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(Boston Globe)   Why marketers are so fixated on "X"   (boston.com ) divider line
    More: Interesting  
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26218 clicks; posted to Main » on 06 May 2003 at 10:28 AM (13 years ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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Ant
2003-05-06 10:52:17 AM  
''One reason you're seeing it everywhere is that `X' has several connotations, including mysterious, X-rated - meaning sexy - and anything `extreme,'''

Anyone have a picture of that 'Marketing Lady' on the Simpsons? That's the first thing I thought of when I read this.
 
2003-05-06 10:52:20 AM  
I think it's that Malcom guys faullt.
 
2003-05-06 10:53:01 AM  
Kudos to BillDarryl for not having burned away most of his long term memory!
 
2003-05-06 10:53:13 AM  
Xtreme things make me laugh
 
2003-05-06 10:53:17 AM  
this is nothing new. the romans were into this letter, too. after all, it was their tenth number.
 
2003-05-06 10:53:35 AM  
I blame jesus christ, he's the one who started all this changing names to x nonesense.
 
2003-05-06 10:53:53 AM  
Quarlie

"Gretchen goes to Nebraska" is one of my favorites of all time.
 
2003-05-06 10:54:02 AM  
Vapor_Trail - perhaps your thinking of Zantec?
 
2003-05-06 10:55:02 AM  
X-Men orginated in the 60's. X-Games was back wheni was in college. Hell, i went to the first summer x-games while stuck in summer college courses.

now, this is the only X im concerned with:


[image from xpressdrugtest.com too old to be available]

this article was great....wheni first read it 7 years ago when it was first noticed.
 
2003-05-06 10:55:40 AM  
Sos:- I have a physics degree, and I have worked writing computer algorithms for modelling chemical interactions. I think I am qualified to moan about algebra. Also, calculus all comes under algebra, if you ask me, but I'm probably going to be proven wrong by a million googling farkers. What the hell.
 
2003-05-06 10:55:48 AM  
Which means of course in twenty years everything with X on it will seem hopelessly dated and out of touch, much like the '-orama' craze of the 50s.
Guess I'd better enjoy my 'X-peener' while I can (damn permanent tattoos!)
 
2003-05-06 10:56:07 AM  
Damn all this time I thought the X was a cross and everything was all about Jesus. WOW I feel real dumb but it does make more sense to me now. I was like why all the Jesus?
 
2003-05-06 10:56:28 AM  
Anyway, X-men were named for the X chromosome which carries the mutant gene.
 
2003-05-06 10:57:41 AM  
And let's not forget our old friend:

[image from pages.infinit.net too old to be available]

X-10
 
2003-05-06 10:58:31 AM  
Or the X-ecutioners, a hot new turntable group from New York.

bwa,ha,ha,haaa hot. new. ahh,ha,ha,ha,haaa
 
2003-05-06 10:59:37 AM  
[image from images.amazon.com too old to be available]

Xtreme Milland
 
2003-05-06 10:59:54 AM  
Xtina Aguilera? Never heard of her.
I am X-tremely annoyed I read that article.
 
2003-05-06 11:01:02 AM  
Thanks Bass, but I can't remember why he became Cowboy O for the life of me.  The beer apparently targeted the brain cells containing the sketch's conclusion.
 
2003-05-06 11:02:04 AM  
I do not want to read an article lecturing me on coolness if they seem to think that xzibit is alternative music. These idiots need to do their homework.

And please I beseech you: dont post articles like this or you will destroy Fark as we know it. We are trying to keep the maxim crowd AWAY from this site.

/gets off soapbox
 
2003-05-06 11:03:29 AM  
BillDarryl: He became Cowboy "O" because the townsfolk asked him nicely to stop marking up the town with "X's"
 
2003-05-06 11:04:06 AM  
[image from emsb.qc.ca too old to be available]
 
2003-05-06 11:04:36 AM  
[image from info-regenten.de too old to be available]

Charles X, the most mysterious, sexy and radical king france ever had. To the max.
 
2003-05-06 11:05:22 AM  
isn't the X chromosome the female one? I feel betrayed, in X2 it's commented that males pass on the mutation gene =P Maybe it was the male X chromosome? Is that even passed on? or maybe Y-Men just didn't sound cool at the time =P
 
2003-05-06 11:08:01 AM  
Brink
"isn't the X chromosome the female one?"

It is the only one that females have, but the X chromosome is gender neutral. Females have XX men have XY
["super men" have XXY]

Of course they couldn't use Y-Men, else the women characters couldn't have been used. Then you wouldn't get to see those sweeeeet boobages
 
2003-05-06 11:08:46 AM  
"It's total synchronicity, like a school of fish all turning in the same direction at once," says Perinio of the current glut of "X" products. ''There's got to be some underlying law at work. I just have no idea what it is."

"It's like the best quote by a communications professor, ever. Like a babbling Brooke from E!'s Wild On." said DinsdalePiranha of the current glut of college professors. "There has to be some underlying meaning in her thoughts, but I have no idea what she's talking about."
 
