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(C|Net)   Mike Abramsky of Fanboi Inc. says the Apple tablet, even though no one has seen it, could earn eleventy hundred gillion dollars a year, extrude hip sandals from a special port, and provide intravenous lattes   (news.cnet.com) divider line 78
    More: Stupid, Abramsky, tablets, red blood cells, sandals, iPhone OS, Wait & See: Risk, CNET Blog Network, List of e-book readers  
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1730 clicks; posted to Business » on 24 Jan 2010 at 6:51 AM (4 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2010-01-23 06:13:10 PM  
OOOOOOOooooooooooooooohhh... intravenous lattes...
 
2010-01-23 07:11:17 PM  
Mike Abramsky of RBC Capital estimates that Apple will sell each tablet for $600, according to an AppleInsider report. At that price, the "base case" scenario of 5 billion units sold during the first year would bring Apple an additional $2.8 billion in revenue.

They plan on selling 5 billion units?
 
2010-01-23 07:12:42 PM  
Gaboo: They plan on selling 5 billion units?

Yeah, at what appears to be a profit of about 50 cents/unit.
 
2010-01-23 09:35:23 PM  
we believe that Apple plans to redefine portable computing

Aha, so that's what Apple's "redefining" this time.
 
2010-01-23 09:36:18 PM  
I really don't understand the purpose of an apple tablet. What niche does it fill? To steal from another blogger, what problem is an Apple tablet supposed to solve?

From the very first iPod I ever owned, I immediately started dreaming of an iPhone. After all, for a few years I'd already gotten used to carrying around a cell phone. Now I had this other cool new device. An iPhone would combine the two devices, simplifying things, and Apple would design it in such a way as to look cool. Obviously a bit more than that went into making the product, but at the end of the day that's it-your iPhone is an iPod that also makes phone calls and it has an aesthetically pleasing design.

But why do I want a tablet? Magazine publishers seem to want me to want a tablet because after I have my tablet I'm allegedly supposed to want to pay them for tablet versions of their magazines. But that can't be why I want a tablet. Is it supposed to replace my laptop? Is the idea that conventional laptops are too easy to type on? Or does it replace my kindle somehow? If you could make an iPhone-esque touch screen much bigger and do it at an affordable price, that might be a cool feature to ad to future MacBooks or iMacs-I'm sure programmers could devise something interesting to do with a new user interface-but nothing about typing on an iPhone has ever made me say if only I could replicate this experience in a device that doesn'tfit in my pocket!!!!
 
2010-01-23 09:42:54 PM  
Sounds like it is going to be an 8inch x 8inch iPhone.

I love that they are making earnings projections about how well a device will sell before anyone has ever even seen it. It's possible it could be like the car Homer designed.

I do suppose this guy knows that every Apple Fanboy will buy it no matter what overpriced piece of Chinese junk they slap a glowing apple silhouette onto.
 
2010-01-23 10:00:40 PM  
DamnYankees: Or does it replace my kindle somehow?

Probably the most likely angle, considering most people don't have a Kindle yet. e-Book reader + browser + "apps" + media (esp. video). Though of course I'm guessing [like everyone else is].

Cubansaltyballs: I do suppose this guy knows that every Apple Fanboy will buy it no matter what overpriced piece of Chinese junk they slap a glowing apple silhouette onto.

I heard (on the radio) that according to a survey, for a device with 3G plus above features, the sweet spot is around $700. But also, people won't want something if they have to have another monthly service plan/fee to pay.

And there have been some exceptions to "every Apple Fanboy will buy anything Apple", too, most recently the Apple TV.
 
2010-01-23 10:13:18 PM  
tallguywithglasseson: Probably the most likely angle, considering most people don't have a Kindle yet. e-Book reader + browser + "apps" + media (esp. video). Though of course I'm guessing [like everyone else is].

I just don't see why you would get this over a laptop. I'm not sure what it's really giving me. The price difference doesn't seem like nearly enough.
 
2010-01-23 10:13:51 PM  
art.penny-arcade.com
 
2010-01-23 11:02:30 PM  
tallguywithglasseson: DamnYankees: Or does it replace my kindle somehow?

