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(Paste Magazine) Obvious At the Billboard Music & Money Symposium, MTV President explains the shift in MTV's programming from all music to all money and blames Generation X for Ke$ha and Snooki   (pastemagazine.com) divider line 60
More: Obvious, Generation X, MTV, VMAs, programming, cable networks, presidents  
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2090 clicks; posted to Obvious on 12 Mar 2010 at 11:56 AM   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»   |    Get this fabulous T-Shirt and impress the methane out of your friends! shirt it!



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2010-03-12 10:02:28 AM
OH NO HE DI'INT!
 
2010-03-12 10:04:01 AM
As a member of Gen X, let me be the first to say FU(K YOU!!!
 
2010-03-12 10:10:18 AM
Since he's now speaking at the Billboard Music & Money symposium, he could learn a lot from the old adage, "Led Zeppelin didn't write songs that everyone liked. They left that to the Bee Gees"
 
2010-03-12 10:33:46 AM
Isn't GenX like, 40 now?
 
2010-03-12 10:38:20 AM
Md37: As a member of Gen X, let me be the first to say FU(K YOU!!!

I would like to second that, and also add KISS MY A$$. Cynical? WTF did you think all that grunge music was going to do to us as teenagers/young adults? One of the pioneers of our music ate a shotgun shell, his wife is a crack-whore, the economy is a farking mess, and your network turns spray-tanned whores/douchebags into stars! WTF DID YOU THINK WAS GOING TO HAPPEN?!?!?!
 
2010-03-12 11:00:11 AM
No, no, no.. you are going to blame me for that train wreck.
As far as I'm concerned MTV took it's last gasping breath when "The Real World" began in 1992.

/lawn, off.
 
2010-03-12 12:01:11 PM
This guy is a feelthy liar. The real reason is that it took the executives a couple of decades to realize that kids are stupid and if they play their own in house crap as opposed to music videos, they get to keep all the money and don't have to pay royalties.
 
2010-03-12 12:02:26 PM
I am almost as offended as the first time I read about this on Fark.
 
2010-03-12 12:20:32 PM
PUH-LEEZ! Gen-X gave up on MTV a looooooooooooooong time ago.
 
2010-03-12 12:28:21 PM
cameroncrazy1984: Isn't GenX like, 40 now?


No, not quite. Gen X is believed be anyone born from about the late 70s to 1981 at the absolute latest. Which would put them in their late 20s-early 30s right about now.
 
2010-03-12 12:40:34 PM
FTA: Music and music videos still play a major role in the MTV brand

BWAHAHAHAHAHAHAHAHAHAHAHA!
 
2010-03-12 12:43:02 PM
Coco LaFemme: cameroncrazy1984: Isn't GenX like, 40 now?


No, not quite. Gen X is believed be anyone born from about the late 70s to 1981 at the absolute latest. Which would put them in their late 20s-early 30s right about now.


Ah yet another fark 'expert' who dosen't know what the fark he's talking about

/google is your friend
//gen x'r
///40
 
2010-03-12 12:49:15 PM
Madbassist1: Coco LaFemme: cameroncrazy1984: Isn't GenX like, 40 now?


No, not quite. Gen X is believed be anyone born from about the late 70s to 1981 at the absolute latest. Which would put them in their late 20s-early 30s right about now.

Ah yet another fark 'expert' who dosen't know what the fark he's talking about

/google is your friend
//gen x'r
///40



I love how you linked to the Wikipedia article when that same Wikipedia article is where I got my information from. I also love how you assume I'm a guy. I also love how you think I think I'm an "expert" about anything.


That's a triple-fail. Nicely done.
 
2010-03-12 12:57:06 PM
Coco LaFemme: Madbassist1: Coco LaFemme: cameroncrazy1984: Isn't GenX like, 40 now?


No, not quite. Gen X is believed be anyone born from about the late 70s to 1981 at the absolute latest. Which would put them in their late 20s-early 30s right about now.

