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(Detroit News) Unlikely After years of research and deliberation, Chrysler will attempt a bold and risky new strategy: Creating vehicles that people would actually want   (detnews.com) divider line 73
More: Unlikely, Dodge Caliber, Chrysler, Jeep, Jeep Grand Cherokee, industry analyst, Creating vehicles, Kelley Blue Book, Fiat  
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2742 clicks; posted to Business » on 05 Nov 2009 at 12:41 PM   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»   |    Get this fabulous T-Shirt and impress the methane out of your friends! shirt it!



73 Comments   (+0 »)
   

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2009-11-05 11:24:23 AM
What a dumb idea, that'll never work.
 
2009-11-05 12:22:00 PM
ragekage: What a dumb idea, that'll never work.

Mainly because nobody wants a Chrysler.
 
2009-11-05 12:42:46 PM
Fix It Again Tony
 
2009-11-05 12:49:04 PM
The only Chryslers I will be interested in will be the Fiat 500 and possibly one of the Alfas if they don't sanitize them for America.
 
2009-11-05 12:50:33 PM
Creating vehicles that people would actually want

Yeah, that'll happen.
 
2009-11-05 12:53:13 PM
They better be strong like a gorilla, yet soft and yielding like a Nerf ball.
 
2009-11-05 12:53:22 PM
dittybopper: ragekage: What a dumb idea, that'll never work.

Mainly because nobody wants a Chrysler.


I heard they're putting a diesel in the Wrangler. I actually want a diesel Wrangler.
 
2009-11-05 12:56:12 PM
dittybopper: ragekage: What a dumb idea, that'll never work.

Mainly because nobody wants a Chrysler.


It would take a long campaign to get people to trust Chrysler and GM, again. Aside from plenty of advertising, they'd have to make good cars for ten years. Both, together, will mean budget shortfalls. For awhile. So it really boils down to if they believe enough in their engineers to put forth such an investment.
 
2009-11-05 12:57:02 PM
Every vehicle needs to represent the very best Chrysler has to offer. Swaths of hard plastic across the dash, unfinished details or ill-conceived interiors will kill this company. The Dodge Caravan will undergo an interior overhaul to try to match the likes of the Honda Odyssey and Toyota Sienna.

As much as that makes them look bad, they are still totally missing the point. They need to stop selling image, and start selling VALUE... Adding smaller engines to thier lines is a start, but I bet most of what they are doing is reimaging and aesthetic changes that they hope will convince people to give them another chance. But fundementally, what they need is vehicles that are better to drive, either in handling, reliability or effeciancy, otherwise they will loose in the long run.
 
2009-11-05 12:57:09 PM
I still love my 2002 Jeep Liberty.
 
2009-11-05 01:01:17 PM
The day I got rid of my 300M is still one of the happiest days of my life.
 
2009-11-05 01:01:21 PM
That's crazy talk.
 
2009-11-05 01:01:46 PM
Skail: It would take a long campaign to get people to trust Chrysler and GM, again. Aside from plenty of advertising, they'd have to make good cars for ten years. Both, together, will mean budget shortfalls. For awhile. So it really boils down to if they believe enough in their engineers to put forth such an investment.

Why go to all that trouble when you can just get a government bailout every couple of years?

See: airline industry
 
2009-11-05 01:03:30 PM
Just have the damn liquidation auction already.
 
2009-11-05 01:10:38 PM
Monty845:
As much as that makes them look bad, they are still totally missing the point. They need to stop selling image, and start selling VALUE... Adding smaller engines to thier lines is a start, but I bet most of what they are doing is reimaging and aesthetic changes that they hope will convince people to give them another chance. But fundementally, what they need is vehicles that are better to drive, either in handling, reliability or effeciancy, otherwise they will loose in the long run.

It would also help if a company concentrated on image could produce a decent-looking car.

I don't even keep up with cars anymore, but when I say to myself, "Jesus, that car is ugly!" I'm finding there's a very high probability it's a Chrysler.
 
2009-11-05 01:15:46 PM
Sell a Wrangler with a straight-6 for under $18k and you'll have buyers.

It's 4 seats and 4 wheels. Why are they $22k to start?
 
2009-11-05 01:17:03 PM
So these cars that that "people would actually want" will be ready for sale on Dec 22, 2012?
 