Probably the most likely angle, considering most people don't have a Kindle yet. e-Book reader + browser + "apps" + media (esp. video). Though of course I'm guessing [like everyone else is].

Cubansaltyballs: I do suppose this guy knows that every Apple Fanboy will buy it no matter what overpriced piece of Chinese junk they slap a glowing apple silhouette onto.

I heard (on the radio) that according to a survey, for a device with 3G plus above features, the sweet spot is around $700. But also, people won't want something if they have to have another monthly service plan/fee to pay.

And there have been some exceptions to "every Apple Fanboy will buy anything Apple", too, most recently the Apple TV.


See, the Apple TV doesn't count. A fanboy can't carry it around with them and look 'cool'.
 
2010-01-23 11:35:53 PM  
DamnYankees: I really don't understand the purpose of an apple tablet. What niche does it fill? To steal from another blogger, what problem is an Apple tablet supposed to solve?

From the very first iPod I ever owned, I immediately started dreaming of an iPhone. After all, for a few years I'd already gotten used to carrying around a cell phone. Now I had this other cool new device. An iPhone would combine the two devices, simplifying things, and Apple would design it in such a way as to look cool. Obviously a bit more than that went into making the product, but at the end of the day that's it-your iPhone is an iPod that also makes phone calls and it has an aesthetically pleasing design.

But why do I want a tablet? Magazine publishers seem to want me to want a tablet because after I have my tablet I'm allegedly supposed to want to pay them for tablet versions of their magazines. But that can't be why I want a tablet. Is it supposed to replace my laptop? Is the idea that conventional laptops are too easy to type on? Or does it replace my kindle somehow? If you could make an iPhone-esque touch screen much bigger and do it at an affordable price, that might be a cool feature to ad to future MacBooks or iMacs-I'm sure programmers could devise something interesting to do with a new user interface-but nothing about typing on an iPhone has ever made me say if only I could replicate this experience in a device that doesn'tfit in my pocket!!!!


Depending on its size, maybe the tablet will be an iPhone with a keyboard you can actually type on? I dunno, I like my iPhone so we'll just have to wait.
 
2010-01-24 12:23:39 AM  
I can definitely see them selling 5 billion units...at $1 each. Hell I'd buy a couple myself at that price. But given that the low guess is currently around 600, and the good money is on 800-1000, I think they'll sell a lot closer to 50,000 than 5,000,000,000
 
2010-01-24 03:33:02 AM  
DamnYankees: I just don't see why you would get this over a laptop. I'm not sure what it's really giving me. The price difference doesn't seem like nearly enough.

Eh? That seems like asking "Why buy a Kindle if you can just read PDFs on a laptop?" Or the question of why so-called "netbooks" exist. I think there's a reason for things lighter and smaller than laptops, but larger than phones. Of course this will be $300 more than a Kindle but hey, it can do more than a Kindle and it's an Apple something or other.

I mean, it's not for me, personally. But I think there are definitely reasons some people would want something like a Kindle (that's also a mini-tablet or whatever) rather than (or in addition to) a laptop.

Personally I don't think it's going to be as popular as an iPhone, but then I didn't think Apple was going to knock it out of the park with the iPhone.
 
2010-01-24 03:39:28 AM  
As for the price difference, there are netbooks for $450 or so, and I think this is Apple's answer to both the Kindle and the netbook, and naturally they'll be a couple hundred or so more than their competitors.

I can't really see what would make people pay the premium, but then I haven't seen the product, and Apple's impressive marketing machine hasn't hit the ground yet.
 
2010-01-24 08:09:45 AM  
tallguywithglasseson:
I can't really see what would make people pay the premium...


Genetic defects?

Seriously, though, there's a "hardcore" subset of Mac users who will go stand in line for days to overpay by hundreds of dollars on virtually anything Apple releases. They're just deeply emotionally invested in those pretty little boxes of electronics, common sense and economic self-interest be damned. I guess they just feel a personal connection to that little apple logo, I don't know.

Most people, however, simply wait a few weeks until the price comes down to something a little more reasonable. Apple products don't usually stay massively overpriced, after all, especially if you value the aesthetics behind them.
 
2010-01-24 08:49:24 AM  
FTSFA: If Apple sells the tablet for $800, Apple would see $777 million in revenue for the sale of 1 million units.

