get the stupid conspiracy theories. "They had to change it because the meat they serve is genetically altered and can't be called chicken" kinda bullshiat

True, but even if they didn't go through with the name change do you really think the conspiracy theorists couldn't come up with a theory to fit their view of life?

/psst...the conspiracy is a conspiracy
 
2010-07-12 05:33:26 AM
actually the fark twitter uses 'fk.cm'
 
2010-07-12 05:38:49 AM
ths s te stpdst thng evr
 
VYV
2010-07-12 05:39:23 AM
since the vp is such a vip shouldn't we keep his pc on the qt? Otherwise word could leak out to the vc, he could be captured and become mia and we'd all be put on kp...
 
2010-07-12 05:41:22 AM
This really seems like just a bunch of circle jerking by marketers. No one outside of an ad agency gives a damn if KFC is no longer officially Kentucky Fried Chicken, or if NPR no longer stands for National Public Radio. Same deal here. They're just gonna spend a bunch of money changing signs and letterhead and it's not gonna raise their "brand awareness" or whatever one iota. No one gives a damn.
 
2010-07-12 05:41:46 AM
T-H-E-Y instead of Y-M-C-A, how is this a shorter version?
 
2010-07-12 05:44:06 AM
Kentucky Fried Chicken changed its named to KFC to save money:

http://www.snopes.com/lost/kfc.asp
 
2010-07-12 05:44:18 AM
spidermann: It is the perfect example. People have been calling Kentucky Fried Chicken "KFC" for decades, and they finally just changed their name to it.

It was called KFC when I worked there in 1994 - is that only just?

//NZ, so YMMV
 
2010-07-12 05:44:49 AM
Didnt you hear? KFC had to remove the word "Chicken" from their name because the FDA determined it serves meat from mutant animals which cannot be classified as 'chickens

http://www.snopes.com/horrors/food/kfc.asp
 
2010-07-12 05:45:05 AM
ArkAngel: spidermann: Barakku: Does this ever actually work? I've never ever heard anyone call radio shack "the shack" or mountain dew "mtn dew." I mn, srsly, wtf ppl.

KFC.

It is the perfect example. People have been calling Kentucky Fried Chicken "KFC" for decades, and they finally just changed their name to it.

Same with Burger King and McDonald's; Burger King is advertising themselves/their products as "BK" and McDonald's is starting to use "McD's".

The only problem I see is then you get the stupid conspiracy theories. "They had to change it because the meat they serve is genetically altered and can't be called chicken" kinda bullshiat


From snopes:

"...but the real reason behind the shift to KFC had nothing to do with healthy food or finicky consumers: it was about money - money that Kentucky Fried Chicken would have had to pay to continue using their original name. In 1990, the Commonwealth of Kentucky, mired in debt, took the unusual step of trademarking their name. Henceforth, anyone using the word "Kentucky" for business reasons - inside or outside of the state - would have to obtain permission and pay licensing fees to the Commonwealth of Kentucky."
 
2010-07-12 05:45:08 AM
wateva
 
2010-07-12 05:48:49 AM
Xe are providing security services? Shouldn't they stick with what they know? Currency conversion rates
 
2010-07-12 05:48:57 AM
johnphantom: From snopes:

"...but the real reason behind the shift to KFC had nothing to do with healthy food or finicky consumers: it was about money - money that Kentucky Fried Chicken would have had to pay to continue using their original name. In 1990, the Commonwealth of Kentucky, mired in debt, took the unusual step of trademarking their name. Henceforth, anyone using the word "Kentucky" for business reasons - inside or outside of the state - would have to obtain permission and pay licensing fees to the Commonwealth of Kentucky."


Still can't deny what I said being the truth.

While the legal reasons are as above, no one can deny that people have been calling KfarkFC for decades.

If they hadn't, Kentucky Fried Chicken could have become "Colonel's Chicken".

Next time I will elaborate, with a bibliography, for the nitpickers.
 
2010-07-12 05:50:01 AM
spidermann: While the legal reasons are as above, no one can deny that people have been calling KfarkFC for decades.

Wow, got filter pwned for using two KFC in a row.
 
2010-07-12 05:50:32 AM
img689.imageshack.us
Inconsolable.


/can't believe I'm the first
 
2010-07-12 05:50:44 AM
rlv.zcache.com
 
2010-07-12 05:53:14 AM
ArkAngel: "They had to change it because the meat they serve is genetically altered and can't be called chicken"

Actually, in the case of KFC, the state of Kentucky sued for copyright and wanted royalties. Pretty stupid move, they didn't get a dime, and lost a lot of promotion for the state.
 
2010-07-12 06:01:37 AM
DZWalken 2010-07-12 05:44:06 AM
Kentucky Fried Chicken changed its named to KFC to save money:

I thought they changed their name to mislead the masses about the chicken being fried, which makes it unhealthy for (FAT) people.
 
2010-07-12 06:06:01 AM
The stpidest thing I saw about KFC was the attempt to rebrand the accronym to try to distance the name from Kentucky even further...

"Did someone say 'Kitchen Fresh Chicken?'"

What the hell?

Needless to say, that was dropped pretty quickly.
 