2009-11-05 01:17:05 PM
motortorque.askaprice.com
 
2009-11-05 01:17:22 PM
quick glance at the article luxury and quality are bolded

man they are out of touch

MAKE A RELIABLE CAR FOR A GOOD PRICE

toyota and honda built their reputations on making boring cheesy cars that you just can't kill , hyundai is going down that road too. The average person wants value, and reliability
 
2009-11-05 01:18:46 PM
I'm not sure a 7 passenger SUV is the mold-breaking product they should be going for.
 
2009-11-05 01:27:49 PM
dogcow69: quick glance at the article luxury and quality are bolded

man they are out of touch

MAKE A RELIABLE CAR FOR A GOOD PRICE

toyota and honda built their reputations on making boring cheesy cars that you just can't kill , hyundai is going down that road too. The average person wants value, and reliability


Yeah, I really couldn't care less about some frill options if my transmission keeps failing.
 
2009-11-05 01:28:40 PM
upload.wikimedia.org

Want!
 
2009-11-05 01:28:52 PM
They could sell a SHAIAIATLOAD cf Challengers if they were reasonably priced. Goddamn, that's a good lookin' car.
 
2009-11-05 01:30:42 PM
dogcow69: quick glance at the article luxury and quality are bolded

man they are out of touch

MAKE A RELIABLE CAR FOR A GOOD PRICE

toyota and honda built their reputations on making boring cheesy cars that you just can't kill , hyundai is going down that road too. The average person wants value, and reliability


This.
 
2009-11-05 01:38:18 PM
Skail: It would take a long campaign to get people to trust Chrysler and GM, again. Aside from plenty of advertising, they'd have to make good cars for ten years.

Yes, people have a long, long, LONG memory when it comes to cars. Reversing all of the negative impressions they've created over the years is not going to happen in a year or two.
 
2009-11-05 01:41:59 PM
There are some really good looking Chrysler cars now, but after the quality issues I've had with my PT ... DO NOT WANT!!
 
2009-11-05 01:45:47 PM
Marcus Aurelius: The day I got rid of my 300M is still one of the happiest days of my life.

On a somewhat related note .... I finally sold (after a year of trying) my Harley on tuesday. Bye-bye stupid heavy, stupid loud, pain in the ass to start, battery dies if you dont ride it every day piece of american made trash ....

Never thought when I bought it i'd pine for one of my 20 year old+ japanese bikes ....

Getting a Suzuki next season.
 
2009-11-05 01:49:58 PM
Ecliptic: Marcus Aurelius: The day I got rid of my 300M is still one of the happiest days of my life.

On a somewhat related note .... I finally sold (after a year of trying) my Harley on tuesday. Bye-bye stupid heavy, stupid loud, pain in the ass to start, battery dies if you dont ride it every day piece of american made trash ....

Never thought when I bought it i'd pine for one of my 20 year old+ japanese bikes ....

Getting a Suzuki next season.


Most of the guys I know that ride bikes initially got Harley's for that 'attitude' or whatever, then got Suzuki or Yamahas once the problems started getting too frequent.
 
2009-11-05 01:52:05 PM
Ecliptic: Marcus Aurelius: The day I got rid of my 300M is still one of the happiest days of my life.

On a somewhat related note .... I finally sold (after a year of trying) my Harley on tuesday. Bye-bye stupid heavy, stupid loud, pain in the ass to start, battery dies if you dont ride it every day piece of american made trash ....

Never thought when I bought it i'd pine for one of my 20 year old+ japanese bikes ....

Getting a Suzuki next season.


If you want a good american bike buy a Victory.
 
2009-11-05 01:52:18 PM
How they could take a proven platform like the minivan and tank it in quality is beyond me. And remember they did it while being run by Daimler Benz.

/On my fourth Chrysler minivan.
//But won't buy another.
///And my father worked for Chrysler.
 
2009-11-05 01:57:42 PM
Fish in a Barrel: Skail: It would take a long campaign to get people to trust Chrysler and GM, again. Aside from plenty of advertising, they'd have to make good cars for ten years.

Yes, people have a long, long, LONG memory when it comes to cars. Reversing all of the negative impressions they've created over the years is not going to happen in a year or two.