2003-05-06 11:08:58 AM  
[image from lordargent.com too old to be available]
 
2003-05-06 11:10:33 AM  
"...a California advertising agency with its own finger on the youth-culture pulse..."

retcchhhh
 
2003-05-06 11:12:12 AM  
In other news A E I O U and sometimes Y are found to be in ALMOST EVERY AMERICAN MOVIE TITLE KNOWN TO MAN! UNCANNY ISNT IT!

someone shoot the writer of that article in the face for me
 
2003-05-06 11:14:06 AM  
Boring inacurate article I agree. But I still see too many x's everywhere. Yes MacOSX means MacOS10 but why did they feel compelled to use 'X' over '10'? The pervious version wasn't IX.

I blame porn. I bet they are solely responslble for shortening the word extreme to 1 character AND making it sexy. X-men and X-games all came after porn. Because, face it, porn rules. Now thanks to porn I can get and X-treme pita. Does that really sound like something you should eat?
 
2003-05-06 11:15:46 AM  
Poochie the Dog had no comment
 
2003-05-06 11:16:59 AM  
This article reminds me of why I put marketing right up there with impacted wisdom teeth and Generally Accepted Accounting Principles.
 
2003-05-06 11:17:28 AM  
I really, really really hate marketing folks. Slap an add on every flat (or not!) surface available, permeate every cultural and social orifice, leave no minute of a human being's day devoid of ads! Jump on the latest fad! Hit up the "opportunity space" and get those young hipsters to drink the kool-aid. Come up with spiffy names to represent things they know nothing about all while sipping their mochas.

I hate pop-culture. All of you yuppies can go fark yourselves to death.

/rant
/No, I'm not bitter
 
2003-05-06 11:19:22 AM  
Speaking of stupid yuppies, anyone see that "The Matrix Boycott; Murder is not entertainment." banner at the top of fark?

Good entertainment.
 
2003-05-06 11:19:54 AM  
"....vice president of Youth Intelligence...."

Youth Intelligence? Oxymoron?
 
2003-05-06 11:20:59 AM  
[image from acsu.buffalo.edu too old to be available]

[image from acsu.buffalo.edu too old to be available]
 
2003-05-06 11:22:15 AM  
Generation X-lax: For when you just can't give a shiat.
 
2003-05-06 11:22:40 AM  
X gonna give it to ya....
 
2003-05-06 11:25:36 AM  
What a load of X-crement.
 
2003-05-06 11:25:52 AM  
[image from sandowmuseum.com too old to be available]

Francis X. Bushman: XXXtreme silent film star
 
2003-05-06 11:27:12 AM  
Australians wouldn't give a Castlemaine XXXX for this article.
 
2003-05-06 11:30:51 AM  
GooberMcFly: it sucks cause theres no X in it.

X was busy sponsoring sesame street with the number 4 when they made the poster, so they had to settle for ecks.
 
2003-05-06 11:32:48 AM  
Malcolm X--They should have stopped this shiat after him.

American X--where Ed Norton does that curb job to that black guy. I'd like to X that particular scene from my memory.

Dalcius Nice rant. You want to go for a ride in my little red Rodeo?--We can stop by a Starbucks, maybe pick up a Domino's pizza and some Haagen-Daz ice cream, listen to my best-selling new album on my killer Jensen stereo, and critique billboards. Way XXcoolXX.
 
2003-05-06 11:33:54 AM  
[image from ruthlessreviews.com too old to be available]
 
2003-05-06 11:36:11 AM  
Say what you will about "x", but it is still a hell of a lot better than "eggs". Like when people say, "eggs-ellent", or "eggs-treme", or "eggs-citing". That just pisses me off. People think that are all punny and what not. fark that, eh?
 
2003-05-06 11:38:51 AM  
Best anatomically-named vehicle name: Honda CRV EX
 
2003-05-06 11:41:07 AM  
05-06-03 10:58:31 AM Arched

Or the X-ecutioners, a hot new turntable group from New York.

bwa,ha,ha,haaa hot. new. ahh,ha,ha,ha,haaa


ok, they aren't new...but there is no denying they are hot.
 
2003-05-06 11:44:50 AM  
Dude, that was the suXXXors.

Hey, there's this new "trend" where people use the letter A in all kind of stuff... The "A" team, AAA, AA, Ack-Ack, OH MY GOSH, THE CONNECTIONS ARE AMAZING!
 
2003-05-06 11:45:12 AM  
[image from mediaservice.photoisland.com too old to be available]


Mmmmmm......M & X
 
2003-05-06 11:51:25 AM  
"Xtreme fishing"? Bwahahaha!

Experience the wild, untamed thrill of sitting motionless in the rain by a river for hours on end!
 
2003-05-06 11:52:19 AM  
05-06-03 11:32:48 AM Cryinoutloud
American X--where Ed Norton does that curb job to that black guy. I'd like to X that particular scene from my memory.

Dalcius Nice rant. You want to go for a ride in my little red Rodeo?--We can stop by a Starbucks, maybe pick up a Domino's pizza and some Haagen-Daz ice cream, listen to my best-selling new album on my killer Jensen stereo, and critique billboards. Way XXcoolXX.


1) It's American History X
2) Jensen doesn't make a killer stereo
 
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