2010-07-12 06:27:36 AM
HelenKellersFingers: DZWalken 2010-07-12 05:44:06 AM
Kentucky Fried Chicken changed its named to KFC to save money:

I thought they changed their name to mislead the masses about the chicken being fried, which makes it unhealthy for (FAT) people.


ths
 
2010-07-12 06:43:09 AM
I miss the Chicken Little's:

3.bp.blogspot.com

I could eat the shiat out of those. I have yet to find anything that even comes close, big or small.
 
2010-07-12 06:47:13 AM
registration wall
 
2010-07-12 06:52:04 AM
SB&G,ABQ,N.M.
 
mjg
2010-07-12 07:27:23 AM
I thought it would be frk.com phonetically.

/didn't check if it's registered...
 
2010-07-12 07:33:03 AM
www.dickssportinggoods.com Would like a word with you.
 
2010-07-12 07:35:46 AM
I love to eat at the "Y".
 
2010-07-12 07:35:50 AM
spidermann: Still can't deny what I said being the truth.

While the legal reasons are as above, no one can deny that people have been calling KfarkFC for decades.



They have been calling it that for decades because the name was changed the better part of two decades ago. I don't know how old you are but I remember when they changed it, and I remember it being pretty awkward that they started calling Kentucky Fried Chicken something so weird and different. Maybe it's a regional thing, but where I come from, the official name change marked the beginning of most people calling it KFC.
 
2010-07-12 07:37:47 AM
Bank of Montreal shortened its name to BMO (presumably not "BOM" because their employees would get stopped by airport security?)

Pronounced Bee-Mo.
 
2010-07-12 07:50:42 AM
Wayfarer's Freedom: What you have done there has been seen.

Halfway through, I was half-praying, "please let this be the Onion" but no, it was still nytimes.com. Damn, these folks are drinking some funky cool-aid.

I think I'll follow suit, and send my boss tpsreport.zip, which contains a compressed word document. When he opens it up and loads it in Word, it'll just say "tpsreport.zip" on page one. No page 2+, because tl;dr. All you ever need is the abbreviated form (the file name) anyway, so why bother with the full details anywhere? Unbelievable. When did it become an abomination to have both a multisyllabic official name, and an easy-to-use shorthand abbreviation to complement it for everyday speech?
 
2010-07-12 07:57:32 AM
Kentucky Fried Chicken changed its name because Kentucky is run and populated exclusively by idiots. The state trademarked its name to try and make money, so KFC told them to fark off.
 
2010-07-12 08:00:15 AM
DZWalken: Kentucky Fried Chicken changed its named to KFC to save money:

http://www.snopes.com/lost/kfc.asp


Okay, so I was about two hours too slow, but I still stand by my refusal to not read and comprehend the discussions before commenting in them.
 
2010-07-12 08:10:36 AM
www.blast-o-rama.com

www.allamericanpatriots.com


/Hot like something that is hot.
 
2010-07-12 08:22:12 AM
Thanks to the internetlongstanding public convention every business is shortening their name.

American Telephone and Telegraph Company.
The Great Atlantic and Pacific Tea Company.
Sears, Roebuck and Company.

*yawn*
 
2010-07-12 08:31:04 AM
tomWright: registration wall

Yeah me too, every farking NYT link here is a non-link. I will not submit to their schemes. Seems to work if you manually edit out the parameters. http://www.nytimes.com/2010/07/12/us/12Y.html (still requires writable cookies)
 
2010-07-12 08:31:51 AM
I bet to get rid of that pesky "C" they had in their name.
 
2010-07-12 08:32:00 AM
Day_Old_Dutchie: Bank of Montreal shortened its name to BMO (presumably not "BOM" because their employees would get stopped by airport security?)

Pronounced Bee-Mo.


No, because it's actually Banque de MOntreal. They speak french there, sirrah
 
2010-07-12 08:32:29 AM
"I'm advising a client right now to do just this," said Larry Checco, president of Checco Communications
 
2010-07-12 08:37:58 AM
haydenarrrrgh: spidermann: It is the perfect example. People have been calling Kentucky Fried Chicken "KFC" for decades, and they finally just changed their name to it.

It was called KFC when I worked there in 1994 - is that only just?

//NZ, so YMMV


"just" as in "merely", not "just" as in "recently"

www.charleschillout.com
 
2010-07-12 08:48:55 AM
Oblig (new window)
 
2010-07-12 08:49:00 AM
In other news - people remember shorter names better.

/shortening of company names predates the internet.
//American Telephone and Telegraph anyone?
///International Business Machines anyone?
////Minnesota Mining and Manufacturing anyone?
/slashies!
 
2010-07-12 08:53:19 AM
Nothing new, I've been saying "eat at the Y" for years.
 
2010-07-12 08:55:24 AM
www.to is down, sadly.
 
2010-07-12 08:59:52 AM
Google's adwords is also causing it.
It's a sad day when your brick and mortar business of over 30 years doesn't show up on the search results because your business/domain name doesn't have the relevant keywords.
 
2010-07-12 09:01:49 AM
Pho Queue: spidermann: Still can't deny what I said being the truth.

While the legal reasons are as above, no one can deny that people have been calling KfarkFC for decades.


They have been calling it that for decades because the name was changed the better part of two decades ago. I don't know how old you are but I remember when they changed it, and I remember it being pretty awkward that they started calling Kentucky Fried Chicken something so weird and different. Maybe it's a regional thing, but where I come from, the official name change marked the beginning of most people calling it KFC.


I agree with this.
 
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