And bring in 777 million if Apple got its costs per tablet to 23 bucks. Or what the hell sort of monthly fee is there going to be with this baby?
 
2010-01-24 09:03:26 AM  
"extrude hip sandals "

Who the hell are they marketing to? Thalidomide victims and flipper babies?
 
2010-01-24 09:15:30 AM  
Gaboo: Mike Abramsky of RBC Capital estimates that Apple will sell each tablet for $600, according to an AppleInsider report. At that price, the "base case" scenario of 5 billion units sold during the first year would bring Apple an additional $2.8 billion in revenue.

They plan on selling 5 billion units?


That's where I stopped reading. It is either a parody, or written by an insane person.
 
2010-01-24 09:22:34 AM  
they mean 5 million units i guess.
 
2010-01-24 09:45:45 AM  
tallguywithglasseson: As for the price difference, there are netbooks for $450 or so, and I think this is Apple's answer to both the Kindle and the netbook, and naturally they'll be a couple hundred or so more than their competitors.

I can't really see what would make people pay the premium, but then I haven't seen the product, and Apple's impressive marketing machine hasn't hit the ground yet.


Check the papers. Netbooks start at about $199 nowadays.
 
2010-01-24 09:55:49 AM  
tallguywithglasseson: rs.

I can't really see what would make people pay the premium, but then I haven't seen the product, and Apple's impressive marketing machine hasn't hit the ground yet.


Don't kid yourself, the marketing machine has started reviving up. Notice, we are talking about it right now, even though no one has any idea what it is exactly.
 
2010-01-24 10:14:03 AM  
DamnYankees: I really don't understand the purpose of an apple tablet. What niche does it fill? To steal from another blogger, what problem is an Apple tablet supposed to solve?


I plan on picking one up to replace my 9" netbook, which i use on the couch or in bed.

If it's a $600, it's going to sell like hotcakes.
 
2010-01-24 10:42:59 AM  
Gaboo: Mike Abramsky of RBC Capital estimates that Apple will sell each tablet for $600, according to an AppleInsider report. At that price, the "base case" scenario of 5 billion units sold during the first year would bring Apple an additional $2.8 billion in revenue.

They plan on selling 5 billion units?


One for every appliance
 
2010-01-24 11:00:41 AM  
DamnYankees: tallguywithglasseson: Probably the most likely angle, considering most people don't have a Kindle yet. e-Book reader + browser + "apps" + media (esp. video). Though of course I'm guessing [like everyone else is].

I just don't see why you would get this over a laptop. I'm not sure what it's really giving me. The price difference doesn't seem like nearly enough.


I have an idea. Why don't you wait until its released before deciding if its worth it or not. At this time - you are basing your opinion on absolutely no information.
 
2010-01-24 11:05:10 AM  
bravian: I have an idea. Why don't you wait until its released before deciding if its worth it or not. At this time - you are basing your opinion on absolutely no information.

I'm responding to an idea. That's a problem? Imagine I'm Steve Jobs and someone is pitching the idea of the Tablet to me. These are the questions I would ask.
 
2010-01-24 11:37:49 AM  
Can I stream 2 full-length movies with maximum brightness onto it without requiring a battery recharge? If so, I would be interested.
 
2010-01-24 11:47:09 AM  
DamnYankees: I really don't understand the purpose of an apple tablet. What niche does it fill? To steal from another blogger, what problem is an Apple tablet supposed to solve?

It's supposed to solve the problem of the bottom line when the fanboys fall all over themselves to buy one. Apple could sell bags of shiat and people would be lined up around the block to buy it because it's Apple that's selling it.
 
2010-01-24 11:55:11 AM  
bravian: I have an idea. Why don't you wait until its released before deciding if its worth it or not. At this time - you are basing your opinion on absolutely no information.

This is the only pure, American way to form an unshakable opinion.
 
2010-01-24 12:12:12 PM  
My guess:

It was in the movie Avatar. That hand-held transparent display device seen near the start of the film...That was it. It has a transparent oled screen.
 
2010-01-24 12:45:44 PM  
dopirt: It was in the movie Avatar. That hand-held transparent display device seen near the start of the film...That was it. It has a transparent oled screen.