Ah yet another fark 'expert' who dosen't know what the fark he's talking about

/google is your friend
//gen x'r
///40


I love how you linked to the Wikipedia article when that same Wikipedia article is where I got my information from. I also love how you assume I'm a guy. I also love how you think I think I'm an "expert" about anything.


That's a triple-fail. Nicely done.


relax, Francine, I'm glad you found your info in the wiki article. If you would have read the first sentence of it you would have seen your own FAIL. As far as me assuming you're an expert, how can I not when you speak in absolutes like, "No, not quite. Gen X is believed be anyone born from about the late 70s to 1981 at the absolute latest. Which would put them in their late 20s-early 30s right about now."

It's always nice to quantify your opinions with modifying phrases like 'I believe', 'IIRC', 'I may be wrong', etc.

About assuming you're a guy, the pronoun was meant to be generic. I didnt see your username until after I posted the reply. Now that I have, I regret being so coarse. "Coco LaFemme" sounds like my kinda chick.

Please carry on.
 
2010-03-12 12:59:04 PM
Squawky: As far as I'm concerned MTV took it's last gasping breath when "The Real World" began in 1992.

well, that would technically be the fault of Gen Xers for watching that shiat. Though I would also say TLR was the final nail in the coffin, even if it was quasi-music oriented.
 
Slu
2010-03-12 01:06:49 PM
Thankfully I have my Beavis and Butthead DVDs.
 
2010-03-12 01:07:35 PM
Coco LaFemme: No, not quite.

Yes, quite. It' also 33. But you're a newb, so we'll let it slide.


/The Real World had some moments of spectacular fail!
 
2010-03-12 01:26:54 PM
no, asshole...i grew up watching 120 Min, Headbanger's ball, Yo MTV Raps, Alternative Nation...only non- music show i enjoyed was Liquid Television and the State.....not this channel of spoiled rich white kid reality TV. that's all on your head.
 
2010-03-12 01:31:05 PM
During the early 90s, we saw rise of bands like Nirvana, Alice in Chains, Pearl Jam, Smashing Pumpkins, etc. It was a great time for raw, soul-scorching music, and for a brief time, talent seemed to rule over marketing. Then, The Real World tripe hit the scene, and then the Britneys hit the scene. The gears of the machine began to turn in earnest, and truly talented artists were squeezed off of the TV airwaves.

Congratulations, world. You kept lapping it up. So, they kept making it.
 
2010-03-12 01:32:00 PM
big_pth: Md37: As a member of Gen X, let me be the first to say FU(K YOU!!!

I would like to second that, and also add KISS MY A$$. Cynical? WTF did you think all that grunge music was going to do to us as teenagers/young adults? One of the pioneers of our music ate a shotgun shell, his wife is a crack-whore, the economy is a farking mess, and your network turns spray-tanned whores/douchebags into stars! WTF DID YOU THINK WAS GOING TO HAPPEN?!?!?!


*tear* THIS.

also...

meatofmystery: no, asshole...i grew up watching 120 Min, Headbanger's ball, Yo MTV Raps, Alternative Nation...only non- music show i enjoyed was Liquid Television and the State.....not this channel of spoiled rich white kid reality TV. that's all on your head.

^^THIS^^
 
2010-03-12 01:34:54 PM
cameroncrazy1984: Isn't GenX like, 40 now?

More like 34. Although Billy is 55, so it depends on how you look at it.
 
2010-03-12 01:36:02 PM
F YOU! F YOU IN THE A!

Toffler said teens these days tend to cozy up next to mom and dad to watch MTV reality hits like Jersey Shore.

WHAT BRAIN DEAD PARENT IS DOING THAT? WHAT CHEETO INHALING, MOUNTIAN DEW FREEBASING SCHMUCK IS DOING THAT? I would watch Jersey Shore with my kid, and when the show was over, I'D SMACK THE ON THE BACK OF THE HEAD AND SAY IF YOU EVER ACT LIKE THAT I WILL END YOU!

sorry for the CAPS lock but GO TO HELL Toffler!
 