There are still people who rag on Hyundai, despite the fact that they've been producing inexpensive yet reliable vehicles for just about a decade now.
 
2009-11-05 01:58:26 PM
ihatedumbpeople: Most of the guys I know that ride bikes initially got Harley's for that 'attitude' or whatever, then got Suzuki or Yamahas once the problems started getting too frequent.

My first 2 bikes were yamahas, one good - the other pretty crappy ... then a honda.

The honda was somewhat legendary. 1980 CB400. Got it from a guy for $500 who found it sitting in a barn after 15 years off the road (last inspection sticker was from 1991).

He put a new battery in it and it started right up.

I bought it... changed the oil, put some new tires on it... rode it 4,000 miles .... threw it my parents garage over the winter for 6 months, didnt bother to pull the battery.

Pulled it out 4 months later, hit the starter and it fired right up. Rode it another 4,000 miles .... sold it to move cross country.

All i really want out of a bike is that kind of function. I want to use it, abuse it, and want the farking thing to just work. Come to think of it that's what I want out of pretty much every machine I ever interact with.
 
2009-11-05 02:03:25 PM
spacechicken170am: diesel

Look up the J8. Awesome Jeep. 4cyl turbo diesel. NOT AVAILABLE IN North America! WT ever loving F?
It is available but starting at about $50K from AEV.
 
2009-11-05 02:06:24 PM
dittybopper: dogcow69: quick glance at the article luxury and quality are bolded

man they are out of touch

MAKE A RELIABLE CAR FOR A GOOD PRICE

toyota and honda built their reputations on making boring cheesy cars that you just can't kill , hyundai is going down that road too. The average person wants value, and reliability

This.


Ford has really stepped it up in this area lately. My high school car was a junker Crown Vic that I loved, and it makes me happy that I can consider Ford for my next car purchase when I have more stringent criteria than 1: Under $1000 and 2: Starts.

The new Focuses are pretty sweet, and although they're out of my price range and needs, the new Taurus looks pretty fantastic as well.
 
2009-11-05 02:06:37 PM
The good:

Hopefully, when the tiny Fiat 500 arrives at the end of next year, it will have an optional diesel engine, and billboards will tout its 50-plus miles per gallon.


Thats a damn fine car



The WTF

The lackluster Compass will disappear and a subcompact Jeep will arrive in 2013.

If its another car based Jeep then they should just burn the factory down.
 
2009-11-05 02:06:45 PM
Fish in a Barrel: Skail: It would take a long campaign to get people to trust Chrysler and GM, again. Aside from plenty of advertising, they'd have to make good cars for ten years.

Yes, people have a long, long, LONG memory when it comes to cars. Reversing all of the negative impressions they've created over the years is not going to happen in a year or two.


It's not just a long memory, either. It's that proving reliability over the long haul requires the long haul. You can ruin your reputation for reliability overnight, but getting it back takes a decade-- and if you fark up on the way, the clock starts over.

Good customer service can help with this, though. Consider my lowly Honda Civic. The start clutch on the CVT went at about 108,000miles-- and Honda paid for 75% of the repair. I'm something like 70,000 miles and six years out of warranty, but Honda values their reputation for reliability enough to put their money where their mouth is.
 
2009-11-05 02:09:56 PM
Skail: It would take a long campaign to get people to trust Chrysler and GM, again. Aside from plenty of advertising, they'd have to make good cars for ten years

GM is making some good cars. And in my area, which is not GM-friendly by any means, I am starting to see more new Malibus.

www.blogcdn.com

images.myride.com

www.lincah.com
 
2009-11-05 02:10:10 PM
spacechicken170am: Ecliptic: Marcus Aurelius: The day I got rid of my 300M is still one of the happiest days of my life.

On a somewhat related note .... I finally sold (after a year of trying) my Harley on tuesday. Bye-bye stupid heavy, stupid loud, pain in the ass to start, battery dies if you dont ride it every day piece of american made trash ....

Never thought when I bought it i'd pine for one of my 20 year old+ japanese bikes ....

Getting a Suzuki next season.

If you want a good american bike buy over pay for a Victory.


They are some expensive ass bikes. Id rather get a Suzuki and save 15K
 
2009-11-05 02:19:53 PM
I would gladly take a Challenger. It is hawt. Only problem is that I am the broked.
 