Ok...I might buy that.
 
2010-01-24 01:05:46 PM  
lh6.ggpht.com
 
2010-01-24 02:12:58 PM  
by the time its been on the market 6 mo it will be obsolete
Its -Not- a virgin
i39.tinypic.com
a bite has been taken out
 
2010-01-24 02:21:02 PM  
NuclearPenguins
Can I stream 2 full-length movies with maximum brightness onto it without requiring a battery recharge?

Battery life will be a big deal, it takes a lot of juice to run a touch screen and if they cant squeeze 3 solid hours out of it there is no market.
Although it will be pitched with "all day" battery capabilities called the off button or sleep mode.
 
2010-01-24 03:22:13 PM  
AmazingRuss: bravian: I have an idea. Why don't you wait until its released before deciding if its worth it or not. At this time - you are basing your opinion on absolutely no information.

This is the only pure, American way to form an unshakable opinion.


If Apple feels the need to create a bunch of hype over a product that has no information available for it, I don't see why people shouldn't be free to form opinions of it without any information.

They're just jerking off their annoying cultists. The rest of us will see the stale, yet pretty, technology and make our decision about its stale, yet pretty, nature when it actually appears.
 
2010-01-24 03:53:37 PM  
Who is it for? What problem does it solve?

I'm not sure about either, but I can sure as hell tell you I'm going to get my father-in-law one. Dude hadn't ever used a computer in his life - had bought 9 of 'em, paid for expensive "lessons" and hadn't learned to use any of them.

I gave him my old Iphone and the next thing you know, he is surfing and emailing all day. Why? Because they just make products that are easy to use. He will love an apple tablet because it is so easy to understand touch based computing.

The "Apple tax" is real, but worth it, because they only sell things that work. I've got 7 Apple computers in my office (1 mac pro, 1 macbook pro 17, 1 macbook pro 15, 1 imac, and 3 macbook airs) and everyone loves them. I love the fact that I can bring a new one in and they network, share, print, etc right out of the box. A $500 "Apple tax" is worth not having to spend 4 farking hours setting up a Windows machine. A $500 "apple tax" is worth not having to constantly screw with PCs, viruses, and malware.

Everyone in the office loves their machines. I'm running 4 monitors on my macpro, which it ran right out of the box. The girls love their airs because they look cool and they're light. We all love the easy and seamless sharing of documents and calendars.

On Apples, the things you want to do just "happen," with very little user input. Windows machines just aren't as easy.

If your time is worth money, then you will save money with an Apple in the long run.
 
2010-01-24 04:00:32 PM  
Feldspar Q. Walrustitty: Check the papers. Netbooks start at about $199 nowadays.

Check the papers. They go up to $450 and more.

Link (new window)
 
2010-01-24 04:02:08 PM  
Splinshints: Seriously, though, there's a "hardcore" subset of Mac users who will go stand in line for days to overpay by hundreds of dollars on virtually anything Apple releases. They're just deeply emotionally invested in those pretty little boxes of electronics, common sense and economic self-interest be damned. I guess they just feel a personal connection to that little apple logo, I don't know.

Most people, however, simply wait a few weeks until the price comes down to something a little more reasonable. Apple products don't usually stay massively overpriced, after all, especially if you value the aesthetics behind them.


The iPhone isn't overpriced IMO. I think their iMacs, or at least the lowest price one, is reasonably priced.
 
2010-01-24 04:06:15 PM  
Catran: Don't kid yourself, the marketing machine has started reviving up. Notice, we are talking about it right now, even though no one has any idea what it is exactly.

I don't really consider that part of their "marketing machine", the blogoshpere of Apple fanboys is certainly helps it, but I'm more referring to the gazillions of commercials we're going to be seeing on any new Apple product, constantly telling us how awesome it is.

But who knows, as you say we're all just speculating now.
 
2010-01-24 04:57:11 PM  
jlj3394: Who is it for? What problem does it solve?

I'm not sur . . . use any of them.