2010-03-12 01:49:56 PM
27-gave up on MTV back in 1997. Why? well there was no music i liked on, if and when there was music videos on that is. TRL wanted me to commit mass genocide. Oh i hate the real world. Then mtv you thought the idea of "real world BUT ON THE ROAD!" was genius. And you flopped out the "road rules." THEN YOU THOUGHT LETS LET THOSE CASTS BATTLE..ZOMG. kill me..where is my rock music? No where. Out. Fark you mtv. whores. the lot of you. whores.

May your be the first to burn when the shiat hits the fan. MTV..to everyone born prior to 1995...your dead to us.
 
2010-03-12 01:53:49 PM
mekkab 2010-03-12 01:07:35 PM
Coco LaFemme: No, not quite.

Yes, quite. It' also 33. But you're a newb, so we'll let it slide.


Coco new around here?

Sorry son, but I think it's you who is new.

As for the article? Nothing but a bunch of self-serving crappity crap, crap, crap.

MTv makes more money owning the content, it's as simple as that.
 
2010-03-12 02:00:33 PM
Meh, the fist two seasons of The Real World were kinda neat. At that point, it was a unique experiment, and they used REAL PEOPLE. Some were crazy, some were really nice.

That being said, The Mad Real World was better than all the others.
 
2010-03-12 02:04:03 PM
So why is MTV abandoning the once-loyal Generation X audience that has kept it going strong for years? "Because you're cynical,"

Well gee I can't imagine why. We get a once in a generation organically-developed music scene up in the Pacific northwest, it gets exploited and devoured by corporate bean counters at record labels and MTV, who then proceed to steer the publicity machine towards lowest-common-denominator shiat like Limp Bizkit, Creed and Nickelback. When that poisoned well runs dry, they go back to pushing manufactured pap like Britney and the Backstreet Boys.
 
2010-03-12 02:14:09 PM
I've had a few friends work for that shiathole of a corp, and to a person they all agreed: MTV treats the audience like sheep and thinks their brand visionaries are the ones that change culture, not the other way around. So, yeah, that article is full of shiat: MTV created tard-programming because MTV thinks it's edgy and makes a fortune.
 
2010-03-12 02:24:11 PM
www.siouxcityjournal.com
 
2010-03-12 02:25:28 PM
I havent watched Mtv in ages...the last time I remember watching it was when AMP was on. Grew up on 120 Minutes, and I remember when there was a really good mix of videos.

/Bevis and Butthead generation
//Gen X
///Not my fault
 
2010-03-12 02:26:27 PM
Orgasmatron138: Meh, the fist two seasons of The Real World were kinda neat. At that point, it was a unique experiment, and they used REAL PEOPLE. Some were crazy, some were really nice.

That being said, The Mad Real World was better than all the others.


I'll agree with this and go a step further and say probably the first five or six seasons were actually entertaining television in their own right. There were always at least a couple of hot chicks and a cast that was very obviously from diverse backgrounds, and it was always fun to see how they behaved in the pressure cooker. After awhile, though, it got turned into a formula, to the point where I could barely tell cast members apart, all of them looking like some variation of the average stereotypical college spring-breaker.

But when it was JUST The Real World, a couple game shows, a few comedy things here and there, MTV still had some substance to it, and it was still mostly music television. When Gen-Xers were the target demographic there were still tons of good music programs on---120 Minutes/Alternative Nation, Unplugged, Headbanger's Ball, Yo! MTV Raps, etc. It's when the balance started to tilt the other way, around the mid to late '90s,that truly signaled the death knell.

/Late period Gen-Xer myself (31)
//Only claim that because it's a shiat ton better than what came after
 
2010-03-12 03:16:18 PM
Fu(K YOU MTV!

/dead to me since 2000
//MTV used to be the only reason I wanted cable TV in the 80s
///that and Skinemax Late Nite, that is
 
2010-03-12 03:39:09 PM
Oh Kari Wuhrer how I hearted thee.