2009-11-05 02:23:56 PM
An-Unnecessarily-Long-Name: They are some expensive ass bikes. Id rather get a Suzuki and save 15K

I'm in the market for a Victory. Not because I care about "American Made" but because it is the best 'fitting' bike I've ever sat on. The one I'm looking for is like $12k new. *shrug*
 
2009-11-05 02:34:02 PM
Omnivorous: How they could take a proven platform like the minivan and tank it in quality is beyond me. And remember they did it while being run by Daimler Benz.

/On my fourth Chrysler minivan.
//But won't buy another.
///And my father worked for Chrysler.


The mechanics of the world have loathed you for years, lets hope you buy a Honda or Toyota. And NOT any kind of minivan.
 
2009-11-05 02:38:35 PM
spacechicken170am: dittybopper: ragekage: What a dumb idea, that'll never work.

Mainly because nobody wants a Chrysler.

I heard they're putting a diesel in the Wrangler. I actually want a diesel Wrangler.


I want. I bought my 2007 wrangler when I had a 10 minute drive to work, now that it's an hour, diesel/turbodiesel would be ideal. That and the sound/power :P I do love driving my girlfriend's dad's F250 turbodiesel, it's like driving a goddamn train.

So long as they don't go the Touareg route with it, you know, make it a twin turbo v10 diesel wrangler that gets just as bad fuel efficiency as a regular SUV.
 
2009-11-05 03:00:23 PM
Everyone and their brother has a Challenger around here. Mostly women driving them.
 
2009-11-05 03:19:48 PM
toddism: I still love my 2002 Jeep Liberty.

Same here, but mine's an '06. It's pretty much stock except for better all terrain tires and OEM skid plates...took it out west for two weeks of boondocking around Moab and Ouray and had a blast.

The Compass was an abomination...no way it should have had seven slots in the grill. Call it a Chrysler, but for the love of Eugene, don't call it a Jeep.

O||||||||O
 
2009-11-05 03:28:38 PM
Ranger Joe: toddism: I still love my 2002 Jeep Liberty.

Same here, but mine's an '06. It's pretty much stock except for better all terrain tires and OEM skid plates...took it out west for two weeks of boondocking around Moab and Ouray and had a blast.

The Compass was an abomination...no way it should have had seven slots in the grill. Call it a Chrysler, but for the love of Eugene, don't call it a Jeep.

O||||||||O


My expired ZJ nods in agreement
[]|||||||[]

:D
 
2009-11-05 03:33:44 PM
An-Unnecessarily-Long-Name: spacechicken170am: Ecliptic: Marcus Aurelius: The day I got rid of my 300M is still one of the happiest days of my life.

On a somewhat related note .... I finally sold (after a year of trying) my Harley on tuesday. Bye-bye stupid heavy, stupid loud, pain in the ass to start, battery dies if you dont ride it every day piece of american made trash ....

Never thought when I bought it i'd pine for one of my 20 year old+ japanese bikes ....

Getting a Suzuki next season.

If you want a good american bike buy over pay for a Victory.

They are some expensive ass bikes. Id rather get a Suzuki and save 15K


How do you save 15k on a bike that only cost 15k?

www.motorcycle.com

I wanted something cheap and fast so I bought this used for $6,500:

img221.imageshack.us
 
2009-11-05 03:40:16 PM
... they're going to make the Sebring into a car people want? Can anyone name a part they can keep? Even the nameplate isn't a plus.
 
2009-11-05 03:42:25 PM
My mom got a Grand Cherokee with the 3.0 I6 turbodiesel. I think 230ish hp and 370ish lb-ft torque. Great acceleration and nice ride. From a quick google search, seems to have been discontinued.
 
2009-11-05 03:47:08 PM
Yep, Americans will rush out to buy little Italian pieces of shiat.
 
2009-11-05 04:07:27 PM
It's funny to hear people dis'ing Chrysler. Every car brand has proved themselves capable of making both good cars and cars that were either cheap junk or expensive mediocrity.

Bottom line, anyone who buys a car based solely on brand is an idiot. You need to do your homework and research indiviual models, and know what you're looking for - to me, reliablity and price trump all else. I would not buy a car based of either Consumer Reports or car magazine reviews. I personally have had excellent results using J.D Power reviews.
 
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