I gave him my old Iphone and the next thing you know, he is surfing and e . . . rth it, because they only sell things that work. I've got 7 Apple computers in my office (1 mac pro, 1 macbook pro 17, 1 macbook pro 15, 1 imac, and 3 macbook airs) and everyone loves them. I love the fact that I can bring a new on . . . ly screw with PCs, viruses, and malware.

Everyone in the offic . . . oney, then you will save money with an Apple in the long run.




Cool story, bro. You sound douche.
 
2010-01-24 05:19:04 PM  
Hey Subby, you see that key between 'T' and 'U'? USE IT!
 
2010-01-24 05:22:20 PM  
Alright - to the 4th.

PLEASE DON'T BREAK MY HEART, INDY. Please god.
 
2010-01-24 06:14:34 PM  
Splinshints: f Apple feels the need to create a bunch of hype over a product that has no information available for it

In fairness: Apple isn't creating hype. It hasn't said anything other than that it has an announcement on the 27th. They're not exactly flogging this thing yet. Of course, they don't really need to- the gadget blogs are falling over themselves to do it for them.
 
2010-01-24 06:31:05 PM  
NuclearPenguins: Can I stream 2 full-length movies with maximum brightness onto it without requiring a battery recharge?

I recently had a 13 hour flight. Took my Eee PC with a 10.5 hour battery. Imagine my shock when it actually had more than 10.5 hours. I watched the entire 1st season of The Wire on the way to my destination.

Also it cost me 300 dollars. So unless Mac can come up with more functionality than that for the same price I don't see what this tablet is going to do.
 
2010-01-24 06:47:41 PM  
Gaboo: Mike Abramsky of RBC Capital estimates that Apple will sell each tablet for $600, according to an AppleInsider report. At that price, the "base case" scenario of 5 billion units sold during the first year would bring Apple an additional $2.8 billion in revenue.

They plan on selling 5 billion units?


came for this. Haha
 
2010-01-24 07:26:29 PM  
i599.photobucket.com
/hot
//oblig
///must iDo everything?
 
2010-01-24 07:33:16 PM  
IrateShadow: Gaboo: They plan on selling 5 billion units?

Yeah, at what appears to be a profit of about 50 cents/unit.



Not even "profit" that would be gross revenue generating that he's talking about. Hilarious typo, well done tech-business blog!
 
2010-01-24 08:49:02 PM  
i have a macbook pro, wtf am i going to do with a tablet?
 
2010-01-24 08:58:33 PM  
Yeah, Subby, anybody who says anything positive about Apple must be a "fanboi". You brainwashed douchenozzle.
 
2010-01-24 09:28:26 PM  
cfish78: i have a macbook pro, wtf am i going to do with a tablet?

Kinda depends on what the tablet does, doesn't it? If it even exists. Which no one has any clinching evidence that it does. Rumors, speculation, and a good deal of hyperbole. I'll say this: when the iPhone rumors were swirling, I didn't see that Apple would have anything worth putting into that market. It just didn't make sense to me. When I actually saw what they had come up with, I was impressed. I had a smartphone at the time, and it was garbage. While the first gen iPhone didn't get my money, the second gen did. For all its shortcomings, it's a well designed, very usable device.

The design decisions Apple made were unexpected but compelling. They saw something in the cellphone market that none of the major manufacturers had seen.

On the opposite side of the spectrum, you have things like the AirPorts and the TimeCapsules and the AppleTVs. These are products that work, and generally work well, but really aren't compelling or terribly interesting. They aren't terribly innovative and instead, are really focused on just being another product in the "lifestyle" line.

The point I'm trying to make is that we really can't know what Apple did with a tablet until we see it. It's entirely plausible that they've put together an interesting product in a way that nobody really considered. It's equally possible they've put together another Apple TV.

//Since no developers have heard anything about the proposed tablet, I'm leaning towards the latter, actually.
 
2010-01-24 09:30:39 PM  
t3knomanser: I'll say this: when the iPhone rumors were swirling, I didn't see that Apple would have anything worth putting into that market. It just didn't make sense to me.

But it answered a demand. Mainly the "damn I wish my iPod and my phone could be the same thing so I don't need to lug both" demand.

What is the demand for the iTablet? I just don't see the niche it is filling. It very well might be amazing, but at this stage I don't see what problems in my life an iTablet would answer.
 
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