/vintage '73
//done w/MTV by about 1991
///"hearted" = "constantly fapped to"
 
2010-03-12 03:44:14 PM
Ginsbergs Ink: I havent watched Mtv in ages...the last time I remember watching it was when AMP was on. Grew up on 120 Minutes, and I remember when there was a really good mix of videos.

/Bevis and Butthead generation
//Gen X
///Not my fault


For me,whatever semi-regular MTV watching I did came to an end around the time they started postponing the Sunday night airing of "120 Minutes" with rerun loops of "Real World," "Road Rules," and "Real World/Road Rules Challenge."

And MTV hasn't been programming for people in the Generation X age-group for about a decade now.
 
2010-03-12 03:45:34 PM
WHAT BRAIN DEAD PARENT IS DOING THAT? WHAT CHEETO INHALING, MOUNTIAN DEW FREEBASING SCHMUCK IS DOING THAT? I would watch Jersey Shore with my kid, and when the show was over, I'D SMACK THE ON THE BACK OF THE HEAD AND SAY IF YOU EVER ACT LIKE THAT I WILL END YOU!

THIS... I did watch this trash with my teens.. and we all laughed at their dumb asses.... We all laughed when Snooki got clocked...

Train wrecks make for humorous tv viewing
 
2010-03-12 04:06:08 PM
Dear Douchey McMTVExecutive,

Gen-X stopped watching MTV when you stopped showing music videos. You can't blame us for the rank, diarrhea filled toilet water that you call "programming" on your "network". And it's not because I'm 40. If I were 20, I still wouldn't watch the raw sewage you spew forth on the airwaves because it sucks ass, tomatoes, AND big, floppy donkey weener.

Love,
msannomalley
 
2010-03-12 04:10:38 PM
Teddy Hopper: Oh Kari Wuhrer how I hearted thee.

/vintage '73
//done w/MTV by about 1991
///"hearted" = "constantly fapped to"


you got that right!

/My Sweet 16 makes me get very very stabby
 
2010-03-12 04:12:11 PM
MTv, like 911, is a joke.
 
2010-03-12 04:17:52 PM
Squawky: No, no, no.. you are going to blame me for that train wreck.
As far as I'm concerned MTV took it's last gasping breath when "The Real World" began in 1992.

/lawn, off.


It is "your" fault. If we would have been watching music videos, MTV would have kept playing music videos. Simple as that. But that's not what happened. We stopped watching music videos, and we started watching again when they started playing Real World and Beavis and Butthead. What do you expect them to do?

We, as GenX'ers, just need to move on with this, and admit that we moved past the need for music videos.
 
2010-03-12 04:52:59 PM
Obligatory (new window)
 
2010-03-12 04:54:53 PM
Mtv, used to be commercials for albums, inter-spaced with commercials for soda.
 
2010-03-12 05:09:24 PM
Let's sort this out:

MTV - Crap reality shows
MTV2 - Crap reality shows and a dance show
MTV Tr3s - fark if I know, I don't speak Spanish
MtvU - Where all the new videos are, but only stuff you've never heard of before because you aren't in college
FUSE - Paid programming and Michael Jackson tributes
VH1 - More crap reality shows plus some decent rock documentaries
VH1 Classic - Lists and more lists, plus videos you liked in 1989
PalladiaTV - Where all live performance footage goes to die
Internet - Where all the music videos are
 
2010-03-12 05:23:40 PM
MTV created its own obsolescence cycle. You can't cater to a group narrowly defined by a certain age and expect new kids to have any interest in it when they come of age. Kids want their own thing. They don't want some cross-generational hand-me-down.

When I was a kid, MTV was cool because it was ours. TV was still littered with reruns of shows from my parents' era. But kid born in 1990 SHOULD look at MTV, no matter how re-tooled it's been, and say "No thanks. That's their channel. What have you got for ME."

So, you know, MTV, maybe you should just accept that.
 
2010-03-12 05:23:59 PM
img101.imageshack.us

Last thing I watched on that channel after they killed off the music videos.

/Gen X
 
2010-03-12 05:31:04 PM
I don't get all the biatching about not showing videos. Why in the fark would anyone go to MTV to watch what some Program Director *selects for a video playlist when you can watch any video you want on demand in real time on YouTube?


*Paid for by major labels to hype.
 
2010-03-12 05:33:29 PM
My personal criteria for the late end of GenX is if you saw Star Wars in the theater during its initial run in 77-78. Too much younger than that, and I think you get to be labeled a Mellinial or GenY or something.
 
2010-03-12 05:36:19 PM
Forgot to add that if you cut through the fog of "Good Ole Day" Syndrome, MTV showed 5% good videos (usually late at night on weekends when most people with lives were out enjoying said lives), while the other 95% of the main broadcasting schedule was filled with C&C Music Factory/Lionel Ritchie/Flock of Seagulls/Poison/Hall and Oates/MC Hammer/Vanilla Ice/Great White and whatever else crap du jour was popular at the moment.

Jesus ... I thought Boomers were bad about over-romanticizing their youth, but Gen-Xers are even worse.
 
2010-03-12 05:43:43 PM
Kanemano: Mtv, used to be commercials for albums, inter-spaced with commercials for soda.

Yep, that was the beauty of the original MTV Content Model. The record labels paid for the advertisements ...err .. videos. MTV just played the advertisements to impressionable kids, and then interspersed their own zit cream and tampon commercials to make some money without ever having to pay for content. Your beloved "pure" childhood memories were nothing but a craven corporate cash grab from the world go.

Reminds me of when the first Transformers movie came out and all the Gen-Xers were crying "Michael Bay Destroyed Everything the Transformers Were About !!"

You mean he made a movie that was something other than a toy corporation creating a cheap 2nd rate cartoon to get impressionable, wealthy American children to coerce their parents to spend their disposable income on cheap pieces of overpriced plastic made by third world children for slave income?
 
2010-03-12 06:00:41 PM
About a year ago we had TheCoolTV here in Houston. It was all music videos all the time and over the air. Then it disappeared like everything else.
 
2010-03-12 06:02:23 PM
InmanRoshi: Kanemano: Mtv, used to be commercials for albums, inter-spaced with commercials for soda.

Yep, that was the beauty of the original MTV Content Model. The record labels paid for the advertisements ...err .. videos. MTV just played the advertisements to impressionable kids, and then interspersed their own zit cream and tampon commercials to make some money without ever having to pay for content. Your beloved "pure" childhood memories were nothing but a craven corporate cash grab from the world go.

Reminds me of when the first Transformers movie came out and all the Gen-Xers were crying "Michael Bay Destroyed Everything the Transformers Were About !!"

You mean he made a movie that was something other than a toy corporation creating a cheap 2nd rate cartoon to get impressionable, wealthy American children to coerce their parents to spend their disposable income on cheap pieces of overpriced plastic made by third world children for slave income?


You're still bitter about not getting your 1st gen Optimus Prime for your 7th birthday, aren't you?
 
2010-03-12 06:06:28 PM
InmanRoshi: Forgot to add that if you cut through the fog of "Good Ole Day" Syndrome, MTV showed 5% good videos (usually late at night on weekends when most people with lives were out enjoying said lives), while the other 95% of the main broadcasting schedule was filled with C&C Music Factory/Lionel Ritchie/Flock of Seagulls/Poison/Hall and Oates/MC Hammer/Vanilla Ice/Great White and whatever else crap du jour was popular at the moment.

Jesus ... I thought Boomers were bad about over-romanticizing their youth, but Gen-Xers are even worse.


When I watched MTV in the "good ole days", they also showed stuff like Black Sabbath's "Paranoid". During the week. When you were home. In between the Flock of Seagulls/Duran Duran/Lionel Richie/whatever was popular at the moment videos.

/If you would so kindly remove yourself from the cultivated area of green grass that is in front of my house. Thank you.
 
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